BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering

Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has hired Kiril Tsemekhman as the Vice President of Data Science and Engineering. An industry leader in physics, data science, machine learning and analytics, Kiril Tsemekhman was formerly the Chief Data Officer at Integral Ad Science. He was also the CTO at Red Aril, which was acquired by iCrossing/Hearst in 2011. Kiril Tsemekhman is an important hire for BounceX as they swiftly grow their data…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

AppNexus Partners with IgnitionOne to Bring Score-Powered Audiences to Marketers

Leading DSP Provider to Leverage IgnitionOne’s Customer Intelligence Platform to Enhance People-based Marketing at Scale IgnitionOne, a leading global marketing technology and data analytics provider, today announced a partnership with AppNexus, the world’s leading independent advertising technology company. The AppNexus Programmable Platform (APP) will be able to leverage IgnitionOne’s real-time customer-scoring technology. Through this partnership, AppNexus clients will have a more in-depth view of their ideal customers…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

Brand Consistency Issues Hinder Marketers’ Ability to Tackle Customer Experience

Almost two in three marketers have expanded their responsibilities beyond marketing to include managing the customer experience but the same proportion still struggle to meet basic brand governance expectations, new research from Simple and the Australian Marketing Institute has found. A significant majority (59%) of marketers report responsibility for managing the customer experience now rests with the chief marketing officer or marketing team at their organization, according to the study, Marketing Resource Management…

Interview with Andy Byrne, CEO, Clari

"By applying AI against a wide variety of sales activity signals, sales teams are able to find patterns, identify risk and leverage predictions to proactively focus resources where they’re needed most."Tell us about your role at Clari and how you got here? What inspired you to be a part of an AI-for-Sales company? My journey with AI began in 2004 at Clearwell, a company I helped start with Venkat Rangan, who is also my technical co-founder here at Clari. This is our fourth company together. It is a wonderful partnership…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

DLive, the World’s Largest Streaming Platform on Blockchain, Launches on Android

Six Months After Launching, DLive Hits 500,000 MAU and $2.6 Million Worth of Crypto Shared DLive, the world's first and largest streaming platform on blockchain, announced that it's launching on Android and is available for download on Google Play and on the company's website. The platform, which launched six months ago, has an active community of over 500,000 monthly active users who have paid a combined $2.6 million in crypto to creators in the form of upvotes, gifts, and donations since launching. DLive is a…

Three Ways to Superpower Google Analytics

Google Analytics is the tool most businesses use to monitor their websites. Google keeps improving the platform and they’ve released some great features recently; custom dashboards to name just one. But remember that the platform is always being enhanced, so it’s important to stay up to speed with all the different ways it can work for you. Many of the latest updates are related to customization. That’s no surprise because every website and company is different, so ‘one size fits all’ approaches to platforms and their…

Native Advertising and the Rebirth of Creativity

Digital advertising offers a lot of promise. It promises scale on a level few other advertising mediums can possibly imagine. If you want to run an ad campaign targeting Indian teenagers, and a simultaneous campaign targeting Australian grandmothers, you can do this far, far more easily digitally than with other ad formats. It promises accountability that is unparalleled: Advertisers can and do track their ad spend—and the reach this spend generates—down to the very last cent. Advertisers can attribute and measure a return…

Thoughtonomy Launches New Partner Portal As Its Channel Business Soars

Fast Growth Intelligent Automation Leader Continues to Recruit Top Tier Partners in Us and Globally Thoughtonomy, the leading Intelligent Automation platform provider, launched a new online portal for its enhanced partner program, as it continues its rapid international growth. The new partner portal provides Thoughtonomy's partners with immediate, 24/7 access to all of its training and enablement materials, including exclusive best practice and marketing resources. By signing up to Thoughtonomy's enhanced partner…

FieldEdge’s Steve Lau and Rameez Ansari Receive Ernst & Young’s 2018 Entrepreneur Of The Year Award

FieldEdge is Now Eligible for Consideration for the EY Entrepreneur Of the Year 2018 National Awards Ernst & Young (EY) announced that FieldEdge's Co-CEOs, Steve Lau and Rameez Ansari, have received the Entrepreneur Of the Year 2018 Award in the Florida region. Regional winners were honored at the awards gala on Thursday, June 7th in Orlando, Florida. Entrepreneur Of The Year is the world's most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

CoinX Is Coming – The First Blockchain For Consumption Promotion Network

Information Flow Between Physical Shops Is Restrictive and Most of the Merchants Do Not Orient Their Strategy According to the Customer’s Perspective After experiencing an explosive growth in e-commerce, the global consumer market has reached somewhat of a bottleneck, as more and more people are returning to a traditional brick-and-mortar shop. In addition to physical shops being able to provide better consumer experiences, the potential volume of sales is also undoubtedly huge. However, information flow between physical…

Viant Launches Next Generation TV Solution

Adds Real-Time TV Retargeting, Significant CTV Scale and Advanced TV Attribution and Conversion Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of its next-generation Viant TV platform. The major advancements include improved addressable household reach and scale through expanded data partnerships; the addition of low latency TV retargeting capability; and increased connected TV (CTV) inventory scale Through Viant’s expanded partnerships with automatic…

LivePerson Runs Cannes Lions Concierge on Apple Business Chat

Official Concierge Service Offers Personalized Assistance to Attendees on Schedules, Parties and Practicalities, Directly from the Messages App on iOS LivePerson Inc., a leading provider of conversational commerce solutions, has launched the official Cannes Lions Concierge with Apple Business Chat running on LiveEngage. The concierge service gives festival attendees an ultra-simple way to get quick help on any question they have, from a team of people and bots, using Messages on iPhone and iPad. The 16,000 festival…

Tessian Raises $13 Million to Make Enterprise Email Safe With Machine Learning

Series a Round Led by Balderton Capital and Accel Annual Revenues up by 400 percent Year-On-Year Clients Include Schroders, Man Group & 70+ Leading Uk Law Firms Tessian, the UK-based machine intelligence start-up transforming the way enterprises secure email, today announces that it has raised $13 million (£9 million) in a Series A round led by Balderton Capital and existing investors, Accel. Amadeus Capital Partners, Crane, LocalGlobe, Winton Ventures and Walking Ventures also participated in the round.…

Glassdoor Reveals Employees’ Choice Awards For The Top CEOs In 2018

Chief Executives Across Diverse Industries Honoured by Glassdoor in the UK, US, Canada, France and Germany Glassdoor, one of the world's largest job and recruiting sites, announced the winners of its annual Employees' Choice Awards, honoring the Top CEOs in 2018 across parts of Europe and in North America. Unlike any other workplace award, the Glassdoor Employees' Choice Awards are based on the input of employees who voluntarily provide anonymous feedback by completing a company review about their CEO's leadership,…