MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

AgilOne Announces First-of-Its-Kind Cohort Analysis Solution Built within a Customer Data Platform

New analytics solution gives marketers the ability to track, compare, and analyze segments and campaign performance over time AgilOne, the leading Customer Data Platform (CDP) for enterprise brands, unveiled AgilOne Cohort Analysis. Built for marketers, the analytical solution empowers marketers to gain critical business insights derived from the AgilOne CDP to drive marketing strategy -- all through a self-service interface, thus eliminating dependencies on technical and analyst resources while providing the flexibility…

Audiens Appoints Rob Sharland as Global Sales VP to Lead International Growth

Sharland formerly served as Brand Media Director at Dunnhumby Audiens, the innovative Customer Data Platform, has named Rob Sharland as VP Global Sales in a move to strengthen and accelerate rapidly expanding international growth. Sharland joins Audiens from Dunnhumby, the global Customer Data Science company where he was Brand Media Director focused on media agencies and client sales.Audiens is increasingly chosen by multinational businesses to consolidate and activate data across the company, ensuring they can…

Tealium Names Ted Purcell as Chief Revenue Officer to Optimise Growth and Global Customer Strategy

Sales and Customer Lifecycle veteran joins the Tealium executive team Tealium, the trusted leader in real-time customer data orchestration, has appointed Ted Purcell as Chief Revenue Officer (CRO). Following Tealium’s $55 million raise in Series F funding, Purcell will direct the go-to-market strategy as the company continues to expand the world’s leading independent customer data platform (CDP). Purcell brings deep leadership and industry expertise to his role, previously serving as senior vice president of commercial…

Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

MarTech Interview with Robin Bordoli, President at RollWorks

"There is a formula I use to explain what AI is to executives that are interested in applying AI to their business. The formula is AI = TD + ML + HITL." Tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics. Before joining RollWorks, I was the CEO of Figure Eight, the leading training data platform for Machine Learning teams. Figure Eight sold its platform into the automotive, financial services, media and entertainment, retail, and technology industries supporting both Natural…

The Future of Journalism: Is Data the New Safety Net?

The publishing sector is still undecided about how best to fund its output. Our global journalist research showed two-thirds of those over 150 Journalists surveyed were concerned that ad revenue-based funding models favor more short-form and 'clickbaity' content. However, just as many said that readers’ reluctance to pay for digital content was a serious threat to the future of journalism. To combat this, media companies and their Journalists need to work together to create a sustainable, best-in-class product that provides…

TechBytes with Josh Pressnell, CTO at Penthera

Tell us about your role and the team/technology you handle at Penthera. Penthera’s mission is to allow viewers to watch the video whenever and wherever they want. We provide Software Products that facilitate the delivery of Video content over wireless networks to mobile devices. Our platform enables our customers to remove the friction that users experience due to network and connectivity issues, by ensuring that the content they want to watch is available locally on their device and is consumable in high quality and…

TechBytes with Zephrin Lasker, VP of E-Commerce at Rakuten Viber

Tell us more about your role at Viber and Viber’s e-commerce platform. Viber is the third-largest messaging app in the world with 1 billion registered users. Viber provides a secure platform for private conversations—we’re end-to-end encrypted by default, meaning that we can’t and don’t read or monitor private conversations or listen to private calls happening between users. On the e-commerce side, we work with brands to advertise directly to consumers who consent to engagement. We don’t give brands access to our users’…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

4 Tips for Scaling Your Event Programs in the GDPR Era

It’s no secret that events drive revenue (in a Harvard Business Review study of 739 executives, 52% of brands say events drive more ROI than any other Marketing channel). And now that brands can prove it, the fastest-growing companies are doubling down on this beloved Marketing channel and looking to scale and grow their event programs. But here’s the thing: there’s hosting more events, and then there’s streamlining and establishing your processes and systems to ensure you’re compliant with all data processes. If you want…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

TechBytes with John Barnes, CTO at Infutor

Tell us about your role and the team/technology you handle at Infutor. I’m currently the Chief Technology Officer and Product Leader for Chicago-based Infutor. We have a great technology team comprised of 65 employees; with the entire development team based in Costa Rica and my IT/infrastructure team here in Chicago. Through my 25+ year career, I’ve seen a lot of technologies from the mainframe to client-server to web and now to serverless and Big Data. Our team strives to tackle the Big Data challenge as our expansive…

What Desktop Security Vulnerabilities Mean for Your Business Marketing

Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need to stop focusing on the information they can glean from customer data and build campaigns that capitalize on consumer expectations. Most of the current outcry against misuse and abuse of private user data centers on mobile. However, a recent report by The Washington Post reveals that desktop browsers also pose significant vulnerabilities for data security. Investigating “the secret life of our data,” tech…

From Barrier to Enabler: Shifting to a New MarTech Perspective

When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need to get back to the brilliant basics and the urge to continuously evolve and adopt to the emerging tech and channels. For this reason, marketers might often be left with the impression that MarTech is complex and overwhelming. MarTech can quickly become a barrier to growth. I’m listing here the most common pitfalls. The right solution, the wrong mindset Marketers have been sold the right…

TechBytes with Pete Hoelscher, CEO at IEEE GlobalSpec

Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As CEO, I lead the team responsible for Technology, Product, Marketing, Audience, and Sales. My career in the industry began at Acxiom, and I spent 17 years there in roles in Marketing, Organizational Development, Project Management, Delivery and Database Operations. I spent the last seven years in the electric utility space before joining IEEE GlobalSpec.  How have you seen the industry landscape evolve since you began your career?…

Simon Data Raises $30 Million to Expand Data-Driven Customer Experiences in the Enterprise

Fast-Follow Investment to Drive Data Science and Continued Growth; Major Customers Include Albertsons, ASOS, Equinox, Venmo, WeWork Simon Data, the market-leading enterprise Customer Data Platform (CDP), announced the close of a $30 million Series C funding round to expand its mission of unlocking the power of data to deliver the next generation of customer experiences. The funding follows a $20 million Series B round in late 2018, and was again led by Polaris Partners with continued participation from .406 Ventures and…

Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…