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Retailers Still Struggle To Provide Consumers With High Quality Customer Experiences, According To Forrester’s CX Index

Forrester Ranked 53 Multichannel and Digital Retailers in Its 2018 Customer Experience Index, Finding That Average CX Quality Remained Stagnant or Declined Since 2017. Brands must focus on providing high-quality customer experience (CX) to gain loyalty, but retailers are missing the mark: According to Forrester's US 2018 Customer Experience Index (CX Index), multichannel retailers' CX quality remained flat, and 36% of digital retailers' scores decreased significantly since last year. Contrary to popular…

Simpli.fi’s CEO Frost Prioleau Shares Key Takeaways from Cannes Lions 2018

Simpli.fi's CEO, Frost Prioleau Chats About His Key Takeaways from the Cannes Lions 2018 Cannes Lions: The International Festival of Creativity was a big hit, like all its previous editions. A week has passed since its conclusion, yet the festival continues to buzz the content calendars. At the event, we decided to hop on to candid chat with Simpli.fi's CEO, Frost Prioleau. Frost was attending the event for the third time, and the first in two years. Here's what Frost had to say -- "Cannes is a great opportunity…

Partnership Between DataBlockChain.io and Virtual DBS Enhances Power of Blockchain Technology Using Predictive Analytics

Tech Startup Datablockchain.io Presents an Ultimate Use Case for Blockchain Integration Through Their DBCC Token Ecosystem DataBlockhain.io, a revolutionary platform combining big data, blockchain technology, and artificial intelligence has announced a partnership with Virtual DBS. A marketing industry innovator, Virtual DBS offers customer profiling and predictive analytics to deliver highly targeted digital marketing campaigns. The companies have combined forces to give clients the benefits of the blockchain, fortified by…

Choozle Offers Universal Data Catalog

Universal Data Catalog Would Activate Trusted Third-Party Data Within Digital Advertising Campaigns Choozle will help marketers and advertisers execute highly targeted global digital advertising campaigns using third-party data in the Choozle platform with their Universal Data Catalog. Data has transformed digital advertising by giving advertisers the ability to enhance targeting and increase ROI. To extend these benefits across all digital advertising strategies, Choozle has built a new Universal Data Catalog to activate…

adsquare & 180byTwo Team Up to Help Marketers Access Deterministic Mobile B2B Data at Scale for a New Level of Mobile Programmatic…

180byTwo Specializes in Deterministic Mobile Audience Data Sourced from Premium B2B Offline and Online Partners 180byTwo announced that their audience data is available on adsquare’s mobile-first data exchange, enabling advertisers to precisely reach their B2B target group on the most personal device. 180byTwo specializes in deterministic mobile audience data sourced from premium B2B offline and online partners. Through the strategic partnership with adsquare, 180byTwo is able to leverage their extensive data assets,…

InMobi and Microsoft Join Hands to Power New Marketing Cloud-Based Platforms for Mobile

Collaboration Combines the Power of the Cloud with Cutting-Edge Technologies Such as AI and Data to Provide Actionable Insights for Marketers in a Mobile World InMobi, a global provider of enterprise platforms for marketers, announced a strategic partnership with Microsoft Corp. to enable new-age CMOs in their transformational journey from digital to mobile marketing. The partnership will consist of InMobi moving to Microsoft Azure as its preferred cloud provider and will involve technology collaboration and…

BounceX Adds Kiril Tsemekhman as VP of Data Science and Engineering

Kiril Tsemekhman Is a Former Ad-Tech Executive Brings over 15 Years of Experience to the Rapidly Growing Company BounceX has hired Kiril Tsemekhman as the Vice President of Data Science and Engineering. An industry leader in physics, data science, machine learning and analytics, Kiril Tsemekhman was formerly the Chief Data Officer at Integral Ad Science. He was also the CTO at Red Aril, which was acquired by iCrossing/Hearst in 2011. Kiril Tsemekhman is an important hire for BounceX as they swiftly grow their data…

Sales Intelligence 101: Demystifying the State of B2B Buying in 2018

Enabling Better Sales Conversations Begins with a Better Insight into the Market and Prospects, Says TechTarget CMO In the challenge to win B2B buying game, every marketing and sales teams are drawn to the same line -- Score with the right account with personalization and real-time intent. In a candid chat with TechTarget's CMO, John Steinert reveals why better sales motions and sales conversations are keys to mastering the rising tide of B2B buying using sales intelligence tools. Tell us about the ‘State of B2B Buying’…

StarfishETL 5.2 Release Includes Two CRM Connectors

5.2 Connects Highrise and SuiteCRM to Cloud and On-Premises Systems StarfishETL, a robust CRM integration and migration platform, released new connectors for Highrise CRM and SuiteCRM, adding to the platform's award-winning usability and functionality. The Highrise connector allows users to migrate their data to Highrise and grow their business by integrating other applications with their Highrise deployed CRM. This StarfishETL release also redesigned and updated the SuiteCRM connector to make it available on the…

Tim Conley Elevated to CEO of Extreme Reach

Jorge Martell Promoted to Chief Financial Officer; Jennifer Wambold Named Chief Human Resources Officer Executive Promotions Position Company for Rapid Innovation Serving Brands, Agencies, the Production Community and Programmers Across Linear TV, Advanced TV and Online Video Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent and Rights management, today announced promotions on the company's leadership team, including the appointment of Tim Conley to the position of CEO. Conley, who…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

VidMob Named Official Pinterest Marketing Partner

Pinterest Launches Creative Specialty and Taps VidMob to Help Brands Scale Creation of Pinterest Content Leading creative tech company VidMob has been selected to join the Pinterest Marketing Partner program in the newly launched Creative specialty. Pinterest launched this program to help companies maximize opportunities to engage Pinners with high caliber video assets. Developing motion based Pins for brands across every industry vertical, VidMob has become a go-to for marketers looking to inspire consumers with creative…

DMA Selects OneTrust for GDPR Privacy Programme and Marketing Compliance

The UK's Top Organisation for Data-Driven Marketers Will Leverage OneTrust for Its Internal GDPR and ePrivacy Compliance Programme DMA, the UK's member-based network of 1,000 data-driven marketing companies, announced that it selected OneTrust, the global leader in privacy management and marketing compliance software to automate its privacy programme for compliance with the General Data Protection Regulation (GDPR) and impending ePrivacy Regulation. DMA will leverage many OneTrust modules operationalize their…

Hyland’s OnBase 18 Release Focuses on Building Better User Experiences, Expanding Security

Key Improvements Include Tailored User Experiences, Elevated Mobile Functionality, Security Upgrades and Enhanced Integrations with Core Business Applications Hyland, a leading content services provider, released the latest version of OnBase, a single enterprise information platform for managing content, processes, and cases. By empowering organizations to create more personalized user experiences — including improved mobility and enhanced integrations with core business applications – OnBase 18 streamlines access…

RevJet’s New FlightDeck 2.0 UI Provides Unparalleled Visibility into Marketing Creative Performance

New Addition to RevJet's AppXChange Gives Marketers Unprecedented Insight to Deliver Meaningful, Personalized Advertising Experiences RevJet, the first smart marketing creative platform, announced the latest addition to its AppXChange ecosystem: FlightDeck 2.0. With RevJet, marketers can unify all of their creative use-cases into one comprehensive, apps-based platform, now with a holistic view of real-time creative performance with FlightDeck 2.0. "It's tough to be a marketer today because now you're…

Campaign Monitor Merges with Emma and Delivra to Launch New Campaign Monitor Brand

Suite of Three SaaS Products Now Support the Full Range of Marketing Challenges to Help Growing Brands Drive More Revenue and Conversions from Email Campaign Monitor announced that it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering the leading email marketing solution for businesses of all sizes. As the three products address the range of email marketing challenges, it’s now much easier for marketers to expand email engagement strategies as their business needs evolve. More than…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Anaplan Names Simon Tucker as Chief Planning Officer

New Position Focuses on Transforming Traditional Planning into an Enterprise Capability That Is Dynamic, Collaborative, and Intelligent  Anaplan, a pioneer in Connected Planning, announced the creation of a Chief Planning Officer role, focused on supporting digital transformation of the enterprise planning process across all industries. Simon Tucker, a planning industry veteran, has been serving as Anaplan's Chief Customer Officer and has moved to this new position to reshape and revolutionize the planning process as an…

An Annual Survey Isn’t Enough: Employee Engagement is the Bottom-Line

It is no secret that today’s workforce is increasingly hard to satisfy. The modern worker is no longer settling for a decent salary – they want good benefits, above-liveable pay, and especially moral and ethical standards that foster a safe and engaging work environment. These are not unreasonable demands, in fact, businesses should be supplying all the above. However, some companies still lag in pleasing their workforce, and in many cases, this is a result of not understanding the impact employees have on their bottom line.…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…