MediaMath and Place Exchange Deliver Industry’s First Out of Home Programmatic Omnichannel Campaigns

MediaMath, a leader in programmatic marketing technology, has achieved an industry-first with omnichannel advertising campaigns that purchased out-of-home (OOH) media through a partnership with Place Exchange, the first true programmatic exchange for OOH and place-based media. This marks the first time in digital advertising history that OOH ads were purchased programmatically via the exact same campaigns and workflows as online and mobile media and measured with the exact same metrics and reporting—impressions, conversions,…

How Marketers Can Take Advantage of the Holiday Slowdown

December is a notoriously tough month for workplace productivity. And with the holidays rapidly approaching, it can be tempting to relax your marketing technology efforts, but in doing so can put your company at risk of falling behind in the new year. Instead, here are some tips for making the most out of your December: Focus on Building Relationships Just like family and friends, clients like to know their agency is thinking of them at this time of year. Sending creative holiday gifts can improve client retention and…

Interview with Niels Hartvig, Founder and CEO, Umbraco A/S

"The only thing that hasn’t changed is that content is still king — it is still fundamental for both new sales and customer loyalty" Tell us about your role and journey into technology. What made you start Umbraco? I started my career in IT as an 11-year-old in the 80s, teaching word processing to Danish journalists (colleagues of my parents) who were struggling to transition from mechanical typewriters. Ever since, it’s been my mission to create tools that people can understand and easily use, removing the frustration…

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia's Expanded Video Security Portfolio Synamedia, the largest independent video software provider, will bring its newest solutions to CES 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly.  The company also unveiled new security software that combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.…

WebEngage’s EngageMint Opens New Avenues in Retention Marketing

WebEngage’s Retention Marketing Conference EngageMint Recently Concluded Its Hugely Successful Second Edition at Taj West End, Bengaluru Marketing teams have to deal with two types of challenges in their ROI meetings – How many customers did they acquire? How many customers could they retain? In the era of hyper-scale personalization and targeting, Retention Marketing has its own niche in the ecosystem for Marketing Technology. Improving the customer retention rate is a massive kick to any business that directly impacts…

Prediction Series 2019: Interview with Cary Dunst, GM North America, Adslot

Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent technology that scales audience-enabled, publisher-direct media buying. Through our technology you can plan, buy, optimize and reconcile your premium, guaranteed campaigns through a single platform. The North American team services premium publishers and advertisers by leveraging the Adslot platform to simplify their buying and selling of guaranteed, premium display and video inventory across all…

Four Best Practices for Maximizing Marketing Effectiveness

Today’s marketing technology landscape has created a number of obstacles that marketers must overcome in order to effectively reach, engage, and convert new and existing customers. Thanks to the proliferation of channels and devices, marketers must constantly develop and coordinate experiences that consumers find meaningful and trustworthy. In fact, 43 percent of marketers say understanding more about their customers and prospects is one of their most important objectives. As consumer expectations and demands continue to…

10 Video Marketing Mistakes a Good Marketer Should Avoid

With 87% of online marketers using video content to improve their marketing technology strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a video as compared to 10% when reading it in a text. But the fact is, that kind of success is not very easy. Your video marketing should also be bang on! With video being the superhero of marketing, you will always get back what you put forth in your video marketing strategy. Avoid any…

As Salesforce Continues to Expand Its Empire Through Acquisitions, Who Will Be Their Biggest Competition in 2019?

Salesforce Is on Victory Road with Its Trend in Acquiring Corporations and Enlarging Their Realm — Since 2014! Now, a Start-Up Formed in 2010 Is Being Vetted to Give the Behemoth Some Serious Competition The journey of Salesforce’s rise and rise to bypass corporate juggernauts such as Microsoft and Oracle has been phenomenal. The company is the undisputed leader when it comes to CRM capabilities, with thousands of clients in diverse geographies. The company continues optimizing their platform throughout this journey by…

Top MarTech Series Guest Posts of 2018

We Compile an Annual Round-Up of the Most Popular Guest Posts Published in 2018 January Five Key Trends for Programmatic Advertising in 2018 Benoit Skinazi writes our most viewed Guest Post of 2018! With GDPR and consumer sentiment towards irrelevant advertisement, Programmatic Advertising is the new hope for AdTech. February What Good is Personalization Without Identity? Craig Belhumeur points out ‘the writing on the wall’ — something that most marketers miss out on. Personalization is impossible without identity…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Prediction Series 2019: Interview with Brad Rukstales, CEO and President, Cogensia

Tell us about your journey in technology and how you arrived at Cogensia. I grew up on the MAR side of MarTech, in the world of third-party data, predictive analytics, and consulting. I have worked for marketing consulting firms, list and data companies, and advertising agencies before starting Cogensia’s parent company in 2002. My focus has always been to help marketers make smarter decisions through the use of insight and data, whether that is statistical modelling, Machine Learning, segmentation, or data consolidation…

Influencer Marketing Without Influencer Waste

High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the more attention-grabbing headlines in the industry. 2018 was the year that Unilever denounced “fake followers.” Snap’s PR firm sued a celebrity for failure to influence. Instagram pulled a spate of “bot” accounts to better reflect genuine Influencer Engagement. It’s no wonder that brand marketers looking to advance their influencer marketing programs are stuck in a “tactical trap.” If brand…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…

MarTech Interview with Jeff Nolan, CMO, Kahuna

"Email Marketing is primed for major disruption, and we really need to embrace messaging more aggressively within B2B segments." Tell us about your role and journey at Kahuna. I’m the Chief Marketing Officer at Kahuna. The story of how I got here is not uncommon. I was kicking around in between gigs and helped my good friend, Sameer Patel, with some go-to-market issues. I didn’t want a full-time gig, so I’d come in for a few hours a few days a week. As I got to know the team and product, two things happened. First, I…

Achieving Marketing Success in 2019: Be Relevant, Personal and Precise

In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. For marketers, this means there is more pressure to deliver results that can be backed by data and a greater need to quickly pivot campaigns when success is unlikely. With Gartner predicting CMOs’ budgets will increase to over 12 percent of company revenue in 2019, marketing leaders are continuing to gain new responsibilities. To remain strategic, they must have an eye toward the future…

Interview with Geoff Hoffmann, CEO, North America, Adstream

"Analytics and ROI, which is becoming highly valuable, is the new currency in Content Management." Tell us about your role and journey into AdTech. I have been working with Adstream for more than 4 years, leading the APAC and Americas regions. With Adstream being a global business, it takes you to countries far and wide. I came into Adstream after spending many years in the media advertising space. The theme here is that I have been involved with brands and agencies for many years. Now, I am more so at the end of the…

One of These 21 Personalization Tools Will Boost Your Sales

Time and time again, the strategy that is driving business and seeing some of the most significant returns is personalization. Gartner predicts that e-commerce businesses that personalize successfully could see profits rise by up to 15% by 2020. Apart from the vision, strategy, and talent, you need the right tools; and much like a carpenter is crippled without a hammer, our modern business landscape is growing ever reliant on personalization engines. The goal of smart personalization is to make decisions easier and…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…