Banner Before Header

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

CognitiveScale Collaborates with Red Hat to Make the Vision of Open, Scalable and Trusted AI a Reality

CognitiveScale Inc., an Enterprise AI software pioneer, announced a collaboration with Red Hat, the world’s leading provider of open source solutions, to help enterprises accelerate their digital transformation journey with AI. The collaboration aims to bring the power of open, scalable and trusted AI into IT DevOps by enabling customers using Red Hat OpenShift Container Platform to develop AI applications using CognitiveScale’s Cortex software. Built on open and extensible specifications, Cortex simplifies the design,…

The Inseparable State of Social Media and Shopping

"The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to take full advantage." Far from the days when it was a channel to simply connect and mingle with friends, social media has now become intrinsically tied to marketing and sales strategies. From awareness to conversion, social media plays a key role throughout the entire shopping journey. The relationship between social media and shopping is rapidly evolving, and brands and retailers are exploring ways to…

Aiven Closes €8 Million Series A Round on Back of Strong Performance

Aiven has completed an €8 million Series A funding round to enhance its leading cloud data platform with more integrated solutions and to accelerate international growth. "We see a tremendous number of companies around the world now implementing their new real-time data platforms in the cloud. The new funding will allow us to better cater to their requirements," states Oskari Saarenmaa, co-founder and CEO at Aiven. The round was led by Earlybird Venture Capital with participation from Lifeline Ventures and Nokia…

MarTech Interview with Damon Henry, Founder and CEO, KORTX

"The challenge for advertisers is that the audience data they’re collecting is siloed within a given campaign channel. What they learn about a customer on SnapChat they’re not able to incorporate into a programmatic display campaign." Tell us about your role and journey into Technology. What inspired you to start KORTX IO? I’ve been writing software since I was a teenager. After studying computer science, I was fortunate to land a job at a traditional ad agency. Here my colleague and I were tasked with developing the…

SAP Extends Its Leadership in AI-Powered Intelligent ERP with SAP S/4HANA

SAP SE announced a series of innovations to SAP S/4HANA to make it easier to add artificial intelligence (AI) and robotics, and to customize apps. This will help companies improve business results, automate business processes and make accurate predictions for better decisions. With more than 100 out-of-the-box AI and robotic process automation–powered capabilities, the 1905 release of SAP S/4HANA Cloud solidifies its position as the most intelligent ERP on the market today. The new additions, being released in May 2019,…

Pendo Acquires Product Feedback Innovator Receptive

Pendo, the product cloud company, announced that it has acquired Receptive Software Limited, a privately-held SaaS company based in Sheffield, U.K. Founded in 2015, Receptive is the market-leading product demand intelligence platform that helps B2B product managers and customer success teams to capture, prioritize, and report on customer feedback and feature requests, and communicate product roadmaps to multiple stakeholders. Combined, Pendo and Receptive offer the most complete integrated platform unifying the tools…

Engagio Delivers the Demand Unit Waterfall

B2B Marketers Can Now Identify, Track and Measure Demand Units Throughout Custom Buying Journeys to Maximize Revenue Missed by Traditional Marketing Automation Platforms Engagio, the leading provider of Account Based Marketing (ABM) Automation, announced that B2B marketers are now able to operationalize The SiriusDecisions Demand Unit Waterfall with Engagio’s ABM Automation Platform. The new features can now track engagement by buying group and product intent, support customizable account journeys, and help sales act faster…

Avalara Announces 17 Newly Certified Integrations into Business Applications

Avalara, Inc., a leading provider of cloud-based tax compliance automation for businesses of all sizes, announced the release of 17 newly certified integrations with accounting, ERP, ecommerce, point-of-sale, mobile commerce, and CRM software applications. Avalara has been a partner-centric company since its founding in 2004, with a concerted focus on integrating with technology solutions already in use by existing and future customers. Avalara Certified integration partners have met criteria developed by Avalara to…

IDnow Pushes for 100 Million Euro Sales Target with New CEO and CFO

IDnow, a leading provider of Identity Verification-as-a-Service solutions with more than 250 customers including N26, Commerzbank and UBS, brings two top managers to its Executive Board by appointing Andreas Bodczek as CEO and Joseph Lichtenberger as CFO. At the same time, all founders return to the operational business. The aim is to push ahead with the company’s expansion into other industries and new European markets, breaking through a turnover barrier of 100 million euros the next few years. Andreas Bodczek and…

IBM Launches New Services to Advance Enterprise Transformations with SAP S/4HANA

Global forestry giant ARAUCO among the first to benefit from IBM Rapid Move for SAP S/4HANA IBM introduced IBM Rapid Move for SAP S/4HANA, a new approach designed to provide a smarter and faster way to digital transformations. Businesses across industries can look to accelerate the process of migrating existing SAP systems to SAP S/4HANA, enabling them to speed up the reinvention of core business processes and integration of new technology. Arauco, a manufacturer of sustainable forest product solutions in Chile, is one…

TechBytes with Devra Prywes, CPO, Applicaster

Tell us about your role and journey into Technology. What inspired you to start Applicaster? My journey into technology started with a summer internship back in college at video game platform 3DO where I worked for a producer in the studio. Off the bat I was hooked. After deciding to then explore computer science, I learned I didn’t like to code. Instead I loved the premise of what tech could do and the problems it could solve - and continued on this path under a cognitive science focus. I soon learned that many software…

Yes Marketing receives industry recognition from Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition

The Leading Multichannel Marketing Services and Technology Provider Honored in Thirteen Different Award Categories for Their Work on Behalf of Six Clients Yes Marketing announced that its work on behalf of six clients – including Olive Garden, Choice Hotels, Spartan, and Community Coffee – has been recognized by the Webby Awards, Horizon Interactive Awards and the Internet Advertising Competition (IAC). The Webby Awards, an annual competition presented by the Academy of Digital Arts and Sciences to honor the best in…

Click2Mail Announces Two Mobile Apps for Sending Postal Mail

Click2Mail Puts Easy Access to the US Mail in the Hands of Consumers and Businesses National Postal Forum in Indianapolis, IN, Click2Mail announced the release of ZendaNote and Mail-it Now on the iTunes App Store. The free apps enable smartphone users to mail personalized notecards or documents from their phone or tablet to any address in the world, from anywhere they happen to be. "With Americans' renewed interest in all things analog--including hyper-personalized physical mail, and everyone's love of mobile…

365 Retail Markets Inks On-Screen Advertising Partnership With Advana

365 Retail Markets said Advana, an advertising technology company, will be adding 365's 20,000 plus micromarket screens including kiosks, digital signage, mobile and AirVend screens to its portfolio of advertising-enabled digital monitors. Advana will bring curated promotions and brand content to consumers at relevant times throughout their day and reach multiple workplace channels through its partnership with 365 Retail Markets. "By creating brand connections, Advana is the next big innovation in driving sales growth…

TrustArc Platform Enhancements Simplify Privacy Management for CCPA, GDPR and Other Global Regulations

New Dashboard Streamlines Compliance and Risk Management for Privacy, It and Business Teams TrustArc, the leading privacy compliance management company, announced a major expansion of its award-winning privacy platform to simplify compliance management for GDPR, California Consumer Privacy Act (CCPA), and other privacy regulations. The enhancements include a set of dynamic components including regulatory updates, risk scores, program status, and other privacy program Key Performance Indicators (KPIs) integrated into a…

SAP Offers New SaaS Solution to Onboard Millions of Partner Users, Granting Access to Sensitive Data Without Regulatory Risk

SAP SE announced availability of SAP Customer Identity and Access Management (SAP CIAM) solutions for business-to-business (B2B) use, to help organizations build trusted relationships with their business customers and partners as their users scale from the hundreds to the millions. The new software-as-a-service (SaaS) solutions are among the first B2B solutions available today to offer secure identity, consent and access control with built-in authorization processes, helping organizations manage customer and partner data.…

Madison Logic Unveils New Data Cloud to Accelerate ABM for B2B Organizations Globally

B2B Marketing Teams Can Convert Their Best Accounts More Swiftly With New Cutting-Edge Data Architecture Madison Logic, the leading global account-based marketing (ABM) platform, announces the launch of the ML Data Cloud, powering cutting-edge ABM to accelerate your pipeline and convert your best accounts faster. With state-of-the-art architecture, rich data, and a robust data gateway, the ML Data Cloud leverages data from over 20 first- and third-party sources, enabling advanced hyper-targeting based on account…

Media.net Donates Code To IAB Tech Lab To Promote Open Transparent Marketplaces

 Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company emerging as a leader in programmatic, made a donation of code to the IAB Tech Lab to further the IAB Tech Lab’s efforts to promote transparency and security in tech supply chains.  The donation was announced at the May 6th IAB Tech Lab Innovation Day: Transparency and a Secure Programmatic Supply Chain. “Safety and Transparency are two core principles of the Media.net Marketplace,” said…

MarTech Interview with Ravi Chalaka, CMO, Jifflenow

"B2B meeting analytics has evolved from offering event meeting metrics to include influenced revenue, custom reporting and comparison of metrics across different events and much more." Tell us about your role and journey into Marketing Technology. What inspired you to work at Jifflenow? Jifflenow is a market leader in meeting automation platforms (MAP), with a SaaS solution that targets large enterprises and has an impressive list of customers from the Global 5000. Customers who use Jifflenow, love the product and its…