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MomentFeed’s Location Finder Makes Local Store and Restaurant Landing Pages Easier Than Ever to Build and Find

New Location Finder Templates and Widgets Enable Multi-Locations Brands to Enhance and Quickly Build Local Landing Pages Proven to Increase In-Store Traffic, Seo Performance and Consumer Engagement MomentFeed, the leader in mobile consumer experience management for multi-location brands, has made it easier than ever for multi-location brands to build and maintain accurate landing pages representing their physical store locations. With the launch of Location Finder Templates and Widgets, MomentFeed is providing…

Grupo Nazan Drives Seamless Shopping Experiences with Oracle Retail

Mexican Footwear Retailer Taps Oracle to Maximize Omnichannel Customer Engagement National Retail Federation — Creating a seamless customer experience across channels, Grupo Nazan has embarked on a digital transformation initiative with Oracle. Grupo Nazan sells footwear brands Impuls, Destroyer, and Playa Mayoreo through 100 stores and wholesale channels in Mexico. With a business that was historically driven by catalog, the company recognized an opportunity to expand digitally and physically with the adoption of a…

PAC Study on SAP Application Management: Executives Advocate the Involvement of External Service Providers

The SAP portfolio is subject to constant change, and this has an impact on the operation of SAP applications in data centers. While the management of SAP applications used to be strongly driven by processes and governance considerations, the continuous advance of the digital transformation means that it now also has to provide support for the modernization of the company itself and ensure the successful integration of mobile devices, data analyses, cloud computing, and social media,explains the new PAC Study. “The…

Outbrain Appoints Technology Veteran Ariff Quli as General Manager for the North America Business

Outbrain, the World's Leading Native Advertising Platform, Announced Today That Ariff Quli Has Been Appointed as the Organization’s New General Manager of the North America Business, Based in Its New York City Headquarters Outbrain, the world's leading native advertising platform, announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. An innovative leader in the digital technology space, Ariff brings more than 15 years…

Pathmatics Unveils Explorer 2.0, Largest Update Since Launch

Explorer 2.0 Now Provides Brands and Marketers with More Actionable Digital Advertising Insights Following a $3 million funding round and partnerships with leading data insights companies in the space, Pathmatics, the marketing intelligence platform, announced the release of Explorer 2.0. The release is the largest update to Pathmatics’ platform since the initial launch of Explorer. Users can now optimize their marketing efforts with the largest range of data from Explorer 2.0, and now have access to ad data from behind…

BookingBug Debuts Studio to Improve Customer Journey Management for Enterprise Retailers and Banks

New Staff Admin Experience Improves Management, Engagement and Measurement Across Every CX Touchpoint BookingBug, the leader in customer journey management, announced the launch of Studio unveiling a new workforce experience for enterprise retailers and financial services clients. Studio empowers staff to effectively manage the customer’s path to purchase by delivering high-quality customer experiences across all digital-physical channels and touchpoints, leading to improved operational efficiencies and continued growth.…

TiVo Releases New Churn Analysis From Its Personalized Content Discovery Platform

Key Findings Reveal that Activating a Full Suite of Personalization Tools Reduces Churn from a Pay-TV Subscriber Universe Up to Three Times TiVo Corporation, a global leader in entertainment technology and audience insights, released the findings from a recent churn reduction analysis pulled from its Personalized Content Discovery Platform (PCD). Among some of the key findings uncovered were that churn is directly related to long-term audience retention. Video service providers that implemented technology solutions…

Piano Raises $22 Million Series B round Led by Updata Partners

Piano, the leading content monetization and audience intelligence technology company, announces it raised a $22 Million Series B funding round, led by Updata Partners. This comes as a result of Piano’s recent successes and corresponding growth, equipping it to build on star products and expand into new markets and sectors. The award-winning Piano platform is comprised of an integrated suite of intelligent business tools and includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer),…

The End of Ad Fraud? A Radical Transparency “Reckoning” Awaits the Digital Advertising Industry in 2019

New, Eye-Opening Video from Ad Tech Startup Tribeos Delivers Major Wake-Up Call How much havoc does ad fraud wreak on digital advertisers? The founders of Ad Tech startup tribeOS are exhibit one. Collectively, their online businesses lost millions to fraudulent clicks, spambots and phantom views. The human cost was greater still. Businesses ruined, jobs lost, and it almost ended a life. All while the digital ad industry sat and did nothing. No wonder ad fraud is the second most profitable type of organized crime in the…

SmartAssistant Merges with E-Commerce Solutions Provider Zoovu

Merger Will Accelerate US Market Growth for Leading AI Digital Sales Assistant Platform SmartAssistant, the leading artificial intelligence (AI) digital sales assistant platform, announced that it has merged with Zoovu, a SaaS solution provider suited to help brands deliver more engaging, intuitive and informative shopping experiences. In addition to providing liquidity for selling shareholders, Zoovu is investing capital to support organic growth and strategic acquisitions within the US market. AI digital sales…

Interview with Mike Lane, CEO and Founder, Fluency

"If you are going to be in this space, you need to innovate and compete because tomorrow there will be something new and the deck will get reshuffled." Tell us about your role and journey into technology. What galvanized you to start Fluency? My first computer was the Commodore 64. I was hooked instantly. There seemed to be unlimited potential in front of me that I couldn’t even imagine and it sparked my interest in technology. I started college as an Environmental Engineer but finished with a degree in Engineering…

SRAX Hires Walmart and Procter & Gamble Veterans to Bolster Shopper Marketing Vertical

Social Reality, Inc., a digital marketing and consumer data management technology company, announced shopper marketing industry veterans Eleanor Pirtle and Gina Gates have joined the company to drive its SRAX Shopper vertical strategy. Pirtle, who worked for the world's largest retailer, Walmart, for 12 years, and Gates, who worked for Procter & Gamble, the world's largest advertiser, for 19 years, each bring a vast amount of shopper marketing experience to SRAX. "Since SRAX shopper went to market in 2018,…

J:COM Selects Verimatrix for Business Intelligence Insights

Japan's Largest MSO Uses Verspective Intelligence to Monitor Performance of VOD Service Offerings Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, announced that Jupiter Telecommunications Co., Ltd. has selected Verspective Intelligence to tap into the benefits of powerful business intelligence capabilities. The solution's dashboards and visualization tools enable J:COM to make informed decisions about audiences, content, consumption, and overall service performance.…

KIOSK Information Systems and Beabloo to Demonstrate Targeted Facial-Recognition Advertising Through Digital Signage at NRF 2019

Beabloo, a pioneering company in Active Customer Intelligence solutions that improve retail customer experience, is collaborating with KIOSK Information Systems (KIOSK), an industry leader in self-service solutions, to showcase a digital signage display with active customer intelligence. The combined solution will be demonstrated at NRF in New York City, Booth #3755, January 13 – 15, 2019. “Implementing intelligence-enabled digital signage allows Retailers to improve the efficiency of their marketing campaigns by…

Essextec Joins Google Cloud Services Partner Program

Company Enhances Its Ability to Deliver Secure Cognitive Applications in the Hybrid Cloud Essex Technology Group, Inc, a member of the Converge Technology Solutions family of companies, announced that it has joined the Google Cloud Services Partner Program as a Reselling and Consulting Partner, giving Google Cloud customers the ability to team with Essextec's experts in Cloud, Cognitive, and Cybersecurity solutions to build and manage cloud applications and environments with some of the most advanced technologies…

Kaltura Launches Video Chat App for Microsoft Teams

Kaltura Makes It Easy to Create and Share Videos and Screen Captures as Part of Group Chats Within Microsoft Teams. Users Can Also Launch and Watch Live Webcasts Using Kaltura’s New App Kaltura, a leading video technology provider, announces the release of its new video chat solution for Microsoft Teams, to enable more ways for easy video creation and sharing as part of group chats. The new application empowers Kaltura customers to actively use video for communication and collaboration in Teams. Customers now have…

TEGNA and ABC Renew Affiliation Agreements

TEGNA Inc. announced that is has entered into a comprehensive, multi-year deal with the ABC network that renews the station affiliation agreements for all of the company’s ABC-affiliated stations. TEGNA owns and operates ABC affiliates in nine markets across the country, covering seven percent of the US and serving nearly eight million households. .@TEGNA and @ABC Renew Affiliation Agreements. “We are excited to extend our long-standing relationship with ABC across platforms,” said Dave Lougee, president and CEO,…

First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…

Konnect Agency Celebrates 10th Anniversary

Innovative Public Relations & Marketing Agency Hits Milestone Amidst Constant Growth For 10 years, the media landscape has evolved from circulation to social media. Yet through it all, Konnect Agency has been providing cutting-edge media relations, marketing, and digital strategy to worldwide food and beverage, lifestyle, family, and franchise brands. From boutique beginnings, Konnect Agency is now a triple-coast PR powerhouse, with offices in Los Angeles, New York, and Austin. Its rapid succession – including…

2019’s Content Strategy Primer

Revising the Basics of Content Designing & Marketing as 2019 Begins Love it. Hate it. But you can’t ignore it. Content is here to stay! Long forms, short forms or captions, the internet is impossible without content. As marketers notice dozens of blogs on the World Wide Web that present contrasting views about Content Marketing, the truth is content is (always) needed. Hence, here are a few simple pointers to keep handy while developing content — content of any kind. Step 1: Get a Reality Check Rome was not built in…