6sense Announces Salesforce Pardot Integration for Revenue Teams to Launch Comprehensive ABM Programs

Customers Now Have Full Visibility into the Buyer's Journey and Can Trigger the Right Campaign at the Right Time 6sense, a leading Account Based Orchestration Platform, powered by AI, extends its relationship with Salesforce to include an all-new integration with Pardot, Salesforce’s marketing automation solution. This integration combines marketing execution from Salesforce Pardot with the time-based predictions on prospect engagement from 6sense. Shared users can easily use 6sense to uncover demand and prioritize…

MarTech Interview with Christophe Collet, Chief Executive Officer, S4M

"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and journey into technology. What inspired you to create S4M? I started my career in the mobile industry in 2004, at a time when the word “smartphone” didn’t even exist. After a few years, I co-founded the Mobile Marketing agency, Adenyo, which was later acquired by Motricity for $100 million.…

Is SEO Strategy Losing Its Sheen?

More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews company. Social media marketing (63%) and mobile-friendly websites (54%) are the most common SEO activities small businesses spend time and money on. Having a…

InboundPune19: HubSpot Flywheel at Play; Proves Funnels are Dead in MarTech

At an APAC-Focused MarTech Event, HubSpot's Channel Sales and Content Executives Demonstrated the Power of HubSpot Flywheel and How It Has Replaced Funnels The term' funnel' is embedded deep into every Marketing and Sales conversation. If you discuss MarTech with your people, you will hear all the great things about the funnel and how it has been at the core of Lead Generation campaigns since their inception. However, there is a sense of disappointment in the way that the funnels have failed to evolve with customer…

MarTech Interview with Jaime Punishill, CMO, Lionbridge

"Our customers are not segments, archetypes or the sum of their latest actions. They are real people and we need to understand both their commonalities and their differences." Tell us about your role and journey into MarTech and AdTech. What inspired you to join Lionbridge? After earning my degree from Stanford, I supported brand strategy, innovation, product design and digital transformations at several financial services organizations. I am fortunate enough to have spent the past two decades in change management. That’s…

JAL Works with Accenture to Pilot Artificial Intelligence-Enhanced Airport Service

Introduces Voice Recognition Service to Speed up and Improve Check-In Experiences at Counters in the Narita and Haneda Airports Japan Airlines is working with Accenture on a new service that applies artificial intelligence (AI) to answer passenger requests at the airline’s check-in counters. The service assesses what check-in counter agents are saying to passengers and then pushes relevant information to the agents’ tablets in near real-time, which includes additional relevant information tailored to the individual’s…

Adthena Raises $14 Million in Series a Funding, Strengthening Its Position as the Leading Search Marketing Intelligence Solution

Updata Partners Joins the Adthena Board to Accelerate Adthena’s US Growth in Addition to Product Developments and Improvements Adthena, the leader in AI-powered search marketing intelligence, announced it has raised $14 million in a Series A round of funding from Updata Partners. The investment will further accelerate Adthena’s rapid growth across the US and internationally, while strengthening the product development of its paid search AI platform, which is built around its patented ‘Whole Market View’. In addition,…

AdTech Benchmarks: Busting the Myths in “The New TV” Advertising Landscape

More Content and Greater Access Are Transforming Viewers' TV Experience and Rewriting the Rules for TV Advertising Strategies Comcast Spotlight, the advertising sales division of Comcast Cable, released a research whitepaper entitled, “The New TV: Redefining Video for Viewers and Advertisers.” The paper explores how fundamental shifts in the TV viewing experience have opened new opportunities for advertisers. New distribution points and technological advancements have enabled TV advertisers to reach consumers throughout…

InMoment Announces Distinct Employee Experience (EX) Cloud, Bringing First-time Intelligence, Comprehensive Solution to this Critical…

EX Cloud Key Element in Inmoment’s New Experience Intelligence (XI) Platform InMoment, the leading provider of Experience Intelligence (XI), announced the Employee Experience (EX) Cloud, a key element of the company’s pioneering Experience Intelligence (XI) Platform, which also launched. The introduction of a distinct environment to address employee experience is an extension of InMoment’s 10+ years of expertise in the discipline and gives HR professionals powerful new tools to understand employee perception, including…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

Discovery Platform Raleigh & Drake Acquires Social Network and Travel Tool MARBL

Raleigh & Drake the world's first influencer-driven discovery platform announces the acquisition of social network and travel tool, MARBL, in an effort to continue expanding its ever-growing community. Through this curated society of trusted chefs, creatives, photographers and explorers, personalized experiences can be easily activated at the touch of a button. Co-Founded by Tatiana Koffman and Sheila Merchant, MARBL is an online community that allows users to share experiences, get advice, and get connected while…

MarTech Interview Series with Zvi Guterman, Founder and CEO, CloudShare

"In marketing, change comes quick — whether it’s advancements in AI or requirements such as GDPR — so you have to be smart and nimble." Tell us about your role and journey into technology. What galvanized you to start CloudShare? I’ve been drawn to technology since I can remember. I created CloudShare because I saw an opportunity. Previously, at other companies, I had difficulties creating IT labs. The solutions were labor-intensive and automation fell short. I wanted something that would let me select different…

iQIYI and ACM MM Launch 2019 Celebrity Video Identification Challenge

Promoting Breakthroughs of Video-Based Person Identification Technology iQIYI, Inc., an innovative market-leading online entertainment company in China, launched the official website of the 2019 Celebrity Video Identification Challenge. Held jointly by iQIYI and ACM International Conference on Multimedia, this year's AI competition focuses on video-based multimodal person identification technology and will bring together the world's leading researchers in AI to explore the boundaries of multimodal person recognition.…

PageFreezer Helps Government Agencies Comply with New OPEN Data Act

Making Government Social Media Data Open and Readable PageFreezer, a leading web and social media compliance provider, announces continued support for agency compliance to the OPEN Government Data Act. The United States' Open, Public, Electronic, and Necessary (OPEN) Government Data Act was signed into law on January 14, 2019. This landmark piece of legislation means that government departments and agencies must comply with a new set of rules that facilitate open access to information. OPEN Act Implications for…

Retarus Achieves Top Positioning in Radicati’s ‘Market Quadrant’ for Secure Email Gateways

Analysts Regard Retarus as a "Trail Blazer" with Innovative Market Positioning In its latest analysis of competition in the Secure Email Gateways market, analyst firm The Radicati Group has awarded "Trail Blazer" status to information logistics experts Retarus. Placement in this quadrant underlines a provider's pioneering, industry-leading position on the market. Particular emphasis is placed on their innovative technologies and the potential for causing sustained 'disruption' to the market. Marketing Technology News:…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…

Sitecore Experience to Help Europe’s Marketers Tackle Their Biggest Digital Marketing Challenges

Sitecore Details Complete Keynote Lineup and Agenda for London Conference Sitecore, the global leader in digital experience management software, announced its keynote speakers and agenda for the inaugural Sitecore Experience conference in Central London. Registration is currently open for the one-day event, which will bring together hundreds of digital marketing leaders from around the region to discuss emerging trends and share winning strategies and tactics to address challenges unique to the European market. "Today…

Latest Report Answers, “Do Sales Need to Push the Technology Content Engine?

Content Marketing Institute Releases New Research on Technology Content Marketing Technology content marketers face a more complex audience journey and marketing/sales process than other industries since many people in distinct roles often influence a tech purchase. That’s why 68% of tech content marketers said that creating content that appeals to multiple roles is their top challenge. That’s one of the key findings in the new Content Marketing Institute research report, Technology Content Marketing 2019: Benchmarks,…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…