TechBytes with Jeff Allen, Senior Director, Product Marketing, Adobe

Jeff Allen Senior Director, Product Marketing, Adobe Adobe Analytics is a guiding solution for enterprises to build their existing datasets into impeccable customer intelligence insights. With data, there is always the complexity of scale, relevance and ROI, attached. How should enterprises juggle between multi-channel data streams for insights and actions into customer behavior and experience? The firepower behind the customer intelligence used by two-thirds of the Fortune 100, Adobe Analytics empowers modern CMOs in…

Vemba Raises $6 Million in Series A-1 Funding from Time Warner Investments and Spotx

SpotX’s Investment Further Expands Vemba’s Relationship With The Video Advertising Platform Toronto-based Vemba announced that it has raised $6 million in series A-1 funding from Time Warner Investments and SpotX, with participation from existing investors Upfront Ventures and Bertelsmann Digital Media Investments. The funding will be used to further expand the company's technology offering for content owners and publishers and continue rollout of the platform to the world’s largest media companies. Global advertising…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…

TechBytes with Boaz Cohen, CPO, Clinch

Boaz Cohen CPO, Clinch Advertisers are increasingly looking to deliver exceptional performance and grow their return on ad spend using data-driven personalized messages with real time optimization. On the other hand, publishers rely on premium CPMs to communicate with customers and prospects on a very personalized, 1-to-1 level. Clinch, the master at cracking the ‘The Code of Personal Creative DNA’ in programmatic advertising, offers high-quality dynamic video making and advertising platform to advertisers, publishers…

Sharethrough’s New Integration with Adobe Advertising Cloud to Help Businesses to Leverage High-Impact Native Ad Formats

Adobe Advertising Cloud Clients Will Be Able To Access High-Impact Native Video And Display Ad Placements Across Sharethrough's Premium Publisher Network The leading native supply side platform, Sharethrough, has announced a new integration with Adobe Advertising Cloud. The integration will allow the more than 1,000 leading global marketers that use Adobe Advertising Cloud Demand-Side Platform (DSP), to access massive audiences with in-feed native video and display placements across more than 1,200 sites and apps on the…

MediaRadar Launches Innovative Prospecting & Advertising Intelligence Platform for Agencies

Debuts Its First-Ever Solution For Agencies, Giving Them What They Need To Win Business From New Prospects And Grow Opportunities With Existing Clients MediaRadar, the leading advertising intelligence company, announced a brand-new platform to support new business development within advertising and media-buying agencies. MediaRadar has traditionally been used by media companies and adtech businesses such as The Wall Street Journal, Time Inc, Business Insider, Madison Logic, and Nativo. This is the first offering from the…

The Evolution of Presentations

Since PowerPoint launched 20 years ago, presentations, have basically remained the same. Yes, the aesthetics and features have improved; but the concept – create a presentation with a defined set of slides in a linear order and deliver the presentation in that same order – has not. Presentations have always been an act of planning for telling a message, using words, images, and other props. No doubt that the quality of and technology behind these props has significantly improved over the years, but now the mindset behind…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Digilant Releases New Holiday Media Planning Guide

Shopping Data & Insights for Planning Effective Programmatic Campaigns Digilant, a global provider of programmatic ad buying solutions and services, released a report that captures relevant data for advertisers and media buyers about Holiday shoppers' consumer behavior and motivations to help brands make their marketing investments more profitable. Long gone are the days when Thanksgiving was just a day to give thanks and celebrate with family and friends; today, especially to retailers as well as…

Email Is Hard – Here’s How To Make It Easier

According to Ensighten, 62% of marketers say they often feel overwhelmed by the sheer volume of information that’s coming at them from all directions. On the flip side, segmented and targeted emails generate 58% of all revenue (Direct Marketing Association). If marketers have the data they need to send personalized emails that drive engagement and results, why aren’t more brands actually doing it? It’s not that marketers don’t want be better at email marketing, they’re just busy. As we discovered through conversations at…

VertaMedia Launches One-of-a-kind Holistic Demand Management Platform for Publishers

VertaMedia announces the industry-first solution for managing omni-channel demand for publishers at dmexco. VertaMedia, an award winning global video technology solution provider, today announces the launch of a Holistic Demand Management Platform for publishers. Fueled by increased publisher adoption of the VertaMedia's video ad technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, holistic sell side technology solution. Recognizing the…

Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…

Separating The Fake From The Factual – Why AI Is Revolutionizing Marketing?

AI and machine learning are dominating technology conversations and investments across multiple sectors. In conjunction with automation, these two technologies are fundamentally changing the nature of our working lives. Some experts have even concluded that AI will automate all human jobs within 120 years. Nowhere is this truer than across the marketing sector which has been revolutionized by new technologies powering digital and influencer marketing. While the market predictions and the promised ROI that these…

TabMo Hires Sophie Plenert to Continue Its Expansion in the UK and Support Agency Demand

Sophie Plenert joins programmatic mobile specialist TabMo Customer demand for TabMo’s programmatic mobile advertising technology continues to grow and the creative mobile demand side platform (DSP) has expanded its team with the recruitment of Sophie Plenert as agency sales manager. Plenert joins TabMo, from mobile monetisation company Mozoo, where she was part of the team. Currently headquartered in Paris, with R&D teams in Montpellier and offices in New York, London and Cologne, TabMo is the first Mobile…

Interview with Jessica Hawthorne-Castro, CEO and Chairman, Hawthorne

Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the transition over to Hawthorne, I very quickly saw the huge opportunity in…

MarTech Privacy Debate Should Focus on Solutions that Work

This is likely to be an active fall for privacy issues, with California’s legislature considering a law that would dramatically disrupt digital advertising by changing how companies can collect information, the U.S. House Energy and Commerce Committee holding a hearing, and the European Union advancing the controversial implementation of broad new regulations. The Digital Advertising Alliance (DAA) has always welcomed an open dialogue with policymakers around the best way to create a positive digital advertising…

Vlipsy Raises $1.3 Million in Seed Funding, Graduates Techstars Atlanta Accelerator

Ohio Startup Enhances GIFs by Adding Sound, Attracting Skype and Viber as Early Partners Fresh off graduation from Techstars Atlanta, Canton-based startup Vlipsy has announced $1.3 million in seed funding from multiple investors—including JumpStart Inc., North Coast Angel Fund, Impact Angel Fund and Cox Enterprises—as well as early distribution partnerships with Skype and Viber. Vlipsy offers users short, conversational video clips to share in their online communication—similar to the way sites like…

Olapic Unveils Four New Solutions to Enhance the Power of Visual Content along the Customer Journey

Four New Solutions From Olapic Allow Brands To Create And Enhance Visual Content To Drive Better Performance And Stronger Consumer Engagement Olapic, an innovator in visual content solutions, has introduced four new solutions designed to help marketers harness and enhance visual content to make their customers' buying journey more personalized, authentic and effective. The new solutions from Olapic are: Content Creator App Content-as-a-Service Inspire Content in Motion On Demand Olapic is offering…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Blueshift Receives Patent for AI-Powered Marketing

Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for "EVENT-BASED PERSONALIZED MERCHANDISING SCHEMES AND APPLICATIONS IN MESSAGING", further validating the company's innovations in applying AI to real-time streams of behavioral data.…