Interview with Jocelyn Brown, VP, Customer Success, Allocadia

"I think there is going to be more tech (possibly soon followed by less,) a greater need for strong operations to support the explosion of tools and data, a focus on enablement as buyers require insight and intelligent discourse."Tell us a little bit about your role at Allocadia. I am the VP of Customer Success at Allocadia. The mission of my team is to make Marketing Performance Management real for our customers. That means working right alongside every customer as they move through their journey from purchase, to…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

TechBytes with Zackary Cantor, Director, Decision Sciences, GlobalWide Media

Zackary Cantor Director, Decision Sciences, GlobalWide Media As audience-based advertising strategies continue to draw a sizeable amount of ad dollars into the tech industry, the definitions of “Digital Transformation’ and “Digital Innovation” have begun to converge for businesses. Brands are now focusing on creating personalized ads that match up to the modern customer experience standards. To know more about the state of adtech in 2018 and the major pain points that advertisers should get rid of, we spoke to Zackary…

Interview with Marc Guldimann, Founder and CEO, Parsec

"Real-time personalization is still nascent. It’s never been about a lack of data science or analytics, rather the biggest factor slowing customization down is an outcome to optimize towards."What inspired you to launch a mobile advertising technology platform? I’ve been in digital advertising for a little over 10 years. My first company, Spongecell, pivoted into display advertising after raising money from IPG and I’ve been fascinated with the industry ever since. What are the core tenets of time-based advertising in…

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…

Confirmit Promotes Claire Sporton to SVP, Customer Experience Innovation

Industry Expert Claire Sporton Expands Role to Drive the Discipline of Customer Experience Management Confirmit has announced the promotion of Claire Sporton to the role of SVP, Customer Experience Innovation. In this newly-created position, Sporton will be responsible for ensuring that the company continues to deliver the market-leading expertise and technology that businesses need to support their CX programs. Sporton has worked closely with Confirmit's clients since she joined the company in 2011, helping to…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

Interview with Anthony Iacovone, President, Barometric

"CMOs should create a foundation that can help them really understand the consumer’s meshed identity first. With that foundation comes measurability and insight."Tell us about your role and how you got here. What inspired you to be a part of an ad- performance company? I am currently the co-founder and President of Barometric, which is a division of AdTheorent. For some quick background, in 2011 I co-founded AdTheorent with a mission of using Machine Learning to make better decisions using data when serving mobile…

Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges

Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of leading companies launched the Better Identity Coalition, an organization focused on developing consensus, cross-sector policy initiatives that promote the adoption of better solutions for identity verification and authentication. Founding members of the coalition include recognized leaders from diverse sectors of the economy, including financial services, healthcare, technology,…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

Salesforce.org Partners With United Way To Launch Salesforce.org Philanthropy Cloud

Built on the Salesforce Customer Success Platform and Leveraging the Global Scale of United Way, Philanthropy Cloud Will Connect Every Aspect of Social Giving Through a Network of Individuals, Corporations, and Nonprofits to Drive Social Good Salesforce.org, a non-profit social enterprise, and United Way, the world's largest privately-funded nonprofit, are partnering to launch Philanthropy Cloud, the first-of-its-kind network platform, that will unlock a marketplace to transform the way corporations connect with employees…

Episerver Study: Nine in 10 Consumers Are Comfortable With Brands Knowing More About Them

Episerver's Annual 'Reimagining Commerce' Benchmark Report Reveals That Brands Have Reached a Turning Point in Their Relationship with Consumers Despite 87 percent of online shoppers being comfortable sharing personal information with brands in exchange for a better online shopping experience, over a third feel that brands don't care enough about personalizing their experience, according to a study released recently by Episerver, the company transforming digital experiences. The perceived lack of attention to…

Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries

5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) taking place in Barcelona between 26th February and 1st March 2018, expect to hear a lot more about 5G in the coming weeks. But why does the world need 5G and how will it impact the symbiotic worlds of Advertising and Publishing? This is an overview of the business and commercial rationale behind 5G for MNOs and summarises the impact for AdTech and Publishers whilst providing practical guidance…

Allocadia and Bizible Join Forces to Help Marketers Drive More Impact and Revenue

Strategic Alliance Helps Marketing Teams Understand ROI and Drive Business Growth  Two marketing technology leaders in our MarTech RADAR 2018, Bizible and Allocadia, have announced a new partnership. The joint offering combines two best-of-breed platforms to help marketers determine where to invest their dollars for optimal impact and revenue performance. The Allocadia and Bizible alliance is another signal of the maturing Marketing Performance Management (MPM) market. Recommended Read: Allocadia Announces Key…

Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

FPX Partners with Zilliant to Maximize Customer LTV Across B2B Organizations

Partnership Will Integrate Zilliant Price IQ Technology with FPX CPQ Architecture for Enhanced Pricing Capabilities for Every Situation and Customer  FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX's CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Three Retailer Lessons from Amazon Go Stores

Amazon can generate a world of press just by opening one store. Admittedly the Amazon Go store is unique in two ways: It’s a brick and mortar store from the world’s largest e-commerce company; and, It doesn’t have any checkout — simply walk in, grab what you want, and walk out. Since its launch, Amazon has dominated the digital commerce world. But Amazon’s threat isn’t limited to digital; each sector is vulnerable. Whether they want to admit it or not, all retailers, from mom-and-pop shops to behemoths like …

Octo Telematics Transforms the Insurance Industry with Cloudera’s Machine Learning and Analytics Platform

Global Insurance Telematics Leader Analyzes 186 Billion Miles of IoT Generated Driving Data Cloudera, Inc., the modern platform for machine learning and analytics, optimized for the cloud, announced that Octo Telematics, a global leader in telematics for insurance companies, is introducing innovations for insurance by aggregating 186 billion miles of driving data from connected cars and using Cloudera Enterprise to predict and model driver risk. Utilizing machine learning and analytics on Cloudera Enterprise, the Octo…

UST Global Acquires ‘Cross-Platform Orchestration’ Start-up Pneuron

UST Global, a California-headquartered leading digital technology services company, announced the acquisition of Pneuron. Founded in 2010, Pneuron is a Massachusetts-based 'Cross-Platform Orchestration' start-up. UST Global's data engineering platform has been fast evolving with added features that simplify the traditionally expensive and time-consuming process of procuring, integrating, and maintaining platforms, thereby ensuring solution agility, non-disruptive deployment, and accelerated time to value clients. The…