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Mobile CRM and Its Role in SMB Growth

The migration of a major chunk of population from desktops to mobiles has been a prevalent trend in recent times and brings in new opportunities for the growth of small and medium businesses (SMB). SMBs have a better chance of competing and winning against large businesses in their respective domains than ever before. This is primarily due to Customer Relation Management (CRM) strategies that make SMBs adapt to the changes in the marketplace at an unparalleled pace. CRM development, hence, has seen a huge surge in terms of…

TechBytes with Krish Sailam, SVP of Global Programmatic Solutions, DWA (a Merkle Company)

Tell us about your role and the team/technology you handle at DWA. I am the Global SVP of Programmatic Solutions at DWA. My role consists of a few things, including setting the vision for the B2B programmatic service line at DWA, helping clients identify strategic programmatic opportunities in terms of media and tech stack integrations, and managing external partners. We have an awesome team of programmatic traders in each of our international offices that are hands-on in each of our primary DSP consoles. As an aside, we…

Stibo Systems’ Recent Survey Reveals Gap Between Demand for Deeper Consumer Experiences and Retailers’ Ability to Deliver

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…

MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

"When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future." Could you tell us about your role and journey into Technology? I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s. I was fortunate to work alongside some of the best AdTech leaders out there including Brian Lesser, Nicolle Pangis and Paul Dolan while I was at 24/7 Real Media. That is where I began…

Podcasting: The Heartbeat of Your Marketing Strategy

Marketers have no shortage of responsibilities generating demand, nurturing leads, developing brand messaging, creating content, maintaining customer relationships, executing a go-to-market strategy, measuring impact and...should I go on? It’s safe to say there are a lot of pieces to the Marketing puzzle, and it’s simply impossible to do it all. But what if you could use just one piece of creative content to accomplish all of your key objectives throughout the entire Marketing funnel? Today, more brands are taking a…

MarTech Interview with John Nardone, CEO at Flashtalking

"Trust is at a premium now — trust with your consumer, trust with your vendor – and this comes into play when you’re handling data at the scale that you are in today’s digital economy." Journey into Tech As the industry has continued to evolve, and you think about your journey into Technology, any new reflections on the role you have played? What inspires you most in your role at Flashtalking? The only constant in a technology-based business is change, and I have always loved that simple fact. What makes the constant…

Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms

Evergage's Real-Time Personalization and Customer Data Platform Identifies, Engages and Better Converts Visitors from Target Accounts - Powering and Improving ABM Programs Evergage, The 1-to-1 Platform company, announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms (report available to Gartner subscribers). Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In…

Flow Alkaline Spring Water Switches to Ordergroove to Advance Subscriptions on Shopify Plus

Ordergroove to Power Global Wellness Brand’s Growing DTC Subscription Program Ordergroove, the leader in relationship commerce, announced that Flow Alkaline Spring Water, the fastest growing global wellness water brand, has selected Ordergroove’s Relationship Commerce Cloud® platform on Shopify Plus to advance their subscription program. .@FlowHydration switches to @Ordergroove and leverages One Checkout™ to provide a ”single cart” experience that streamlines and simplifies the purchasing process for #subscription…

Tata Communications recognized as Asia-Pacific Managed Unified Communications Service Provider of the Year by Frost & Sullivan

Tata Communications was named the Asia-Pacific Managed Unified Communications Service Provider of the Year at the annual Frost & Sullivan Asia-Pacific Best Practices Awards banquet, held on 14 November at The St. Regis, Singapore. Krishna Baidya, Head of Connected Work Research, ICT, Frost & Sullivan noted that Tata Communications' capabilities of helping organizations define their technology architecture and delivering that in a cost effective way over the years has helped elevate the company's position as a…

Despite Stormy Decade, Facebook Continues to Lead in Mobile Advertising and App Businesses

Facebook had a rather tumultuous decade but it can laugh its way into 2020 as the most successful mobile advertising company in the world. In a recently published mobile app data report, four Facebook-owned applications were ranked among the top most-downloaded and used applications between 2011-2019. App tracker and social media analytics company AppAnnie ranked Facebook app, Facebook Messenger, WhatsApp, and Instagram as top mobile apps. Recommended: The Untapped Digital Marketing Potential of WhatsApp Next Step in App…

MarTech Interview with Gil Bar-Tur, CEO at PubPlus

"The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product" Could you tell us about your role and journey into technology? What inspired you to establish PubPlus - as well as expand globally? I’ve always been a tech lover and early adopter of new trends. I started out in an elite military unit then made the natural transition to cybersecurity after my service; only later on was I exposed to the online…

ForwardPMX Group LLC Acquires The Search Agency, Creating A Dominant Brand Performance Group With Reach, Scale and Technology Solutions…

With the Acquisition of The Search Agency, ForwardPMX, a Stagwell Group Company, Grows to over 25 Offices and 1000 Marketing Experts Managing $1+ Billion in Media ForwardPMX, an award-winning global brand performance marketing agency, announced the acquisition of digital marketing firm, The Search Agency. This strategic move bolsters the combined team's position as the agency of choice for enterprise businesses requiring world-class, full-funnel marketing services. The Search Agency is a global team of…

IBM Data Science Elite Team Helps Propel IBM to #1 in Global AI Market Share

Elite Team of Dedicated Data Scientists Advance the Journey to AI for more than 130 IBM Customers IBM announced momentum and growth for its vaunted Data Science Elite Team, which has helped propel IBM to number one in global AI market share by revenue as ranked by IDC. In addition, the Elite Team has played a key role in helping close the data science skills gap, through unique academic programs. To date, the Data Science Elite Team has grown to almost 100 data scientists around the world and has been deployed on more…

Do You Know Anyone Who Says Retargeting Ads Need to Be Boring?

YouAppi and Creative Technology Provider Craftsman+ Partner to Bring Creativity to App Retargeting There is a misconception that ads on mobile devices served via programmatic exchanges have to scream BUY NOW to generate results. Even more so for app retargeting ads created to bring back dormant or inactive users, right? Read Also: Year’s Biggest AdTech Deal: Rubicon Project and Telaria to Combine as a Single SSP + Connected TV AdTech Company With YouAppi focused on the technology and methodology of app retargeting,…

People.ai Names New Chief Product Officer and Chief Operating Officer to Accelerate Company Growth

25-Year Industry Veterans Join the Ranks of the People.ai Executive Team as the Company Is Poised to Grow New Business and Partnerships People.ai, creators of the first Revenue Intelligence System, powered by Artificial Intelligence (AI), announced the addition of Thomas Wyatt as Chief Product Officer and Art Harding as Chief Operating Officer reporting to the CEO, Oleg Rogynskyy. Wyatt is charged with defining the People.ai product roadmap and next-generation offerings. Harding will be bringing strategic insight and…

TechBytes with Kam Zulawski, MD EMEA at CreatorIQ

Could you let us know your journey in Technology? I have always been fascinated by technology and how it impacts the world we live in. When I was at Gartner, we talked about the Nexus of Forces, namely the convergence and mutual reinforcement of Social, Mobility, Cloud and Information patterns that drive new business scenarios. I knew that more and more businesses were moving away from On-premise to Cloud-based solutions, as well as adopting social. This started my journey into the social media and SaaS space, which, in…

MarTech Interview with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

"The companies that will do best in the data economy will be the ones that balance data with privacy and avoid the “creepy” factor." Journey into Tech Hi Cristina, tell us about your role and journey into Technology. What inspired you to take up the role at Rakuten Viber? I was very intrigued by the role at Rakuten Viber. Working for an app with over 1 billion global users in a newly created role as CRO offered a lot of opportunities along with a lot of challenges. It required me to use all the skills I had been building…

Appdome Study Reveals Sea Change In The Way Fortune 1000 Companies Are Deploying Corporate Mobile Apps

According to Appdome, Top Companies Are Now Publishing Internal Mobile Apps via the Apple App and Google Play Stores to Expand Employee Reach Appdome, the mobile industry's first no-code mobile integration and solutions platform, released the results of its first study on corporate mobile app deployment trends by Fortune 1000 companies. The results show a significant change in the way corporations get mobile apps into the hands of their employees. Twenty-seven percent of Fortune 1000 companies now publish at least one…

Tinuiti Taps Amar Braithwaite as SVP, Social Media

A Fast-Growing Independent Agency, Tinuti Adds Industry Innovator to Lead Social Media Practice and Scale Strategic Storytelling in Real-Time Across Social Channels Tinuiti, North America’s largest independent performance and data-driven digital marketing agency, announced today that Amar Braithwaite has been named Senior Vice President, Social Media. In this role, Braithwaite will work with the agency’s growing creative division and data insights team to deliver strategic paid social solutions that advance lead generation,…

Verto Analytics Expands in Location and POI Data Enrichment with a Single-Source Behavioral Panel, Selects Unacast’s Turbine Location Engine

Verto Analytics launches new research solutions to help understand the overlay of online usage and offline foot traffic with a panel-based measurement solution - Unacast will process Verto’s 1st-party location data to improve Verto’s data enrichment Unacast, an award-winning and industry-leading location data and strategic insights company, is pleased to announce a new partnership with Verto Analytics, a premier market research and behavioral research platform. Verto Analytics will use Turbine, Unacast’s Platform as a…