Banner Before Header

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…

Consumers and Investors Still Flocking to Social Media Companies Despite Privacy Concerns

Financialnewsmedia.com News Commentary This may be counter-intuitive given all the negative media concerning privacy matters with social media platforms, but industry research sources project enormous growth for the sector as the companies "will continue to find ways to monetize." The January 2019 report continues: "Since going mainstream over a decade ago, hundreds of millions of Americans have embraced social networking websites; from Facebook and Twitter to LinkedIn and dozens more, people use these networks maintain…

Affinity Scoops $26.5 Million Series B to Bolster Its Relationship Intelligence Platform

Series B Round Led by Advance Venture Partners and Sway Ventures, with Participation from MassMutual Ventures, Pear Ventures and SuccessFactors Founder Lars Dalgaard Affinity, the leading relationship intelligence platform, announced that it has raised $26.5 million in Series B funding to support its mission of building a platform that structures the world’s communication data to harness the power of professional relationships. The round was led by Advance Venture Partners and Sway Ventures, with participation from…

Goodway Group Spins Off New Company, Control vs. Exposed

Catering to Global Marketers, CvE Is a Performance Agency Built to Deliver Truth, Transparency and Tangible Business Results Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has spun off a performance agency focused on delivering measurable outcomes to global marketers. Control vs. Exposed (CvE) incorporates the best features of consultancies, media agencies and technology companies in one single package. Services include full-service digital media, programmatic…

MrOwl Introduces Social Cloud Storage with Unlimited Cloud Storage to Encourage Content Sharing at a Global Scale

New Features Allow Users to Store, Share and Simultaneously Search Their Cloud, Computer Files and the Internet All Together MrOwl, a Social Cloud Storage platform, announced the rollout of free, unlimited cloud storage for content that is shared with the world. MrOwl gives users the capability to more simply store their files once and search them infinitely from anywhere at any time. With just a few clicks, MrOwl users can upload gigabytes of data that is automatically organized, shareable and searchable.  By providing…

Constant Contact Gets Personal with Launch of New Marketing Advisor program

New Program to Offer Personalized, 1-To-1 Marketing Guidance to Small Business Owners Constant Contact, an Endurance International Group company and leader in small business marketing solutions, announced the launch of its Marketing Advisor program. A combination of dedicated personal and online resources, the Marketing Advisor program provides small businesses with strategic and actionable guidance designed to deliver results and tailored to their unique goals. Developed in response to customer feedback and Endurance…

INKY Releases 2018 Q4 Email Security Report, “Welcome to 2019: Phishing Gets Personal”

Anti-Phishing Start-Up Reveals VIP Impersonation, Sender Forgery and Corporate Email Spoofing Top the Charts INKY Technology Corporation, an email protection startup that leverages the power of unique computer vision and artificial intelligence (AI), announced the release of the company’s 2018 Q4 email security report, Welcome to 2019: Phishing Gets Personal. The holiday period is typically the peak time of year for online shopping, and with that comes higher rates of cyber-crime, especially phishing scams. This Q4 of…

Redefining the Customer Relationship Through Social Media

Insight by Brian Lindley, Business Development Director, HGS Europe It's only been over the past few years that brands have started to pay close attention to customer activity on social media. It took a combination of the smart phone and a few popular social networks, such as Facebook and Twitter, for brands to notice that customers might be talking about their products and services online. However, although it may be a recent change in customer behavior, it is now an important connection between the customer and brand.…

Tableau Releases Ask Data, A New and Intuitive Way to Analyze Data With Natural Language

Now Anyone Can Easily Ask Questions of Their Data Regardless of Expertise Tableau Software, the leading analytics platform, announced the general availability of Ask Data, which leverages the power of natural language processing to enable people to ask data questions in plain language and instantly get a visual response right in Tableau. This patent pending capability makes it easier for anyone, regardless of skill set, to engage deeply with data and produce analytical insights they can share with others without having to…

Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports

Brandwatch Disrupts the Commonplace Task of Internal, Marketing Reporting with Smart, Automated Visual Decks That Generate Data of Their Own Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting. Marketers spend countless hours and billions of dollars to ensure that they are equipped to track results and measure their work, but that vital information is too…

Freewheel Markets Chooses the Nielsen DMP to Fuel Audience-Based TV Advertising Across All Screens

Advertisers Can Now Seamlessly Reach CTV, OTT-TV and Digital Video Audiences at Scale to Improve Brand Experiences and Marketing Outcomes Nielsen and FreeWheel, A Comcast Company have expanded their relationship to include the Nielsen Data Management Platform, Nielsen’s industry-leading omnichannel marketing technology. Using the Nielsen DMP, Freewheel Markets can now seamlessly analyze, build and target advanced audiences across connected TV (CTV), over-the-top (OTT) and digital video. The Nielsen DMP provides…

Findit to Launch Revised App That Will Enable Sharing to Facebook, Twitter, LinkedIN and Other Social Networks

Findit, Inc., a Nevada corporation trading on the OTC PINK: FDIT, owns and operates the website Findit.com, prepares to launch newly revised Native App in Android and IOS through Google Play Store and Apple App Store. The App will be available in the near future with newly revised features for members and visitors to benefit from. The revised app will provide anyone who wants to download the App the option of joining Findit or not joining but being able to view the content that is being posted by Findit members.…

SeaChange Acquires Xstream

Adds More Than 5 Million Active Subscribers. Transaction Expected to Increase Revenues and Be Accretive to Seachange in Current Fiscal Year Video delivery platform leader SeaChange International announced that it has acquired privately-held Xstream A/S, a leading over-the-top video and TV cloud platform provider based in Copenhagen, Denmark and Warsaw, Poland. SeaChange paid $4.6 million in cash and 541,738 shares of SeaChange common stock, for a total transaction value as of February 6, 2019 of $5.5 million. Ed…

Actifio Launches Actifio GO SaaS Platform

Industry's First Multi-Cloud Copy Data Management SaaS Platform Makes it Easier, More Cost-Effective for Customers to Backup, Manage, Instantly Use Data in Hybrid and Multi-Cloud Environments Actifio, the pioneer of Copy Data Management software, unveiled Actifio GO, industry's first multi-cloud Copy Data Management SaaS platform, making it faster and simpler to backup and restore, accelerate DevOps and analytics initiatives and meet regulatory and compliance requirements for applications on premises and in multi-cloud…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

MarTech Interview with Derek Slayton, CMO, Terminus

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like I’ve been running, or trying to run, Account-Based things in marketing for decades. Probably because my first few gigs running marketing were for software companies that had solutions purpose-built for larger, more sophisticated customers. But in the early 2000s, the data and tech in marketing wasn’t really satisfying what we needed to do it…

Voicify & Ogilvy Announce Partnership

Voicify has partnered with Ogilvy, an integrated creative network headquartered in New York, NY and with 131 offices globally. The inspiration for the partnership: bring the agile and robust Voicify platform to Ogilvy's suite of offerings to increase nimbleness and effectiveness through voice and virtual assistant engagement. Ogilvy is a leader in asserting, creating and managing the components of brand presence and engagement. Ogilvy puts their customers at the center of everything they do with a heightened focus on…

DoubleVerify Fraud Lab Identifies Botnet Scheme Targeting Ads.txt

Fraudsters Manipulated Ads.Txt Files on Hundreds of Sites to Sell Fake Inventory DoubleVerify the leading independent provider of marketing measurement software and analytics, announced that it has identified a new bot network that perpetrates fraud by circumventing ads.txt protections. The botnet that DV uncovered perpetrates a sophisticated, unique type of fraud. The bot first visits a given publisher site and scrapes the site’s content. The bot then creates falsified copies of the scraped pages on its own server,…

Prediction Series 2019: Interview with Daniel Hurwitz, Chief Revenue Officer, Penthera

Tell us about your role at Penthera and how did you start here. For over a year, I’ve been CRO for Penthera. Before that, I spent more than two decades building and scaling cutting-edge media/marketing tech companies that push the boundaries of innovation in their industry. Today, my team and I work with the most well-known streaming media providers in the world — media and entertainment companies such as CBS, AMC, Showtime, Starz, and more, OTT players, and even brands and publishers venturing into video — to innovate…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…