New Gen Z Data Brings Businesses a Critical Question: What’s Your Plan Z?

EY research uncovers five distinct Gen Z segments that employers and business leaders need to know Employers and business leaders take note: a one-size-fits-all approach to defining a generation will cost talent and customers. As Gen Z, the generation of those born between 1997 and 2007, begins to enter the workforce and flex its newfound spending power, connecting with them is critical. To do so, it is important to identify and acknowledge the differences within the generation — something many employers and…

ServiceNow to Acquire Passage AI

Acquisition will advance ServiceNow’s native AI capabilities to help work flow more smoothly across the enterprise, in all major languages ServiceNow, the company making work, work better for people, announced it has signed an agreement to acquire Passage AI, a Mountain View, Calif.–based conversational AI platform company. The transaction will advance ServiceNow’s deep learning AI capabilities and will accelerate its vision of supporting all major languages across the company’s Now Platform and products,…

Figaro Media Launch Mobile Story Formats with ADYOULIKE

Figaro Media is launching three 100% mobile "story" formats with native technology platform ADYOULIKE to combine the quality of the advertising experience with Brand Safety, Contextual Targeting and Transparency Figaro Media, the leading French digital media publisher, which has 37.7M Unique Views per month*, is to launch the innovation, which allows advertisers to broadcast their Social Media Stories on the group's 13 media sites, at the heart of editorial content. These three new formats are based on ADYOULIKE &…

TripleLift Partners With LiveRamp to Bring Enhanced Addressability to the Open Web

TripleLift is the first native exchange to offer programmatic people-based marketing on the open web TripleLift, the technology company that invents, powers and scales ads that earn consumer attention, has partnered with LiveRamp, the trusted platform that makes data accessible and meaningful. With this partnership, marketers will be able to leverage native creative executions with enhanced addressability for targeting and measurement capabilities on the open web, matching the quality and performance of walled gardens. For…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

Copper Announces General Availability of G Suite Add-ons to Make Business Relationship Owners More Productive

Greater Functionality Within G Suite Supports Copper's Mission to Streamline Work Productivity for Small Businesses Copper, the leading provider of CRM for G Suite, announced the availability of all of its features via G Suite Add-ons. The added features give Copper users contextual information for their business relationships — from inside emails, calendar events and more — automating some of the most data entry intensive aspects of sales, business development and customer management. Copper operates natively within G…

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez

Seasoned Finance & Media Executive Joins from Penguin Random House MediaMath, acclaimed independent advertising technology company for leading brands, announced that Milena Alberti-Perez has joined the company as chief financial officer. Alberti-Perez joined MediaMath on January 21 and will be based in New York reporting to president, Konrad Gerszke. "We are delighted to welcome Milena to the MediaMath team. Her deep financial expertise and experience leading large teams in a mature, global organization, coupled…

Introducing Markpoint DSP, a Point of Hassle-free Media Buying and Growth

Markpoint is happy to announce the launch of Markpoint DSP, a demand-side platform that enables advertisers to programmatically buy display, native, and video ads across web, mobile, and in-app. The Markpoint DSP aims to help advertisers, demand and supply partners grow their businesses, reach their marketing KPIs, and do that most cost-effectively. Markpoint team brings to the table years of expertise in advertising, marketing, technology, and data, as well as measurable capacities. Marketing Technology News: Why…

MarTech Opportunities in the 2020 Decade

A portmanteau combining the words Marketing and Technology, MarTech describes one of the greatest paradigm shifts in the history of marketing: the arrival of data-driven technology platforms. Over the past two decades, tech went from playing a peripheral role in Marketing to becoming an integral part of all Marketing processes. In essence, Marketing today is MarTech. Martech helps marketers address audiences that are more informed, tech-savvy, and connected than ever before. What is the MarTech opportunity? As of January…

Curb Taxi Media Launches Programmatic ‘Smart’ Taxi Tops in NYC

Curb Taxi Media, the leading provider of mobility-centric media in the United States, launched the largest network of programmatic 'smart' taxi tops in New York City. Curb's new programmatic network is available through technology partner Vistar Media and allows agencies and brands to launch large-scale digital out-of-home (DOOH) campaigns atop the city's iconic yellow taxis. By bringing programmatic capabilities to digital taxi tops, Curb is providing agencies, brands, and programmatic buyers with the tools and…

Penguin Random House Veteran Milena Alberti-Perez is MediaMath’s New CFO

MediaMath Bolsters Leadership with Appointment of CFO, Milena Alberti-Perez: Seasoned Finance & Media Executive Joins from Penguin Random House Adtech leader and MarTech RADAR 2019 listed-company, MediaMath announced today that Milena Alberti-Perez has joined the company as Chief Financial Officer. Alberti-Perez joined MediaMath on 21 January and will be based in New York reporting to the president, Konrad Gerszke. The leadership news comes just months after the company's announcement of SOURCE by MediaMath, the…

Bright Pattern Announces AI-Powered Omnichannel Quality Management Solution

Bright Pattern Omnichannel Quality Management Solution Monitors 100% of Interactions on Every Channel With Real-Time AI Monitoring Bright Pattern, the most powerful cloud contact center with AI for innovative companies, announced the release of Bright Pattern Omnichannel Quality Management (Omni QM). Omni QM is embedded in the Bright Pattern Omnichannel platform, and allows quality management on all channels in a single interface. This eliminates the need for costly integrations, improves useability and manageability, and…

IDC Publishes Digital Innovation Framework to Guide Enterprises Toward Their Future as Digital Innovators and Software Producers

Software is becoming a bigger piece of how every enterprise competes in the digital economy. To succeed, enterprises need to become a "digital innovation factory," creating and distributing digital products and services with digital-native speed and scale. To guide organizations through this transition, International Data Corporation (IDC) has published the Future of Digital Innovation framework. IDC has published the Future of Digital Innovation framework to guide organizations in the transition to becoming a "digital…

Google Cloud’s Anthos Can Save Enterprises A Range of Up To $42.8 Million According to New Total Economic Impact Study

Conducted by an Independent Consulting Firm, the Study Highlights How Anthos Enhances Employee and Customer Experiences, Reduces Costs, Increases Operational Efficiencies and Boosts Revenue With an Integrated Hybrid Environment Google Cloud released the results of a commissioned New Technology Total Economic Impact™ (TEI) study conducted by Forrester Consulting, which concludes that large enterprises can save a range of up to $42.8 million over three years through the implementation of Anthos. Anthos is a hybrid and…

Publisher-Based Optimization in Mobile Marketing Because the Medium Is the Message

In 1960, Marshall McLuhan noted philosopher, academic and media critic, coined the expression “the medium is the message.” Since then, marketers and researchers have found that media context impacts ad recall, recognition, level and nature of processing, attitude, cognition, brand attitude, and purchase intent (source: “The Medium As A Contextual Cue,” Micael Dahlen, Journal of Advertising). These results make sense. When we’re reading about travel, we’re intuitively more open to marketing messages about hotels and vacation…

TechBytes with Vinayak Nair, VP Research Ops and Custom Analytics at Verto Analytics

Tell us about your role and the team/technology you handle at Verto Analytics. I am our Head of Custom Research, responsible for delivering high-quality data and insights to our clients, some of which like Google are among the biggest technology companies in the world. I am responsible for using our data assets, methodology, panels, to create insights and research to answer our customers’ business questions. Why are B2B Marketing teams steadily moving toward Applied Data Science for Sales and Marketing initiatives?…

How the Looming Recession Will Reshape the Marketing Landscape (Again)

It’s hard to avoid talk of recession these days. Although no one agrees when exactly a recession will hit or how dramatic the fallout will be, many market observers are eyeing key economic health indicators with concern. The simple fact is this: We live in a cyclical economy, and recessions are a part of the natural order. As we creep closer to the inevitable downcycle, now is the time to start considering the likely impact on the advertising marketplace. The repercussions of the recession in the advertising industry are…

1010data Names Inna Kuznetsova as Interim CEO

1010data, a leading provider of time series-driven collaborative analytics, consumer intelligence and alternative data solutions, announced that Greg Munves is stepping down as Chief Executive Officer to pursue new opportunities. Effectively immediately, Inna Kuznetsova, COO, will serve as the company’s interim CEO. Nomi Bergman, a member of the company’s Board of Directors, will assume the role of Executive Chairman during the transition. “I am honored to build on the actions we have already taken to better position…

Merkle Launches 2020 Marketing Imperatives for CMOs

Guide offers insights for thriving in a new decade defined by identity and the total customer experience Merkle, a leading technology-enabled, data-driven performance marketing agency, has released the eighth installment of its award-winning Marketing Imperatives, titled “Hyper-Personalization and the Connected Customer Experience.”  The guidebook for CMOs takes a deep dive into achieving people-based marketing in a world of evolving customer expectations and increasing privacy concerns. The 2020 Marketing Imperatives…

AUDIENCEX Announces Executive Team Expansion and Multi-Million Dollar Investment To Drive Continued Growth

Industry Veteran Brian Ko joins company as Chief Commercial Officer AUDIENCEX, the largest independent trading desk built for performance marketers, announced that industry veteran Brian Ko has joined their executive team as Chief Commercial Officer. In his new position, Brian will play a key role at AUDIENCEX, overseeing the Sales, Strategy, Client Services, and Marketing teams. This hire comes on the heels of AUDIENCEX’s announcement of a multi-million dollar investment from Decathlon Capital Partners to drive…