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LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem

LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to expand the company’s commitment to creating an open, independent, and collaborative ecosystem to drive the future of digital marketing. Evolving industry trends like increased regulation and third-party cookie restrictions are making it more difficult to reach consumers online than ever before. LiveRamp’s solution provides every marketer, platform, and…

Seal Software Announces Version 7 of Award-Winning AI-based Contract Analytics Platform

Latest Version Updates UI for Ease of Use, Simplifies Enterprise Deployments, and Builds on Comprehensive AI Architecture Seal Software, the leader in contract discovery and analytics, announced the general availability of Seal 7, the latest version of the award-winning Seal platform. Seal 7 sets a new benchmark for contract analytics solutions, pairing a simplified user interface with an unprecedented collection of enterprise-class artificial intelligence (AI) capabilities in a single platform. The primary goal of…

DirectMail.io’s Human Powered Outbound SMS Marketing Solution Aimed at Political Campaigns

Easy to Create SMS Survey Campaigns Provide Great Insight About Voters in Upcoming Political Campaigns Digital conversation is the preferred format for 72% of adults, according to Marketing Sherpa. DirectMail.io answers that call by providing a unique Telephone Consumer Protection Act (TCPA)-compliant, outbound SMS platform through its Omnichannel Marketing Platform. DirectMail.io offers outbound and inbound SMS messaging, in addition to other rich, robust capabilities, including MMS, dynamic surveys, video messaging,…

Transplace Selects Karen Sage as Chief Marketing Officer

Transplace, a leading provider of transportation management services and logistics technology solutions, announced the appointment of Karen Sage as the company’s chief marketing officer (CMO). Sage will lead the sales operations, corporate communications, and all marketing strategies and functions. She will be based out of the company’s Frisco, Texas headquarters and will report directly to CEO Frank McGuigan. #Logistics provider @Transplace names Karen Sage as #chiefmarketingofficer to lead the sales operations, corporate…

Masergy Appoints Rebecca Carr as Chief Marketing Officer

Carr Joins the Executive Team to Elevate Masergy’s Brand and Support Its Corporate Growth Strategy Masergy, a leading provider of Managed SD-WAN, Cloud Communications, and Managed Security solutions, announced that Rebecca “Becky” Carr will serve as Masergy’s chief marketing officer (CMO), heading the company’s global marketing organization. She will be responsible for driving growth, brand equity, and digital strategies to ensure Masergy remains the industry’s customer experience leader. “Becky’s experience as a…

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.  With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using…

OpenX Increases Expansion into APAC with Key Investments in People, Platform and Product

Senior Hires from the Trade Desk and Linkedin Join to Lead In-Market Team as Openx Completes Integration with Google Cloud Platform Becoming First APAC Exchange to Operate Fully in the Cloud According to a report published last year by the Boston Consulting Group, regional advertising in APAC is expected to surpass $19 billion by 2020, with 36 percent flowing directly to programmatic channels. To support this growing market trend, OpenX announced significant investments it is making to deliver the next generation of…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

WeTransfer Unveils Brand Campaign, “Please Leave,” Reflecting the Relationship Between People and Technology

Celebrating WeTransfer’s Role and Purpose in Supporting Creativity and the Flow of Ideas Without Distractions or Interruptions WeTransfer, the company that supports creativity with an expanding portfolio of tools that move ideas and preserve focus at every stage of the creative process, unveiled its new global brand campaign, called “Please Leave.” The campaign highlights the new reality that digital technologies have often become a distraction from productivity, and the unique role that WeTransfer has in helping people…

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media

Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most…

MarTech Interview with Joel Horwitz, Senior Vice President Marketing at WANdisco

"People need to write and create quality content, which tends to do better in the long term, rather than creating volumes of material that nobody will see." Tell us about your role and journey into marketing technology? How did you arrive at WANdisco? Joel Horwitz: I didn't ever intend on getting into marketing, however, it turns out I'm pretty good at breaking up complex technical ideas to help others learn and build novel products. I think that skill comes from my science, engineering, and entrepreneurship background. I…

People.ai Unveils “The Wire,” Delivering Best Next Actions to Drive Revenue via Personalized, Actionable Insights

The AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at Work, Every Day People.ai, creators of the industry's only Revenue Intelligence System, announced "The Wire," a next best actions AI feed that delivers your daily list of personalized, actionable insights to help sales, marketing and customer success teams have their most productive day, every day. People.ai also announced today that it raised $60M in their Series C led by ICONIQ Capital. The Wire is a real-time feed, similar…

Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising

Location Tracking Is Becoming More Integrated into Users' Online Behavior. Nearly 8 in 10 People (79%) Have Used Geotags on Social Media and 38% of People Have Accidentally Shared Their Location via an App Nearly all people (96%) have seen advertisements that reference their location, showcasing the widespread use of location tracking technology. This data comes from a new survey on location-based advertising by The Manifest, a business news and how-to website. Only 15% of people rarely or never see ads that reference…

Alorica Taps Business Transformation Veteran Colson Hillier to Be Chief Marketing Officer

Senior Executive's Technology Commercialization Expertise to Bring Next Generation of Product and Service Portfolio to Market Celebrating 20 years in business, Alorica Inc., a global leader in customer experience solutions, announced the addition of Colson Hillier to its executive leadership team as Chief Marketing Officer (CMO). In this role, Hillier will drive strategic planning, product development and execution of Alorica’s global marketing and communications initiatives, enabling the company to solidify its…

StarfishETL Partners with PeopleSense, Inc.

ERP Solutions & Services Provider Integrates Made2Manage and Intuitive ERP with CRM StarfishETL, a powerful iPaaS (integration platform as a service) solution, is pleased to announce its partnership with ERP services company, PeopleSense, Inc. PeopleSense specializes in consulting and developing Made2Manage, Sage, and Intuitive ERP integrations that allow customers to unlock the hidden potential of their data. The partnership with StarfishETL will allow PeopleSense to execute integrations between CRM, Made2Manage, and…

How Product and Marketing Teams Build Go-to-Market Roadmaps Together

Product teams are experiencing a painful failure — few are successfully launching what gets built. In a 2019 global survey by Roadmap.com of product and marketing teams, two-thirds of product managers said that their companies manage product launches only “somewhat well.” Why the struggle? According to the survey of over 500 people, launch failure is largely due to a fundamental misalignment between product and marketing teams. Product managers reported hurdles such as broken communication, a lack of support, and (perhaps…

People.ai Scoops $60 Million Series C Funding; Announces AI-based Revenue Intelligence Tool

People.ai Has Announced a New AI Solution to Help Sales, Marketing and Customer Success Teams Have Their Best Day at Work, Every Day In Marketing Technology, AI-driven tools are slowly but surely growing in prominence. Their adoption is driving Revenue Systems to deliver on Marketing, Sales and Customer Success objectives. People.ai has constantly taken steps to address the challenges in Personalization and Intent-based marketing and sales campaigns. Today, People.ai announced the launch of its latest creation, "The Wire".…

New Book Explains Why Experiential Marketing is Critical to a Brand’s Success

In "Brand Experiences: Building Connections in a Digitally Cluttered World," Award-Winning Marketer Steve Randazzo Shares How Experiential Marketing Campaigns Have Helped Brands like Disney, the NBA, Campbell's, Citgo, Dr. Pepper Snapple Group, Tractor Supply Company, and More Build and Maintain Brand Loyalty Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some excitement and energy into their customer meetings. Many marketers today still rely on old status quo…

TransUnion Strengthens Digital Marketing Solutions with Agreement to Acquire TruSignal

TransUnionannounced an agreement to acquire TruSignal, Inc., a leader in people-based marketing technology. TruSignal uses its custom audience-building platform to deliver predictive scoring powered by artificial intelligence, making big data available and actionable in almost real time for one-to-one addressable marketing. “TransUnion is committed to developing market leading solutions for digital marketing and media execution,” said Chris Cartwright, TransUnion’s president and chief executive officer. “We help…