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Vidmob Raises $6.4 Million in Additional Capital Taking Its Total to Over $20 Million

With the Fresh Raise, VidMob Will Expand Its Creative Insights Platform and Grow Internationally to Meet Growing Client Demand VidMob announced that it has closed an additional $6.4 million extension to its previously announced Series A financing. The additional funding will be dedicated to growing the company’s Engineering and Data Insights teams and expanding the company’s presence with the opening of a London office. VidMob focuses on building technology solutions aimed at making human creativity more scalable,…

Interview with Ron Jacobson, Co-founder, Rockerbox

"It’s easy to re-engage users who have already shown intent but convincing someone that’s never heard of your brand to become a customer is very very difficult." Tell us about your role at Rockerbox and how you got here. What inspired you to co-launch Rockerbox? I’m the co-founder and CEO of Rockerbox. I started Rockerbox around four years ago with a former AppNexus colleague of mine, Rick O’Toole, who now serves as Rockerbox’s CTO. Initially, Rockerbox started off as a mobile shopping app. Through a series of events…

MarTech West 2018 – Insights, Intelligence and Instincts

A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech conference for marketers and marketing conference for technologists – it’s where all the best ideas and latest innovations in marketing, technology and management collide. For Simple, it was an opportunity for us to launch our Intelligent Marketing Platform in the US, discover what’s hot in MarTech land and bond with colleagues that we usually only get to meet with via a Hangout. As I was packing my suitcase with…

Fireside Chat with Lee Auerbach

Lee Auerbach talks about the dynamic elements driving B2B sales revenue model at Chatmeter. Know My Team Chatmeter’s sales team is around 20-strong. As most salespeople, money is the main motivator, but a large part of talent retention falls on office culture, achievement recognition, and growth. We have a small team, but the dynamic revolves around bonuses, commission, and office celebrations, whereas long-term sales are focused on promotions and seniority (and bragging rights). Tech-savvy teams I’d rate the team…

$150 Million Deal… Gannett Acquires PPC Giant WordStream

WordStream's Acquisition Marks An Exciting Chapter in Local Search Marketing and PPC Ecosystem  Gannett, the owner of USA Today, has officially announced WordStream's acquisition. The deal will cost Gannett $150 million, and it would enable the American media company to fortify their digital transformation journey. WordStream, founded by marketing influencer Larry Kim in 2007, is widely recognized as a leading provider of cloud-based SaaS solutions for local and regional businesses and agencies. The Online advertising…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

Keith Kaplan Joins Digital Remedy Board of Directors

Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers and influencers, announced that Keith “Kappy” Kaplan has been appointed to the company’s Board of Directors, effective May 9, 2018. His appointment follows the acquisition of CrowdHere and the elevation of its former CEO Nick Pahade to COO and President of Digital Remedy. Kaplan most recently served as the Global President of Monetization for King Entertainment, a division of Activision Blizzard. Also Read: Oracle’s Moat Is Now a…

ABM Company Azalead is Now Jabmo

Azalead Rebrands to Jabmo to Reinforce Transformation in Sales and Marketing Strategies Needed by B2B Industrial Manufacturing Companies After a successful rebranding story at PathFactory, it's time for an ABM solutions provider to embrace a new identity. Today, Azalead has officially embraced a new identity- Jabmo. The leading supplier of account-based marketing (ABM) solutions is reinforcing the company’s focus on optimized solutions for the unique needs of global manufacturers. Jabmo would continue to offer…

Medallia Expands in Europe to Grow Customer Experience Market

Medallia, a Leading Cloud Software Provider, Opens Office in Germany as Part of EMEA Expansion Plans Medallia Inc., the global leader in customer experience management, announced the opening of a new office in Munich, Germany, a production data center facility in Frankfurt, and the appointment of Thomas Kühlewein as Area Vice President Central EMEA. The expansion is part of Medallia's strategy to extend its footprint throughout Europe to better serve the needs of its European customers including Generali, SAP, and Zurich.…

ProsperWorks Study Reveals the True State of CRMs in the Relationship Era

ProsperWorks Survey Shows that Business Relationships are Becoming More Complex Driven by Changes in Customer Adoption, Engagement, and Expectations, While CRM Innovation Languishes ProsperWorks, has announced a new study that measured the attitudes of sales and marketing professionals toward the state of customer management and the state of CRM innovation. The new report, titled, “The State of Customer Management in the Relationship Era,” shows that today’s digital workforce isn’t satisfied with the rate at which CRM…

Is A/B Testing Dead?

At the Marketo Marketing Nation Summit this year, our slogan was ‘A/B Testing is Dead,” and it drew a lot of reactions from show attendees. You can imagine why – many of the event attendees spend hours if not days per week on A/B testing different elements of their emails, landing pages, and digital ads. But as we explained to our booth visitors and others who noticed the slogan, when it comes to generating the best business results from your marketing efforts, A/B testing is being supplanted by multivariate testing. The…

Interview with Steve Lok, Global Head of Martech, The Economist

"There’s been a shift in our ability to connect growth directly to marketing resource spend, essentially creating another directly attributable revenue engine with an enormous amount of potential growth." What does digital transformation mean to you? Digital transformation is the holistic act – top to bottom, side to side – of a fundamental shift in how business is done in a particular industry or vertical, due to technology enablement. We see this across products, people, and processes – we spend countless resources…

ThoughtSpot Raises $145 Million To Boost Adoption of Search and AI-Driven Analytics

Hundreds of Global Enterprises, Including 3 of The Fortune 5, Leverage Thoughtspot’s Next-Generation Analytics Platform to Digitally Transform Their Businesses ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has successfully closed $145 million in Series D funding. The funding was oversubscribed with strong participation from both existing as well as new investors. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures, and General Catalyst participated, alongside…

Salesforce CRM Tops the Chart for the Fifth Consecutive Year

Salesforce Has Managed to Increase Its Market Share in 2017 by More Percentage Points Than the Rest of the Top Twenty CRM Vendors Combined Salesforce is now the leading provider of sales applications, customer service applications, and marketing applications. Today, the number one CRM company announced that for the fifth consecutive year it has been named the #1 CRM provider by International Data Corporation (IDC) in its latest Worldwide Semiannual Software Tracker. Read More: Is GDPR Really Changing Ad Tech? At the…

Ad Tech Leaders Align on Adoption of Ad Clouds and a Universal Asset Identifier

Extreme Reach, Adstream and Ad-ID Collaborate on Tech White Paper Advertisers and brands are facing an increasing set of challenges when it comes to delivering their video ads across non-linear channels. According to a new paper, the absence of a widely accepted unique identifier for every ad, coupled with outdated workflow processes, is costing the industry millions – in missed opportunities to fulfill programmatic ad requests, delayed campaign starts and hundreds of staff hours wasted on the search for creative assets.…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…

Webinar World Techbytes With Sabeh Hassan, Product Marketing Manager, Cloud, Microsoft

Sabeh Hassan Marketing Manager, Cloud + Enterprise, Microsoft The Sydney chapter of the ON24 Webinar World 2018 will feature info-packed sessions from marketing leaders, top brands, and ON24’s own digital marketing experts. Sabeh Hassan, Product Marketing Manager at Microsoft is attending the event. We sat down with Sabeh to understand his expectations from ON24 Webinar World 2018, and the evolution of Marketing Clouds and Data Science in martech.Tell us about your role and how you got here? Over the last few years,…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

Adeptmind Integrates Machine Learning Technology in Decathlon’s Online Shopping Experience

Sports Retailer Wins Over Its Online Customers by Connecting Shoppers to Products Faster Adeptmind Inc, an AI company injecting intelligence into retailers’ online sites, recently announced that it has partnered with Decathlon, the world’s biggest sports retailer and online sports store, to improve its online customer engagement, create a better shopping experience, and improve sales. Adeptmind’s machine learning technology powers Decathlon’s online search efforts to ensure customers find exactly what they’re looking for…