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Phunware Announces New Customer Wins for Application Transactions

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced new customer wins for application transactions using Phunware’s proprietary Audience Engagement solution. Audience Engagement is a managed service capability that enables brands to build custom audiences and deliver targeted media to optimize engagement. Combining mobile advertising with Knowledge Graph data from over a billion devices, Phunware makes it easy to…

FMG Suite Adds New AI-Powered Content and Announces Record Business Growth

FMG Suite, LLC, a private San Diego-based company delivering the leading cloud-based marketing automation platform for financial service professionals, announced the addition of Curator™––an artificial intelligence-powered engine––to its content library. With this addition and other planned product enhancements in 2020, FMG Suite is poised to continue its solid growth trajectory. In the last four years, the company added thousands of financial service professionals as customers, executed Enterprise License Agreements with…

HotSwitch launches on Applicaster Zapp platform

Audience-interaction service brings new features to clients of Applicaster's expansive content management system, including DirecTV, FOX, Televisa HotSwitch, an audience-interaction engine for mobile, web and smart TV apps, has launched on Applicaster, the platform simplifying the lifecycle management of direct-to-consumer media applications. Applicaster clients can now seamlessly activate a full suite of HotSwitch interactive features within their apps, including live trivia, fan chats, polls and more. HotSwitch makes…

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

Spotify Announces Strategic Acquisition of Bill Simmons’ The Ringer to Grow Sports Vertical

Spotify Technology S.A., the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire The Ringer, a leading creator of sports, entertainment and pop culture content. The Ringer was founded by Bill Simmons in 2016. Terms of the transaction were not disclosed. With this acquisition, Spotify continues to deliver against its goal to become the world’s leading audio platform. The Ringer will bring to Spotify its industry leading sports and…

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. At the core of each action is a tool making it possible. Today, there is a wide world of tech tools available to implement. Media and marketing teams eagerly adopt tech tools by the dozens, organizations worldwide are actively pursuing…

Rocket Fiber Powers The Henry Ford Detroit Pistons Performance Center As Official Internet And Network Services Partner

The Detroit Pistons and Rocket Fiber announced a partnership in which the Detroit-based technology company will serve as the official internet and network services partner for the Detroit Pistons and the new state-of-the-art Henry Ford Detroit Pistons Performance Center.  Terms of the deal were not disclosed. Rocket Fiber will also hold the naming rights to the performance center's state-of-the-art broadcast studio.  The Rocket Fiber Studio contains seven unique broadcast sets along with windows from ceiling to floor that…

Mobiquity Technologies and Source Digital Announce Interactive Shoppable Video Advertising Partnership

Partnership is Intended to Redefine the Value of Impression Based Video Advertising Mobiquity Technologies, Inc., a leading provider in next generation advertising technology, and Source Digital, a patented interactive video and advanced commerce platform, announced their partnership to integrate technologies.  The confirmed partnership will create a new format of Interactive Shoppable Video Advertisements ("ISVAs") that engages audiences with more content, product or offer information, and allows eCommerce Purchases from…

Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media…

The population of Spain is 47 million. The population of Argentina is 45 million. The number of followers on FC Barcelona's Instagram handle: 80 million and above. Interesting isn't it! It was a special Thanksgiving Sunday that we will remember for more than one sporting reason. First, 2019 Formula One (F1) season came to an end at Abu Dhabi with Brit Lewis Hamilton signing off the year with another win. And, second, the Spanish soccer giant, FC Barcelona had a ball yesterday, routing La Liga rivals Atlético de…

3radical Extends the Power of Voco With New Content Hosting Interface

Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco's ­­Audience Engagement Capabilities 3radical, developer of the Voco audience engagement platform, is launching its Content Hosting Interface, enabling its customers and third-party agencies to develop and integrate their own interactive digital mechanics into the Voco platform. This new capability, which is available immediately on Voco instances worldwide, is part of 3radical's commitment to creating an open and flexible platform that…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

BrightTALK Unveils New Talks Platform, Redefining Industry Standard for Live Webinars

BrightTALK, the online event and live webinar platform trusted by more than 8 million industry professionals, today announced the launch of Talks, a new presenting experience that reimagines the B2B live video experience for speakers, viewers, and marketers. The Talks platform marks a comprehensive redesign of BrightTALK’s live presenting experience, adding advanced HD video capabilities powered by best-of-breed cloud technologies for maximum reliability. As a leading provider of webinar solutions for more than a decade,…

Falcon.io Acquires Unmetric, Creating One of the Most Complete, Unified Social Media Management Solutions in the Market

Cision announced that Falcon.io, its social media management division, has acquired Unmetric, a leader in delivering insights from social benchmarking, audience engagement, and content performance. Unmetric delivers public data from leading global brands across social media channels, enabling companies to enhance their content strategy, better engage with their customers, and spend time where it matters, delivering on business objectives and ROI. Falcon.io will integrate Unmetric into their Social Media Marketing…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

iPR Software Introduces the First Artificial Intelligence Application for Online Newsrooms and Digital Publishing

Metatron AI to Launch at PRSA 2019 International Conference  and will Revolutionize PR and Marketing Publishing & Sharing iPR Software, the leader in Online Newsrooms, Digital Publishing, Digital Asset Management (DAM) solutions, and customized integrated solutions, announced its largest technology rollout to date at Public Relations Society of America’s International Conference in San Diego, California. With the launch of “Metatron,” iPR Software’s new application empowers Artificial Intelligence (AI) cloud…

Reflect AdLogic Delivers More Than One Billion Ads in 2019 and Powers One of the Largest Digital Signage Networks in the US

Platform Enables PatientPoint and Cedar Fair to Seamlessly Incorporate Measurable Advertising into Specialized Brand Content Reflect, a leader in award-winning digital signage, announced that its AdLogic platform has served more than one billion ads this year. This momentum is the result of multiple enhancements to the platform and the expansion of its digital signage activations. Reflect customers include Cedar Fair Entertainment Company, one of the world’s largest operators of amusement parks, water parks and park…

Vidyard Extends Partnership with Adobe to Bring Industry-Leading Video Hosting and Analytics to Marketo Engage Customers

Expanded Partnership Helps Marketo Engage Customers Personalize Their Marketing Experiences and Drive Greater Audience Engagement Through the Power of Video Content and Video Analytics Vidyard, a leading video platform for business, today announced an expanded partnership with Adobe to bring the power of video content and video engagement analytics to B2B marketing teams around the world. Marketo Engage, part of Adobe Marketing Cloud in Adobe Experience Cloud, is a complete solution for B2B marketers responsible for…

ICX Media Names Serge Matta President & CEO

Company Raises Additional $6.6 Million to Accelerate Growth ICX Media, a leading video intelligence provider offering data-driven content and analytics solutions, announced digital media industry veteran, Serge Matta, former President, GroundTruth, and former CEO and President, Comscore, has joined as President and Chief Executive Officer. Michael Avon, the founder of ICX Media, will remain actively involved with the company as Executive Chairman. The company also closed an additional $6.6 million financing led by…

HireInfluence Challenges Brands to Be More Than Just Another #Ad

Global Agency Introduces New Vision and Branding to Coincide with Instagram's Recent Shift in Audience Engagement Methods HireInfluence, a global full-service influencer marketing agency, has rolled out a brand new look to their website as they debut a fresh perspective on influencer strategies. The site is centered around "designing experiences, not #ads" to communicate the agency's powerful stance against non-authentic audience engagement and manufactured performance indicators on social posts. This approach will…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…