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Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Buddig Launches National Advertising Campaign “Lunchtime Anytime”

New hyper-targeted marketing push looks to redefine "lunchtime" Carl Buddig and Company (Buddig), along with their newly appointed agency of record, Fusion92, will launch a national integrated campaign aimed at capturing the imagination of lunchmeat eaters while also repositioning the Buddig brand. Named "Lunchtime Anytime," the new campaign approach allows Buddig to hyper-target consumers based on behaviors and location, because the advertising buy, even for television, is being executed digitally.…

Teespring and Twitch Announce New Partnership

Teespring, the global platform that allows independent creators to design and sell their own creations, is announcing its new partnership with Twitch, the world’s largest streaming platform for gamers. The new partnership signals the next step in Teespring’s journey to establish themselves as leaders in ‘creator merchandise’; not only does the service allow creators to monetize their channels, it encourages their fanbase to subscribe to their Twitch stream with the promise of access to exclusive "subscriber-only" merch,…

RateGain Acquires BCV to Help Hotel Chains Maximize Guest Lifetime Value

RateGain announced the acquisition of BCV, the only hospitality focused social media provider with the capacity to monitor and engage the social universe 24 X 7. BCV, a RateGain company, will now offer a comprehensive Guest Experience Cloud platform with an arsenal of proprietary digital products designed to increase direct sales, provide unparalleled guest interactions, and mitigate negative experiences helping hotel chains maximize the guest lifetime value. This acquisition will further help RateGain unlock revenue across…

SPALDING Doubles its Digital Commerce Revenue with Salesforce

Legendary sports equipment brand delivers a slam dunk with AI-powered customer engagement and loyalty Salesforce, the global leader in CRM, announced that SPALDING, the largest basketball equipment brand in the world, is using Salesforce to provide its customers with fast, personalized and mobile-first experiences. Founded in 1876, A.G. Spalding & Bro. created and produced the first official basketball for Dr. James Naismith, the sport's founder, in 1894. With basketball innovation baked into its core, Spalding has…

MediaMath and White Ops Build Transparency and Trust into the Programmatic Supply Chain

By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the global leader in bot fraud protection, announced a new partnership that will protect some of the world's largest advertisers, agencies and publishers from sophisticated invalid traffic (SIVT) before it can be purchased. Partnering identity and detection solutions from both companies,…

MarTech Interview with Michael Dickerson, Chief Executive Officer at ClickDimensions

"As the leader of a technology company, it’s easy to get caught up in the benefits of AI, but it’s also essential to acknowledge the importance of the things that only humans can achieve." Tell us about your role and journey into Marketing Technology. My first company was a licensed apparel company that sold apparel with the licensed marks of colleges and pro sports teams. For a variety of reasons, we wound up buying the source code for a telemarketing system that we converted into a system to manage customer interactions…

Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance

Key Finding: 90% Of Consumers Will Leave A Site If It Does Not Load Quickly Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, “2019 Retailer Website Performance Evaluation: Are Retail Websites Meeting Shopper Expectations?” The research, which was conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance and shopper experience, and includes survey results from 1,300 consumers to provide their…

Mindtree to Showcase Contextual, Real-Time Solutions for Personalized Traveler Experiences at HITEC Minneapolis

Industry experts will spotlight how AI, ML and Blockchain can help better serve the connected traveller Mindtree, a global technology services and digital transformation company, will lead two presentations at HITEC Minneapolis, the biggest hospitality conference in the world, showcasing breakthrough solutions that address how to meet the growing expectations of the connected, digital-first traveler. "Today's connected travelers demand high-quality digital and mobile experiences, competitive pricing across the value…

Brightcove Publishes Annual Asia Over-The-Top (OTT) TV Research Report On User Adoption, Payment, and Advertising Preferences

54 percent of 'Lapsed' OTT respondents plan to re-subscribe in the future, broadening market opportunities for providers Brightcove Inc., the leading global provider of cloud services for video, today published its annual Asia OTT TV market study, The 2019 Asia OTT Research Report, conducted with research partner YouGov, a global public opinion and data company. The study polled 9,000 participants across the following nine countries: Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and…

ValueMomentum Joins the MuleSoft Partner Program

ValueMomentum to Leverage Anypoint Platform to Support Connecting Applications and Data in the Cloud and On-Premises ValueMomentum announced its partnership with MuleSoft to provide consulting services for MuleSoft's Anypoint Platform. Anypoint Platform unlocks the power of API-led connectivity, enabling organizations to connect apps, data and devices more rapidly and efficiently. MuleSoft provides the leading platform for building application networks. ValueMomentum's implementation expertise and industry knowledge,…

MarTech Interview with Eric Wheeler, CEO, 33Across

"AttentionX is the first programmatic exchange to offer only viewable inventory and Attention-based Advertising." Tell us about your role and journey into technology. What galvanized you to start 33Across? I co-founded 33Across after running Digital agencies for many years. I was inspired by the potential of Programmatic Advertising and data to transform the ways in which brands were reaching consumers and optimizing their investments. How do you prepare for the highly disruptive Advertising Technology ecosystem? We stay…

TechBytes with Sarah Assous, SVP Marketing at Zoovu

Tell us a little about Zoovu and your role within. Zoovu is a leading conversational marketing platform that delivers authentic human-level engagements across Chatbots, websites, and in-store. Zoovu provides real-time insights to help brands and retailers understand their consumers to grow sales and conversion. Our focus is to provide brands with the tools to better engage with their customers, providing an engaging, seamless brand experience. As the SVP of Marketing, I am responsible for expanding and growing the…

Shoppers Take Center Stage in the 2019 Retail Systems Research Report on eCommerce Website Performance

Key Finding: 90% Of Consumers Will Leave A Site If It Does Not Load Quickly Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, “2019 Retailer Website Performance Evaluation: Are Retail Websites Meeting Shopper Expectations?” The research, which was conducted by Retail Systems Research (RSR), evaluates 80 major retail websites on page speed performance and shopper experience, and includes survey results from 1,300 consumers to provide their…

The Importance of a Clear Diversity Statement in Tech

In recent years, we’ve seen a pronounced shift in the conversation around diversity and inclusion in the business world. An ever-growing number of organizations, from startups to Fortune 500 giants, are making Diversity and Inclusion a priority. They are investing in more initiatives and viewing Diversity as a driving force behind long-term growth and success. While it’s important to acknowledge and commend the positive changes happening across tech globally, it’s not the time to rest on our laurels just yet—there’s still a…

Outdoor Voices Activates The Future of Retail with NewStore

Activewear brand now runs retail operations on iPhone, bringing joy to associates and customers #DoingThings NewStore, the first to provide Omnichannel-as-a-Service, announced Outdoor Voices shops are now running on its platform. The activewear brand introduced the NewStore Omnichannel Platform, which runs exclusively on iOS, in its nine locations across the country to bridge online and in-store shopping experiences. Now, store associates are empowered with iPhone to ensure all customer touchpoints are secure, seamless…

Artificial Solutions Continues Momentum in Conversational AI Market

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is continuing its successful momentum as the conversational AI market starts to mature. Renewals prove technology success Over the last three months Artificial Solutions has ramped up activities across its strategic sales channels. Recent new business comes from a wide range of market sectors including national government, postal services, telecoms, pharmaceutical, insurance and the airline industry. There have also…

Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million

Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company's Round Brings Its Total Funding to $250 Million Adjust, the industry leader in mobile measurement and fraud prevention, announced it has raised $227 million in a new round of funding. Led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina, it is one of Europe's largest capital raises in 2019. The financing round brings…

Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been integrated with and re-selling since 2017. As a result of this acquisition, Triton Digital has acquired the technology, assets, and team of the Melbourne-based podcasting leader, and is now the exclusive provider of the industry’s most advanced, full-stack enterprise…

MarTech Product Alert: Zendesk Duet and the New-Age “Symphony” of Connected CX in Marketing and Sales

Zendesk Duet Offers Combination of Zendesk Sell and Support for Ultimate Flexibility and to Break Down Silos Across Customer-Facing Teams Zendesk AppFramework for Sell Launches With Mailchimp and Early Access Partners Zendesk, Inc.  introduced Zendesk Duet to provide businesses with the freedom and flexibility to break down company silos and unite customer-facing teams to create cohesive experiences pre- and post-sale. Duet brings the power of Zendesk Sell and Support together in one combined offering to help…