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Agora.io Releases React Native SDK For In-App Voice & Video Calling

Agora.io, a global leader in real-time communication solutions, announced the release of the Agora React Native SDK, an open source developer toolset for adding voice, video, and live broadcasting functionality to mobile apps using the React Native framework. The new SDK enables cross-platform building across iOS and Android platforms, making it easier and quicker to deploy and maintain embedded voice and video communication features within native mobile apps. React Native is an open source project started by Facebook…

Oro, Inc., Continues Expansion with Senior Appointment in Germany, Switzerland and Austria

Oro, Inc., the company behind OroCommerce, the No.1 B2B eCommerce platform, announced the appointment of Matthias Henrichs as the company's new Regional Manager for the DACH region, which includes Germany, Switzerland and Austria. Alexander Shashin, who had initially been charged with building early awareness and partnerships in the region, will now be running sales and focusing on mid and  large enterprise opportunities. Since Oro's introduction into the DACH market, the company's eCommerce platforms have generated…

Mastering Customer Experience in the Era of the Empowered Consumer

Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given moment, they expect highly relevant, friction-free brand experiences on the channels and devices that are right for them. In fact, more than half of consumers are prepared to walk away from a brand that doesn’t offer a personalized and relevant experience. Meeting and even exceeding these expectations is possible, but not using the siloed, channel-specific strategies that marketers often resort to…

Cloud Migration Driving Market Dynamics Among SAP Providers, Says ISG

ISG Provider Lens Report Finds Providers Investing in Sap Public Cloud Infrastructure Services Technology and service providers are rapidly evolving their SAP capabilities for enterprise workloads in response to growing momentum in the marketplace for public cloud implementations, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. ISG is seeing significant investments being made by providers to improve their SAP services for public cloud…

Transcosmos Powers Global Omnichannel Customer Service with Bright Pattern Cloud Contact Center

Bright Pattern Powers Global Omnichannel Customer Service Across 31 Countries, Creating Effortless Customer Experiences and Strengthening ROI Bright Pattern, a leading provider of omnichannel cloud contact center software, helps Transcosmos provide exceptional localized customer care for international clients. Transcosmos enables global retailers to localize their customer service and deliver support that is tailored and relevant to each market. Operating in the United States, Asia, Central America and South America,…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

Pega’s Next-Generation Digital Transformation Suite, It Helps Organizations Sell Smarter, Bust Quotas, and Simplify Sales Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises,  announced it has been named a Visionary in the Gartner Magic Quadrant for Sales Force Automation report . In the report, Gartner evaluated 15 vendors of sales force automation (SFA) technology, which the firm defines as applications that support the “automation of sales activities, processes,…

Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers

For the First Time, Digital Marketers Can Leverage at Once and in One Place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as Well as Customizable Usage Parameters and Services, to Optimize Online Ads ROI and to Cost-Efficiently Scale Ad Operations Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and…

Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

Edina Realty Launches “Emma Marketing” Automation for Agents

Automation Service Powered by Imprev Simplifies the Agent Marketing Experience At its annual agent technology camp, Edina Realty, the largest residential brokerage serving Minnesota and western Wisconsin, announced the launch of marketing automation for its agents. This innovative service, powered by Imprev, automatically creates branded marketing content for agents throughout the life of Edina Realty’s listings, dramatically simplifying the way agents promote their listings and helping them win more business. Edina Realty…

Stefanini Invests in Strategic Salesforce Support and Customization Services

Stefanini TotalCare for Salesforce Is Comprised of Extremely Cost-Effective and Flexible Managed Services for Salesforce Help Desk, Admin, Enhancement, and On-Going Development Support Investing in Salesforce to drive business solutions, Stefanini, a $1B global IT provider, offers an extensive set of end-to-end Salesforce services that provide strategies to expand the capabilities of clients’ enterprise CRM systems.  Customized to clients’ unique needs, Stefanini’s suite of Salesforce solutions enable clients to maximize…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

Adsonica and Advangelists Announce Mobile Audio Ads

Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based mobile marketing platform. Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low-cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads. Adsonica's…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase Revenue

Report and Webinar Provide Critical Insights on How Startups Are Capitalizing on Transactional Email to Fully Leverage Growth Potential of Existing Customers Sendwithus, creators of the cloud-based email management solution Dyspatch, shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around…

Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices. Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising,…

TransUnion Completes Acquisition of iovation

TransUnion Had Previously Announced That It Had Agreed to Acquire iovation on May 18, 2018 TransUnion announced that it has completed the acquisition of iovation, one of the most advanced providers of device-based information in the world, strengthening its leadership position in fraud and identity management. iovation pioneered the device intelligence industry and provides a highly advanced digital device reputation consortium, with insight into nearly 5 billion unique devices from more than 35,000 leading brands across…

Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across Screens & Channels Through a Interoperable Framework As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how they execute media campaigns across platforms with simplicity at scale. This means one buy, targeting any audience, executed across digital and linear, with one performance report. Through a technology initiative…

RingCentral Selects Icertis to Enhance Contract Management Processes

Unified Communications Leader Calls on Icertis to Speed Time to Revenue Icertis, the leading provider of enterprise contract management in the cloud, announced that RingCentral, a leading provider of global enterprise cloud communications and collaboration solutions, selected the Icertis Contract Management (ICM) platform to digitally transform its contract management processes. Through the ICM platform, RingCentral will enable their sales and procurement teams to scale more effectively in the fast-growing unified…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Digital Customer Experience Moves From the Call Center to the Boardroom

Digital Customer Experience Study Reveals an Increased Emphasis on Top-Down CX Transformation NelsonHall has completed a new study entitled Digital Customer Experience Services, which analyses the current customer experience (CX) vendor offerings and client requirements and their likely future state. A major shift in the market is the need to evolve from contact center-driven customer service to a comprehensive CX strategy consisting of new operational models, digital technology, and continuous analytics insights. The…