Fuel Cycle FCX Delivers Better Customer Insights for Unified Market Research

Fuel Cycle FCX Delivers the Combination of Behavioral Data with Stated Preference Data (Like Survey Data) Enabling Insights Professionals with Context-Driven Marketing Research Last week, at the Martech Conference 2018, leading marketing insights platform, Fuel Cycle launched Fuel Cycle Exchange (FCX). To better understand why Fuel Cycle launched a new product for market research suite, and how marketers could benefit from Fuel Cycle FCX, we spoke to Rick Kelly. Rick is the VP Product Marketing at Fuel Cycle. Why did…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

Monica C. Smith, CEO Of Marketsmith, Makes No Apologies As A ‘Catalyst of Innovation’

Marketsmith was Named as the Impact Company of the Year by the New Jersey Tech Council in 2017 Monica C. Smith, Founder and CEO of Marketsmith, the only woman-owned and operated advertising and marketing technology agency of its kind, was recognized at the annual “She Runs It” honors as a “true catalyst of innovation” at their Changing the Game awards. Smith was honored in the category of “No Apologies: Creating whole new business models, industries, or marketplace opportunities.” With almost 20 years as the owner and…

Siteimprove Releases New SEO Product

Content and Technical Side of SEO Unlocked with New Tool Siteimprove, a technology company, has launched an advanced Search Engine Optimization (SEO) product module. Siteimprove is a company which helps audit, manage and optimize websites. The ongoing development of the product spells wonders for the Siteimprove Intelligence System, which is the company’s core software suite; since it is now used by 6,500 organizations all around the world. Siteimprove SEO empowers users to audit the search engine readiness of their…

Oracle Bronto Makes Product Recommendations Personal Across Channels

Integrated Product Recommendations Solution Helps Marketers Quickly and Easily Grow Engagement and Revenue To help marketers increase consumer engagement and revenue, Oracle Bronto, a leading cloud-based email marketing vendor to the Internet Retailer Top 1000, launched an innovative new product recommendation solution. Integrated within the Bronto Marketing Platform, Recommendations Web enables commerce marketers to leverage a combination of custom business rules and predictive models to automate dynamic,…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…

How to Surf the AI Wave to Empower Digital Platforms

The more we dig into AI, the crazier it gets. The business value it brings remains unfathomable despite the convincing rate of its adoption across various industrial domains and social segments. Digital platforms are a classic example of how rampant AI-adoption in business could impact overall productivity. In 2018, marketers leveraging AI-powered platforms still search for an ROI calculator that could answer if the connected automation did indeed guarantee growth or success. However, most marketers would like to state…

Marketo Partner Digital Pi To Acquire Digital Marketing Agency RevEngine Marketing

Digital Pi, Inc. announced that it is acquiring Boston-based RevEngine Marketing, a full-service marketing consulting agency that specializes in Marketo. The move positions Digital Pi to meet the rapidly growing global demand for the company's high-quality Marketo consulting services. "RevEngine Marketing, led by its founder, Jeff Coveney, is an outstanding business and cultural fit to Digital Pi. We've known Jeff and his team for years and have always been impressed with their thought leadership,…

Pegasystems Named a Leader in Customer Case Management in 2018 CRM Service Awards

Pega Empowers Organizations To Quickly Close Gaps In GDPR Risk Readiness Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, today announced it has been named a leader in customer case management in CRM Magazine’s 2018 CRM Service Awards. This is the second consecutive year CRM Magazine has recognized Pega after naming the company as the “one to watch” in the same category in 2017. The 2018 CRM Service Awards honored Pega based on customer satisfaction, depth of…

ZoomInfo To Host Third Annual Growth Acceleration Summit in Boston

B2B Sales and Marketing Conference To Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 ZoomInfo, the world’s leading corporate contact database, announced its third annual Growth Acceleration Summit, a B2B sales and marketing event. The Growth AccelerationSummit takes place 18-20 June at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology and B2B services sectors. The event’s theme explores how to…

Jellyfish Opens New York Office as Part of Continued Expansion

Leading Digital Agency Sets up Shop to Grow Team and Expand Service for Clients Global digital marketing leader Jellyfish announced the launch of a new office in New York, which is set to open its doors in April. The Manhattan location becomes the tenth Jellyfish office in the boutique agency’s continued global expansion. The announcement follows the 2017 launches of offices in Washington DC, San Francisco, and Barcelona. “Opening an office in New York City is a natural next step for us,” said Jim Hamilton,…

Conversica Partners With Microsoft to Bring Conversational AI to Microsoft Dynamics 365

Conversica’s AI-Powered Sales Assistants Now Available on Microsoft AppSource to Help Microsoft Marketing and Sales Customers Automatically Convert More Leads Into Sales Opportunities Conversica, the leader in conversational AI for business, announced that its AI-based sales assistant technology is now deeply integrated with Microsoft Dynamics 365 and is available from the Microsoft AppSource online marketplace. The Conversica AI Sales assistant integrated with Microsoft Dynamics 365 enables Microsoft customers to…

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

Tableau Introduces New Subscription Offerings to Help Organizations Scale Analytics to their Entire Workforces

New Tableau Creator, Explorer, and Viewer Offerings Are Tailored to User Needs, Empowering Everyone From the Sophisticated Analyst to the Casual Business User With Tableau's End-To-End Analytics Capabilities Tableau Software recently introduced new offerings that combine new and existing analytical capabilities into packages appropriate for everyone across an organization, regardless of skill level. With a new way to buy and scale Tableau's best-in-class analytics platform, organizations now can cost-effectively achieve a…

SugarCRM Elite Partner Faye Business Systems Group Named Among the 20 Most Promising Sage Solution Providers

FayeBSG Is Named by CIO Review as 20 Most Promising Sage Solution Providers for 2018 for Helping Clients Reach ROI Quickly As a top Sage partner, Faye Business System Group (FayeBSG) has been named by CIO Review as one of the top 20 Most Promising Sage Solution Providers for 2018. To help CIOs find the right Sage solution provider for their business, a distinguished selection panel has studied dozens of Sage solution providers that have enabled their clients to achieve Sage ROI quickly. FayeBSG is a long time Sage…

TechBytes with Wailin Wong, Host, Basecamp

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…

Brazil and Mexico Stand as Front-runners in the Latin American Big Data Market, says Frost & Sullivan

Technology Providers Capable of Offering Solutions for Real-Time Analysis and Industry-Oriented Solutions Will Seize Growth Opportunities in the BDA Market Frost & Sullivan's latest analysis, Latin American Big Data and Analytics (BDA) market, finds that the industry generated revenues of $2.9 billion in 2017 and is expected to reach $8.5 billion by 2023, with a compound annual growth rate (CAGR) of 19.2%. Today, Brazil leads the race, accounting for 46.7% of the overall sales, along with Mexico (26.7%), followed…

Partnership Between McFadyen Digital And Kahuna To Empower Online Marketplace Operators

Strategic Partnership Between Kahuna and McFayden Digital Was Formed to Offer Marketplace Operators a More Intelligent Way to Connect Their Buyers and Sellers McFadyen Digital, a leading global digital commerce agency, and Kahuna, the first customer engagement platform for digital marketplaces, announced a new strategic partnership. The partnership will combine Kahuna's innovative cloud-based buyer marketing, seller optimization, and liquidity capabilities with McFadyen Digital's deep E-commerce and online marketplace…

You42 To Begin Public Presale On July 2, 2018

You42 a Social Entertainment Platform That Allows Users to Create, Share and Consume a Wide Range of Content You42, the premium social entertainment platform that allows users to exchange and monetize their content through the use of the U42 ERC-20 compliant token, announced that it will be holding its public presale on July 2, 2018, ahead of a public crowdsale (otherwise known as an ICO). The public presale comes hot off the heels of a successful private presale that raised $21.1 million, this sales event gives users a…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…