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district m Focuses on Engagement Metrics to Provide More Insight on Reporting Platform camp

district m has Redesigned the UX for camp to Give More Insight to Advertisers district m recently unveiled new functionalities and a new look for camp, its reporting platform for advertisers. These new additions were built to give more control and insight to advertisers over their campaign’s performance. district m is a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today's digital advertising demand. camp…

Kwikee Announces New Enhancements to Drive Ecommerce

The Leading Platform for the Management and Distribution of Branded Visual Content and Data Offers Brands and Retailers Enhanced API and Greater Retail-Export Functionality, Among Other New Features Kwikee, the leading platform for the management and distribution of branded product content and data for consumer-products manufacturers and retailers, is relaunching as an enhanced e-commerce engine for brands and retailers. The relaunch includes multiple service enhancements that improve the development, management and…

TechBytes with Catherine Collins, Chief Product Officer, ZaiLab

Catherine Collins Chief Product Officer, ZaiLab Contact centers play a vital role in omnichannel marketing and commerce. With customers engaging on multiple channels, marketers are looking to AI to help them achieve the scale required to address their CX requirements. We spoke to Catherine Collins, Chief Product Officer, Zailab, to understand the changing contours of customer engagement.How do you believe brands should leverage omnichannel contact center solutions to increase customer engagement? It’s old news that…

VIOOH Heralds a New Era of Cooperation Across the OOH Advertising Industry

VIOOH, The New Global Platform Shaking Up OOH Advertising Sector By Enabling Industry-Wide Cooperation VIOOH is now officially Live. VIOOH is a global, open and independent platform, combining automation, programmatic and traditional buying models, launched in the UK, US, and Belgium. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this announcement, …

Lead Liaison Now Offers Standalone Solution for Sales Enablement

Lead Liaison’s Sales Enablement Solution Offers the Tools Needed to Build Repeatable Processes and Gauge Performance of Team Members Sales and marketing solutions provider, Lead Liaison, announces they now offer their most recent add-on solution for sales enablement as a standalone license. Lead Liaison’s sales enablement solution was launched in December 2017 as an add-on to their marketing automation suite. While its popularity has grown exponentially over the last 6 months, the solution was never offered…

Foundry.ai Raises $67 Million

Financing Expands Leading Practical Artificial Intelligence Software Platform Foundry.ai, a leading creator of artificial intelligence (AI) software solutions for large enterprises, announced the closing of its first fund, Foundry Fund I. The first close of $67 million will allow Foundry to expand growth and solution creation beyond its four current businesses. "In every global 2000 C-suite and boardroom, someone is asking the question, 'How will AI impact our business?'," said Ned Brody, co-founder of Foundry.ai.…

Despite The Benefits, Advertisers Are Still Holding Back On OTT – Here’s Why They Should Reconsider

Cord-cutters made waves in Q4 2017, with cable and satellite TV subscribers declining at the highest rate since 2010. Now with more consumers averting their eyes to Internet TV models,  advertisers have been driven to switch things up and they’re starting to invest in over-the-top (OTT) video, so not to be left in the dust. OTT offers advertisers the ability to garner engagement and highly target consumers, especially younger generations. The revenue gained from OTT advertising is on the rise, too. OTT AVOD (Advertising…

Ericsson Emodo Launches First-Ever Carrier-Verified Audience Solutions to Maximize Efficiency of Ad Spend

Emodo Audiences Uses Carrier Data to Verify Data Accuracy and Improve Targeting at the Outset, Preventing Wasted Ad Spend and Improving Mobile Advertising Return on Investment Ericsson Emodo, Ericsson’s mobile advertising and monetization platform, recently launched Emodo Audiences, making carrier-verified audience solutions available in the US for the first time. The product uses highly accurate data at scale to pre-verify mobile audiences and inventory, then make it available via any major demand-side platform (DSP). It…

Interview with Etai Beck, CEO and Co-founder, Folloze

"In order to master ABM strategy, CRM data has to be as clean, accurate and as up-to-date as possible – down to the account, buying center and contact."Tell us about your role at Folloze and how you got here. What’s the most fascinating aspect of leading an ABM platform? I’m the CEO and one of the co-founders at Folloze. We are so excited to be writing the next chapter in marketing innovation history. As inbound marketing has matured and become a well-established practice, we are ready for the next challenge in B2B…

Jellyfish Hires Growth Hacker Sean McDonald as the US Head of Client Services

Jellyfish Hires Aims to Accelerate Growth with Sean McDonald as the US Head of Client Services to Support Expanding Client Base Jellyfish, the world's biggest boutique agency, announced that Sean McDonald has joined the team as the US Head of Client Services. Highly regarded for his results-driven, client service acumen, Sean McDonald brings a proven track-record creating and implementing successful growth strategies for some of the best-known agencies, including Reprise Media and Digitas. Recommended Read: Influencer…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Location Data and The Growing Role in Marketing and Advertising Campaigns

The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using location data, and what is its impact on digital campaigns? To answer this, Factual, a global leader in location data, surveyed 700 location data buyers in the US. The purpose of the study was focused at understanding the true state of location data marketing and how different companies use…

MNI Targeted Media Inc. Ranks as #1 Ad Local Network for Fourth Consecutive Year

MNI Ad Network Reaches 94 Percent of Total Digital Population MNI Targeted Media Inc. (MNI), a targeted media strategy, planning, and buying company,  announced that its MNI Ad Network is the #1 Ad Focus Local Network across all US custom entities for the fourth consecutive year, according to comScore. Reaching 241 million unique monthly visitors, or 94 percent of the total digital population, MNI reaches significantly further than its closest competitors. “At MNI, we know the power of local and have the integrated…

Zendesk Enterprise Workflow and Collaboration Tools to Help Enterprises Deliver Better Customer Experience at Scale

New Zendesk Enterprise Workflow and Collaboration Part of Support Enterprise Enhancements to Improve Agility and Responsiveness As part of its continued growth in the enterprise market, San Francisco-based Zendesk has launched new enterprise collaboration and workflow tools designed to help large companies respond to customer needs quickly and easily. Zendesk Enterprise Workflow and Collaboration tools help businesses of all sizes manage their digital transformation journey by changing the way they interact with the…

Pega Independent Software Vendor Program Unveiled to Bring Innovative Solutions to Clients

The New Program Expands Pega’s Ecosystem by Enabling Partners to Create Pega-Based Solutions in an Open Development Environment At the Pega World 2018, Pegasystems Inc., a leading martech company for customer engagement, announced the launch of the Pega Independent Software Vendor (ISV) program. For the first time, Pega is enabling independent development on its next-generation digital transformation suite, Pega Infinity™, so partners can easily integrate with and build new solutions that answer specific market needs. ISVs…

Brightcove Pushes the Envelope with Video Experiences that Increase Customer ROI

Ongoing Innovation Creates Single Platform for All Enterprise Video Experiences Brightcove, the leading provider of cloud services for video, has been at the forefront of the digital video revolution since its inception, helping enterprises leverage the power of video for marketing and internal communications. At PLAY 2018, Brightcove is excited to share continued momentum and innovations in personalized video experiences, internal and external live streaming, and enterprise user management to help customers deliver…

Brightcove Launches OTT Flow X, Powered by Accedo

OTT Flow X Builds on Existing Turnkey Solution to Offer Broadcasters More Customization and Delivery to All Screens Brightcove, the leading provider of cloud services for video, announced the launch of OTT Flow X, powered by Accedo, the video experience pioneer, enabling both companies to expand their direct-to-consumer products and deliver solutions that address all points in the OTT continuum. For broadcasters seeking a sophisticated turnkey solution, OTT Flow X provides increased UX flexibility, support for complex…

MANTIS to Disrupt Online Advertising Industry With Video Vetting AI Technology

Mantis Uses State-Of-The-Art AI Techniques to Identify Video Content That Is Relevant for Advertisers Mantis-ai.com will launch its Artificial Intelligence (AI) tool for the first time, which will be available for advertisers during the #vivatech conference in Paris. Over the past year, SMOs released several official reports surrounding decisions by the largest global advertisers to withdraw ad campaigns from the top four online video publishers, due to failures in online video content vetting and lack of advertiser…

TolunaInsights Unveiled to Transform End-to-End Consumer Insights Platform

TolunaInsights™ Empowers Businesses with Real-Time Automated Consumer Insights Toluna, a leading provider of consumer insights for the on-demand economy, has completed a corporate rebrand to spotlight its value proposition and market position. Underpinning the rebrand is the launch of TolunaInsights™, the industry’s first comprehensive, automated platform that delivers consumer insights in real-time. These changes mark a significant milestone based on the founding vision ten years ago to democratize market research and…

Interview with Jeff Kupietzky, CEO, PowerInbox

"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a tremendous opportunity for email as an overlooked channel ripe for innovation. So many have all but written email’s obituary, but we’re actually finding that it fills a significant and valuable role in the marketing toolkit. As CEO, I oversee everything from product development and market…