Banner Before Header

Adoption of Social Business Models Growing, Says ISG

ISG Provider Lens Report Evaluates 60 Social Business and Collaboration Solutions Providers The popularity of social media platforms and applications is spurring enterprises to adopt "social business" models to better engage with employees and customers and improve collaboration, according to a new study published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Social Business and Collaboration Quadrant Report evaluates 60 providers serving the US…

Evergage Named a Strong Performer Among Experience Optimization Platforms by Independent Research Firm

1-To-1 Personalization and Customer Data Platform Company Recognized for Strengths in Behavioral Targeting and Recommendations, as Well as High Customer Satisfaction Scores Evergage, The 1-to-1 Platform company, announced that Forrester Research, a leading global research and advisory firm, has ranked Evergage as a Strong Performer in its report "The Forrester Wave: Experience Optimization Platforms, Q2 2018," published recently. This first-ever Wave report on the experience optimization platform space examines the…

TechBytes with Patrick Boch, Director Product Marketing, Virtual Forge

Patrick Boch Director Product Marketing, Virtual Forge GDPR, Customer Experiences, and Inbound Marketing strategies -- they remain the hot topics for global marketing and sales teams. How do big companies stay on top of their game in the post-GDPR era, and what makes the B2B tech-ecosystem so dynamic -- to get an insider's view on these issues, we spoke to Patrick Boch, Director Product Marketing at Virtual Forge.Tell us about your role at Virtual Forge and the team and technology that you handle. Originally I was…

SaleScout Data Solutions Adds Sales And Marketing Experts To Its Team

Filling Customer Pipelines and Growing the Business Put into Focus SaleScout Data Solutions, a leading B2B sales and marketing data solutions provider used by enterprise companies to accelerate growth and revenue, announced the expansion of its sales and marketing team with four new additions. Alejandra Mesta and Rob Gardner recently joined the SaleScout sales and marketing department as vice presidents of enterprise sales, and Gena Hondrogiannis and Loralin Hanks have been appointed as demand generation…

Ey and Microsoft Launch Blockchain Solution for Content Rights and Royalties Management

-Rights and royalties management solution can be applied to any industry where intellectual property or assets are licensed, with initial focus on gaming -Blockchain solution expected to deliver reduced processing time and faster tracking of royalties EY and Microsoft launched a blockchain solution for content rights and royalties management. Aiming to streamline the costly and time-consuming processes in entertainment rights and royalties, the solution is first being deployed within gaming with Microsoft and its…

CoinX Is Coming – The First Blockchain For Consumption Promotion Network

Information Flow Between Physical Shops Is Restrictive and Most of the Merchants Do Not Orient Their Strategy According to the Customer’s Perspective After experiencing an explosive growth in e-commerce, the global consumer market has reached somewhat of a bottleneck, as more and more people are returning to a traditional brick-and-mortar shop. In addition to physical shops being able to provide better consumer experiences, the potential volume of sales is also undoubtedly huge. However, information flow between physical…

Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue. Mintigo's technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations…

Atlatl Software Announces Collaboration Between Oracle CPQ Cloud and Atlatl’s Visual and Augmented Reality Product

Atlatl is Working with Oracle to Provide Customers a Near-Seamless Visualization Product Integration with Oracle CPQ Cloud Atlatl Software, a leading provider of 3D and augmented reality configuration software for manufacturers and Silver level member of Oracle PartnerNetwork (OPN), announced a collaboration with Oracle Configure, Price, Quote (CPQ) Cloud, part of the Oracle Customer Experience (CX) Cloud Suite. Atlatl's product offerings simplify the manufacturing sales process through rules-based engineering…

TechBytes with Mark Bloom, Director, Product Marketing, Zendesk

Mark Bloom Director, Product Marketing, Zendesk Recently, Zendesk launched their Enterprise Workflow and Collaboration tools to help businesses build and manage their digital transformation journey by changing the way they interact with the customers and partners. In a rapidly transforming omnichannel marketing ecosystem, attribution and technology models can become very complex. To better understand how businesses can leverage Zendesk Suite for omnichannel marketing, we spoke to the company's Director of Product…

Pinterest Expands Pinterest Marketing Partners Program With Creative Specialty

Pinterest's Creative PMPs Now Allow Pinterest Advertisers To Engage With Seven New Ad Platforms Pinterest recently announced the addition of the fifth specialty to its Pinterest Marketing Partners (PMP) program – Creative PMP – an addition to its list of Marketing Partner specialties which include Advertising, Content Marketing, Measurement, and Audiences. These Creative PMPs will enable businesses to scale how they create Pinterest content. Advertisers can now work with seven new Creative PMPs - Popular Pays, …

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

Tru Optik Announces Cross-Screen Audience Validation for Refined OTT and CTV Adtech

For Cross-Screen Audience Validation, IHS, Experian, TiVo, Dataline and Others Partner with Tru Optik on Breakthrough Connected TV Measurement Solution Tru Optik has announced the full release of its Cross-Screen Audience Validation (CAV) service which provides de-duplicated household-level reach and frequency, device authentication, and advanced audience validation for OTT and CTV campaigns. This announcement marks the end of an 18-month closed beta period during which CAV was available to a select number of marketers,…

Kapost Benchmark Identifies the State of B2B Sales-Marketing Alignment

While 68 Percent of Marketers and Salespeople "Agree" or "Strongly Agree" That "Our Marketing and Sales Teams Are Closely Aligned," 55 Percent of Marketers Don't Know Which Assets Sales Uses Most Kapost, partner to marketers building a content operation, today launched The 2018 Marketing-Sales Alignment Benchmark, the company's first report on the state of alignment between B2B sales and marketing teams at midmarket and enterprise organizations. Recommended Read: Influencer Solutions Will Become a Core Component of the…

Datorama Launches Data Canvas — AI-supported Data Visualization for More Impactful Marketing Analytics

Ticketmaster, iProspect, Spark Foundry, Huge among early adopters Datorama, a global technology company, today announced the launch of Data Canvas, a suite of new data visualization capabilities within its Marketing Intelligence platform. Datorama Data Canvas leverages the power of artificial intelligence (AI) in a brand new way — to help marketers create expert-designed dashboards to tell compelling, data-driven stories. Datorama’s previous AI releases have empowered marketers in similar ways to manage data integration,…

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive To Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, today announced the hiring of Jim Sturm, president, and Gina Carfagno, senior vice president of sales, to evolve its reach and offerings, expand its technology and grow its service suite. Sturm brings to the role decades of experience after most recently serving as president and CEO of global loyalty leader,…

Reason to be at Cannes Lions 2018: Creative Debates, Hot-Button Topics and Smart Points of View

The international 'Festival of Creativity' and 'Thermopylae' for global advertisers, Cannes Lions, is just a few days away. In keeping with our coverage of the Cannes Lions for the second year in a row, we interviewed Shachar Orren, Chief Storytelling Officer at Disney-backed storytelling platform, Playbuzz. The Playybuzz team is heading to the sixty-fifth edition of Cannes Lions. How long have you been following/visiting the Cannes Lions? I’ve been following Cannes since I joined Playbuzz 4 years ago, and this will be…

LinkedIn Joins the Bandwagon; Offers Carousel Ads For Sponsored Content

After Facebook, Twitter and Instagram, LinkedIn Lets Brands to Customize Ad Content Through Carousel Ads It’s a little late to the party, but LindkedIn has managed to improve its ad offerings with the addition of carousel ads for Sponsored Content. This adds to LinkedIn’s ad suite, which includes sponsored video ads and lead gen ads offering. Using as many as 10 cards (only images, no video offerings yet), brands can tell their story and interact with their target audience. Carousel ads allow brands to add texture to…

Lattice Engines Positioned as a Strong Performer for Account-Based Marketing (ABM) Platforms

Lattice's Advanced Suite of AI-Based ABM Solutions is Built to Drive 1-To-1 Experiences Across the Entire Buyer's Journey Lattice Engines, the leading AI-powered ABM solution, was named a strong performer in The Forrester New Wave: ABM Platforms, Q2 2018. According to the report, Lattice Engines uses its strengths in AI and data management for programmatic ABM engagement and was given a differentiated rating in the account and contact selection, insights and engagement orchestration criteria. Lattice has now been…

Pega Unveils AI-Powered Self-Optimizing Campaigns for Refined Customer Engagement

Pega Paves Path to One-to-One Marketing with Launch of Self-Optimizing Campaigns; New AI-powered Pega Marketing capability Smashes Through Campaign Development Hurdles for Faster, More Effective Results Pegasystems Inc. has announced Self-Optimizing Campaigns – a new PegaMarketing™ capability that reduces marketers’ dependence on traditional segment-based campaigns and transitions them towards real-time, one-to-one engagements. Using its powerful AI, Pega personalizes offers and treatments on the fly for each individual…

Chargebee RevenueStory Analytics Platform Unveiled to Power Subscription-Based Revenue Decisions Across Entire Organization

Chargebee RevenueStory Analytics Platform is a New Role-Based Analytics Dashboard Suite Empowers SaaS and Subscription-Based Ecommerce Companies to Drive Greater Revenue Through Unprecedented Analysis and Insights Chargebee, an emerging leader in SaaS subscription management and recurring billing solutions, announced RevenueStory, a breakthrough new suite of business intelligence dashboards that empower subscription-based companies with unprecedented visualization and insight into revenue-generating activities and…