Banner Before Header

RhythmOne Launches its Programmatic Platform in Asia-Pacific and Latin America

Company Also Appoints Two Key Industry Players to Help Lead Global Expansion Efforts RhythmOne, LLC, a Tremor International company, announces it will be bringing the infrastructure, scale and success of its programmatic platform to the Asia-Pacific (APAC) and Latin American (LATAM) markets. The announcement will also be made at the international digital marketing conference DMEXCO, following the company’s successful expansion into Europe earlier this year. “We are proud to be hosting a large-scale presence at DMEXCO…

The Hackett Group: Digital Transformation Can Enable Typical Procurement Organizations to Reduce Cost by 45% As They Deliver Greater Value,…

Through full deployment of digital tools, typical procurement organizations can reduce operational costs by up to 45%, achieving efficiency levels below those of today’s world-class procurement organizations while at the same time enabling them to improve effectiveness and customer experience, according to new research from The Hackett Group, Inc. “In response to the pressures of rising demand, disruptive tech, and intensified competition, procurement is turning to digital transformation. And as our research shows, the…

Deloitte Marks Its 10th Consecutive Year of Growth

All Deloitte Businesses, Regions, and Industries Experienced Continued Growth in Fiscal Year 2019 Deloitte reported aggregate member firm revenue of US$46.2 billion for the fiscal year ending 31 May 2019 (FY2019). This is a 9.4 percent revenue increase in local currency and a US$3 billion increase over last year. "At the core of Deloitte's culture and business model is the fundamental belief that we exist to make a positive impact for clients, our people, and the communities in which we live and work. Our performance…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

Galp Selects Localytics to Power Data-Driven Digital Customer Experience

Partnership Will Enable Galp to Accelerate Program to Personalize the Evodriver Platform Localytics, a digital intelligence platform for mobile and web engagement, announced that Galp, a publicly held, Portugal-based energy company, has selected Localytics to accelerate its digital customer engagement strategy. Localytics will enable Galp to develop unique, meaningful digital customer experiences through its EvoDriver mobile platform, allowing gas station and convenience store customers to pay through mobile wallet, as…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

Bold360 Optimizes Workflows for Behind-the-Scenes Customer Support Teams

AI-powered search enhancements and advanced management tools bring more effective coaching and empower teams to work smarter, not just harder LogMeIn announced enhancements to its AI-powered Bold360 suite that make it easier for supervisors, content managers, and other critical behind-the-scenes customer service teams to work smarter, faster, and improve overall performance. From aggregating valuable information to more advanced agent monitoring, these latest features drive operational efficiencies and empower support teams…

How Consumer Insights Can Satisfy a Marketer’s Need for Agility, Innovation, and Disruption

The key to driving business success is by understanding consumers. Consumer trends are changing more rapidly than ever before. All too often, competitive pressures compel marketers to meet this demand by launching products, or creative at rapid-fire. This can turn out poorly in a very public setting, with the social media era putting brand reputation, product design, campaign messaging, and product launches under the microscope. But costly Marketing mistakes can be avoided by involving consumers themselves. Using consumer…

IBM Expands Cloud Pak for Data with New DataOps Enhancements to Help Clients Get their Data Ready for AI

New StoredIQ InstaScan offering helps streamline risk assessment, compliance and AI projects IBM announced enhancements to Cloud Pak for Data that leverage the DataOps methodology to help clients get their data 'business-ready' for AI. As corporate data continues to grow in both volume and complexity – often of mixed structures and types and from sources strewn across the enterprise – the time required to collect and organize these vast datasets into usable data for AI can stress resources and actually stall AI projects.…

Mintegral Launches In-App Header Bidding Technology

Mintegral, a programmatic interactive advertising platform, has officially announced that it now supports in-app header bidding, making it the first Chinese ad-tech company to support this technology. Thanks to this new technology, mobile app publishers will have a better way to find the best buyer for each impression and increase their ad revenues. Mintegral Launches In-App Header Bidding Technology Header bidding is an advanced programmatic bidding technology that provides multiple…

Nevion-Led Consortium Receives 2 Million Euro EU Funding for 5G Broadcast Remote Production Project

Grant provided under European Union’s Horizon 2020 program – Fast Track to Innovation Nevion, award-winning provider of virtualized media production solutions, announced today that a mobile-5G remote production project by a consortium it is leading has received a grant of €2 million from the European Union’s Horizon 2020 research and innovation program ‘Fast Track to Innovation’.  Project “VIRTUOSA” was selected as the best proposal of a highly competitive call with 225 applications. The winning consortium…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

NetWise Data Launches SmartIntent

Partnership with Bombora Enables New Solution for Identifying Interested Audiences NetWise Data LLC, the industry-leading data and information services company that makes data useful for marketers, announced a strategic partnership with Bombora, the leading provider of B2B intent data, to power a new solution dubbed SmartIntent for NetWise clients.  The combined data solution appends contact data to target company web traffic to highlight potential buyers directly, allowing marketers to focus activity on the likely people…

New PFL Survey Finds Direct Mail Boosts Multichannel Campaign Success – But Not All Marketers Are Taking Advantage

8 in 10 Marketers Report Good or Very Good ROI with Integrated, Personalized Direct Mail, but Only Slightly More Than Half Are Using Physical Mail Regularly PFL, a leading martech company that is pioneering the 'tactile marketing automation' category, today released its 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age. The study, conducted by PFL and Demand Metric, found that adding direct mail to multichannel campaigns is a catalyst for better response rates and higher ROI, yet not all…

NGDATA Launches Partner Programme to Bring Data-Driven Insight to a Range of New Industries

New partner programme equips partners to deliver sector specific solutions based on its Intelligent Engagement Platform NGDATA announces a new partner programme that enables businesses across a range of industries to provide their customers with relevant real-time offers, through participating organisations. NGDATA delivers transformational benefits to a range of global businesses. The new partnership programme will enable systems integrators and other channel partners to develop industry specific ‘out-of-the-box’…

Goodway Group Appoints Paul Frampton President of Europe for Launch of Control v. Exposed (CvE)

Control v. Exposed (CvE) announces its European launch with the appointment of Paul Frampton, formerly Havas Media Group UK & Ireland CEO, as President for Europe. CvE, a division of US-headquartered Goodway Group, is a new type of marketing services company which recognizes that being an agency alone is no longer enough to serve marketers’ rapidly changing needs: CvE brings together the best of a consultancy, media agency and tech company, with over 10% of its headcount in engineering. Goodway Group, the…

Samsung and Amdocs Partner to Accelerate Communications Service Providers’ Deployment of 5G Open Cloud Networks

Joint Initiative Combines Samsung 5G Network Solutions with Onap to Enable Communications Service Providers to Deploy and Monetize a Rich Set of Innovative Services Across an Open and Agile Ecosystem Samsung Electronics Co., Ltd. (Samsung) and Amdocs, a leading provider of software and services to communications and media companies, today announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and…

Privacy: Forget the Bare Minimum and Think Much Bigger

EU and U.S regulators have cast their watchful eyes on data privacy. Perhaps the biggest show of might against those not adequately safeguarding consumers’ data are the recent spates of penalties spanning US$22.5 million, €50 million, and even the record multi-billion dollar fine being negotiated right now by a social media giant. Needless to say, beyond the clear moral and ethical implications of not safeguarding consumers’ data, privacy compliance has become a business issue that is much too expensive to ignore. It’s in…

novae Leverages Expedia Partner Solutions to Further Enhance Travel Booking, Payment and Protections on Its Alle White-Label Digital Loyalty…

Expanded travel options, a more engaging digital experience, unique trip protections and other benefits consolidate alle as the digital engagement experience of choice for merchant loyalty programs The Fintech and Insurtech company novae continues to disrupt the digital engagement experience merchants offer their loyalty programs by leveraging Expedia Partner Solutions (EPS), a B2B brand of Expedia Group, to enhance alle, its omichannel, white-label B2B2C loyalty platform. The platform, co-created with Visa and…

Email Security firm Agari Doubles Down in RTP

Agari innovation hub expands to advance next-gen email security platform  Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced the grand opening of its newly expanded innovation hub strategically located in the Research Triangle Park (RTP) area. The Silicon Valley-based cybersecurity company has increased its Class A commercial real estate in Raleigh to more than 5,000 square feet, up from 1,000 to accommodate fast growth, driven by marketplace demand. Agari…