Tips on Selecting the Right Martech Tools to Prove Sustainable ROI

Full Circle Insights' CEO, Bonnie Crater Offers Her Views on How to Select the Right Martech solutions for Better, Integrated Marketing and Sales Campaign Optimization Generating new sales opportunities is a tough business challenge. And, most marketing and sales teams rely on Martech tools to beat the blues. A recent study revealed that 91% of all marketers consider Account-Based Marketing as a necessity to integrate marketing and sales departments. Yet, despite the integration of the two departments, proving the…

Equitymaster India Selects Brightcove to Stream Online Video to 1.7 Million Users

Equitymaster, a Leading Indian Financial Publisher Adopts Video Strategy to Engage With Users Across 72 Countries Brightcove, the leading provider of cloud services for video, recently announced that Equitymaster, a financial research publisher based in India, has selected the Brightcove video platform to manage and stream video content on its website. Equitymaster has over 1.7 million users across 72 countries worldwide. It is India's leading independent equity research initiative and the most preferred destination…

MightyHive One of Five Companies in US Certified for Google Attribution 360 Beta

Helps Enterprise Marketers Decipher Digital Media Attribution with Unprecedented Accuracy MightyHive, the premier Programmatic Solutions Partner, announced that it is one of the exclusive groups to receive certification for the Google Attribution 360 platform in the US, currently in pilot with Fortune 100 customers. This key certification will allow MightyHive enterprise clients to access both programmatic media buying and attribution expertise under one roof. MightyHive, already Google's largest DoubleClick Certified…

Cogint Inc Announces Corporate Name Change to Fluent Inc

Cogint Inc, a leading data-driven marketing services firm uniquely built on a pay-for-performance model, today announced it will change its name to Fluent Inc. This rebranding is the culmination of recent strategic changes at the company, including the successful spin-off of Red Violet, the appointment of former Merkle COO, Don Patrick to its Executive team and the appointment of former Epsilon CEO, Andy Frawley, to its board of directors. As part of the name change, the Company will continue to be publicly traded on the…

SignalWire’s Next-Gen Communication Platform Builds Telephone Gateway to Google Cloud AI Dialogflow

SignalWire's New Offering, Combined With Google Cloud Text-To-Speech API and Dialogflow Enterprise, Will Provide Users With a Low-Latency Gateway Between the Public Telephone Interface and Google's Conversational Interface SignalWire Inc, a stealth-mode communications startup, recently announced exclusive support for low-latency traditional telephone service integration into Google's Cloud AI Dialogflow Enterprise Edition and Cloud Text-to-Speech API products. Currently in closed beta, SignalWire has built a…

Customer Experience Professionals Embrace Innovation with Oracle

Oracle CX Cloud Suite empowers marketing, commerce, sales and customer service to quickly and easily tap into the latest innovations ORACLE MODERN CUSTOMER EXPERIENCE -- To help customer experience professionals accelerate the adoption of the latest innovations, Oracle brings together the most comprehensive selection of apps for sales, service, marketing and commerce within the Oracle Cloud Marketplace and ecosystem. Built on an open framework that connects data, apps and media, Oracle enables customer experience…

Mintigo Teams With Oracle to Enable Sales with AI Powered Prospecting Applications

Mintigo and Oracle Amplify Sales Prospecting with Oracle Profiler & Mintigo's AI-powered Sales Coach 360 Mintigo, a leading AI platform for marketing and sales and Gold level member of Oracle PartnerNetwork (OPN), announced an integration of its AI powered prospecting application, Sales Coach 360, with Oracle Profiler, a sales productivity application within the Oracle Marketing Cloud. Together, they enable sales and marketing organizations of all sizes the ability to learn, discover and engage their prospective…

Ooyala And MPP Global Team Up To Increase Worldwide Video Revenue For Clients

MPP Global and Ooyala Bring a Suite of Services for Broadcasters, Operators and Media Companies to Better Monetize OTT and IPTV Video Services MPP Global, the provider of eSuite, the world’s smartest subscription platform, and Ooyala, a leading provider of software and services that simplify the complexity of producing, streaming and monetizing video, announced their worldwide partnership to bring a suite of services for broadcasters, operators and media companies to easily, effectively and better monetize OTT and IPTV…

Pegasystems Introduces Pega GDPR Accelerator To Help Companies Fast Track Regulatory Readiness

Pega Software Empowers Organizations to Quickly Close Gaps in GDPR Risk Readiness Pegasystems, the software company empowering customer engagement at the world's leading enterprises, today announced Pega GDPR Accelerator – a set of customizable templates for Pega software that helps businesses accelerate compliance with the EU's General Data Protection Regulation (GDPR). Also Read: Pegasystems Appoints Shoel Perelman As The Vice President Of Product For Pega Marketing When GDPR becomes effective on May 25, EU…

Cisco, Olav Thon Gruppen, Samsung, Moleskin Among the Winners of 2018 Markie Awards

Oracle Honors the Best of the Best Customer Experience Heroes at the 2018 Markie Awards To celebrate the legendary efforts of the people and organizations that push the boundaries of innovation to create closer connections with their customers, Oracle announced the winners of its customer experience awards, including the coveted Markie Awards which have recognized innovation and excellence in modern marketing for more than a decade. Also Read: What Happened At Oracle’s Markie Awards Last Year? The awards cover 36…

Circular Edge Announces Oracle Sales Cloud Add-Ons and Oracle CX Cloud Integration Accelerators for Oracle’s JD Edwards Customers

Circular Edge Will Showcase its Oracle Sales Cloud Add-ons and Integrated ERP/CX Digital Experiences at Oracle Modern Customer Experience 2018 Circular Edge, a Gold level and Cloud Standard member of Oracle PartnerNetwork (OPN), recently announced the availability of several new Oracle Sales Cloud add-ons and Oracle Customer Experience (CX) Cloud Integration Accelerators, which will be showcased at Oracle Modern Customer Experience 2018, Oracle’s annual conference dedicated to helping customer experience (CX)…

comScore Enables Ad Verification Measurement via IAB Tech Lab OM SDK

The OM SDK Works in Tandem With the Existing ComScore SDK comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK), comScore will enable its ad verification measurement for campaigns delivered on mobile applications leveraging the industry SDK. This launch and comScore's involvement paves the way for increased ad verification measurement on mobile, helping media buyers and sellers access consistent metrics across all platforms to ensure campaigns have an opportunity to…

Now, Keep Your Best Customers Happy with the Oracle Loyalty Cloud

Oracle Loyalty Cloud Delivers Highly Personalized Experiences to Improve Customer Loyalty, Advocacy, and Value Today, as Event Partners, we are at the Oracle Modern Customer Experience 2018. From the world's most admired marketing event for Customer Experience and Technology, we were witness to a mega-announcement from Oracle as they unveiled the Oracle Loyalty Cloud to help organizations build and retain loyal customers. With the latest launch, Oracle has now extended the Oracle Customer Experience (CX) Cloud Suite with…

Instapage Raises $15 Million Series A Funding Round Led by Morgan Stanley Expansion Capital

Growth Investment to Accelerate Growth, Platform Development, and Post-Click Optimization Adoption Instapage, the landing page and post-click optimization solution for digital advertisers, has announced a $15 million growth investment from Morgan Stanley Expansion Capital, the growth-focused private investment platform within Morgan Stanley Investment Management. Investment funds will allow Instapage to accelerate the enterprise adoption of the Instapage post-click optimization solution, expedite platform development to…

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables us up to be more creative, as a whole." Tell us about your role and how you got here? What galvanized you to start Stick.ai? Communication is the world’s single biggest challenge today. We know visual communication is more effective, and yet we can’t do it because the vast majority of us aren’t designers. Our appetite to consume visual content has skyrocketed, yet our ability to…

Salesforce-MuleSoft Deal: The Dynamic Shift in Marketing Cloud Equation

Salesforce Signed a Definitive Agreement to Acquire MuleSoft for $6.5 Billion Last Month Last month, 20 March to be precise, global martech leader Salesforce announced that it has signed an agreement to acquire MuleSoft for $6.5 billion. MuleSoft generates software to associate different types of enterprise data on it. Salesforce is a cloud computing company with a market capitalization above $90 billion. At the time of this news, Salesforce had said that the acquisition “represents a 36% premium over MuleSoft’s closing…

Vidgo Chooses Harmonic to Power Next-Generation OTT Services

Harmonic's VOS SW Cluster Solution Enables Best-in-Class Streaming Quality and Business Agility Recently at the 2018 NAB Show, Harmonic, the worldwide leader in video delivery technology and services, announced that Vidgo will launch its next-generation OTT services powered by the Harmonic VOS media processing platform. With the VOS SW Cluster solution handling every component of media processing in a private cloud, Vidgo can quickly launch a full suite of video streaming services while gaining the agility to scale video…

How to Build Context-Based Email Lists Using Social Media

Embrace the Power of Social and Email to Propel Customer Engagement and Eventually, Lead Generation and Conversion Social media continues to be the most innovative channel for content marketers and brand agencies to promote content and build a credible audience-base. According to We Are Social, there were 2.8 billion users on social media in 2017 globally. In 2018, social continues to be at the forefront of marketing battles. Social pages for businesses have become a marketing staple. Easy to use, share, react, and…

Headway Partners With Ad Fraud Protection Leader Pixalate

Partnership Will Provide Headway's Clients Ad Fraud Protection Headway, the leading data-driven media buying company for marketers worldwide, announced a partnership with Pixalate, the leader in ad fraud protection and data intelligence, to ensure its video inventory is free of ad fraud and fully viewable. This partnership will provide leading-edge analytics technology designed to protect Headway's clients against the newest and most difficult forms of ad fraud, helping brand marketers safely purchase high-quality…

Bizzabo Surges Ahead in SaaS Industry with Its Proprietary Event Success Platform

Bizzabo Signs 9 New Partnerships, Including with Magento, Zoom Information, InsightSquared, Moz, and Namely to Operate B2B Events Bizzabo, a leading holistic events cloud, has announced further market growth into the SaaS industry with 9 new partnerships including Magento, Zoom Information, InsightSquared, Moz, Namely, RingCentral, Sisense, PayFactors, and SalesLoft. Going forward, Bizzabo will exclusively provide its event success platform to enhance each organization's ability to host impactful events that increase…