Only 2% of Brands Making Most of Data-Driven Marketing: BCG Digital Maturity Report

Businesses that embrace digital transformation and achieve digital maturity benefit from significant and rapid improvements in campaign performance. An independent report from Boston Consulting Group (BCG), has found the use of machine learning in digital marketing can drive quantifiable results fast with an increase of up to 50% in online transactions for some cases. Business Impact of machine learning The report, commissioned by Google, found just 2% of brands are best-in-class at data-driven marketing. Yet best-in-class…

Certona Releases Updated Salesforce Commerce Cloud Integration

Certona, the leader in real-time, AI-driven omnichannel personalization for the world’s largest B2C and B2B brands and retailers, announced an upgraded integration is available in the Salesforce Commerce Cloud Partner Marketplace. Certona Releases Updated Salesforce Commerce Cloud Integration “Certona is proud to leverage over 15 years of expertise and best practices to create unique omnichannel experiences for our joint clients,” said Meyar Sheik, Certona CEO and Co-founder. “By blending Certona’s cutting-edge…

Liferay Named a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Nine Consecutive Times Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that Gartner has recognized the company as a Leader in the Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant (MQ) among a field of 17 vendors based on its completeness of vision and ability to execute. Liferay Digital…

TechBytes with Piero Pavone, Co-Founder and Chief Operating Officer, MainAd

What was the most impactful event/moment of the year for you (specific to your industry and expertise)? The growth of header bidding. This meant that most SSPs moved traffic from first-price to second-price auctions, and had a major impact on the industry. We responded by completely changing our campaign optimization strategy to focus more on maximum rather than minimum spending. The result is that publishers get the highest price for their inventory and advertisers gain more transparency around how much they are…

Profisee Releases Profisee Platform Version 7.1.1

Profisee, a leading data management software company, announced, the general availability of the latest version of the Profisee Platform (v7.1.1). With the release of v7.1.1 of the Profisee Platform, Profisee continues to reduce the traditional complexity and effort to solve business problems related to data management, strengthening Profisee's position as the Fast, Affordable, and Scalable data management platform. In 7.1.1, Profisee has created a sophisticated yet simple approach to defining data relationships, and…

WPP Reveals Branding for Its Newly Merged Brands Wunderman and Thompson

Landor, WPP’s In-House Design Factory, Was Engaged in Defining the New Brand— Wunderman Thompson Two months ago, we covered the merger of the world’s first advertising firm with a brand that coined the term ‘direct marketing.’ J Walter Thompson merged with Wunderman creating one of the biggest design-to-marketing firms in the world. Both the brands are a part of the global conglomerate, WPP—the company unveiling new brand elements for the merger. The changes are effective for around 20,000 employees spread across 90…

MarTech Interview with Eric Mayhew, President, Fluency

"Regulations are likely to continue to become more restrictive to protect the consumer and the industry is going to have to adapt." Tell us about your role and journey into technology. What made you start Fluency? I was a mechanical engineering student at Clarkson University when I got my first computer. Knowing basically nothing about computers, after using it for about a day, I had broken it and I couldn’t get it to boot up. I was worried about how much it was going to cost me to fix it, so I started reading. I read…

Symantec Acquires Software Defined Perimeter and Zero Trust Innovator Luminate Security to Extend the Power of Integrated Cyber Defense in…

Luminate Delivers Private Secure Application Access to All Users, Regardless of Device, Location or Infrastructure; Significantly Extends Symantec’s Leadership in Cloud Security Beyond Alternative Approaches Symantec Corp., the world’s leading cyber security company, announced the acquisition of Luminate Security, a privately held company with pioneering Software Defined Perimeter technology. Luminate’s Secure Access Cloud technology further extends the power of Symantec’s Integrated Cyber Defense Platform to users as…

NexTech Launches 3D Advertising Platform for Facebook

NexTech AR Solutions is pleased to announce it has achieved a major milestone by being able to offer eCommerce clients 3D advertising solutions on Facebook. NexTech is rapidly building out its AR-3D product offerings, including shopping, learning, video conferencing, and now ads on Facebook. With 1.5 billion people on Facebook, this new product offering is a big step forward in creating the most robust vertically integrated AR-3D offering on the market today. "NexTech is systematically building out its product offerings…

TechBytes with Ashish Dhamdhere, Vice President, Marketing, Skilljar

Ashish Dhamdhere Vice President, Marketing at Skilljar Skilljar's award-winning product enables companies to deliver customer training experiences to accelerate product adoption and improve customer retention. We spoke to Ashish Dhamdhere, Vice President, Marketing, Skilljar, to understand the overall state of Online Training Platforms in the tech industry. Tell us about your role at Skilljar and the team/technology you handle. I lead the marketing team at Skilljar. My team is responsible for demand, content, product…

Does Your Omnichannel Marketing Work? 3 Ways to Measure its Success

Tides are shifting in retail marketing. The final sale is no longer the end goal — certainly, it’s important, but as competition for retail business intensifies, creating an exceptional consumer experience that increases lifetime value is taking priority. Retail brands are rethinking the way they approach marketing to consumers. Rather than designing channel-specific strategies that segment the marketing message, we’re seeing the focus move to a cohesive experience across all touchpoints. The strategy is called…

TCS Partners with JDA Software to Develop Cognitive Supply Chain Solutions

Tata Consultancy Services and JDA Next-Generation Solutions will Optimize Intelligent Supply Chains, Enhancing Customer Experience Tata Consultancy Services, a leading global IT services, consulting, and business solutions organization, announced a global partnership with JDA Software, the leading provider of end-to-end supply chain and retail solutions, to build next-generation cognitive solutions, and offer consulting and system integration services around digital technologies, to optimize supply chains for customers…

Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes

Now Care Providers Can Bring Together a Patient's Care History with Social Determinants of Health to Improve Wellness, Adherence and Outcomes Salesforce, the global leader in CRM, delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health…

Mindmatrix Strengthens Its Solution Selling Capabilities to Enhance Collaborative Selling Experience for Vendors and Partners

The Mindmatrix’s Solution Selling Update Will Resolve the Classic Problem of Educating Channel Partners on One of the Most Effective Sales Techniques for Product Lines Leading sales and channel enablement software provider, Mindmatrix’ s latest product update focuses on enhancing the platform’s solution selling capabilities. The solution selling update covers every angle of partner-based selling including solution configuration, partner sales training, and actual selling. The goal of this update is to make it easy for OEMs…

MarTech Interview with Joshua March, Founder and CEO, Conversocial

"While the launch of the bot platforms in 2016 caused a lot of hype, we’re now starting to see brands figure out how to use the bot platforms to add real value for customers." Tell us about your role and journey into technology. What galvanized you to start Conversocial? I started my career by founding one of the first Facebook app development agencies in the world, back in 2007. Conversocial was initially a project of that agency, started in 2011 as a general social media management system that helped clients engage…

Anaplan Announces 2019 Partner Award Winners

Global and Regional Partners Awarded for Innovation and Excellence in Connected Planning Anaplan, Inc., a pioneer in Connected Planning, announced this year's Anaplan Partner Award winners, with two new categories that reflect a growing ecosystem. The 2019 Anaplan Partner Award winners, by category, are as follows: Global Partner of the Year Award: Deloitte is recognized for making great strides in helping customers address an array of complex planning issues, including an IFRS 17 General Insurance application that…

MarTech Interview with Derek Slayton, CMO, Terminus

"The movement to metrics that is less about lead volume can be challenging for others who don’t live in this space every day." Tell us about your journey into ABM? It seems like I’ve been running, or trying to run, Account-Based things in marketing for decades. Probably because my first few gigs running marketing were for software companies that had solutions purpose-built for larger, more sophisticated customers. But in the early 2000s, the data and tech in marketing wasn’t really satisfying what we needed to do it…

Prediction Series 2019: Interview with Christopher McLaughlin, CMO, Nuxeo

What opportunities and challenges did you and/or Nuxeo identify at the start of 2018 and have things worked out as planned? Today’s enterprises spend millions and millions of dollars on Content Marketing strategies, generating an endless stream of content in a variety of forms including photos, videos, etc. This is all in an effort to better attract and serve customers in our new digital world and create a competitive advantage. But while content in its various forms has never been more vital to the needs of the modern…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Zoovu Nabs $14 Million Series B for Expansion of AI Digital Sales Assistants

Zoovu to Leverage Funding to Accelerate Traction and Growth in Becoming the Foundational Provider of AI Digital Assistants Zoovu, a leading artificial intelligence (AI) digital sales assistant platform, announced that it has closed its Series B funding led by Target Global and Beringea, the latter of which previously led the Series A round. The company will use the funds to drive further growth and expand into APAC, as well as increase investment in AI and behavioral analytics to drive human-level experiences across…