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TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…

Interview with C. Edward Brice, Chief Marketing Officer, Vendavo

"Much of the enterprise data is still siloed and trapped in legacy systems that prevent automated intelligence gathering and identification of actionable insights."Tell us about your role and journey into technology. What galvanized you to join Vendavo? I manage the demand generation, product management, marketing, sales enablement, and sales and marketing operations functions of our company. I come from a marketing background grounded in B2C and B2B, with experience in both small and large enterprise companies. What I…

LivePerson Releases First Annual Conversational Commerce Index

Shows High Consumer Preference for Conversational Interfaces, Fast Adoption of AI and Automation LivePerson, Inc., a leading provider of conversational commerce solutions, released its first annual conversational commerce index report, highlighting how businesses are using messaging and voice assistants to interact with their customers. The report provides a comprehensive overview of the untapped economic potential for conversational commerce, and quantifies the opportunity for the market with three benchmarks: consumer…

Customer Service is About People — Not Bots or AI

 Even in today’s hyper-connected world, we become easily dissociated. As we interact more and more with technology, we do it less and less with other humans. Don’t get me wrong, I’m not about to share my nostalgia about the good ol’ days. This only turns into a real problem when we forget about the simple things, like the power of empathy. And when that happens, truly understanding and helping each other become the hardest things. Customer Service Solutions: Myths and Truths Truth: If you set realistic goals and find a…

Agencies and Brands Upgrade to Sizmek Advertising Suite for Increased Efficiency, Speed, and Control

Sizmek, the world's largest independent buy-side advertising platform delivering impressions that inspire, announced that over 30% of its customers have successfully upgraded to the newly evolved, next-generation Sizmek Advertising Suite (SAS), with the remaining upgrades scheduled over the next few months. Designed for efficiency, speed, and control, the new platform streamlines workloads, eliminates busywork, and refocuses time on getting results for clients. What might involve a hundred clicks on another platform takes…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

TechBytes with Indus Khaitan, Chief of Growth, Chargebee

Indus Khaitan Chief of Growth, Chargebee As the overall noise increases and our attention reduces, customer acquisition no longer consists of old-school techniques nor it is a choice of inbound or outbound. We spoke to Indus Khaitan, Chief of Growth, Chargebee, to understand which technologies and strategies are best suited to expand a customer base and revenue.Tell us about your role at Chargebee and the team/technology you handle. I run growth marketing at Chargebee. The growth team sits at the intersection of…

Risky Business: Navigating Privacy and Compliance in a GDPR World

If you are part of nearly any enterprise organization, then May 25, 2018, is likely burned into your memory forever. That was the date when a new landmark privacy law, the General Data Protection Regulation (GDPR), took effect in the European Union (EU). Many articles were written leading up to the law taking effect, and many have been written since. Nowadays, most articles have headlines like, “Taking Ownership in a Post-GDPR Age,” and, “Solving the Remaining Challenges of GDPR.” Quite clearly, GDPR remains top of mind…

TripAdvisor Appoints Lindsay Nelson as President of the Company’s Core Experience Business Unit

A Recognized Leader in Digital Media, New CoreX President Will Oversee the TripAdvisor Brand, Lead Content Development and Scale Revenue Generating Consumer Products and Features That Enhance the Travel Journey TripAdvisor, the world's largest travel site, announced that Lindsay Nelson will join the company as president of TripAdvisor's Core Experience (CoreX) business unit, effective October 30, 2018.  In this role, Nelson will oversee the global TripAdvisor platform and brand, helping the nearly half a billion customers…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

Why Under-Investing In Your Preference Management System Is Costing You Customers

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels. Marketing teams are granted first-hand insight into unique customer characteristics…

SGK Presents “Key Strategies To Drive The Omnichannel Experience”

Rachelle Sokan Will Address How to Deliver Exceptional Omnichannel Customer Experience SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that Rachelle Sokan, engagement manager, client solutions, will present Key Strategies to Drive the Omnichannel Experience in an SGK BrandSquare webinar on October 24, 2018, 1:00 P.M. (ET). Customers are in control and their experiences are increasingly digital.…

Interview with Michael Benedek, President and CEO, Datonics

"The consumer comes first — this is a concept that we incorporate in everything we do and something that all members of our ecosystem should follow."Tell us about your role and journey into technology. What galvanized you to join Datonics? As President and CEO of Datonics, a subsidiary of the AlmondNet Group of companies, I head the company’s business of providing high-quality, high-performing data to marketers while helping data-providing partners maximize returns from their data. I helped establish Datonics over seven…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

Visto Enterprise Ad Hub Included in Gartner’s 2018 Magic Quadrant for Ad Tech Annual Report

Annual Report Highlights Key Players Offering Execution Capabilities to Marketing Leaders Advertising technology provider Visto has received a Notable Mention in Gartner's 2018 Magic Quadrant for Ad Tech for its Visto Enterprise Ad Hub. Inclusion in the annual report places Visto among the key players providing marketing leaders with foundational technology for managing advertisements across channels, including search, display, video, mobile and social, for the evolving media landscape. Last month, the company announced…

Clairvoyant Hosts 5th Annual Phoenix Data Conference Showcasing Innovative Implementations and Advances in Data Technology

Leaders in Hadoop, AI and Machine Learning Will Provide Thought Leadership and Share Use Cases on How They Have Helped Enterprises Across Industries to Navigate, Understand, and Maximize the Value of Big Data Clairvoyant LLC, the leading data consulting company, announced it will be a platinum sponsor and help host the fifth annual Phoenix (PHX) Data Conference, bringing together technologists and business leaders from global enterprises to discuss the latest trends and technologies in the big data space. The PHX Data…

Using Your Marketing Team as a Cloud Focus Group

Marketing is no longer a matter of launching a campaign, monitoring engagement and waiting to review the results over a set period of time. Today, everything happens in real-time and, anything that brings marketing teams closer to the customer enables more meaningful and timely engagements. The key to doing that strategically? Data. The data revolution has turned marketing on its head, meaning many marketing professionals must do away with emotion-driven “big campaign” reveals and, instead, take a more incremental,…

New Research Finds Only 12.5% of US Consumers Actually Hate Chatbots

When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents considered their last customer experience positive – although they note there is still room for improvement on the margins. While high-profile customer service blunders by major companies gobble media attention, new research from Genesys  challenges the notion that companies aren't in touch…

RedPoint Global Launches Next Generation of the RedPoint Customer Engagement Hub

Redpoint Revolutionizes How Marketers Leverage Data and Analytics to Drive Personalized Engagement RedPoint Global, a top provider of customer data platform and customer engagement technology, announced the availability of the next generation of the RedPoint Customer Engagement Hub. The enhanced RedPoint Customer Engagement Hub provides a single point of control over data, decisions, and interactions, revolutionizing how marketers access data and analytics to drive personalized engagements across every interaction…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…