Influencer Marketing Platform, Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket

Grapevine Village Is Monetizing the Trust Economy by Building a Network of Nano-Influencers to Engage in Revenue-Sharing Partnerships to Bring Entrepreneurial Brands Direct-To-Consumer Grapevine Logic, a wholly owned subsidiary of Ideanomics Inc. has launched a Grapevine Village , a global end-to-end e-commerce marketplace that leverages the relationships built between brands and digital creators on social media to seamlessly deliver goods and services to consumers everywhere. To scale acquisition, Grapevine Village…

TechBytes with Alyssa Simpson Rochwerger, VP of Product at Figure Eight

What inspired your journey into technology? During my first job after college, I worked at a startup in the customer service department. I talked to customers, figured out what was concerning them and tried to stop them from canceling their service. Quickly, I learned that I wanted to solve the customer problems I was hearing about daily. That desire led to me working more closely with engineering teams. Eventually, that path took me into my current career in technology. As a woman leading Product team in the tech…

R2i CEO Jennifer Quinlan to Join Adobe, MyEyeDr and Yext at ONWARD19 Conference

Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's ONWARD19 conference with Adobe's Head of Platform Partners & Strategy Cody Crnkovich and Yext's Senior Director of Product Marketing, Erin Jaeger. R2i is a Yext Strategic Alliance Partner and Adobe Gold Partner with three specializations, including their most recently awarded Adobe…

Lytics Enhances Customer Journeys with Salesforce Marketing Cloud Integration

Marketers Can Easily and Effectively Weave Campaigns Between Lytics and Salesforce Marketing Cloud Using Shared Insights Customer journeys just got more interesting with the announcement that Lytics has enhanced its customer data platform to integrate customer journey orchestration seamlessly with Salesforce Marketing Cloud (SFMC). Marketers can focus on experiences that meet their strategic marketing objectives with real-time visibility into what drives conversions. The move reflects a growing desire among marketers to…

SparkPost to Acquire eDataSource to Offer Industry’s First Fully Integrated Email Sending and Analytics Platform

Combined Offering Delivers Transparency, Frictionless Ability to Leverage Analytics in Real-Time SparkPost, the world's largest email sending platform, announced the intent to acquire eDataSource, the leading provider of email deliverability solutions and performance insights. SparkPost powers the world's largest email senders and delivers SparkPost Signals, an innovative, predictive email intelligence solution to market. eDataSource's inbox performance insights and reputation management will help SparkPost deliver the…

Bottomline Announces AI Enabled In-Product Support Powered by Drift

Bottomline Technologies, a leading provider of financial technology that helps make complex business payments simple, smart and secure, announced that it has added AI-enabled chat inside its payment solutions to make signing up and accessing support even easier for its Paymode-X and PTX customers. By leveraging capabilities from Drift, an innovative conversational marketing platform, Bottomline is assisting its Paymode-X and PTX customers intelligently and in real-time. In North America, AI-enabled chat will be used to…

Illumio Recognized as a Leader in Zero Trust eXtended (ZTX) Ecosystem Providers Report

Cybersecurity Platform Receives Highest Score in the Current Offering Category  Illumio, the leader in segmentation for workload security, announced that it has been named a Leader by Forrester Research in The Forrester Wave™: Zero Trust eXtended (ZTX) Ecosystem Platform Providers, Q4 2019 report. The report evaluated 14 vendors based on 16 criteria grouped into three categories: current offering, strategy, and market presence. "The focus that the team at Illumio has adopted to clarify how the vendor enables Zero Trust…

Amplience Raises USD 10 Million to Drive Further Market Expansion and Growth in Headless Commerce

Amplience, a leading specialist content management solution vendor for headless commerce, announced that it has received a further USD 10 million round of financing from Columbia Lake Partners. This funding is in addition to the USD 37 million funding raised by Amplience in April 2018, led by Octopus Ventures. This latest financing reflects the company's impressive growth in North America and EMEA. Over the past 12 months the company has signed a number of leading retail brands including Gap, GameStop, Debenhams, Ariat,…

Fluper is Helping Startups & SMEs to Grow their ROI by Offering a Wide range of Web and App Development Services

Nowadays, there are mobile apps for almost everything one could perhaps think of. There are apps to boost business productivity, ordering food, banking, booking holidays, and much more. Over 50% of the population of the country has a Smartphone; as a result, more and more organizations are building their own apps to grow their business and reach consumers. Fluper is helping startups & SMEs to grow their ROI by offering a wide range of web and app development services. There are multiple reasons behind the same, and…

Enterprises Look for Help with SAP Legacy Applications

ISG Provider Lens™ Report Finds Many Enterprises Still Reluctant to Move to Newer Versions of Sap Products, Despite Plan to Stop Supporting Older Tools Companies using SAP legacy applications for their enterprise resource planning needs are looking for service providers to help them update their SAP software and balance legacy and customized applications, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens™ SAP…

Change Management, CX, and Growth will Haunt Insurance Industry, Says Limra and BCG Study

According to a study jointly conducted by LIMRA and Boston Consulting Group (BCG), Change Management has become the most important challenge in the minds of C-suite executives in the global life insurance industry, followed closely by the need to improve customer experience. Results from the new biennial global survey of C-suite life insurance executives finds a shift in priorities as economic, technological, regulatory and consumer changes press life insurance companies to reassess their business model. Read Also:…

Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…

Autotrader Tips Off Its 16th Season of NBA Partnership

Autotrader is tipping off its 16th season of partnership with the National Basketball Association (NBA), featuring several opportunities to be front and center all season long as the Official Car Search Engine of the NBA. The brand is the exclusive partner of the NBA on TNT Tip-Off Show presented by Autotrader, with at least 34 pre-game shows scheduled to air throughout this season featuring analysts Charles Barkley, Shaquille O'Neal, Kenny Smith and host Ernie Johnson.  Autotrader also will see in-game exposure through…

90 Percent Of Gen Z Tired Of How Negative And Divided Our Country Is Around Important Issues, According To Research By Porter Novelli/Cone

Marked increases in Gen Z's belief companies must address hot-button issues like gun control and LGBTQ+ rights Nearly nine-in-10 (87%) of Gen Zers are worried for the environment and the planet, according to the 2019 Porter Novelli/Cone Gen Z Purpose Study. The study, surveying Americans ages 14-22, examines this emerging generation's expectations of and attitudes toward company involvement in social and environmental issues – and the actions they are willing to take to positively impact topics they care about. "The…

Thousands Around the World Protest Instagram to Make #EveryBODYVisible on October 29 International Internet Day

On October 29, International Internet Day 2019, a joint coalition of activists from around the world will protest censorship on social media platforms under the hashtag banner EveryBodyVisible. #EveryBODYVisible is an online campaign specifically highlighting Instagram's censorship of women, the LGTBQ+ community, People of Color, pole dancers, sex workers, photographers, models, artists, feminists, yogis, fitness athletes and other marginalized interest groups. Instagram, a top photo and video-sharing social networking…

TechBytes with Dmitri Lisitski, CEO and Co-Founder at Influ2

How much has the Account-Based Marketing evolved in the last 12-18 months? ABM is still a work in progress. It is a growing trend and there has definitely been more interest towards it in the industry. More companies are devoting resources to ABM, both people-wise and budget-wise. However, there is still a lot of confusion in regards to ABM's impact and how to measure it. I'd say there has been a lot more experimenting with ABM in the last year and that created even more demand for a more precise data and actionable…

DESelect Launches Easy Segmentation Tool for Marketers Using Salesforce Marketing Cloud

The company aims to empower marketers to effortlessly create audience segments, without having to rely on technical experts DESelect announces the launch of its add-on to Salesforce Marketing Cloud with the purpose of enabling marketers to create segments in a more time-efficient and user-friendly way. The increased popularity of highly personalized marketing strategies has meant that marketers are under pressure to expand their existing skill set. For example, in order to achieve effective audience segmentation,…

NMPi Appointed by Draftkings to Lead Google Strategy and Media Buying

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

CloudHedge Accelerates Enterprise Journey to Cloud by Modernizing Their Legacy Windows Applications to AWS EKS

AWS EKS Windows Container Support Made Generally Available Amazon Web Services (AWS) announced the general availability of Windows Container Support on AWS Elastic Kubernetes Service, known as EKS. With this update from AWS, CloudHedge’s enterprise clients who want to modernize their Windows applications to the cloud can now seamlessly deploy them on EKS clusters running Windows Containers out of the box. Previously, out of the box support for managed K8s was not available by AWS, moreover, EKS Windows support was also in…