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Molecula launches to Make Enterprise Data AI-Ready

Rebrands Company from Pilosa, adds Top Execs to Scale Commercial Efforts Molecula, a company focused on tackling the #1 problem preventing large scale AI adoption in the enterprise - AI data readiness - launches its new brand and enterprise software suite. The Molecula core is built on the globally successful open-source project, Pilosa that has gathered more than 1650 enterprise and academic organizations among its users and contributors in less than 24 months. The company also announced the appointment of Ganesh…

When The Sun Is Back, It’s Time To Pack The Snacks: Frito-Lay Reveals Its Next US Snack Index Just In Time For Summer

From Memorial Day to Labor Day, Summer is America's Busiest Season for Snacking  It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay unveiled the next installment of its US Snack Index. Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

MarTech Interview with Zachary Goldstein, CEO and Founder, Thanx

"It’s all about relevance these days — consumers are sick of being spammed but are happy to engage when the message resonates personally." Tell us about your role and journey into Marketing Technology. What inspired you to start Thanx? Working with restaurant and retail clients at Bain & Company, I learned brick-and-mortar businesses have a data deficit. The 80/20 rule is particularly true in the offline world but not only do most brands do a poor job of personally engaging their top customers, many don’t even know who…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

How to Analyze Your Lead Generation Form Using Google Tag Manager

In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The voyagers are already in the know about the benefits of living in the Promised Land, and how their desires can be fulfilled to the tee, once they reach there. There are several other bridges that offer to cross the…

Copper Announces New CEO, Eyes International Markets & Expansion

Fast-Growing CRM Company Copper, Now With More Than $100 Million in Venture Funding, Welcomes Dennis Fois to the Executive Team Copper, a Google Cloud-recommended CRM for G Suite, announced that industry veteran Dennis Fois will join the company as its new Chief Executive Officer. Fois joins Copper from NewVoiceMedia where he led the company through a successful acquisition by Vonage. His experience in international markets will help as Copper continues to expand globally and reimagine a new industry-standard for CRM.…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

Tens of Millions of Data Workers Face Inefficiencies as Data Complexity Grows Worldwide

Global Study Commissioned by Alteryx Exposes Need for Data Literacy, Streamlined Processes as Businesses Turn to Data for Digital Transformation  Alteryx, Inc., revolutionizing business through data science and analytics, today revealed that approximately 54 million data workers around the world face common challenges associated with the complexity, diversity and scale of their organizations' data. In an increasingly data-driven world, the term "data worker" spans beyond the 54 million identified in this study, but the…

accelQ and Salesforce Join Hands on AppExchange

accelQ, an AI driven codeless test automation and management platform got onboarded on Salesforce AppExchange. This makes accelQ the first and only software platform on Salesforce AppExchange specializing in test automation and agile quality management for Salesforce. accelQ has been proven to significantly improve Salesforce release quality and speed. accelQ went through a stringent evaluation process to get listed on AppExchange with several enterprise customers vouching for accelQ given the value it brought to optimize…

Salesforce Ventures Launches New $125 Million Europe Trailblazer Fund

Salesforce Ventures Has Already Invested in More Than 50 Leading Startups Across 13 European Countries Salesforce, the global leader in CRM, announced that Salesforce Ventures, the company's global corporate investment group, has launched a $125 million Europe Trailblazer Fund to continue to fuel enterprise cloud startups. Salesforce Ventures was the most active Corporate VC in Europe1 last year and has invested in companies pioneering digital payments, machine vision, artificial intelligence, blockchain and the API…

TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

Zendesk Announces New Partnerships and Integrations for Sunshine CRM Platform

The Expansion Gives Companies the Ability to Provide Powerful, Personalized Experiences for Their Customers Zendesk, Inc. announced expansion to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS). These expansions include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences. “For example, SharkNinja’s robot cleaning systems individually report back data and any issue that arises…

DataRobot and Informatica Partner to Accelerate Adoption of AI Across the Enterprise

Partnership Democratizes Data Science, Empowering Next-Generation Analytics for Organizations Embarking on AI Initiatives DataRobot, the leader in automated machine learning, announced a partnership with Informatica, the enterprise cloud data management leader. Through the partnership, enterprises can accelerate and scale the development and delivery of advanced AI solutions and deliver next-generation analytics. “This dynamic partnership between DataRobot and Informatica accelerates the AI journey for joint customers by…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

MicroStrategy Scores Highest in Four Use Cases in Gartner’s Critical Capabilities for Analytics and Business Intelligence Platforms Report

MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, announced that Gartner, Inc., the leading provider of research and analysis on the global information technology industry, has recognized the MicroStrategy platform, MicroStrategy 2019, with the highest product scores across four uses cases in the “Critical Capabilities for Analytics and Business Intelligence Platforms” report. “Critical Capabilities for Analytics and Business Intelligence Platforms” According to…

MarTech Interview with Andrew Field, Founder and CEO, PFL

"We are going to see more and more marketers turn away from ‘batch and blast’ digital marketing and focus on personalized touches that are far more meaningful." Tell us about your role and journey into Marketing technology. What inspired you to start PFL? My journey is not the typical Founder's story. I started PFL the old-fashioned way: a six person print shop in Livingston, Montana in 1996. At the time, I didn’t have any grand visions of e-commerce or tactile marketing. I launched the shop because there weren’t any in…

Batterii Unveils New Co-Creation App to Eliminate All Traditional Focus Groups

Startup Debuts App to Make Qualitative Research Faster & Easier Batterii debuted a mobile app to replace traditional consumer research. The new app gives major corporations an intimate look into the lives of consumers, helping brands to internally disrupt instead of being disrupted by competition. This breakthrough app features include: deploying TV copy to consumers via mobile for reactions, capturing photos as inspiration, and quick survey tools. Consumers record video responses to company questions, and respond…

IBM Security: Cybersecurity Threats Growing In Travel and Transportation Industries

Transportation Grows to Second-Most Targeted Industry for Cybercriminals in 2018; New Survey Finds That More Than 70% of Travelers Have Exposed Themselves to Cyber Risks Through High-Risk Behaviors IBM Security issued new research highlighting that the travel industry and its customers are increasingly the targets of cyberattacks as criminals seek to monetize highly valuable travel data. Compounding the problem, a new survey conducted by Morning Consult on behalf of IBM Security reveals that travelers are still blind to…