Interview with Steve Warren, CEO, Mapp

"What remains constant is the need for brands to stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers."Tell us about your role at Mapp Digital and how you got here. What galvanized you to join a marketing technology company? I serve as Mapp’s chief executive officer. In my role, I focus on positioning our company for success and leading Mapp’s long- and short-term strategy. I heavily focus on increasing overall business value and stand as a liaison between the…

Hivemind Appoints Senior Team for Next Phase of Growth

Hivemind, a data science and technology company offering a cloud-based platform for solving complex unstructured data problems, has named several Winton employees to its team in full-time roles. “We’re delighted that Hivemind has taken the next step in its development. By separating the company from Winton’s core investment business, we intend to make Hivemind’s data science expertise available to a wider market, and to unlock the value we believe exists in the business.” Their number include: Daniel Mitchell, who ran…

Merkle Launches Loyalty Outlook 2018

Merkle Will Also Host a Complimentary Webinar - Reinvigorating Loyalty: A Comprehensive View of What Loyalty Looks like Today and What Approaches Are Needed to Execute More Effectively and Efficiently Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that it has released Loyalty Outlook 2018, a collection of articles with a comprehensive view of the loyalty industry, in-depth analyses of recent industry developments, and what approaches are needed to execute loyalty solutions more…

Alibaba Group Opens Office in Malaysia

Alibaba Announces the Launch of Malaysia Week in July to Promote Sale of Quality Malaysian Products and Tourism to China Consumers Alibaba Group opened its national office in Malaysia today, marking a new chapter in the company’s deepening strategic cooperation with Malaysia, which is the first eWTP hub outside of China. Located in the heart of Kuala Lumpur at The Vertical Bangsar South, the new office signifies Alibaba Group’s continued endeavour to bolster the technology capability of Malaysian SMEs and young…

Adorama INSPIRE Brings Together the Creative Industry’s Biggest Social Influencers, Artists and Filmmakers to Discuss What It Takes to…

Chris Burkard, Prince Mcclinton, Christina Raia and Alex Lindsay Join All-Star Lineup of Noted Creatives and Instagram Stars to Provide Artistic Community Insights on Finding Success Through Digital and Social Media Platforms Adorama, the trusted source for market-leading photo, video, audio, imaging and electronics products and information, invites visual storytellers to New York City this June to hear how world-renowned photographers and filmmakers have leveraged social and online platforms to build their successful…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

Nimble CRM Launches Today Page for Office 365 and G Suite

Customer Visualization Tool Helps Small Businesses Make Better Decisions, Work More Effectively Using Contextual Relationship Insights Nimble, a leading social sales and marketing CRM for Office 365 and G Suite, today launched the Today Page. The customer data visualization tool helps teams and professionals understand and take next best actions based on sales and marketing triggers, as well as project management milestones. The customizable dashboard consolidates critical business signals, including deals pipelines and…

Interactive Podcasting Platform Saycaster is ‘First of Its Kind’, Launches to Public After Private Beta

Interactive Podcasting Platform 'Saycaster' Releases Beta to Public; First Step in Adding Granularity to Podcasting Los Angeles-based podcasting platform Saycaster has opened up their beta site to the public after a successful private launch with an intimate group of local podcasters. The platform, which allows podcasters to pin links, tweets and comments to specific spots in their audio, is free to use and has already been adopted by podcasters ranging from baseball commentary podcaster @TwoForThreeSTL to industry…

Interview with Ted Dhanik, CEO and Co-Founder, engage:BDR

"Influencers are really creators, which is hugely valuable to a brand beyond just their reach."Tell us about your role and how you got here? What galvanized you towards the tech industry? I am the Co-Founder and CEO of engage:BDR, but my whole career has been in tech- I previously worked on the launch of the MySpace brand from inception, and at lowermybills.com. How do marketers benefit from engage:BDR? What made you launch IconicReach? engage:BDR has been around since 2009, and we've been building out innovative…

Advertising ID Consortium Announces DigiTrust as a Third-Party Domain

To Bring Added Choice and Increased Efficiency for Open Internet Buying The Advertising ID Consortium, the open identity solution for the digital advertising ecosystem, and the IAB Technology Laboratory (IAB Tech Lab), announced their intention to integrate the DigiTrust ID service, recently acquired by IAB Tech Lab, as one of three cookie IDs used within the Consortium's open identity framework. The framework enables people-based marketing for clients of Consortium members that wish to leverage the benefit of the…

Vymo Named ‘Cool Vendor’ in CRM Sales for 2018, by Gartner

Vymo's AI-enabled Personal Assistant Detects Sales Activities Automatically and Predicts Next-Best Actions Based on Data Vymo has been included in Gartner's 2018 'Cool Vendors', listing in CRM Sales, composed by Ilona Hansen, Adnan Zijadicand Tad Travis. Vymo is an Intelligent Personal Assistant for Sales teams. It is funded by Sequoia Capital and recognized by Gartner and CB Insights for Prescriptive Sales. Vymo helps organizations collect rich contextual sales data correlate sales activities…

US Consumers Becoming More Open to Sharing Data: Acxiom Report

Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data Exchange Than They Did Previously Acxiom, the data foundation for the world's best marketers, released a new report in partnership with the Data & Marketing Association (DMA), that found US consumers are becoming more open to engaging in data exchanges in return for better offers and services. The joint study, “Data Privacy: What the Consumer Really Thinks,” discovered nearly half of…

Six Tips for Winning With a Multi-Cloud Approach

You may have seen the map showing the hundreds of software programs that marketing teams employ, and many marketers use a combination of digital tools to achieve their goals. This best-of-breed strategy applies to more than marketing applications — it can and should extend to cloud infrastructure as well. A multi-cloud approach provides options for building a backend stack that generates the best possible experience for customers. The multi-cloud approach isn’t always straightforward. A recent VMware survey of 1,355 IT…

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

Codewise’s Dr. Paweł Rzeszuciński Joins the European AI Alliance, Launched by the European Commission

After Joining the European AI Alliance, As Per the Rules, Dr. Paweł Rzeszuciński Will Act Independently and in Public Interest Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, announced today that Dr. Paweł Rzeszuciński, Data Scientist at Codewise, accepted the invitation to become a member of the European AI Alliance, a forum launched by the European Commission. Since Dr. Paweł Rzeszuciński will join the Alliance within his personal…

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

How to Be Less Boring at Your Next Webinar

Although webinars have been around for a while, their popularity has only continued to grow – the market is poised to approach $1 billion in the next decade. This is mainly due to the fact that they’re such an effective marketing tool. A webinar gives you a conversation at scale, which no other platform can deliver. And yet, webinars aren’t always treated with the attention they deserve and sometimes come across as overly scripted or just plain boring. The challenge for webinar hosts is making their presentations more…

Fireside Chat with Jean Chen

Jean Chen talks about her journey in SaleScout and how she motivates B2B teams with the latest best practices in sales tech Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term sales goals at SaleScout? Our business development team of seven works hand-in-hand with one another. Like other tech companies, we have broken down the funnel to focus on demand generation at the top and closing sales at the bottom. To remove the hiccup often found between the top and bottom of…

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016 to March 2018. Here’s a small snapshot of what we found: Advertisers have more than doubled in-app video ad spending on…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…