"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of…
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This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing…
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DelPlaya Recently Completed the TAG Registration Process and Is Now Planning to Apply for a TAG "Certified Against Fraud" Seal DelPlaya Media Inc. a direct source of programmatic mobile inventory and demand for agencies and publishers,…
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Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital…
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Industry Experts from Frost & Sullivan Would Host An Interactive Briefing on the Future of the Media Industry and the Over-The-Top Business Strategies That Should Be Considered Leading growth partnership company, Frost &…
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How Connected TV Finally Brings Digital Precision to Broadcast Before Jimmy Fallon or even Johnny Carson, there was Milton Berle’s Texaco Star Theatre, which in 1950 captured vast numbers of TV viewers. OK - it was the only thing on. In…
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Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory AppNexus, the world's leading independent advertising technology company,…
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Video Revenue Drives Growth for Publishers; Snapchat's Ad Product Portfolio Is Failing Publishers A research report released recently by trade association Digital Content Next (DCN) – the "DCN Distributed Content Revenue Benchmark…
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Executives And Featured Panelists Will Discuss Tactics for Modern Marketers MRP, a global predictive intelligence and customer acquisition company, will moderate a panel of industry experts and thought leaders discussing how…
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Standardized Metrics for Branded Integrations Will Help Media Owners, Marketers and Brands Capitalize on Additional Advertising Opportunities Leading analytics and performance management company, Nielsen, has announced the launch of …
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The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in…
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"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a…
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The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers spend more time viewing digital video across their devices, forecasts indicate 82% of internet traffic will be…
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"The challenge that the CMO faces around audience targeting today is deciphering between the number of solution vendors in the ecosystem, understanding their differences and the end-benefit provided."Tell us about your role and how you got…
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A Look at the Network Ecosystem from the Stadium to a Global Audience When it comes to major sporting events, it's no longer about just watching the game. Today, thanks to innovations in network technology, fans are engaging with events…
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Apparently, humans now only concentrate for around eight seconds. For anyone who works in mobile marketing, this probably won’t come as a surprise: keeping users engaged and making sure your messages aren’t simply swiped away is a full-time…
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In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly…
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Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video Inventory Transacted On The Platform Will Meet Or Exceed Industry Brand Safety Standards Telaria, Inc, a…
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Magnetic Force Comes to the Rescue of Brands Looking for Better Bidding and Transparency Options in Adtech Ecosystem; Corey Ferengul Takes the Mantle as the New CEO Magnetic, a leading adtech and targeting company driven by AI…
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Makes Content Available on TiTAN's Next-Gen Streaming Platform in the US with Intent to Roll Out to Asia Markets Including China, Korea, Singapore, India & Japan TiTAN Platform, a smart content and device company with a…
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