Banner Before Header

Google Cloud and Palo Alto Networks Expand Strategic Partnership

Companies Partner to Introduce New Threat Detection Solutions and Security Solutions for Anthos; Palo Alto Networks Will Continue to Expand Its Usage of Services Running on Google Cloud Google Cloud and Palo Alto Networks, the global cybersecurity leader, announced new solutions to help customers stay secure. Together, the companies will collaborate to bring new offerings to market and to run several Palo Alto Networks services on Google Cloud, combining the expertise of each company in cloud computing and…

On Alexa’s 5th Birthday, What Does Voice Need to Do If It Wants to Grow Up

What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the Voice change depending on the age, region, or even occupation of the people it’s speaking to? These questions probably don’t feature as part of your breakfast routine, but it’s more pertinent than you may think. This month marks five years since Amazon’s Alexa was born; it also marks the rapid rise of Voice-enabled brand interactions. Alexa has made Voice ubiquitous for consumers, and therefore,…

MoEngage Partners with Bigbasket to Drive-Up Metrics for Its App Business

MoEngage Will Utilize Its Intelligent Customer Engagement Platform to Scale Personalized Messaging and Deliver Value Rapidly to Bigbasket’s Customers MoEngage, the intelligent customer engagement platform recently announced its partnership with bigbasket, India's largest online supermarket. The partnership will help enhance customer retention and loyalty for bigbasket through MoEngage’s omni-channel communication platform. MoEngage will further bigbasket’s focus on retention and help deliver hyper-personalized offers,…

Bassem Ghali and Green Lotus Nominated for CanadianSME Business Magazine’s National Business Awards

CanadianSME Business Magazine’s National Business Awards recognizes the contribution that small business owners provide for Canada’s economy. Green Lotus Agency is nominated for the Digital and E-Commerce Business of the Year Award, and Bassam Ghali is nominated for the Immigrant Entrepreneur of the Year Award Bassem Ghali and the Green Lotus team are thrilled to be nominated by the CanadianSME Business Magazine and look forward to joining other entrepreneurs and business owners to celebrate the contribution that small…

BeeSeen Solutions Announces Partnership with AACANet

BeeSeen Solutions, a Premier Provider in developing highly effective Digital Transformation and Digital Marketing Solutions located in Long Island, New York announced its strategic partnership with The American Alliance of Creditors Attorneys, AACANet, the Pioneer in delivering Trusted National Legal and Agency Network Solutions. Located in Columbus, Ohio with over 30 years of a proven track record, their National Network includes what are considered the most compliant legal firms and collection agencies in the industry.…

Avaya Selects SYNNEX Corporation as a Master Agent for Delivering New Avaya Cloud Office UCaaS Solution

SYNNEX to accelerate and simplify the delivery of Avaya cloud-based unified communications Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, today announced that SYNNEX Corporation, a leading business process services company, now offers the new Avaya Cloud Office UCaaS solution through its extensive partner network as part of the Avaya Master Agent program. Avaya continues to work to address the evolving needs of its large customer base with new UC and CC…

Actifio Advances its Cloud-Centric Software Platform with Actifio 10C, Raising the Bar for Hybrid & Multi-Cloud Copy Data Management

Accelerating Enterprise Journey to Hybrid and Multi-Cloud With Industry-Leading Capabilities For Instant Copy Data Re-Use, Self-Service, Elasticity Actifio, the pioneer of multi-cloud copy data management software, announced Actifio 10c, the newest version of the industry's most comprehensive, secure, cloud-centric copy data management platform that helps enterprises consume, migrate and use cloud services faster and at lower costs for data-driven transformation initiatives. Marketing Technology News: Rakuten Marketing…

Innovaccer Joins the AWS Partner Network Global Startup Program

Innovaccer announced that it has joined the Amazon Web Services (AWS) Partner Network (APN) Global Startup Program. The APN Global Startup is a unique "white glove" support and go-to-market (GTM) Program for selected startup APN Partners, so that they can build on their AWS expertise, better serve shared customers, and accelerate their growth. To be selected for the APN Global Startup Program, Innovaccer has to meet pre-defined criteria, including a clear, demonstrated product-market fit for an innovative enterprise tech…

MarTech Interview with Burr Smith, CEO at BroadSign

"OOH used to be about buying media based on time and place, but with programmatic it’s more about buying an audience." Could you tell us about your role and journey into Marketing Technology? What inspired you to join Broadsign? I originally joined Broadsign as an investor early on. I liked the product, the company’s vision and its track record in the space. About five years ago, I decided to take a more active role as the CEO, and since then we’ve introduced several new products and added about 200 people to our team.…

Adventist Risk Management Adopts Insurity’s Policy Decisions Evolution and Digital Services Platform to Streamline and Automate Workflows

Will Leverage Insurity’s Leading API Ecosystem and DigitalXPerience Studio to Create Unique Customer Experience Insurity, Inc., a leading provider of cloud solutions and data analytics for the world’s largest insurers, brokers, and MGAs, announced that Adventist Risk Management (ARM), Inc. will upgrade to Insurity’s Policy Decisions Evolution and its Digital Services Platform to improve operational efficiency and deliver better policyholder experiences. “We are very pleased to continue our long-standing relationship with…

360insights & The 2112 Group Host Channel Pulse East Live

The Exclusive Event Held at Raines Law Room in New York City Featured Workshops and a Live Webcast for Today’s Global Channel Leaders 360insights, the global channel incentives and insights leader, hosted the Channel Pulse East Live event in New York City. In partnership with the business strategy and research firm, The 2112 Group, the unique meetup offered senior channel executives from a variety of industries an opportunity to workshop critical issues facing the channel today. “Whether it’s B2B or B2C, brands are still…

MarTech Interview with Jo Kinsella, Chief Revenue Officer and EVP at TVSquared

"Today, the definition of “TV” means linear and digital video. Since the advertising industry has traditionally operated in silos, it began segmenting digital and linear TV into separate buckets." Could you tell us about your role and journey within the marketing industry? What inspired you to join TVSquared? The majority of my professional career was spent in the FinTech space – an industry that trailblazed the use of Big Data analytics. I was introduced to the world of TV advertising after Calum Smeaton, TVSquared’s CEO,…

Reputation.com and Alorica Join Forces to Deliver Turnkey, Unified CX Solution

Partnership Combines Customer Intent Insights with Customer Interaction Expertise to Enable Personalized CX at Scale Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, announced that it is partnering with Alorica Inc., a global leader in customer experience solutions. The two companies will collaborate to join the intelligence of the Reputation.com platform to the customer interactions delivered by Alorica. The solution will enable…

SAP Commerce Cloud and Minsait’s Onesait Hospitality Suite Improve Digital Experiences for Travelers

SAP SE and digital transformation consultancy Minsait, a division of Indra, announced the integration of Minsait’s Onesait Hospitality suite into the travel accelerator for the SAP Commerce Cloud solution to enable hotel chains to better serve travelers with new products and services available in a single commerce system across various channels, such as mobile, social or websites. Marketing Technology News: Where Do Marketing Teams Fail with Customer Experience Efforts? “Tourists today want to conveniently reserve their…

OneConnect Wins Prestigious Award at the 2019 Kotler Future Marketing Summit for Its Outstanding Global Marketing Efforts

OneConnect Financial Technology Co., Ltd (OneConnect), an associate company of Ping An Group, won the "Kotler New Marketing Year Successful Overseas Marketing Award" at the prestigious "2019 Kotler Future Marketing Summit" held in Beijing on 12 October. OneConnect's win is an affirmation of its outstanding global marketing efforts that successfully export Ping An's technologies to leading financial institutions outside of China within a short span of one year or so. Philip Kotler, known as the "father of modern…

Ping Identity Solutions Accelerate Enterprise Multi-cloud Adoption

Ping Provides Cloud Your Way Identity Solutions That Accelerate Digital Business Initiatives Ping Identity, a pioneer in Intelligent Identity solutions, announced significant updates to the Ping Intelligent Identity™ platform, including improved support for DevOps, multi-cloud automated deployment, as well as secure user authentication experiences that are designed to safely eliminate the use of passwords. These new capabilities broaden Ping Identity’s solution reach across enterprise digital transformation efforts with…

MarTech Interview with Josko Grljevic, Chief Transformation Officer at Talon Outdoor

"Making interactions with technology intuitive and simple is absolutely essential to driving user adoption" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Talon and what attracted you to the OOH Advertising ecosystem? The Out of Home (OOH) market is at a very exciting juncture. Digitization has brought a step-change in innovation and growth, but there are still significant challenges that need to be overcome, and a huge appetite to effect change quickly.…

Knorex Partners with Tapad to Enable Enhanced Cross-Device Marketing Capabilities for Brands and Agencies

Tapad's integration with Knorex's XPO platform will complement cross-channel optimization capabilities for brands and agencies in the U.S. and APAC markets Tapad, a global leader in digital identity resolution, has partnered with Knorex, a leading provider of digital performance marketing. Knorex's self-service online advertising platform, Knorex XPO™, enables marketers to advertise globally in real-time across different media channels, formats, platforms and devices. Marketing Technology News: OneTrust Expands ID…

LiveVox Acquires Teckst, Expanding Omnichannel Engagement Capability for the Enterprise

LiveVox U-Series Offering Pushes Deeper into Digital Engagement LiveVox, the leading provider of customer service and digital engagement tools, announced the acquisition of privately-held Teckst, a leader in enterprise messaging, whose platform enables real-time interactions across all major and emerging messaging channels (e.g., SMS, WhatsApp, FB Messenger, and Viber). “Today’s consumer wants options, convenience, and personalization” Founded in 2014, Teckst is an innovative messaging solution providing integrated…

Taqtile and Magic Leap Partner to Offer Leading Enterprises the Future in Workforce Enablement Solutions

Taqtile, Inc. is proud to announce a new global partnership with Magic Leap to bring Taqtile's leading knowledge capture, digitization and codification software to Magic Leap's spatial computing platform. Taqtile's Manifest software solution for workforce enablement for their enterprise customers is now available on Magic Leap's spatial computing platform. Marketing Technology News: IBM AI Innovations Sharpen Risk Detection in Identity Management Magic Leap's announcement of their Enterprise…