Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…

Smartsheet Partners with Acumatica to Deliver Enterprise-Grade Business Management Platform

Smartsheet, the platform for enterprise achievement, announced its partnership with Acumatica, the world’s fastest-growing cloud ERP company, to deliver a cohesive customer experience that manages critical operations and workflows that drive business forward. “Through our combined solutions, companies of all sizes across a variety of industries now have a robust platform that enables enterprise execution allowing them to achieve more every day.” This partnership builds on the existing Smartsheet and Acumatica platform…

Semarchy Recognized Once Again by Gartner in the 2020 Magic Quadrant for Master Data Management Solutions

Semarchy, the Intelligent Data Hub company, is positioned again this year in the Challengers’ Quadrant of Gartner's Magic Quadrant for Master Data Management Solutions. Semarchy believes this recognition confirms their market footprint year over year, attributed to the not only high levels of customer satisfaction but also the maturity, flexibility and ease of use of their Intelligent Data Hub. The research and advisory firm Gartner, Inc. evaluated 13 different providers from all over the world. Marketing Technology News:…

ThetaRay Acclaimed by Frost & Sullivan for its AI-powered Advanced Analytics Platform

ThetaRay's solution can spot suspicious behavior within large, complex datasets; accurately detect Unknown Unknowns; and reduce costly false positives Based on its recent analysis of the European Artificial Intelligence (AI)-based Big Data analytics market, Frost & Sullivan recognizes Israel-based ThetaRay with the 2019 European Enabling Technology Leadership Award for its advanced analytics platform and self-learning, Artificial Intuition-based solutions. The platform can detect suspicious behavior, emerging risks…

Get Creative With Native Throughout the Customer Journey

Organic growth in digital media consumption is driving budget allocation towards associated advertising, with digital investment expected to grow almost 13% year-on-year, reaching around half of the total APAC ad spend. But, as we enter a new decade, marketers must carefully consider where those budgets are spent. Tempting as it may be to go for attention-grabbing techniques and quick wins, these will only result in ad fatigue and avoidance, as well as damage to brand reputation. Instead, marketers should take a…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same. Back in 1994, AT&T’s simple advertisement registered click-through rates as high as 70%, an outstanding achievement compared to the current situation where…

Metadata.io is the Number One Account-Based Execution Software for ROI According to G2 Winter 2020 Report

Customer Feedback Shows Metadata's ROI Payback Period Is 2x-3x Faster Than the Competition With an Average Payback Period of Only Seven Months  Metadata.io, the AI-powered marketing operations platform, has emerged as a high performer in the G2 Winter 2020 Grid® Report for Account-Based Execution. Additionally, of all the account-based execution contenders, Metadata secured the highest "results" score in G2's Winter 2020 Results Index for Account-Based Execution. The score is sourced from actual customer feedback and…

Leading Community Management Platform Hivebrite Closes $20 Million Series A Round Led by Insight Partners

Funding Round Will Enable Hivebrite to Accelerate Global Expansion, Invest Further in Product Innovation and Recruit Top Talent Hivebrite, industry-leading community management and engagement platform, announced today the closing of its $20 million Series A funding round, led by Insight Partners. Hivebrite is a highly flexible and scalable provider of branded community management platforms, helping institutions of all sizes grow and engage their private communities. With the new funding, Hivebrite will accelerate the…

Microsoft and Genesys Expand Partnership to Help Enterprises Seize the Power of the Cloud for Better Customer Experiences

Genesys Engage on Microsoft Azure Is a New Trusted and Secure Cloud Offering Built to Ease the Transition to the Cloud for Large Enterprises  Microsoft Corp. and Genesys have expanded their partnership to provide enterprises with a new cloud service for contact centers that enables them to deliver superior interactions for customers. With the omnichannel customer experience solution Genesys Engage™ running on Microsoft Azure, enterprises have the security and scalability they need to manage the complexities involved…

Riversand Positioned as the Only Visionary in Gartner Magic Quadrant Report for Master Data Management Solutions

Riversand, a leading SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today that Gartner, Inc., a global research and advisory firm, positioned Riversand in the Visionaries quadrant in the Magic Quadrant for Master Data Management Solutions, published on Jan. 13, 2020. Riversand is the only MDM solution provider listed as a Visionary for the fourth consecutive time. “Riversand’s cloud-native MDM platform offers the best data management solution for an increasingly…

2600Hz Launches Next-Gen Call Center Solution Targeting Personalization of the Customer Experience

Cloud Communications Platform Offers Enhanced Call Center Functionality for CX Optimization 2600Hz, a leading provider of unified business communications and the world-renowned KAZOO platform, unveiled their next-gen call center solution, rivaling market leaders in the call center space. Call Center Pro (CCPro) offers an intuitive and seamless call center experience and helps SMBs transform basic call center experiences into opportunities to amplify the customer experience through scalable architecture, untapped integration…

Revinate Launches Hotel Industry’s First Guest Data Platform For Hotels and Property Groups of All Sizes

New Cloud-Based Integrated System Uses Advanced Machine Learning Technology to Deliver the Most Robust Set of Guest Data and Intelligence to Power Direct Revenue and Personalization  Revinate, the global leader in guest data management and intelligence, launched the hotel industry's first Guest Data Platform, purpose-built to aggregate, clean and deliver the richest guest profiles for hotels and property groups of all sizes. Drawing from a decade of experience partnering with tens of thousands of hoteliers, Revinate has…

ActiveCampaign Announces 14-Pointer Customer Success Commitment to Grow CX Value, Service, and Trust

ActiveCampaign Shares Its Fourteen-Point Commitment to Delivering a Best-In-Class Customer Experience to Earn Value from Customer Success Efforts ActiveCampaign, the leader in Customer Experience Automation (CXA), announced the ActiveCampaign Customer Success Commitment.  ActiveCampaign Customer Success Commitment is  the industry's first officially announced charter to honor a Martech company's dedication to value, service, and trust. Martech Blog: 2020 Is the Year of Integration As part of being the leading provider…

4 Tried-and-True Methods for Fixing the Customer Experience

Want to know the real trick to standing out from your competitors and driving in higher Sales volumes? Improve your online customer experience (CX). I know this is nothing new. A killer CX has always been (and always will be) one of the best ways to build brand awareness. This is truly the bottom line to success in any type of business – and the customer experience will only continue to become more of a major selling point for consumers. This year, it is expected that customers will care more about the experience a…

Cyara CX Assurance Platform Delivers 283 Percent ROI Within Three Years

Contact Centers That Implement Cyara CX Assurance Platform Can Experience Significant Value: Dramatically Reduced sev1 Errors, Recapturing 80 Percent of Abandoned Callers, and Recaptured Value From Repurposing 10 Percent of Agents Cyara, provider of the leading Automated CX Assurance platform, has released the findings of Forrester’s Total Economic Impact™ (TEI) of Cyara, a commissioned study conducted by Forrester Consulting on behalf of Cyara. The study revealed that organizations using the Cyara CX Assurance Platform…

Study Finds Organizations Running Alfresco Digital Business Platform Realize 201% ROI in Three Years

Alfresco Software, an open source content, process and governance software company, announced the release of a commissioned Total Economic Impact (TEI) study conducted by Forrester Consulting on behalf of Alfresco. Evaluating nine Alfresco customers and partners, the study reveals the potential cost and time savings, as well as the competitive opportunities, of deploying Alfresco Digital Business Platform. “, we have the opportunity to scale our resources elastically with demand, whether we have 5,000 active users or 500…

PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey. Since today’s buyers are empowered to do 67% of their own research digitally before contacting sales teams, according to SiriusDecisions, forward-thinking marketers need visibility into this…

Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform

Accenture has helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform, enabling the company to improve the service it provides to its 7 million customers. “This new solution we have delivered in partnership with Accenture provides a step change in how we serve customers in the North West” To simplify processes, provide enhanced visibility of contractor work and customer data, optimize network maintenance, and resolve…

Tesco Announced as Finalist in the UK Customer Satisfaction Awards

The Institute of Customer Service Has Selected Its Finalists in Esteemed UK Customer Satisfaction Awards, Recognising Innovation and Expertise in Customer Experience InMoment, the leading provider of experience intelligence (XI), is proud to announce the selection of its client, Tesco, as a finalist in The UK Customer Satisfaction Awards. Tesco is one of the world’s leading multinational retailers, with 6,700 stores and serving approximately 80 million customers a week. The awards acknowledge companies and organisations…