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Solvvy Puts Self-Service at the Forefront of Customer Experience with its New and Improved Conversational Platform

San Mateo-based Intelligent Automation Company Debuts a More Intuitive and Engaging Support Flow Along with Upgrades to Its Existing UI and Dashboard Solvvy announced a major enhancement to its AI-powered conversational platform. Businesses can now use the Solvvy platform as the initial touchpoint with customers, empowering them to self-serve their issues and reach resolutions quickly and effortlessly. The enhanced platform delivers a higher ROI because businesses can handle a higher volume of support tickets and better…

EnCirca and Pandorabots Partner to Provide .BOT Domains and Bot Development

Trademark Owners Can Leverage Registration Promos and Bot Kits at INTA EnCirca and Pandorabots announced a new service for brand owners to help them develop artificially intelligent conversational bots using the new .BOT top-level-domain from Amazon Registry. The announcement occurred at the 140th Annual Meeting of the International Trademark Association (INTA) being held this week in Seattle, Washington and attended by over 10,000 trademark lawyers from 150 countries. .BOT is designed to be more than just another…

Blue Prism to Collaborate with Microsoft to Strategically Provide Access to AI Technology

Collaboration Gives Blue Prism Customers Access to the Microsoft AI Platform, Microsoft Azure Machine Learning and Analytics Capabilities Running on Azure Blue Prism, a leading Robotic Process Automation (RPA) provider, announced that it has been selected to provide access to Microsoft's cutting-edge AI technologies, expertise, advice and support as the company incorporates Microsoft AI into its Digital Workforce. As part of this ongoing collaboration, Blue Prism is now the only RPA vendor to achieve both Microsoft…

Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. Large,…

New AI Tech Reshapes How Companies Listen to Customers

Customer Experience Leaders Using Luminoso Can More Quickly Identify Hot Topics Otherwise Buried in Avalanches of Open-Ended Customer Feedback Luminoso, the natural language company that provides AI-powered customer insight, is helping a growing list of customer experience professionals and data scientist teams to learn from the high volume of constantly arriving customer communications - like support tickets, open-ended survey responses, and product reviews - that would otherwise go unread. “Global enterprises selling…

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

OJO Labs Raises $20.5 Million in Series B Financing to Propel its Conversational AI, OJO, to Millions of Consumers

Company's Patent-pending AI Technology Solves the Biggest Problem Plaguing the Development of Intelligent, Conversational Systems. OJO Labs has raised $20.5 million in Series B funding to supercharge the rollout of its products, which empower consumers to make better decisions. Investors in the round consist of a unique combination of real estate brokerage, financial, and home service leaders including Realogy Holdings Corp., Royal Bank of Canada, Northwestern Mutual Future Ventures, and ServiceMaster. This…

CBS And Nielsen Collaborate To Advance Dynamic Ad Insertion In Live Broadcasts

CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV. The collaboration…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Pegasystems Was Named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center report (1) for the ninth consecutive year. In the report, Gartner evaluated 13 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best…

Key Takeaways from the SiriusDecisions Summit 2018

According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to be part of the SaleScout Data Solutions presence at SiriusDecisions Summit (#SDSummit) this year. It’s really exhilarating to experience 3,000-plus people gathered together with a common goal to learn about current best practices and innovations in B2B sales and marketing. For myself, after…

Truthify Emotion AI Application Offers Actionable Feedback to Brands and Marketers Based on Audience Emotional Reactions

Technology Reveals Invaluable Insight Not Available Anywhere Else for Anyone Who Seeks Reactions to Their Content Emotion artificial intelligence (AI) company Truthify revealed a first-of-its-kind, short-form video messaging application to help brands, marketers, media and advertising agencies, political campaigns and civic leaders gather at-scale audience feedback that is immediate, authentic and actionable. What if you could measure the subconscious emotional reaction to questions, ideas, content, products or people?…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Why Should ‘Grey Area’ Players Fear GDPR?

In This Chat, Optimove's CEO Pini Yakuel Dove into How GDPR May Affect Marketing and Sales Technologies and the Impact on the US-Based Martech Companies Brands love to be in the headlines, only if they are making the right kind of news and delighting their customers. What if you lose to GDPR and end up making a news headline anyways... With the biggest disruption to marketing and brand connectivity coming next week, companies are leaving no stone unturned to ensure they are on the right side of GDPR compliance. US…

Interview with Tomer Tagrin, Co-founder and CEO, Yotpo

"B2B brands with a larger customer base can absolutely benefit from UGC platforms." Tell us about your role at Yotpo and how you got here. What galvanized you to start Yotpo? I came into this as a consumer, actually. I made a bad purchase of a camera online as a result of trusting fake reviews, and resolved to help others avoid the same fate. In developing Yotpo where I am CEO, my co-founder Omri and I saw the massive opportunity in going beyond just the product page and showcasing UGC across the entire buyer journey,…

Shutterstock Launches Suite of Deep Learning-Powered Search Tools Including Reveal, a New Plugin for Google Chrome

Shutterstock's Latest Tools Are Available on Its New "Showcase" Site, Which Features the Company's Search Innovations Designed to Help Customers Find the Content They Need Fast Shutterstock Inc., a leading global technology company offering high-quality assets, tools and services through its creative platform, announced the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of its new experimentation site, Shutterstock Showcase, which features two additional new search innovations -…

Dialpad + TalkIQ To Bring Voice-Driven AI To Business Communications

With TalkIQ’s Acquisition by Dialpad, VoiceAI Could Better Deliver Real-Time Voice Insights to Transform Phone Call Transcribing Process for Marketing and Sales Teams Dialpad, a leading cloud business communications provider, announced that it has acquired TalkIQ. TalkIQ is a leader in real-time speech recognition and artificial intelligence. By combining TalkIQ’s real-time speech recognition and natural language processing technologies with Dialpad’s leading communications solutions, Dialpad will deliver VoiceAI to help…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

Ragan Communications Hosts a Massive Lineup at Amazon Headquarters

Insights on the Ragan Communications Conference at Amazon Headquarters July 24-25, 2018 Strategic practices and learning can be a major takeaway from the nation’s leading conference provider — Ragan Communications, which will be hosting the event, “Social Media and Digital Communications Conference” on July 24 and 25, 2018. Ragan Communications manages two of the top news sites for the public relation and corporate communication industries — Ragan.com and PRDaily.com. Combined, these two sites attract close to 700,000…

Soulmates.AI Launches Brand Trust Index to Scientifically Define Consumer Trust in Retail

Dedicated to Understanding Consumer Interests, Passions and Motivations, the Artificial Intelligence Company Now Helps Brands Measure and Build Consumer Trust In an era where advertising is considered broken and consumers prefer to dodge interruptive brand messages across platforms, it is increasingly getting difficult for companies to measure and maintain consumer trust. However, Amazon continues to be a game-changer. Where companies waste tens of billions of dollars on ineffective traditional advertising, in the latest…