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Formstack Acquires QuickTapSurvey, Further Develops Offline and Mobile Capabilities

Leader in Data Capture and Workflows Grows International Footprint and Customer Base Formstack, a software-as-a-service (SaaS) company with a mission to transform the way people collect data and put it to work, announces the acquisition of Toronto-based QuickTapSurvey, a leading provider of mobile and offline surveys. With the acquisition, Formstack is doubling down on its investment in the mobile forms category and plans to combine the best features of the QuickTapSurvey and Formstack products into one, full-service…

Pinterest Announces The Pinterest 100: Top Trends To Try For 2019

Visual Discovery Engine Unveils Fifth Annual List of Trend Predictions Across Top Categories Including Travel, Entertaining, Home, Wellness, Fashion, Food and More Pinterest, a visual discovery engine, is a positive corner of the internet. Each month more than 250 million people around the world discover ideas to try across categories like travel, wellness, fashion, entertaining and more. Today, Pinterest is announcing the official 100 Pinterest trends for 2019. These trends are what people all over the world are dreaming…

Demandbase Announces 6th Annual ABM Innovation Summit

Two-Day Event Combines ABM Strategy Discussions and Learning with 5 Keynotes, 16 Track Sessions and ABM Certification Demandbase, the leader in Account-Based Marketing (ABM), announced the lineup of speakers for the 6th annual ABM Innovation Summit. Keynotes including Mark Bowden, expert in body language who has trained CEOs and prime ministers, and Malcolm Frank, Executive Vice President of Cognizant and noted expert in artificial intelligence, are confirmed for the ABM Innovation Summit, taking place March 14-15, 2019at…

Interview with Jenn Steele, CMO, Madison Logic

"Where before it was difficult to digitally reach people with the right titles at your target accounts, now you can not only reach exactly the CMO and VP of Marketing at company X, but you can reach them across devices."Tell us about your role and journey into ABM. I am CMO of Madison Logic, a global ABM platform that customers use to convert their best accounts faster. Madison Logic is the third company at which I’ve worked that uses ABM. I first brought ABM into a big data company in 2015, where our BDRs weren’t having…

A New TELUS International Study Reveals That Social Media May Give Brands a Second Chance to Make a First Impression with Millennials

62% of Millennials Would Likely Recommend a Brand That Has an Exceptional Social Media Presence, Even If They Were Not Initially Happy with Their Product or Service A new survey commissioned by TELUS International, a global customer experience innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, and conducted online by The Harris Poll to over 2,000 US adults, found that 62% of millennials (ages 18-34) would likely recommend a brand that has an exceptional social media…

Accenture Acquires PrimeQ, Further Strengthening Its Digital Transformation Capabilities on Oracle Cloud

Acquisition Makes Accenture the Largest Oracle Cloud Systems Integrator in Australia and New Zealand Accenture has acquired PrimeQ, one of Australia’s and New Zealand’s top Oracle Software as a Service (SaaS) Cloud implementation service providers. With the addition of PrimeQ, Accenture is now the largest Oracle Cloud systems integrator in the region. The acquisition bolsters Accenture’s leading Oracle capabilities and helps deliver new value to clients by accelerating their digital transformation through Oracle Cloud.…

Adelphic Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic Continues to Expand Reach and Add Features Across Its Digital Out-Of-Home Offering with New Formats and Foot Traffic Attribution Capabilities Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in…

Measuring Success in Social Media for Public Sector Agencies — Is Sentiment Everything?

The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that provide a tangible product or service to others. In some cases, things are not that simple. Measuring ROI for public sector organizations whose objectives are to promote confidence and garner public support for their initiatives, it can be rather complex. For such organizations, what works is measuring success through traditional methods such as surveys and focus groups that uncover…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…

ICF to Launch ICF Next

John Armstrong to Lead Integrated, Future-Focused Marketing Services Agency ICF, a global consulting and services provider, announced the creation and launch of ICF Next, the convergence of ICF's award-winning marketing, communications and associated technology businesses. ICF Next will be led by former executive of IBM iX, John Armstrong. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the US, Canada, Europe and India. Officially…

Broadsign and MobPro Form Partnership to Enable Programmatic Digital Out-Of-Home and Mobile Campaigns

Brands and Agencies Can Now Run Hyper-Targeted Location-Based Multichannel Campaigns via Broadsign’s Global Network of Screens and MobPro’s Mobile Expertise Broadsign, the leading digital out-of-home (DOOH) marketing platform, and MobPro, innovative mobile-first media agency, have integrated the Broadsign Reach supply-side platform (SSP) with MobPro’s demand-side platform (DSP) to enable integrated mobile and digital out-of-home campaigns to be purchased programmatically. In the partnership’s inaugural campaign, XITE,…

Interview with Greg Wester, CMO, Mobile Posse

"A better content experience would be one that greatly simplifies the process of finding and presenting content, rather than forcing the user to go search for it." Tell us about your role at Mobile Posse and the team/technology you handle. I’m the CMO at Mobile Posse; in this role, my team’s primary focus area is Content Marketing, and, in particular, thought leadership and original research on how people use their mobile phones. There’s a ton of research on what apps are used, but none on the actual phone experience…

TechBytes with Jon Buss, Managing Director, Yext

Jon Buss Managing Director at Yext Yext's research highlights Electronics (39%), Groceries (35%), Books (23%) and Fashion (22%) as the most promising retail sectors for voice search in the UK. We spoke to Jon Buss, Managing Director at Yext, to understand his predictions on the voice-led e-commerce experience for 2019.Tell us about your role at Yext and the team/technology you handle. We are witnessing an unprecedented change in consumer behavior with the rise of mobile and, now, voice-based technologies. Consumers…

Fireside Chat with Matthew Biboud-Lubeck

Matthew Biboud-Lubeck talks about his idea of  "Customer Engagement Strategy" and how much of it could change in the next 5 years Know My Team Tell us about your role at Amperity. My mission at Amperity is to help our existing and future customers maximize the value they derive from partnering with us. This takes shape in a few ways — directly on customer engagements, product design and roadmap, partnerships and training. The joy of spending my day within a relatively young software company is I get to work with an…

Weave Raises $37.5M Series C Growth Round Led by Lead Edge Capital

Funding Will Allow Silicon Slopes-Based Company to Expand Their Customer Experience Management Platform Weave, a customer experience management (CXM) platform, announced it has completed a $37.5 million Series C funding round led by growth equity firm Lead Edge Capital, with participation from existing investors Bessemer Venture Partners, Catalyst Investors, Crosslink Capital and Pelion Venture Partners. With the new funding, Weave plans to accelerate its explosive growth in the marketplace and will double its…

TechBytes with Caroline Hugonenc, Global VP Research and Insights, Teads.tv

Caroline Hugonenc Global VP Research & Insights at Teads.tv Brands need to brief their creative and media agency together so that they factor in the device and the platform in their creative equation. We spoke to Caroline Hugonenc, Global VP Research & Insights, Teads.tv, to understand the winning recipe for any advertiser, when it comes to building a brand-customer connection.Tell us about your role at Teads and the team you handle. I joined Teads in 2013 and am currently Global VP Research & Insights. My…

Interview with Guy Yalif, Co-Founder, CEO and Board Director, Intellimize

"We think that in the next couple of years, we will start seeing a shakeout where companies that ‘threw on some AI to look shiny’ will run into issues delivering on their promises."Tell us about your role and journey into technology. What galvanized you to start Intellimize? I’m the Co-Founder and CEO of Intellimize. We’ve been putting AI in the hands of marketers for several years to better engage and convert website visitors and drive more revenue. We personalize mobile and desktop websites for each unique visitor…

TechBytes with Amanda Myers, Director, Product Growth, Personify Corp

Amanda Myers Director, Product Growth at Personify Corp Online communities provide a tremendous advantage for organizations to bring their supporters, fans and followers together in a branded online destination. We spoke to Amanda Myers, Director of Product Growth at Personify Corp, to understand how they leverage the ‘Power of Community’ with Marketing Automation and Social Media tools.Tell us about your role at Personify and the team/technology you handle. I serve as Personify’s Director of Product Growth. As a…

Brainshark Certified as Leading Sales ‘Skills Development and Reinforcement Solution’ by Vendor Neutral™

Vendor Neutral's Certified 100 Program™ Helps Sales Tech Buyers Find the Best-Fit Solutions for Their Organizations' Challenges and Needs - Driving Sales Effectiveness and Productivity Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its certification in the Vendor NeutralTM Certified 100TM program as a leading sales "skills development and reinforcement" platform. The rigorous sales technology evaluation process "clears the fog" for buyers – so they can identify the best…

Interview with Will Margiloff, Founder and CEO, IgnitionOne

"Now more than ever, marketers must understand their customers’ true interests to enable effective personalized cross-channel messaging." Tell us about your role and journey into technology. What galvanized you to start IgnitionOne? As one of the early pioneers in the internet marketing field, I’ve been fortunate to have worked with many trailblazers who have helped to revolutionize the digital marketing landscape, with first-of-their-kind digital advertising formats and technologies like Paid Placement, Interstitials,…