CSO Insights by Miller Heiman Group Releases 2018 – 2019 Sales Performance Study: “Selling in the Age of Ceaseless Change”

Annual Report Finds Revenue Attainment Is up for the Third Year in a Row, but Sales Performance Is down to the Lowest It’s Been in Half a Decade CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, announced the official release of its 2018-2019 Sales Performance Report: “Selling in the Age of Ceaseless Change.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary…

Interview with Kristina Yarrington, VP of Marketing, Adswerve

"Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data." Tell us about your role at AdSwerve and your journey into technology. I joined AdSwerve as the VP of Marketing in September. My vision is to build the brand awareness and recognition that AdSwerve truly deserves. AdSwerve is such an exciting, fast-growing company with a great reputation among both its customers and Google. But since it's never had a marketing department, it hasn't had…

Kore.ai Announces Rapid Revenue Growth, Expansion and Funding from Naya Ventures to Manage Increased Demand in 2019

Conversational AI Leader Delivers Record Growth in 2018 with Customer, Revenue and Headcount Increases Kore.ai, a global leader in conversational AI, is preparing for another year of record growth in 2019 after closing 2018 with 300% growth in bookings, and the addition of dozens of new Global 2000 enterprise customers across 7 verticals in Americas, Europe and Asia. “We are at the cusp of a great journey, with conversational AI having already captured market imagination. Our comprehensive enterprise platform…

Cardinal Path Launches Marketing Analytics Buyer’s Guide 2019

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing technology solutions — a 27% jump from 2017’s figure. That’s a lot for marketers to handle. Some simplification is in order. From analytics to Social Media Marketing, here are six digital marketing skills your team needs today: 1. A Focus on Digital Marketing Analytics While “web analytics” focus on website performance, digital marketing analytics reveal the performance and…

Instapage Becomes First to Offer Automated 1:1 Ad-To-Page Personalization

Addressing the Biggest Inefficiency in the $273 Billion Digital Advertising Industry by Enabling Marketers to Create Personalized Post-Click Experiences for Every Ad and Audience Instapage, the leader in advertising post-click optimization, announced its Personalization solution, becoming the first and only MarTech company to offer automated and scalable personalization specifically for advertising post-click landing pages. Marketers can now create matching landing pages for every ad and audience in minutes without a…

ABSYZ, a Salesforce Platinum Partner Acquired by Youngsoft Inc.

The Acquisition Is a Strategic Move to Achieve Growth and Combines the Expertise of Both Organizations in Their Respective Domain Youngsoft Inc., the premiere technology and consulting firm, announced that it has signed a definitive agreement to acquire the majority stake in ABSYZ Software Consulting Pvt. Ltd, a Platinum Salesforce Partner with specialization in Salesforce.com and related technologies. The acquisition will enable Youngsoft to leverage the strengths of ABSYZ as a Salesforce Platinum partner to service…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

Prediction Series 2019: Interview with Udayan Bose, Founder and CEO, NetElixir

Tell us about your role at the company and how you started here. Udayan Bose, Founder and CEO, NetElixir, a retail search marketing agency. I founded the company in 2004 to help retailers win new online shoppers through data-driven search marketing. What opportunities and challenges did you and/or the company identify at the start of 2018 and have things worked out as planned? We have been focusing on three trends this year. The first is voice search, which is changing search from being keyword led to context led. The…

RRD Launches Cloud Direct by RRD to Help Omnichannel Marketers Integrate Online and Offline Personalization

Available within Salesforce Marketing Cloud, Cloud Direct by RRD Drives Multichannel Campaigns by Integrating Digital and Direct Mail to Improve Targeting and Reach R.R. Donnelley & Sons Company, a leading global provider of multichannel solutions for marketing and business communications, announced the launch of Cloud Direct by RRD, a trigger-based direct marketing application — housed within Salesforce Marketing Cloud — that improves targeting and extends the Marketing Cloud platform by fully integrating digital…

Running Multiple Digital Initiatives at Scale is What Sets Visionary Businesses Apart, Finds Infosys Digital Radar 2019

Companies Must Operate Key Digital Initiatives at Scale and Focus on a Broad Range of Technologies to Reach the Most Advanced Stage of Digital Transformation Infosys, a global leader in next-generation digital services and consulting, has released new global research, the Infosys Digital Radar 2019, revealing the digital transformation maturity of businesses in 2018, and what it takes to navigate the next stage of their journey. What can businesses expect in 2019? Infosys found businesses can be grouped into three…

Slidely Rebrands as Promo.Com, Doubling down on the Success of Its Video Creation Service

Slidely, the leading visual creation platform, announced that it is rebranding as Promo.com and moving to this premium domain so that it can build on the overwhelming success of its video creation platform, Promo by Slidely. Promo by Slidely is a service that has changed the landscape of video content creation, empowering businesses of all sizes to easily create unlimited professional videos. As of today, they will be known as Promo.com. The new name better encapsulates the company’s broader commitment to help business…

Prediction Series 2019: Interview with Latane Conant, CMO, 6sense

What was the most impactful moment of the year for you at 6sense? We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. It was supposed to be a small roundtable discussion, but the room was packed. Still new to 6sense, I was incredibly nervous. Fortunately, Olivier Thierry, the CMO…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

Capgemini’s LYONSCG Creates Immersive Digital Experience for FootJoy’s New Luxury Product Collection

FJ1857.com Showcases the Art of Shoemaking with Elevated Design and Shopping Features Lyons Consulting Group (LYONSCG), part of Capgemini, announced the next phase of its engagement with FootJoy, an Acushnet company and maker of superior golf footwear, gloves and accessories. LYONSCG's implementation and support teams were tapped to build and optimize the FJ1857.com site, showcasing FootJoy's new luxury collection for golf enthusiasts.  "FootJoy wanted to release an elevated site experience that represents the premium…

Prediction Series 2019: Interview with Irina Kovalenko, CMO, SmartyAds

Tell us about your role and how you got here. What inspired you to be part of the Marketing Technology company — SmartyAds? It was June 2016, when I officially joined SmartyAds as the brand’s “lifesaver” and dedicated advisor. Such responsibilities may sound epic, but they had no chance to be average after several DDos attacks and a series of poor-quality outbursts of weblinks, leading to our website and referencing our brand out of blue. Reputation is very important for every brand. Ours, obviously, needed urgent…

Deloitte Releases 10th Annual Tech Trends Report, Exploring Technologies That Help Companies Thrive in a Climate of Disruption and…

Report Examines a Decade of Technological Change, Identifying Key Trends That Will Reshape Business and Government in the Next 18-24 Months Deloitte released its milestone 10th annual report on technology trends, "Tech Trends 2019: Beyond the digital frontier." The report explores how the convergence of new technologies with powerful technological forces is driving disruption across industries. New technologies include advanced networking, serverless computing and intelligent interfaces; and technological forces…

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

Interview with Ted Murphy, Founder, Chairman and CEO, IZEA

"There is real money being spent on Influencer Marketing, but there is also real money being wasted at the same time — both in spend and operational inefficiencies at brands and agencies." Tell us about your role and journey into technology. What made you start IZEA? I am currently the Founder, Chairman and CEO of IZEA, which I started in 2006. I have always been in the marketing space and had an interest in technology. I started my first agency when I was 19 years old. After selling that agency I started an…

Integrate Acquires Listenloop and Widens Its Demand Generation Offerings

The Acquisition Blends Programmatic ABM with Demand Orchestration for B2B Marketers to Improve the Quality and Quantity of Potential Leads Integrate’s leading demand generation platform will double in strength as it acquires programmatic ABM capabilities of ListenLoop. Immediately after the acquisition, Integrate announced that it has already released a Programmatic Account-Based Marketing Solution for the B2B marketing community. Through this initiative, Integrate wants marketers to increase revenues for their brands by…