Taboola’s Self Service Platform Enables Thousands of Businesses to Be Discovered by Millions of Consumers Taboola, the leading discovery platform, announced that its self-service platform has now reached a run rate of nearly $100M just a year after it was released in Q4 of 2016. The new business unit empowers marketers all over the world with simple access to a billion consumers on thousands of Taboola’s publisher partners across the open web. The platform is leveraged by thousands of entrepreneurs and business owners to…

Extreme Reach Report Suggests that the Gap Negatively Impacts Advertisers, Agencies and Publishers Extreme Reach, a leading cloud technology platform for TV and video ad workflow, released a comprehensive new report illuminating just how cumbersome and inefficient it is for ad ops teams to find and prepare creative assets for video campaigns. Over half of respondents say their digital video campaigns start late due to asset issues arising from disconnected hand-offs. At the time of this announcement, Melinda McLaughlin,…

Joe Hyland, CMO at ON24, On What 2018 Holds For The Martech Community In the age of rapid tech disruptions, we are looking at the genesis of more than one "revolution" in martech. Most marketers are shifting their focus from tech-based targeting to tech-based interactivity with their customers. Customer engagement in the most humane way is the theme for marketers in 2018. Further to our recent coverage in the Predictions Series 2018, ON24 CMO, Joe Hyland chose to dig deeper into what lessons marketers could take from…

"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to prove their products work through data - legitimate and specific data," said Johanna Beckmen, Vice President of Marketing at VitalConnect. Not far from the truth! Isn't it? In Part Six of our Predictions 2018 Series, we bring cutting-edge insights on how leading business representatives are…

Telaria’s Fraud Fighter Is Part Of An Ongoing, Platform-Wide Initiative That Reinforces To DSP partners And Their Clients That Video Inventory Transacted On The Platform Will Meet Or Exceed Industry Brand Safety Standards Telaria, Inc, a leading video monetization software company, announced a first-to-market program that offers buyers protection against fraud for premium video inventory monetized on the company’s platform, including CTV, the fastest-growing video segment in the industry. Telaria’s Fraud Fighter is part…

Clear Channel Outdoor’s New Outdoor Smart Screens Are The First Street-Level Media to Reach Audience Groups Based On Their Consumer Travel Patterns And Behaviors Derived From Mobile Data Clear Channel Outdoor, a subsidiary of iHeartMedia Inc, announced the launch of two new digital media networks, totaling 100 dynamic IP addressable HD screens in the highly-sought after urban metro area of San Francisco, Calif. CCO will fuse the new “Digital Urban Panel” networks into its Clear Channel Outdoor RADAR campaign planning and…

Global Personalization Leader Bridges The Experience Gap Between Marketing And Commerce & Enables Digital Leaders to Win in Today’s Experience Economy RichRelevance, the global leader in omnichannel personalization, unveiled a strategic personalization initiative to help companies create memorable experiences across the customer lifecycle. With RichRelevance Experience Personalization, digital business leaders can bridge marketing and commerce engagements to stage unique, memorable, and individualized experiences that…

The Report Uncovers Two Pivotal Aspects Of This Nascent Technology: Audience Perception And Response To Web Push Notifications, And Marketers' Approach To Use The Medium PushCrew, the Web Push Notifications product from New York and New Delhi-based Wingify, released the second edition of its annual State of Push Notifications report. Titled 'The State of Web Push Notifications 2017/18', it is a 37-page document full of deep analysis and statistics that marketers can use. "Web Push Notifications have risen…

Performance Marketing Company Appoints Mar-Tech Veteran Matt Gilbert to Accelerate Growth Pepperjam, a full-service performance marketing company, announced the appointment of digital marketing veteran Matt Gilbert as CEO. Bringing over 20 years of experience in both the digital advertising and marketing cloud industries, Matt Gilbert has a track record of increasing company market share and profitability. Gilbert joins Pepperjam from Kinetic, leading social marketing services and technology company. There, he…

Allocadia Announces $25 Billion in Global Investment Managed by Over 10,000 Marketers Through Platform, Saving Over 1 Million Work Hours and Driving an Estimated $5 Billion in Growth A Top-150 MarTech RADAR company and the creators of the #RunMarketing movement, Marketing Performance Management (MPM) technology firm, Allocadia, has announced $25 billion of the global marketing budget has been managed through its award-winning platform by over 10,000 marketers. Recommended Read: The Pedowitz Group and Allocadia Partner…

New Industry Report Examines Emerging Trends In Streaming Video Habits And Content-Pirating Consumers Parks Associates announced that as of Q3 2017, 12% of US broadband households use a live streaming platform like Facebook Live or Periscope. The profile for live streamers is generally younger, with 19% of consumers ages 18-24 engaging in live streaming activity, but live streaming of TV shows and sports skews older, indicating older viewers might be using these solutions to access illegal streams of content.…

Building Blocks That Enable the High-Volume Creation of Landing Pages, Essential for Advertising at Scale Instapage, the post-click optimization platform for advertisers, has recently launched Instablocks, a brand new way to build post-click landing pages. Advertisers can now create “building blocks” for their landing pages — custom sections that they can reuse to quickly create pages, and in turn, scale their advertising into a high-velocity operation. Tyson Quick, Founder and CEO at Instapage, informed, “Our…

Extreme's Technology Personalizes the Customer Experience and Increases Basket Size The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile touchpoints along the journey to purchase. To assist retailers with their digital transformation to become the Store of the Future, Extreme Networks, Inc. introduced ExtremeLocation, a solution that allows retailers to identify, engage and provide personalized guest experiences in-store via…

There is no question that Ad Tech is poised for unprecedented growth in the next two years. In 2020, global spending on digital advertising is expected to reach $336 billion, up from $229 billion in 2017, according to market research firm Statista. Growth at this pace will no doubt help drive, and be driven by, many new industry developments. At Ranker, we’ve identified four emerging trends that are poised to play a big role in reshaping ad tech beginning in 2018. Publishers Will Start to Hire Dedicated Ad Tech Developers…

The Former Gyro NY and Gyro: human President Will Be the Agency's First-Ever Chief Client Growth Officer DiMassimo Goldstein recently expanded its C-suite, adding Wendy Lurrie, who has joined the agency as its first-ever Chief Client Growth Officer. The hire, which became official shortly before the new year, gives the New York-based agency exciting momentum entering 2018 as it looks to further solidify its position as the world's leading behavior change marketing agency. DiMassimo Goldstein, which specializes in…

Karl Roe, VP Services & Cloud Solutions at Nuvias, Takes a Look at What's in Store for Organizations Using the Cloud Services in 2018  The Rise of AI 2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the…

Yet, Only 22% of Businesses Have Defined Goals for Their Competitive Intelligence Programs, Reveals Crayon's State of Market Intelligence Report Crayon released the largest market and competitive intelligence research study, the 2018 State of Market Intelligence report. The study dives into the practices, challenges, and new trends in the field of market and competitive intelligence and is based on the responses of more than 700 business professionals. The study found that 89 percent of large companies have…

Following Their Advances in Google’s Wavenet Technology, Company Launches Voysis Commerce to Make It Easy for Any Retailer or Brand to Stand Up Native Voice Experiences At an event in New York, Voysis, announced its new product, Voysis Commerce. The provider of Voice AI for search also released the findings of a research report that shows voice commerce and search is at a major inflection point for retailers and brands. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow The launch of…

Company Also Establishes Additional $5M Working Capital Line Skyword, the content marketing software and services company, announced that it has raised $25 million in growth equity from Rho Acceleration, a division of Rho Capital Partners. The company will use the proceeds to accelerate growth and product innovation as it helps transform the way today’s top global brands connect with their customers and prospects. The company also established an additional $5 million working capital line with Cambridge Trust. Founded…

ContentSquare's Auto-Zone Replaces Tag Customization/Configuration with AI-Powered Automatic Recognition and Allows Digital Teams to Quickly Understand Customer Journeys and Insights ContentSquare, a digital experience insights platform, announced the launch of its Auto-Zone product, an artificial intelligence-based recognition algorithm that redefines online data collection by replacing content tagging and tag configuration with automatic element identification on each area of a website. With Auto-Zone, marketers can…