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New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Course5 Intelligence Launches Digital Experience Center to Accelerate Innovation and Envision Business Transformation

Course5 Intelligence has launched their state-of-the-art Digital Experience Center (DEC) at its Redmond, Washington(USA) and Airoli, Maharashtra (India) to enable their global clients to experience digital transformation, accelerate innovation, and envision the future of their business. The Experience Center enables Course5 clients to experiment with and visualize new ideas, solutions, and applications of Analytics, Artificial Intelligence, and Insights to meet their business needs on driving digital transformation…

Ve Global Make First Major Acquisition as Company Continues to Grow

Ve Global has announced its first acquisition in the form of international technology company Divvit which operates at the forefront of analytics, insights and revenue attribution in digital marketing, marking a significant milestone for the fast-growing ad and martech business. The UK-founded tech company is now the majority shareholder in Divvit and has already made a financial commitment of approx. £500k to incorporate its advanced analytics and attribution solutions to Ve’s existing product offering. The deal,…

Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model

Bastion Collective, arguably the largest privately-owned Australian communications group, is making a significant investment in the US market, opening a Southern California headquarters to anchor a new—and rapidly expanding—Bastion Collective division in America. Bastion Collective is expanding aggressively in the US, most recently with the addition of three forward-thinking Orange County and Los Angeles based communications agencies that will work in collaboration to provide a full suite of services for their clientele.…

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia's Expanded Video Security Portfolio Synamedia, the largest independent video software provider, will bring its newest solutions to CES 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly.  The company also unveiled new security software that combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.…

Digital Domain Incubates Iconic Engine To Focus On XR Space

Digital Domain, one of the world's most innovative creators of visual effects content and immersive reality experiences, announced the formation of a new partner company—Iconic Engine—to target the extended reality (XR) content market. With the increasing availability of AR-capable devices and standalone VR headsets, Iconic Engine will lead the charge in further developing, growing and harnessing the ever-evolving possibilities that XR brings. Digital Domain executive Amit Chopra will spearhead the new company, alongside…

Marketing Technology Primer on “What is Sentiment Analysis”

This is Part One of the Marketing Technology primer on “Sentiment Analysis” and features the top definitions from the industry A lot has changed in the way brands market their products to their customers. However, the biggest challenge continues to haunt every marketer even in the New Year — Do I know the exact emotion or sentiment of my buyers’ group? To answer that, marketing teams are hugely focused at relying on the current crop of Marketing Technologies for Sentiment Analysis. A Quick Overview of Sentiment Analysis…

Cheddar Selects MightyHive for Programmatic Advertising

Cheddar, the leading post cable networks company announced that it has selected MightyHive as its partner for programmatic advertising services. "Cheddar is a leader and, in some ways, unique in over the top video news broadcasts. Their ad offering is innovative, and advertisers are clearly responding. We are thrilled to be working with Jon and Cheddar." - Martin Sorrell Cheddar has tapped MightyHive to extend the reach and impact of select client campaigns programmatically. Cheddar will also partner with MightyHive to…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

Interview with Rani Hublou, Chief Marketing Officer, 8×8

"To keep up with the speed of customer demands, multi-channel marketing and multi-channel communications are critical." Tell us about your role and how you got here. What inspired you to be part of 8x8? 8x8 has the opportunity to deliver more than a world-class business communications product. We have created a new cloud business communications market that fundamentally transforms the customer experience and enables a new speed of business. It’s pretty inspirational to be part of the team that is uniquely positioned to…

I-ON Communications Granted US Patent for Mobile Chat Systems for Supporting Animation Story-Style Communication

I-ON Communications Co., Ltd., a wholly-owned subsidiary of I-ON Communications Corp., a Seoul, South Korea-based global enterprise software company focused on delivering leading CMS and unstructured data management products and solutions to mid and large-scale enterprises, is pleased to announce that the Company was recently awarded a patent for a "Mobile Chat Systems for Supporting Cartoon Story-Style Communication on Webpage" by the United States Patent and Trademark Office (US 9,973,458, B2). The patent, which is the…

NexTech to Integrate IBM Watson’s Machine Learning Into AI For AR eCommerce Platform

NexTech AR Solutions is pleased to announce that its development team has begun integrating IBM Watson's Machine Learning (ML) algorithms into its patent pending web enabled AR platform. With this integration NexTech is quickly building out a next generation, industry first, artificial intelligence (AI) based AR eCommerce solution. With AI the platform will now be able to offer scanning of the body, hands, and feet as well as facial features, to understand an individual shopper's style, sizes and preferences, as well as…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

New Anti-Counterfeiting Platform Secures Up To 99% of All Sorts of Fraud for Consumer Brands

Dutch Startup Seal Introduces World's Most Secure Anti-Counterfeiting and Digital Twin Platform to Protect Large Consumer Brands Seal is a new anti-counterfeiting platform that solves up to 99% of all types of product fraud. It protects consumers from fakes with a simple app that lets you scan to verify the authenticity of your favorite products, while also protecting the brands we all love. The company was founded with a mission to set a new standard for consumer and brand protection through unhackable solutions,…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

OpenText Named a Leader in IDC MarketScape Vendor Assessment for Multi-Enterprise Supply Chain Commerce Network

OpenText, the global leader in Enterprise Information Management (EIM), announced it has been positioned as a Leader in the IDC MarketScape Multi-Enterprise Supply Chain Commerce Network 2018 Vendor Assessment based on the company's innovative strategy and proven capability. "Supply chains are the lifeblood of the intelligent and connected enterprise," said OpenText CEO & CTO Mark J. Barrenechea. "The OpenText Business Network enables trillions in annual commerce through a network of a million trading partners.…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

Synthesio to Bring Proven Ipsos Data Science to Artificial Intelligence

Synthesio's Next-Generation Social Media Intelligence to Raise Unseen Insights to the Surface, Faster Synthesio, an Ipsos company, and also the leading Social Media Intelligence Suite, announced the plans for its next-generation Artificial Intelligence (AI) engine. The project will combine Synthesio’s AI technology with Ipsos’ data science. The combination will power upcoming Synthesio capabilities to help users find insights faster, remove guesswork, and make informed business decisions across a variety of use cases.…