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MarTech Interview with Damian Kelly, VP Offer Management, Genesys

"Successful scaling means that your cost to acquire or serve each new customer reduces as you grow." What inspired you to join Genesys? At SpeechStorm, I had the opportunity to partner with Genesys and work with teams around the world. With the acquisition, I saw the opportunity to supercharge the innovation we started at SpeechStorm and drive into new markets on a truly global scale. Tell us about your role and journey into Marketing Technology. I have lived and breathed Marketing Technology since founding SpeechStorm…

Is Voice-Enabled Shopping Retail’s Missing Link?

This past holiday season, voice-activated shopping was among the various options consumers had available to make their purchases. Technologies such as Amazon Alexa and Google Assistant offered consumers the ability to make and execute fast and convenient purchase decisions. They promised to be a shopping nirvana for everyone from the most die-hard shopaholic to the casual shopper looking to avoid holiday traffic. Retailers are right to be optimistic about the power of voice. According to a Walker Sands’ report, 50% of…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

Brainshark Announces Partnerships with Leading Sales Consultancies Think! Inc. and 5600blue

Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced strategic partnerships withThink! Inc. and 5600blue – sister companies focused on sales and negotiation enablement for business-to-business (B2B) organizations. With Brainshark’s technology, and Think! and 5600blue’s insights-based content services and skills methodology, organizations can prepare their sales teams with expert knowledge, just-in-time refreshers, and an award-winning, on-demand learning and practice environment –…

MultiView Joins The Stagwell Group

Company Adds Critical B2B Digital Marketing Offering to the Portfolio The Stagwell Group announced its affiliate has acquired B2B digital marketer MultiView Inc. MultiView is Stagwell's first significant investment in the growing B2B digital marketing space. With over 400 employees across the US and Canada, MultiView is a leader in digital marketing solutions for B2B marketers and publishing solutions for associations. MultiView's B2B programmatic buying and targeting platforms have launched over 1 million B2B…

ChannelAdvisor Debuts New E-Commerce Technologies Connecting Brands and Retailers with Empowered Consumers

Leading E-Commerce SAAS Provider Advances Capabilities to Help Customers Strengthen Their Marketing, Selling, and Fulfillment Strategies ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced the global launch of advanced capabilities to help brands and retailers optimize their online strategies and build stronger, direct connections with today's empowered consumer. With the launch of these newly enhanced platform solutions, ChannelAdvisor helps its customers continue their…

BNY Mellon Strengthens Digital Leadership with Three Industry Hires

Leading Global Investments Firm Ramps Up Commitment to Unlock Digital Future BNY Mellon announced that it has appointed Alina Peradze as Digital Business Development Leader, Janelle Prevost as Client Journey Reimagination Leader, and Michael Demissie as Advanced Digital Solutions Leader. These senior appointments are part of the overarching strategy to digitize BNY Mellon. All three report to Roman Regelman, Senior Executive Vice President and Head of Digital for BNY Mellon, and will be based in New York, effective…

Unilever Japan & ADK Partner with EnvisionX to Trial First Functional and Operational Digital Advertising Campaign on the Blockchain

UK based adtech vendor EnvisionX and leading Japanese advertising agency ADK have announced their first successful blockchain campaign in conjunction with one of the world’s largest brand owners, Unilever. The PoC was performed using EnvisionX’s EXChain platform, the company’s blockchain offering aimed at providing enhanced campaign accountability, transparency and fraud protection.. The campaign is a significant milestone in the global advertising sector  as it has demonstrated the readiness of the EXChain advertising…

Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications. The platform is driven by Zoho MarketingHub, a new…

Vennli Unveils Updated Brand Ahead of Content Marketing Conferences

Content Intelligence Platform Undergoes Visual Redesign, New Logo Vennli, a content intelligence platform, announces its newly redesigned website and logo. The brand refresh comes at a time of change for the company as it prepares to unveil new product updates to its content intelligence platform. Through a redesigned website, visitors can request product demos and learn more about Vennli’s product offering, which helps clients uncover opportunities to beat out their competitors on content strategy through artificial…

GE Aviation Moves Toward Data Democratization with Dataiku

Dataiku Enables GE Aviation to Develop a Self-Service Data Program to Unlock Employees' Ability to Use Data Effectively and Efficiently Dataiku, one of the world's leading Enterprise AI and machine learning platforms, announced its collaboration with GE Aviation through a joint white paper detailing the evolution of GE Aviation's Enterprise AI journey, specifically the development of its Self-Service Data program from zero to more than 1,800 users that has paved the way for wider company change. Despite the hype of…

MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing

"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, creating tangible conversions, employing algorithmic optimization, and deploying self-serve advertising products." Tell us about your role and journey into technology. What inspired you to join Waymark? At Waymark, we often describe ourselves as an Art & Technology company, and we’re proud to have built a team with strong backgrounds in both areas. Personally, I started my career as a…

Netcore Acquires Quinto.AI, an AI Chatbot Start-Up in an All IP and Talent Deal

Netcore Solutions, a Global Marketing technology company, has acquired Quinto.ai, an AI chatbot start-up. With the IP and talent acquisition, Netcore gets access to Quinto's conversational AI-powered chatbot engine and its employees. Quinto’s co-founder Hrishikesh Rajpathak also joins Netcore as Chief Data Scientist and will lead its Machine Learning and Conversation Analytics initiatives. Hrishikesh comes with over 12 years of experience in Machine Learning, Deep Learning and Natural Language Processing(NLP) technologies.…

Teradata Expands As-a-Service Offerings for Vantage

Teradata Now Provides As-A-Service Offerings for Analytics at Scale in Public, Private and Hybrid Cloud Environments Teradata, the industry’s only Pervasive Data Intelligence company, announced three new offerings for its Teradata Vantage platform, reflecting Teradata’s commitment to offering as-a-service capabilities to meet the needs of their customers. These capabilities provide choice and flexibility for customers operating on Amazon Web Services (AWS) and Microsoft Azure, private cloud or hybrid cloud environments.…

NewsCred Named a Leader Again in Second Gartner Magic Quadrant for Content Marketing Platforms

NewsCred, the global leader in enterprise content marketing, announced it has been recognized as a Leader for the second year in a row in the Gartner Magic Quadrant for Content Marketing Platforms and was once again placed highest for ability to execute and furthest to the right for completeness of vision. “For our customers, governing the production and distribution of all marketing content, not just content marketing, has become of critical importance to maintain a connection with buyers” “Content Marketing Platforms…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…

Sendlane Launches Deep Data Integration With Shopify

Sendlane, a San Diego based marketing automation company, announces a powerful update to their already diverse integrations offering - a new deep data integration with popular eCommerce platform, Shopify. Sendlane launches deep data integration with Shopify Sendlane's powerful site-to-site tracking capabilities make it effortless for Shopify users to follow their customers journey throughout their store, collecting deep data insights from a customer's behavior to their purchase history and allowing…

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

AWS to Open New Region in Indonesia

New AWS Asia Pacific (Jakarta) Region Will Arrive by the End of 2021 / Early 2022, Enabling Customers to Run Workloads in Indonesia, and Serve Millions of End-Users Across Asia Pacific with Even Lower Latency Amazon Web Services, Inc. (AWS), an Amazon.com company, announced it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions…