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Retail in 2019 Is off to a Good Start, What’s Next?

BJ’s Wholesale Club Chairman, President and CEO, Chris Baldwin, opened NRF 2019 in January by saying, “I would love to say that retail is back, but that would be wrong, Retail never went away. As I stand here today, I can say that our industry is more healthy, vibrant, innovative and exciting than ever.” And it’s true. There were 2,000 net new store openings in 2018 and retail contributes $2.6 trillion to the US GDP. With all those dollars being spent, it’s clear that retail is a highly competitive space. Why? Shoppers…

Nextech Releases Updated UX for Its Patent-Pending Web-Enabled AR Platform

NexTech AR Solutions is pleased to announce that it has released an upgraded user experience for its patent-pending web-enabled AR platform. The new web-based UX gives users the feel of being inside an app by allowing for 3D virtual AR objects to be previewed in a location and then “placed.” After the virtual 3D object is “placed,” the user can pan their mobile camera left and right while the object stays stationary, giving the consumer a realistic experience, known as simultaneous localization and mapping (SLAM). Demo…

Automation Is the Key to Retail’s Future, Survey Says

New Research from Bossa Nova Indicates Retailers Are in Dire Need of a Solution for Severe Inventory Problems and Recognize That Automation Is the Answer Bossa Nova, the leading data service provider for global retailers, announced new survey findings that uncover the chronic inventory problems affecting the $1.3 trillion retail industry. The vast majority (87%) of Corporate Retail Professionals report inaccurate inventories are to blame for more lost revenue than theft (13%), and the breadth of the problem is apparent:…

noCRM.io Pursues Its International Development with New Offices in New York, Milan, Berlin and Moscow

noCRM.io the lead management and sales prospecting software, designed to ease up sales teams’ workload and bring a smile back to their managers’ faces, officially announced the opening of four new offices in New York, Milan, Berlin and Moscow to support its international expansion. The noCRM.io app is now also available in Italian, German and Russian. These actions will allow noCRM.io to expand their international user base and concentrate its focus on these markets with high growth potential. “Since our launch, we have…

Optimize Your Brand for Generation Z with the Four C’s of Content

Conversation, Community, Change and Culture Fuse released new data on how to reach Generation Z. According to Forbes, Generation Z will account for 40% of all consumers by next year. As marketers, it's important to understand these consumers' habits, interests, and behaviors to create a successful and targeted content strategy. Our study this month of 1,000 Gen Zers can help brands to optimize their content to reach teens and young adults. CONVERSATION: Capturing attention through headlines Headlines are important.…

Evolution of Marketing Technology: Showcased Through the Best Financial Communications Campaigns

It’s no secret that financial services communications has been slower to adapt to the way the digital era has impacted marketing and communications strategies. But for the past 25 years, the Financial Communications Society (FCS) has been recognizing the agencies and in-house communications professionals that have been leading the charge. The blending of marketing and technology applied to financial services can be measured through the lens of the FCS, a not-for-profit trade association founded in 1967 as the “Advertising…

GlobalSign Joins Microsoft Intelligent Security Association to Strengthen Mobile Authentication Security

Leading Certificate Authority Integrates with Microsoft Intune, a Top Enterprise Unified Endpoint Management Tool, to Help Mobile Users Easily Obtain Digital Certificates GMO GlobalSign, a global Certificate Authority (CA) and a leading provider of identity and security solutions for the enterprise, announced it has joined the Microsoft Intelligent Security Association, a collaborative initiative to help organizations worldwide defend against increasingly sophisticated, fast-moving threats. The relationship between…

Study Reveals Latest Benchmark Numbers and Trends for High-Performance Email Marketing Campaigns

GoodFirms conducted constructive surveys with global IT companies and experts to obtain parallel insights that would benefit businesses dealing with email marketing, online reputation management, blockchain technology, PPC advertising, content marketing, and custom software development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: Benchmark Numbers, and Trends for Highly Converting Email Marketing Campaigns Email marketing has proved to bring on highest return on investments…

SITO Mobile Launches New Performance Guarantee

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Persado and Emarsys Announce Strategic Partnership to Give Marketers Seamless, Data-Driven Creative and Campaign Automation, Driving a 37…

Joint Customers Will Have Access to Persado’s Ai-Powered Language Analysis Alongside Emarsys’ Industry-Specific Marketing Solutions Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, announced a strategic partnership with Emarsys, the only marketing platform that knows your industry. The integration combines Persado’s revolutionary platform for generating data-driven creative at scale, with Emarsys’ unmatched turnkey marketing solutions that support profitable…

Calix Marketing Cloud Adds Machine Learning Capabilities for Behavioral Analytics-Based Churn Prediction

New Capability Leverages Advanced Analytics to Identify At-Risk Subscribers, Helping Communications Service Providers of All Sizes Reduce Churn and Improve Profitability Calix, Inc. announced a new machine learning capability in the latest release of Calix Marketing Cloud (CMC) to reduce subscriber churn. The new churn prediction dashboard, with algorithms that learn and improve over time, allows Communication Service Providers (CSPs) to shift from simply gathering data to acting with foresight. The new churn prediction…

Brainshark Named to Training Industry’s ‘Top 20 Authoring Tools Companies List’ for 2019

Company Recognized for Empowering Organizations to Easily Create Sales Training Content that Improves Reps’ Readiness and Drives Sales Results Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it has been named to Training Industry’s “2019 Top Training Companies” list for the authoring tools sector of the learning and development market. Brainshark was recognized for empowering businesses to easily create engaging training content that drives sales effectiveness and results.…

StreamElements Raises $11.3 Million Series A to Expand Live Video Creation Platform for Global Content Creators and Brands

Fastest Growing Streamer Platform Expands with New Funding and New Tools to Increase Live Video Creator Fame and Fortune Through Production, Merchandising, Media, and Brand Partnerships StreamElements, the fastest growing production platform for live-streaming, used by more than 200,000 live channels on Twitch and YouTube Live, announced it has raised $11.3 million in Series A funding led by Pitango VC and previous investors State of Mind Ventures, Rainfall VC, Samsung Next and others. The new funding comes on the heels…

Three Advertising Takeaways From 2018

With 2019 kicking into full gear, what better time to reflect on the past year and some of the biggest trends that were front-and-center in the advertising world? While the industry saw many changes take place, there were some that I found to be especially noteworthy. It’ll be important for advertisers to pay attention to them as they continue to shape the industry in 2019 and beyond. Here’s a closer look at those three areas: Brand Safety Concerns Reached a New Peak From YouTube to Facebook, advertisers have become…

DATA: US Marketers Increasingly Targeting Animal Lovers & Hispanic Audiences; Parents No Longer a Top Target

New Data from Lotame Releases the Top Audience Data Segments from 2018 Lotame, a real-time data solutions company that empowers clients to turn data into actionable audience insights and positive ROI, released statistics looking at what prepackaged data audience segments US marketers purchased from January to October 2018 compared to the previous year. The findings are based on spend across the Lotame Data Exchange (LDX) - the world’s largest data exchange for advertisers, representing what the industry as a whole is…

The Results Are In: Data Is King And It’s Delivering Big Wins For Mobile Marketers

Ninety-Eight Percent of Global Mobile Marketers Have Increased Their Focus and Investment on Data in the Last Five Years, with 97 Percent Citing Improvements as a Result Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi, a leading growth marketing platform for premium mobile brands, reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has…

NBC And Telemundo Owned Stations Add Nielsen Rhiza And Nielsen Voter Ratings Tools To Their Suite Of Services For Local TV Measurement

Nielsen and the NBCUniversal Owned Television Stations division of NBCUniversal (NBC and Telemundo owned stations) today announced that effective immediately, NBC and Telemundo owned stations and nine NBC Sports Regional Networks have added Nielsen Rhiza consumer insights sales tools and Nielsen Voter Ratings, a comprehensive cross-platform tool for voter behavior, to enhance the way the stations and regional sports networks (RSNs) measure their performance. The added services complement the existing agreement between…

Inte Q Launches Groundbreaking Technology to Help Brands Build Customer Love

New Product Will Revolutionize Landscape of Customer-Led Marketing Inte Q, an expert in the loyalty marketing business, has launched a revolutionary product that will change the face of Customer Relationship Management (CRM) and loyalty systems forever. Inte Q is already known for helping companies create loyalty programs and enhance their current ones. The company's focus has always been to assist brands in building "love" for their products and services and to reach their customers, wherever they are, with an…

KickFire Announces LIVE Leads Contacts Marketplace Integration with DiscoverOrg

KickFire’s New Partnership with DiscoverOrg Allows Its Customers to Effectively Identify, Target and Engage Accounts Using Its Live Leads Platform KickFire, the leader in IP address intelligence and company identification technology, announces the expansion of LIVE Leads Contacts Marketplace with its newest integration partner, DiscoverOrg, the world’s leading sales and marketing intelligence solution. Through this partnership, LIVE Leads users can tap into DiscoverOrg’s accurate contacts database and find key decision…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of the ongoing week. Kobie Appoints Former Mastercard Executive as New President Marti Beller Joins the Loyalty Marketing Company to Support Ongoing Growth and Lead the Company’s Evolution Read More… Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey…