In-App Versus Open Web: Adopting Strategies for Optimal Customer Engagement

Optimizing mobile engagement requires an understanding of what both avenues offer and how they can be used effectively for customer engagement. The mobile app market is booming — expected to drive revenues of $189 billion next year — but a new crop of advertising options is set to send growth into overdrive. Google has opened up Discover inventory, Spotify sponsored playlists are now available to international brands, and Instagram is paving the way for instant purchase ads. So, is the writing on the wall for open web…

Mobile Marketer IronSource Gets $400 million Investment from CVC Funds

CVC Funds has invested $400 million in mobile marketing firm IronSource to boost both organic and inorganic growth in the coming years. CVC Funds will take a minority stake in IronSource in exchange for the money, which means that IronSource has a substantial valuation. The deal makes IronSource one of Israel’s first unicorns, with a valuation over $1 billion. “As one of the world’s most respected private equity firms, CVC has a track record of successfully partnering with companies to drive global…

TechBytes with Jeff Meglio, VP of Agency Partnerships at Sovrn

Have you been to DMEXCO before? This was my 4th consecutive year attending the conference and it’s definitely changed over that period. As the industry is evolving, there was plenty to discuss and many of the conversations that took place were aimed at sourcing solutions to the obstacles companies will soon be facing. DMEXCO is always a great reminder that the ad tech space is a global community innovating together. How was DMEXCO 2019 different from all its previous editions? The crowd was certainly thinner, so the…

MarTech Interview with Sean King, EVP at Veritone One

"Podcasting and the digital audio advertising ecosystem has never been more popular than it is right now." Tell us about your role and journey into technology. What inspired you to be part of Veritone One? I’ve always loved how technology evolves, changes and sometimes disrupts how we do things – whether that is in my personal or professional life. Technology has the power to make the complex simpler, allowing people to spend more time in ideation and gain additional valuable insights, which ultimately provides the time…

Using Conversational AI to Improve Customer Experience

Customer experience should be top-of-mind for any customer-facing business in the digital age. But as consumers increasingly take their interactions with brands online (and into the chat channel), how is it possible to keep up with their demands while providing a level of satisfaction on-par with what they have come to expect from human interaction. In a recent report, Gartner predicts that as soon as 2020, 40% of users will primarily interact with new applications that support conversational UIs with AI. By 2022, it is…

Juniper Networks Builds Secure, Automated and Cloud-enabled Network Infrastructure With Telefónica UK

Telefónica Fusión Project Expands to the UK Under Digital Transformation Remit Ahead of New Feature-Rich Mobile Services Juniper Networks, a leader in secure, AI-driven networks, announced the first phase of Telefónica UK's successful services migration to the Telefónica UK Fusión Network, a brand new infrastructure for which Juniper Networks is the strategic IP network provider. Juniper Networks and Telefónica designed the Fusión Network to transform the customer experience for mobile, residential and business…

Claranova: The IoT Market Is Taking Off

myDevices Surpasses over 250 Iot Deployments in the past Six Months myDevices announced that it had reached 250 customers deploying Internet of Things solutions in the past six months. myDevices enables all companies, System Integrators and Network Operators to design and implement their own IoT business. Large global companies in food service, hospitality, healthcare or industry have been deploying IoT solutions through the myDevices platform to provide concrete answers to their problems in the areas of temperature…

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

$10.2 Million Funding and Tag of Explainable AI Engine: How Fiddler Labs Sees the Enterprise Market

Fiddler Labs has become the latest champion to plug the gap in Explainable AI. The Explainable AI engine announced raising $10.2 million in Series A funding this week. Fiddler currently helps enterprise customers “unlock the mysteries of black-box AI to better understand why these platforms make the decisions they do.” With this funding, the company takes its total financing to $13.2 million since inception in October 2018. Also Read: MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow Fiddle Labs is…

MarTech Interview with Ashley Fauset, VP of Marketing at Stardust

"AI and Machine Learning are both growing at a rapid pace within the Entertainment industry." Tell us about your role and the team/technology you handle at Stardust. As VP of Marketing at an early-stage startup, I am acutely focused on tactics that have potential to pack the biggest punch. I have a small, tightly-knit, cross-functional, interdisciplinary team that operates like any Growth Team would within a larger tech organization. Our efforts are aimed at impacting user retention - our North Star - from user onboarding…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

App Annie Unites Mobile Market Data and Advertising Analytics with Acquisition of Analytics Provider

App Annie, the leader in mobile market data and analytics, announced that it has acquired mobile analytics company Libring. With this acquisition, App Annie will be first to present market data and advertising analytics side by side, making it easier for mobile publishers and brands to create winning mobile experiences. The company also revealed a major redesign of its brand to mark the first step in its expanded strategic vision and reflect its commitment to be the mobile performance standard. Publishers and brands have…

Casey’s General Stores Looks to Uncover Customer Insights and Expand Loyalty with Smg’s Customer Experience Management Solution

Service Management Group (SMG), a global customer experience management, employee experience and brand research partner to more than 500 brands, has announced a new customer experience management (CEM) partnership with Casey’s General Stores. The nation’s fourth largest convenience store chain chose SMG for its category expertise and industry-leading professional services. Casey's is a Fortune 500 company that operates 2,100 convenience stores in 16 states across the Midwest. Seeking to measure the in-store experience and…

Advertising on TV? Why It’s Time to Go ‘Over the Top’

Television remains a major Advertising channel for businesses in many industries. Statista estimates that TV advertising will continue to generate more than $70 billion in revenue like it has for the past several years. However, cracks in the TV advertising space are becoming more and more apparent. A 30-second national TV spot costs $115,000, according to AdAge. For many small and medium-sized businesses, even regional or local TV ads are not a sustainable advertising option in competitive markets. What’s more, many…

Liquid Omnicommerce Appoints ex-Publicis Shopper Marketing Lead Richard Nicoll as Chief Commerce Officer & Managing Director

Liquid Omnicommerce, an independent and pioneering end-to-end retail consultancy, has strengthened its management team with the appointment of Richard Nicoll as its new Chief Commerce Officer and Managing Director. Richard joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in London and Hong Kong. He was latterly responsible for building the regional shopper marketing capability for Publicis Communications (Saatchi…

Smartling Releases ‘Move the World with Words’ Book at Global Ready Translation Summit

Coffee table book and $100 million commitment to industry aims to recognize the human element of global commerce Smartling, the premier software and translation services company that established the Enterprise Translation Cloud category, today releases its first-ever print publication, the “Move the World with Words” coffee table book, at the Global Ready Translation Summit in New York City. Alongside the launch of the book, Smartling is also announcing its commitment to investing $100 million in translator pay and…

Ram Truck Customers Receive Industry-first Listening Experience With SiriusXM’s New ‘Personalized Stations Powered by…

Starting in October, 2020 Ram trucks with Uconnect's 12-inch touchscreen to offer SiriusXM's newest feature 'Personalized Stations Powered by Pandora,' delivering an enhanced level of personalization to the SiriusXM experience Ram and SiriusXM announced another industry-first feature for Ram truck customers. 2020 Ram 1500, 2500, 3500 and Chassis Cab trucks equipped with Ram's class-leading Uconnect 12-inch touchscreen will offer SiriusXM's new "Personalized Stations Powered by Pandora," which deliver a combination of…

Cognizant Named an AI Consultancy Leader by Independent Research Firm

Cognizant is recognized as an Artificial Intelligence (AI) services leader in the newest report on the space by Forrester Research, a leading global research and advisory firm.  The Forrester Wave: AI Consultancies, Q3 2019 report reviews the capabilities of 13 service providers on 23 criteria, including their current offering, strategy and market presence. Cognizant received the highest rating possible in the technology, deployment, and innovation roadmap criteria.  The report also noted that: Cognizant's…

SugarCRM Unveils Radical New Approach for Driving Revenue Analytics

Cutting-Edge Technology Acquired via Corvana Gives Customers Early, Actionable Insights and Trend Analysis SugarCRM Inc., a company that helps organizations deliver exceptional customer experiences, announced Sugar Discover, a sophisticated analytics solution acquired from Corvana, a leader in advanced CRM Analytics that provides insights to even the most complicated revenue analytics questions, accurately and fast. Sugar customers can look forward to automating 24/7 monitoring of CRM data, detecting events, feeding users…

Gap Inc. Appoints New Head of Athleta

Gap Inc. announced the appointment of Mary Beth Laughton as president and chief executive officer of Athleta.  Laughton will begin her new role in late October and will serve on Gap Inc.’s senior leadership team reporting to president and chief executive officer Art Peck. “Mary Beth brings a strong background in digital operations, a keen understanding of customers and an ability to deliver innovative experiences,” said Peck. “She is the right leader for Athleta, with a proven track record in driving consistent results in…