Digital marketing teams can look forward to more concrete ways of enhancing the customer experience, with new capabilities from the Swiss CMS vendor Magnolia that optimize business goals along the customer journey. While launching…
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Automated Video Business Messaging Interfaces Could Further Help Sales and Marketing Teams Capture Audience Attention, Automate Actions, and Accelerate Sales Leading customer messaging platform for sales, marketing and support teams,…
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The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud.…
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Austin-Based Agency TREW Marketing Focuses Specifically on Helping Tech Clients While Using the HubSpot Platform to Grow Leads TREW Marketing is a full-service inbound marketing firm which announced that HubSpot named the company a…
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First Time Ever, Pandora Enables Advertisers to Publish Audio Advertisements Beyond 15 and 30 Seconds Pandora is innovating audio advertising by adding new technological aspects to this domain. How Is Pandora Changing Audio Advertising?…
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Microsoft's AI Software Suggests Replies to Email. Better Faster Clipboard for Outlook Improves upon This with Better Replies In April this year, Microsoft Outlook introduced Suggested Reply for emails using Artificial Intelligence (AI).…
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Consumer Expectations Are High for Personalized Interactions and Secure Management of Data CGS, a global provider of business applications, enterprise learning and outsourcing services, announced the findings from its 2018 Global Consumer…
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Premier email verifier ZeroBounce raises the standards for email data quality with its new email scoring system. ZeroBounce A.I. determines the quality of an email address and makes a significant difference in customers’ email list…
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Have you ever driven down a road that was incredibly uneven or bumpy? Did you ever get frustrated trying to install a piece of software on your computer? Have you ever eaten at a restaurant and had lousy food and even worse service? If you…
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Given that the average household has at least three devices and the fact that individuals can shift between these devices up to 27 times an hour, it can be nearly impossible for marketers to hone in on the most relevant audience and device…
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"We condense information from campaign performance, behavioral data, surveys and other research to build a comprehensive view of the customer landscape."Tell us about your role and how you got here? I’m CMO at Anaplan, and we’re…
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Sailthru, the leading personalized marketing automation technology provider for retail and publishing, announces it has been named to Gartner's inaugural July 2018 Magic Quadrant for Mobile Marketing Platforms as a Niche Player.…
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NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and Organizations NICE has announced the completion of its acquisition of…
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With Proven Capabilities of Implementation and Customer Satisfaction, Luminos Labs Has Met All Requirements for New Specialization Program Luminos Labs, a digital commerce solution partner, announced it has been awarded an elite…
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Frost & Sullivan Highlights That Cloud-Based CRM Solutions Enable Organizations to Deliver a Truly Personal Purchase Experience to Customers Over the last five years, the percentage of salespeople achieving their sales targets had…
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"Identity resolution has always been a tricky problem because each service has its own way of identifying customers."Tell us about your role at Hull and how you got here. What inspired you to start a technology company? I’m the…
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Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing…
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New Capabilities Prove Ad Value, Optimize Spending, and Can Influence the Creation of More Effective Creative Cuebiq, a leader in location intelligence, and Brightline, the market standard for Advanced TV,  announced their partnership to…
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