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How CMOs Can Turn Analytics into their Secret Weapon

True consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While the emotional connection is foundational, it’s also elusive. Analytics provide the data and statistics needed to more accurately measure audience reach. Nearly every industry is seeing an explosion in the use of big data and analytics to drive business decisions, but the benefits of this phenomenon are no more marked than in the…

4 Reasons Your Business Needs Predictive Selling

Predictive Analytics Usage Is Set For Tremendous Growth. In This Blog, We’ll Look At Some Of The Top Reasons Why Companies Are Bringing Predictive Selling Into Their Sales Technology Lineup. Predictive analytics is designed to forecast prospects’ future behavior and decisions. As we all know, what’s true today is not necessarily going to be true six months from now. Prospects’ priorities change. Their business challenges shift. The right predictive analytics solution will give you complete visibility into your dynamic…

The Importance of Data Analytics in Marketing Strategies

We are producing more data than ever before. Every credit card transaction we make, each GPS pinpoint taken by your smartphone, and every click of the mouse we make online contributes to an increasingly large and varied dataset. Analytics is the software used to turn this data deluge into valuable insights – insights that are being put to use by a broad spectrum of industries all over the world. Over the last decade or so, marketing has been revolutionized by data analytics, allowing brands to deliver more targeted…

Meet InteractiveUX- an AI and Predictive Analysis Digital Marketing Platform

InteractiveUX leverages machine learning and NLP to deliver personalized and efficient digital marketing campaigns XCEL Corp launched InteractiveUX, an Artificial Intelligence, and Predictive Analysis Digital Marketing Platform to enable businesses to analyze data, draw insights, and make relevant business decisions. InteractiveUX brings AI-powered technologies and industry standard best practices together to create personalized and efficient digital marketing campaigns. It offers a wide range of services for all…

AI 101, Part I: What You Need to Know about Predictive Models

Four Steps to Start Building Predictive Models While predictive analytics and AI are big topics in the sales and marketing profession these days, it can feel daunting when you’re trying to figure out how to get started with these data-dependent solutions. Although most marketers probably won’t actually be building any data models themselves, it’s vital that the next wave of go-to-market professionals develop a solid understanding of how to solve business problems using data. In this series of articles, I’ll break down key…

Jeff Marcoux of Microsoft – Lead Prioritization, Predictive Lead Generation and The Rise of Customer Experience

STACK & FLOW: The Sales & Marketing Technology Cast MarTech Series presents Stack & Flow, a podcast series hosted by MTS Expert - Infer’s Sean Zinsmeister and EventHero’s John Wall. Featuring Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing at Microsoft. In this episode Jeff talks about Customer Experience being the next big thing and: Data analysis vs. Emotional Intelligence vs. Diversity The components all stacks have in common 3 ways to get the biggest gains from predictive The blind…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray. SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using…

Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO

Knorex announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of cross-channel marketing cloud platform, announced the launch of its Artificial Intelligence (AI) engine, Knorex KAIROS™ which underpins its flagship marketing cloud platform - Knorex XPO, as the automation, optimization and predictive analytics nexus. This…

MarTech Interview with Kevin Knieriem, CRO at Clari

"Establishing that alignment also opens up the opportunity to set KPIs and targets throughout every level of the funnel from lead to opportunity to customer — or worst case, lost deal." CRO as a role is on the rise. What do you attribute that to? I attribute it to organizations shifting to a Revenue Operations model. Revenue teams at many organizations are increasingly aligning to bring sales, marketing and customer success under one roof. Given the current climate, it’s more important than ever that these teams are…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud (Marketing Cloud), Comscore (Video), 8×8 (Unified Communication), Simeio (Identity Management) and DoubleVerify (Analytics). Google Cloud and Telefónica Partner to Accelerate Digital Transformation for Spanish Businesses To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 11th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

8×8 Launches Open Communications Platform to Deliver and Scale Work-from-Anywhere Enterprise Communications for Organizations Worldwide

New CPaaS, Enterprise-Grade Telephony for Microsoft Teams, Performance Monitoring and End-to-End Interaction AI Capabilities on a Single Open Platform Provides Security, Scalability and Extensibility to Strengthen Business Responsiveness and Resilience 8x8, Inc., a leading integrated cloud communications platform, launched the 8x8 Open Communications PlatformTM, the industry’s most complete portfolio of work-from-anywhere enterprise communications. 8x8 uniquely brings together the essential elements required in an…

8×8, Inc. Appoints Samuel Wilson as Chief Financial Officer

Company Reiterates First Quarter Fiscal 2021 Guidance 8x8, Inc. , a leading integrated cloud communications platform, today announced the appointment of Samuel (Sam) Wilson to Executive Vice President and Chief Financial Officer, effective immediately. Wilson succeeds Steven Gatoff, who will remain with the company until the fall to support a seamless transition. Wilson joined 8x8 in September 2017, most recently serving as Chief Customer Officer and Managing Director of EMEA. As Chief Customer Officer, Wilson brought…

Latest Version of the Optanix Platform Delivers New Capabilities for Unified Communications and Contact Center Deployments

New solution-specific features combine with core platform functionality to drive uptime and performance for real-time communications solutions Optanix, the leader in intelligent business service assurance, today announced version 6.0 of the Optanix Platform. This release features new capabilities for contact center, unified communications and data networks. Among the new solution-specific features included in Optanix Platform version 6.0 are the following: Expanded support for the latest versions of Cisco Unified…

Momentum CRM Announces Integration With automotiveMastermind’s Market EyeQ Platform

Momentum CRM, a premier automotive CRM solution, has teamed up with automotiveMastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for the automotive industry, to set the new standard in CRM integrations. Momentum CRM recently elevated its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through Market EyeQ, the company’s sales and marketing platform. This enhanced integration will provide the companies’ mutual…

Neustar Appoints Wes Nichols, Co-Founder of MarketShare, to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Equifax Announces New Chief Product Officer

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…