New South Wales Government Delivers Exceptional Services for its Citizens with Data and H2O.ai

H2O.ai AutoML Platform Provides More Intelligence to Data.NSW H2O.ai, the open source leader in artificial intelligence (AI) and machine learning (ML), today announced that the New South Wales Government Data Analytics Centre has chosen its award winning and industry leading automatic machine learning platform, H2O Driverless AI, to provide critical machine learning capabilities. By using H2O.ai, the NSW Department of Customer Service will be able to deliver more personalized and targeted programs to the citizens of NSW…

Olivier L’Abbé Joins Metadata.io as President to Lead Go-to-Market Efforts

Metadata.io is building on the success of organic growth by adding serial MarTech GTM leader to accelerate growth and take on the B2B marketing operations market. Today, the AI-powered marketing operations platform, announced the appointment of Olivier L'Abbé as president. L'Abbé is a respected leader with a deep track record of success at MarTech companies. At Metadata, he will lead go-to-market strategy, customer success and business development. Read More: Amperity Acquires Custora to Build Next-Gen Intelligent…

Amperity Acquires Custora to Build Next-Gen Intelligent Customer Data Platform

Leading AI Martech company, Amperity has acquired Custora. With this acquisition, Amperity will now deliver a proven Customer 360 and Customer Analytics suite to more S&P 500 consumer brands than any other solution to marketing customers. Amperity is regarded as first AI-powered Customer Data Management platform. Custora is the leading customer analytics platform for consumer brands. Now, as one solution, brands will have access to an unmatched Customer 360 data foundation, with best-in-class, out-of-the-box customer…

M-Files Recognized as a Visionary in 2019 Gartner Magic Quadrant for Content Services Platforms

M-Files positioned as a Visionary based on completeness of vision and ability to execute M-Files Corporation, the intelligent information management company, announced that the company has been recognized as a Visionary in Gartner, Inc.’s 2019 Magic Quadrant for Content Services Platforms. Gartner named M-Files as a Visionary based on its completeness of vision and ability to execute, against the backdrop of an evolving content services platforms market. More open, unified and intelligent content services platforms…

Nuxeo Named a Visionary in the Gartner 2019 Magic Quadrant for Content Services Platforms

Nuxeo, the leading cloud-native Content Services Platform, announced it was again named a Visionary in the 2019 Gartner Magic Quadrant for Content Services Platforms (CSP). Gartner evaluated 18 CSP vendors in the report, and Nuxeo was positioned as a Visionary based on its completeness of vision and ability to execute on this vision. This marks the third consecutive year Nuxeo has been ranked as a Visionary in the Gartner report, which provides an annual overview of the leading trends, offerings, and vendors in the CSP…

Laserfiche Named a Challenger in 2019 Gartner Magic Quadrant for Content Services Platforms

Laserfiche — a leading global provider of intelligent content management and business process automation — was named a Challenger in the Gartner Magic Quadrant for Content Services Platforms. Laserfiche was evaluated as one of 18 vendors in the market, and was recognized based on its completeness of vision and ability to execute. "Organizations are creating troves of data every day," said Chris Wacker, CEO of Laserfiche. "By automating workflows with Laserfiche to develop analytics and generate visual reports,…

Synchronization Is Key to Maximizing Marketing Data ROI

Data has forever changed the business world and the metrics by which employee performance at every level of the organization is measured. Given the explosion in consumer data, CMOs and their Marketing teams are perhaps the most impacted by this change. Making sense of data in real-time is at the heart of today’s customer/brand relationships. While it is undoubtedly an asset, this abundance of data also creates challenges. The Marketing mandate to get the right message in front of the right customer at the right time has a…

Gartner Names Modus in its List of Top Sales Engagement Platforms

Modus among 11 vendors to be included in 2019 Gartner Market Guide for Sales Engagement Platforms Gartner, the world’s leading research and advisory company, named Modus to its Market Guide for Sales Engagement Platforms. Modus is among 11 vendors to be named in this industry list. The Gartner Market Guide for Sales Engagement Platforms is used by marketing leaders to identify providers that can bridge the gap between their team and sales, especially within sales processes and the buyer journey. Marketing Technology…

HubSpot Acquires PieSync, the Highest-Reviewed Data Syncing iPaaS, to Enable a Consistent View of Customers Across Hundreds of Different…

Addition of PieSync's two-way customer data synchronization technology will give growing companies a more holistic view of their customers and fuel the growth of HubSpot's platform ecosystem HubSpot, a leading growth platform, announced today that it has acquired PieSync, the fastest-growing real-time intelligent customer data synchronization platform. PieSync is one of the only iPaaS offerings that provides both a current and historical two-way sync of customer data that operates in the background, freeing up precious time…

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…

Accenture Recognized As a Leader and Positioned Highest in Everest Group’s PEAK Matrix Report for Data and Analytics Service Providers

Accenture is acknowledged as a Leader in the Everest Group “PEAK Matrix for Data and Analytics Service Providers 2019” report. Accenture was positioned highest in both the Market Impact and Vision & Capability categories. “rich talent pool with advanced analytic skills.” This report describes a Leader as having “developed a range of integrated platforms along with industry- and use case-specific accelerators to cut down the trial and run phase to achieve faster outcomes. Accenture emerged as a Leader in this report due…

Technology Services Industry Association Recognizes Fuze for Customer Service Excellence

Fuze Receives Support Staff Center Excellence Award for Third Year in a Row Fuze, the leading cloud communications platform provider for the modern global enterprise, announced it has achieved its status as a Certified Support Staff Excellence Center by the Technology Services Industry Association (TSIA), meeting its rigorous standards for the third year in a row. This year, Fuze demonstrated measurable improvements to the customer support experience, including a 60% improvement in overall initial response time and a…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

Smart & Final Introduces New Online Shopping Experiences for Household and Business Customers

The Completely Redesigned SmartandFinal.com and Business.SmartandFinal.com Offer Integrated and Customized Online Shopping Platforms Smart & Final, the smaller, faster grocery warehouse store for household and business customers, announces the launch of two customized online shopping portals at SmartandFinal.com and Business.SmartandFinal.com. The new platforms provide an experience tailored to the needs of Smart & Final household and business customers and completely integrate with a newly redesigned website.…

SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world's largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability solutions and performance insights. SparkPost powers the world's largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource's inbox performance insights and reputation management will help SparkPost deliver the…

InfoSum launches Pioneering First-Party Data platform, Discovery

Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’ Without Sharing Customer Data InfoSum announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent demise of the third-party cookie as a way of tracking consumer…

Seamless Personalization Beyond the Web: Practical Tips for Creating Contextual Cross-Channel Customer Experiences

The typical customer journey unfolds across multiple channels. Customers visit your website, receive and read your emails, and interact with your brand on social channels. Customers also visit third-party sites as part of their journey, where they may see ads from your brand. And that just covers the online portions of the customer journey. Customers may also call you on the phone, visit your store, or interact with you an event. How do you manage all these interactions and begin to seamlessly connect them as part of the…

NetApp Reinvents the Customer Experience for the Hybrid Multicloud

Company Introduces New Simplified Cloud Experience for the Enterprise, on and off the Premises, with Consumption Models as Easy as 1-2-3 NetApp, the data authority for hybrid cloud, announced its reinvention of the customer experience with NetApp Keystone, a program that offers a range of flexible solutions for customers whether they choose to build or buy their cloud infrastructure. “In introducing flexible consumption models and automation-focused products, NetApp is making it significantly simpler not only to use its…

TIBCO Named a Market Leader in the Ovum Decision Matrix: Cloud Platforms for Hybrid Integration

Global Research Firm Recognizes Strength of TIBCO's Integration Solutions TIBCO Software Inc., a global leader in integration, API management, and analytics, has been recognized as a Market Leader in the Ovum Decision Matrix: Cloud Platforms for Hybrid Integration. TIBCO surpassed Ovum's criteria for market impact, scalability and enterprise fit, cohesiveness and innovation, B2B and mobile/backend integration, API platform, and cloud integration/iPaaS. Placing in the top four in five out of six categories, TIBCO sees its…

Omnichannel Targeting Is All About Effective Data Mixology

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…