Hitting The Spot with Location Data

A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the majority of real-world business outcomes still occur in offline environments beyond the reach of digital attribution models. Mobile location data is closing that gap. In the last few years, UberMedia has released multiple innovations linking business efforts and results to actual location…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

4 Ways to Make T-Commerce Work for You in 2018

A T-Commerce Study by Connekt Showed That 76% of Viewers Would Purchase Products They See in TV Ads Television-based commerce – AKA t-commerce – is set to take off in 2018, buoyed by new technologies and the transition of millions of Americans to connected TVs. This prediction is substantiated by a t-commerce study Connekt conducted in early December 2017 showing 76% of viewers would purchase products they see in TV ads or TV shows in real time using their remote, and 43% will likely do so in 2018. T-commerce is coming…

TechBytes with Konrad Pawlus, CTO, SALESmanago

Konrad Pawlus Co-founder and CTO - SALESmanago Marketing automation tools in 2017 are more refined, accurate, and focused on building the highest customer value, directly maximizing return on investment per customer. Customer Value Marketing, a new-age marketing automation strategy that is aimed at outbound campaigns, drives its inspiration from B2C and ecommerce marketing. To understand Customer Value Marketing, and the core intricacies of the Customer LCV in B2B, we spoke to Konrad Pawlus, Co-founder and CTO,…

Interview with Wayne Townsend, President, Epsilon

"Those that are successfully transforming their attribution practice are measuring performance around a customer-obsessed KPI, making it more customer-oriented and indicative of the entire customer experience." On Marketing Technology MTS: Tell us a little bit about your role at Epsilon and how you got here? I lead a team that combines data, predictive analytics and best-in-class technology to deliver digital marketing solutions that drive dramatic, measurable results for our Fortune 1000 clients. The global sales, client…

Eight Trends in Commerce and Digital Marketing to Look Forward to in 2018

Criteo is Asking Marketers To Make Friends With Alexa, And Explaining Why More Brands Are Looking To Share Data Criteo's direct relationship with advertisers and publishers enable them to keep a track on the changing pulse of the commerce and digital marketing industry. They share their 8 big predictions of 2018: The Battle for Video Possibilities for new programmatic video ad inventory will emerge as ad breaks are inserted into more content. The Rise of Voice Shopping Brand managers believe that voice-activated…

Interview with Rami Alanko, CEO, Beemray

"Location data should not be considered merely as coordinates of a device. Coordinates do provide a precise point of a device but the interesting thing is the context. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an audience intelligence company? I am the CEO and founder of Beemray. I have been an entrepreneur more or less all my life having different types of companies over the years. When my video platform company got acquired, I started researching areas that I…

Interview with Tyler Calder, Chief Marketing Officer, Yulio Technologies

"Whether it’s immersive storytelling, communication of complex spatial design, the showcasing of products in curated environments or virtual, ‘in-the-seat’ experiences, VR brings a heightened platform for translating ideas into experiences that people are engaged by." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a VR technology company? I’ve always been attracted to organizations that are trying to cross the chasm. First, this was with Eloqua and seeing some of…

Deloitte TMT Predictions: Machine Learning Deployments to Double in 2018; Coins New Lingo #adlergic

Deloitte TMT Predictions: Machine Learning Deployments, Digital Subscriptions, Digital Subscriptions, On-Demand Content and Live Events Will Continue to Drive Growth Relentless change; stubborn continuity… The predictions on tech trends for the New Year 2018 seem to be more drastic than any of its previous editions. Deloitte has just launched its annual Deloitte TMT Predictions for 2018, and it has some serious thought-provoking recommendations for marketing and advertising agencies — focus on machine learning…

The Flow Bot Builder: An Uncompromising Approach To Bot Building

With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don't want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that can answer their specific queries. Shoppers want the right answers to their questions and find what they need quickly. Buyers will want to make a purchase instantly. And customers will want their problems resolved quickly by customer support teams. This requires businesses to have the…

Marketers With Successful Fraud Protection Solutions Have A Competitive Edge

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper commissioned by AppsFlyer entitled Mobile Fraud: Marketers’ Massive Hidden Threat explores, only 1 in 5 enterprise marketers feel they are able to systematically monitor and prevent fraud. Marketers still rely heavily on legacy technologies and tools to combat mobile ad fraud and firms like an…

TechBytes with Peggy Chen, Chief Marketing Officer, SDL

Peggy Chen CMO, SDL Personalized content provides more value to marketers through highly influential brand messaging and consistency achieved via reusable and scalable content. Multi-channel content that matches customer buying patterns and behavioral information help in establishing a real-time personalized connection with powerful web experience management. To understand how marketers can create a mix of marketing, commerce and product content in a programmatic manner for contextual consistency, we spoke to Peggy…

TechBytes with Gil Klein, Managing Director, Mobfox

Gil Klein Managing Director,  Mobfox Mobfox, a mediation platform, caters to 175+ DSPs across the globe. We spoke to Gil Klein, Managing Director, Mobfox, to understand  how he views the future of programmatic advertising.MTS: Tell us about your role at Mobfox and the team you handle. Gil Klein: As the Managing Director, I am responsible for leading Mobfox and our in-app audience-based programmatic advertising platform, which provides publishers with the tools they need to optimize their ad serving, data layers, and…

A Multi-Step Plan to Combat App Install Fraud

Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too late to do much about it, and the best a marketer can do is put a proverbial band-aid on a budget-eating wound. The only way for marketers to combat fraud is to make a multi-step plan of action to prevent it before it ever happens. Even with built-in fraud prevention mechanisms,…

Ogury’s New Machine Learning Algorithm Lituus, to Offer Next Level Audience Targeting for Brands and Marketeers

Ford, One of the World’s Leading Automotive Brands and a Beta Tester of This New Solution, Has Already Achieved Outstanding Results for Its New Ford Fiesta Pre-Launch Campaign. Ogury, the mobile data platform that provides the most comprehensive view of mobile user behavior globally, is today enhancing its targeting capabilities with the launch of a cutting-edge solution for brands and marketeers. This new solution combines human intelligence and machine learning in the planning and implementation of mobile advertising…

Death of The 3rd Party Cookie

The digital ad industry relies heavily on third-party cookies. These little pieces of code get placed in your browser as you move from site to site, letting advertisers collect data about your interests and serve you related ads. They differ from first-party cookies because they are placed by an object on the page (e.g. an ad) that originates from a different domain than the one you are visiting. So if you visit, say, Macy’s website, Macy’s can place a first-party cookie to collect data about your visit. But if you visit a…

Tapjoy Adds Custom Exchange Rates and Permanent Currency Sales to Offerwall Plus

New Features Empower App Developers To Better Segment Users And Customize Their Monetization Strategies To Maximize Revenue Tapjoy, the Maximum Impact Platform for mobile advertisers and app developers, announced the launch of two innovative features to its industry-leading advertising offerwall: Custom Exchange Rates and Permanent Currency Sales. The new features expand upon the already sophisticated capabilities of Tapjoy’s Offerwall Plus and enable app developers to maximize ad revenue by customizing their monetization…

NewVoiceMedia wins Frost & Sullivan Excellence Award

NewVoiceMedia Won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership Category NewVoiceMedia, a leading global provider of cloud contact center and inside sales technology that enables businesses to have more successful conversations, has won a Frost & Sullivan Excellence Award in the Cloud Contact Centre Services Growth Excellence Leadership category. Founded in 2006, The Frost & Sullivan Excellence Awards is now in its 12th consecutive year and seeks to…

Connekt Brings Interactivity and T-Commerce to Hisense Smart TVs

Hisense Smart TV Viewers Now Able to Purchase the Brands They Love through Connekt's ShopTV App Connekt, the AI-driven technology company transforming TV advertising for the connected world, announced the integration of its ShopTV application into new Smart TVs made by Hisense, a global technology leader and consumer electronics manufacturer. The integration means that consumers can interact and engage with brands and content on their Hisense Smart TV platform, and personalize their interactions by opting to receive…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…