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Data-Driven Marketing in a Privacy-First World

People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s to dating app Coffee Meets Bagel, the world has seen countless companies carelessly manage their most precious data. As a result, they’ve justifiably grown wary of sharing it for the risk that it will end up in the wrong hands. With consumer trust at an all-time low, data remains a…

CGI Influencers: The Rise (and Eventual Fall)

CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has been around for decades. We all remember the Atari game Pong, or the mobile-friendly Snake, which came preloaded on every early-aughts Nokia cell phone. Nowadays, CGI takes form in highly-produced video like Avatar or Black Panther and has even extended its reach to social media. The popularity of CGI influencers is hard to miss. From Lil’ Miquela to the new-and-improved Colonel Sanders on KFC’s Instagram account…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Utilizing Marketing Data to Create Emotional Customer Loyalty

Throughout the buying process, each interaction a customer makes with a brand results in multiple data points. Email clicks are tracked, purchases are saved, abandoned carts are recorded, loyalty actions are rewarded. A complete record of interactions exists whether or not a marketer is using a system to do so. However, marketers who leverage this data are likely to provide stronger messaging that resonates with customers while creating exceptionally engaging experiences. Creating more loyal customers and driving more…

Replacing Mega-Influencers: Why Savvy Brands Are Opting for Micro-Influencers Instead

The rise of Instagram created a new class of celebrities and ushered in the age of Influencer Marketing. Today, A-list influencers boast follower counts in the tens of millions and sponsorship prices in the hundreds of thousands. Mass-market brands might be able to justify these exorbitant fees but for most, investing in all that extra reach is just overkill. Challenges notwithstanding, Influencer Marketing is here to stay, but to keep winning big, brands have to start thinking small. That’s why savvy marketers are…

New Autofunnel by GetResponse Radically Simplifies Small Business Marketing and Creates Fastest Path to Profitability Online

Small business owners, entrepreneurs and online marketers can now seize a greater slice of the multi-trillion dollar e-commerce industry without having to leave work, learn marketing or hire additional staff. “Autofunnel” by GetResponse is the only product of its kind that provides small business owners with a complete set of integrated marketing tools and the fastest step-by-step process to attract customers online, drive sales and measure results. GetResponse, the global innovator in digital and email marketing, created…

Fairleigh Dickinson University Explains the Best Strategy for Online Marketing

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …

Marketing Best Practices to Create Quick Results

Marketing moves fast, and the fastest way to reach consumers today is through their smartphones. Text marketing allows your message to immediately appear on a consumer’s screen — not buried in their email inbox or on a search results page. In fact, texts have an open rate five times greater than email (98% compared to 20%), according to an Acxiom-supported research study, and SMS is more cost-effective than other forms of marketing such as paid social or direct mail. Most marketing pros have heard about text messaging’s…

Cost of Overdoing It: Marketing’s Glaring Problem

Marketers have been cranking up the volume of emails, banners ads, and social posts they deliver. These tools are cheap or free, so why not, right? Unfortunately, return on investment (ROI) metrics don’t capture the cost of flooding audiences with digital fluff. Conditioning people to unsubscribe from email lists and block ads is costly for our entire industry. Let’s give this cost a name and measure it. How about COI: cost (of) overdoing it. Enough, thank you What do I mean by overdoing it? One estimate says that an…

22 Creative Real Estate Marketing Tactics To Inspire You

Sean Clancy SEO director Edge Online With the number of licensed real estate agents in the country continuously growing, a real estate professional like you needs to bring your A-game to your marketing strategies to stand out among the competition! Fortunately, the digital space has allowed more marketing methods to emerge. Couple this with a little creativity and your properties will be selling like hotcakes! Ready to level up your marketing game? Check out these 22 creative real estate marketing tactics! Have a…

Heartbeat Acquires Influencer Commerce Company, Iconery

Heartbeat, a marketing technology platform that connects brands with Millennial and Gen Z audiences has acquired Influencer Commerce company Iconery. Together, Heartbeat and Iconery will leverage their shared expertise in brand-building, influencer marketing, and e-commerce to amplify both brands' presence moving forward. Heartbeat's mission is to harness the voices of real people sharing about brands they love. Through their platform and mobile app, Heartbeat provides brands with access to over 200,000 consumers to…

Influencer Platform Vamp Makes Waves in Indonesia

Three Months After Its Arrival Major Brand Partnerships Have Created Big Results Just three months after Vamp landed in Indonesia, the influencer marketing platform is reporting impressive results from its first client campaigns with Laneige and OPPO. Vamp partnered with OPPO to promote their newly-launched F11 Pro smartphone. Influencers created Instagram posts and Stories, sharing their authentic experiences with the phone, highlighting its key features. The average engagement rate was over 28%, well above the…

Content Marketing for Humans and Search Bots

Content is an essential part of search marketing. It helps brands reach target audiences, attract new customers and build relationships over time. 91% of companies already use content to engage audiences and market products and services. But it’s getting harder for brands to be found by customers online. Balancing between SEO and customer-focused content can be tricky, 41% of companies see minimal success from their approach to content marketing. Too much focus on SEO may please search bots but will fall flat with…

How to Leverage Snapchat for Guaranteed from your Event Marketing Efforts

Fuse released new data on tips to use Snapchat at an event.  Snapchat is an important mobile social network among teens and Millennials, where among its 188 million users, people under 25 are spending an average of 40 minutes per day. Initially designed to focus on private, person-to-person photo and video sharing, Snapchat now allows users to share their daily stories more creatively with filters, AR-based Lenses, caricature-like Bitmoji avatars and more. For marketers, Snapchat can be a valuable tool to build excitement…

Why Marketers Favor Press Release to Amplify their Content Marketing Reach

GoodFirms Survey Spotlights on the Advanced Link Building Tactics Leveraged by Digital Marketing Experts to Earn Backlinks and to Maintain Overall Growth of Websites GoodFirms has revealed research on most effectual link building strategies that can be a great help for the busy marketers and for the entrepreneurs to increase their productivity, referral traffic, brand visibility, brand authority, influencer marketing and many more. Link building is crucial for online growth, so GoodFirms endeavored and performed a…

Getting Started With Video Content Marketing

You hear it everywhere, that you should be using video marketing in your business. But what is it and where to start? If you think that it’s all about those big brands shooting movie-style commercials we all see on TVs, you are wrong. This is called video advertising or video ad, when marketers pay for this component of the video marketing to reach the audience forcibly, including sponsored ads on Facebook or pre-roll ads on YouTube. Video ads are a component of video marketing, however, not all marketing videos are video…

Take Your Marketing Automation Further with AI

It’s been said that Artificial Intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking Marketing Automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster Marketing Automation efforts through personalized interactions. Your business can benefit from a multitude of fronts by…

Acorn International Launches Influencer Development Business as part of Pivot from Prior Dominance in Direct-to-Consumer in TV Media to…

Acorn International announced that it has launched its local Chinese influencer facilitator business, called A-KOL (standing for "Acorn Key Opinion Leader", with a key opinion leader being equivalent to a social media "influencer" in other parts of the world). A-KOL is initially established to support other parts of Acorn's broader business, such as Acorn Streaming, which monetizes digital content, and Acorn Products, which houses Acorn's e-commerce business. A-KOL is distinct from Acorn's core social media management…

Marketing Technology Primer: What Is Marketing Cloud?

What Is Marketing Cloud? Marketing Cloud is a collection of Marketing Tools hosted on the cloud class of servers. This collection is a blend of mission-critical marketing tools; CRM, Analytics Software and Services, Social Media, etc. This method of Cloud Marketing enables seamless Marketing Automation for an enterprise helping achieve business objectives. Statistics Around Marketing Cloud Since technology is recent, there are only a handful of enterprise software players that develop Marketing Clouds. Early in 2018,…

Marketing Technology Primer: What is Email Marketing Automation?

This Marketing Technology Primer on Email Marketing Automation Delves into the Definition, Application, and Scope of Adoption in the Modern CMO’s Martech Stack Email Marketing is the backbone of any Marketing Technology stack. Despite its unchallenged role in Marketing Automation, most marketers fail to truly deliver on their campaign targets. This primer series on Email Marketing Automation discusses the various dimensions of Email Marketing and its role in maximizing ROI from Marketing Technology. Getting Started with…