Banner Before Header

Stefanini Invests in Strategic Salesforce Support and Customization Services

Stefanini TotalCare for Salesforce Is Comprised of Extremely Cost-Effective and Flexible Managed Services for Salesforce Help Desk, Admin, Enhancement, and On-Going Development Support Investing in Salesforce to drive business solutions, Stefanini, a $1B global IT provider, offers an extensive set of end-to-end Salesforce services that provide strategies to expand the capabilities of clients’ enterprise CRM systems.  Customized to clients’ unique needs, Stefanini’s suite of Salesforce solutions enable clients to maximize…

Verto Analytics Raises $13.4 Million to Expand its Audience Measurement Solutions to Address Media Fragmentation and Lack of Cross-Platform…

Latest Funding Will Support New Services, a Robust Client Success Program, and Verto’s Growth in the US and Europe. The Growth Round Comes at a Pivotal Moment as the Fast-Paced Media Measurement Market Evolves Verto Analytics, the consumer-centric audience measurement company, announced that it has secured $13.4 million in growth-financing led by Conor Venture Partners, Open Ocean Capital, and Finnish Industry Investment with participation from Steve Farella, Chairman of MDC Media and Steve Marshall, CEO and Founder of…

Adsonica and Advangelists Announce Mobile Audio Ads

Video Performance at Display Cost Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based mobile marketing platform. Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low-cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads. Adsonica's…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase Revenue

Report and Webinar Provide Critical Insights on How Startups Are Capitalizing on Transactional Email to Fully Leverage Growth Potential of Existing Customers Sendwithus, creators of the cloud-based email management solution Dyspatch, shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around…

Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices. Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising,…

TransUnion Completes Acquisition of iovation

TransUnion Had Previously Announced That It Had Agreed to Acquire iovation on May 18, 2018 TransUnion announced that it has completed the acquisition of iovation, one of the most advanced providers of device-based information in the world, strengthening its leadership position in fraud and identity management. iovation pioneered the device intelligence industry and provides a highly advanced digital device reputation consortium, with insight into nearly 5 billion unique devices from more than 35,000 leading brands across…

Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across Screens & Channels Through a Interoperable Framework As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how they execute media campaigns across platforms with simplicity at scale. This means one buy, targeting any audience, executed across digital and linear, with one performance report. Through a technology initiative…

RingCentral Selects Icertis to Enhance Contract Management Processes

Unified Communications Leader Calls on Icertis to Speed Time to Revenue Icertis, the leading provider of enterprise contract management in the cloud, announced that RingCentral, a leading provider of global enterprise cloud communications and collaboration solutions, selected the Icertis Contract Management (ICM) platform to digitally transform its contract management processes. Through the ICM platform, RingCentral will enable their sales and procurement teams to scale more effectively in the fast-growing unified…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

Digital Customer Experience Moves From the Call Center to the Boardroom

Digital Customer Experience Study Reveals an Increased Emphasis on Top-Down CX Transformation NelsonHall has completed a new study entitled Digital Customer Experience Services, which analyses the current customer experience (CX) vendor offerings and client requirements and their likely future state. A major shift in the market is the need to evolve from contact center-driven customer service to a comprehensive CX strategy consisting of new operational models, digital technology, and continuous analytics insights. The…

Facebook Alternative MeWe Closes $5.2 Million Series A

Disruptive Social Network With NO BS Gains Momentum Adding Thousands of New Facebook Rejecters Each Day MeWe, the disruptive Facebook alternative, announced today that it has completed a $5.2 million Series A financing. The investment brings MeWe's total funding to $10 million, to support the engineering of MeWe and the enterprise version MeWePRO. The company has relied on high net worth individuals for all of its funding including Lynda Weinman, founder of Lynda.com, who sold her online learning company to…

SolarWinds MSP Launches MSP Institute—A Business Playbook Providing MSPs with Support Through Business and Technical Training

SolarWinds MSP, a global leader in delivering comprehensive, scalable IT service management solutions to IT solution providers and MSPs, has today launched its MSP Institute, a playbook for MSPs designed to provide training and tips through business, sales, marketing, and technical tracks from experts and industry leaders. The MSP Institute consists of webinars, videos, and podcasts—with tracks on go-to-market strategies, advice on how to build and manage a successful sales team, best practices for operational success, and…

Nuance Continues to Lead in Delivering Matured AI-Powered Enterprise Intelligent Assistants

New Report Helps Those Organizations Understand What Criteria They Should Consider When Evaluating Prospective Enterprise Intelligent Assistants Solutions  Nuance, a leader in conversational AI innovation, announced it has been awarded the highest combined rating of Intelligent Assistant (IA) and bot vendors for the second consecutive year in Opus Research’s "Decision Makers' Guide to Enterprise Intelligent Assistants.” Read More: TomTom Mapping Data to Power End-to-End Analytics Platform Opus Research on Enterprise…

Verasity and TRUTH Agency Wage War on Digital Ad-Fraud

Blockchain Technology Provides the Latest Weapon in the Fight Against Online Ad-Fraud Verasity, a next-generation video platform enhanced with blockchain technology has partnered with TRUTH, a new media agency, to tackle ad-fraud. Verasity's proprietary, patent-pending, Proof-of-View (POV) technology prevents fake video views, eradicates bot interference, and reduces fraudulent activity wholesale across its video platform. "Working with TRUTH, we're going to provide advertisers with a far greater…

SITO Launches the SITO Channel Alliance

Partner Certification Program Expands Access to SITO’s Expansive Product Suite That Goes Beyond Location Data, Provides Omni-Channel Support for End-to-End Campaign Management SITO Mobile, Ltd., the Consumer Behavior and Location Sciences company, launched the SITO Channel Alliance, a full-service extension of SITO’s location intelligence platform and managed media service offering through its certified re-seller partner program. The SITO Channel Alliance (SCA) is a custom program purpose-built for creating strategic…

Conversable Now Empowers Brands to Easily Deploy Bots Across Voice and Messaging Channels

New Voice Capabilities, Bot Kits, Outbound Center, and Deployment Center Launched by Conversable, Bring Conversational Intelligence to Automated Marketing Campaigns Conversable announced the launch of a suite of omnichannel, easy deployment features, designed to let customers get their bot to market faster with little technical investment. Since the company launched in 2016, Conversable has deployed over 100 bots for major brands with millions of messages sent, solidifying its position as the leading enterprise provider…

Five Strategies to Boost Donor Retention Using Email Marketing

Understanding the Importance of Donor Retention Is Equivalent to Ensuring That the Retention Program Is Constantly Expanding Contributing to a noble cause adds value to corporate identity of any business. It aids in supporting welfare and promoting goodwill initiatives. Email marketing is an important medium of communication in maintaining a good relationship with nonprofit donors. It is the point of contact which must be utilized whenever necessary, especially since the power of communication is marked as high importance…

Seven Email Marketing Automation Features You Should Consider to Drive Better Results

Thinking of Amping up Your Email Marketing Strategies? Here's What You Need to Know Changing market trends and booming businesses globally have paved ways to newer, smarter and effective methods to showcase every product’s appeal. The current enterprising epoch inclines towards digitizing their business; marketing occupying a major chunk of their digital roadmap. Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. "Email has an ability many channels don't: creating valuable,…

PushSpring Launches Audience Marketplace, Democratizing Data Buying

The New Audience Marketplace Enhances the Experience for over 650 Agencies and Brands That Leverage the PushSpring Audience Console to Create Robust Audience Segments for Analysis and Activation PushSpring, the leading independent provider of deterministic, mobile-originated data, unveils the first self-service audience marketplace designed for easy and intuitive access to buying, planning, and insights marketing functions. The marketplace is the first to allow marketers to quickly craft custom audiences for both…