Havas Edge Appoints Neil Nguyen to the Role of Global Chief Digital Officer

Havas Edge is pleased to welcome Neil Nguyen as Global Chief Digital Officer. Neil has joined the team to provide executive leadership to Edge's digital media practices, data and analytics and technology teams.  Nguyen will help fuel faster innovation in digital performance marketing, ensuring Edge's clients continue to outperform the market in all facets of digital marketing and media. Neil brings with him over 20 years of experience leading digital, media, advertising, and entertainment companies and was previously…

Digital Marketing & Ecommerce M&A Volumes and Values Rebound in the Fight for Consumer Attention and Spend

As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on eCommerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches and e-Commerce capabilities. With competition intensifying,…

Digital Customer Engagement Platforms Spredfast and Lithium Technologies Announce Merger

The Announcement Ensures a Fireball for the Future of Digital Customer Engagement Spredfast and Lithium, the spearheads of digital customer engagement will be merging. This guarantees the future of customer engagement capabilities to be backed by a powerhouse. The merger is predicted to be one of the best digital customer engagement platforms in the marketing automation industry. This will transform how brands engage with customers to earning their trust and loyalty. Enterprises can leverage this merger to grow their…

Cinedigm Partners with Tubi to Launch Suite of Channels on the New Tubi Channels VOD Platform

The Suite Includes Popular Digital-First Networks CONtv, DOVE CHANNEL, DOCURAMA, WHAM, HALLYPOP, and COMBAT GO Cinedigm has partnered with Tubi, the leading free movie and TV streaming service, to launch a suite of six of the Company’s popular digital-first channels on the landmark Tubi Channels streaming service—a curated VOD platform featuring content from major networks, studios, streaming services, and media companies, allowing viewers to enjoy their favorite movies and television series in one convenient place and…

Quotient Technology Earns TAG ‘Certified Against Fraud’ Seal, Validating the Company’s Commitment to Delivering Quality Digital Advertising

Quotient Technology announced it has received the Trustworthy Accountability Group (TAG) “Certified Against Fraud” Seal, underscoring Quotient’s commitment to providing the highest standards against fraudulent, nonhuman traffic in digital advertising. “We are committed to delivering CPGs the best, most effective digital media available and in a brand-friendly environment. Our proprietary data, combined with our media technology and expertise, enables us to deliver shopper media and influencer campaigns that drive high…

Marketers Gain Deep Customer Understanding with BlueConic’s Industry-Leading Customer Profiles Integrated with Decibel’s Proprietary Digital…

New Partnership Helps Marketers Maximize the Value of their Customer and Digital Platform Data to Deliver Smart Campaigns BlueConic, the world’s leading customer data platform (CDP), and Decibel, the global leading digital experience intelligence platform, unveiled its partnership, aimed to empower marketers with even richer data to understand and respond to customer behavior across channels. Adding Decibel’s Digital Experience Score (DXS®), the first digital version of NPS, to the customer profiles built and stored in…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

The Trouble with Digital Advertising Agencies

A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the Drum, that highlighted an unfortunate arrogance that has started to blight digital advertising. This advertisement turned its nose up at print advertising, deriding it for being unmeasurable, lamenting that in print you can’t use data and claiming that for the price they themselves had paid for the spot they could have received “millions” of impressions via programmatic display or Facebook. The claims made are…

Bright Pattern Announces Partnership with Conduit Global to Power Digital Transformation for Contact Centers of All Sizes

Bright Pattern Contact Center Software Will Be a Core Component of Conduit Global's CX100 Cloud Suite Providing Their Customers with an Innovative Omnichannel Contact Center Platform and Agile Services to Deliver an Exceptional Customer Experience Bright Pattern, the leading provider of enterprise contact center software, announces its partnership with Conduit Global, a pioneer in the cloud Contact Center as a Service (CCaaS) industry with more than 25 years' experience planning, deploying, and managing omnichannel…

CoreMedia and Cloudinary Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia

Leading Content Platform Offers Integration to Cloudinary's End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-First Experiences CoreMedia, provider of a global content platform for orchestrating and delivering consistent, personalized experiences to any digital touchpoint, announced a technology partnership with Cloudinary, an end-to-end media management solution for the world's top brands. CoreMedia users will be able to leverage Cloudinary's web-based digital asset…

How Adding Audio Advertising to Your Channels Will Mute the Competition

In the not-so-distant past, advertisers aiming to reach audiophiles had a straightforward task. Depending on their target audiences, they’d negotiate ad buys with local or national radio stations, place the ads, and that would be that. Amid the streaming revolution, however, advertisers’ work isn’t so simple. The digital audio universe is vast, from online radio to on-demand music services like Pandora, TuneIn, and Spotify, to the ever-expanding world of podcasts. All told, an estimated 180 million Americans stream music,…

Cloudinary and CoreMedia Partner to Bring Cloudinary’s Advanced Digital Asset Management Into CoreMedia Studio

Leading CMS Offers Integration to Cloudinary’s End-to-End Image and Video Management, Enabling CoreMedia Users to More Easily Deliver Dynamic Customer-first Experiences Cloudinary, the end-to-end media management solution for the world’s top brands, announced a technology partnership with CoreMedia, a leading Content Experience Platform provider. CoreMedia Studio users will be able to leverage Cloudinary’s web-based digital asset management (DAM) solution, launched in June, to organize, manage and optimize their media…

AppsFlyer’s Tim Smith Joins Yes Lifecycle Marketing as General Manager, Digital Services

Tim Smith has More Than 20 Years of Expertise in the Digital Marketing and Advertising Space Yes Lifecycle Marketing, a multichannel marketing and analytics solutions provider, recently announced a new hire. The new executive with extensive multichannel digital expertise, Tim Smith, has joined the company as General Manager, Digital Services. Tim is an accomplished executive and entrepreneur with more than 20 years of expertise in the digital marketing and advertising space. Speaking about Tim, Michael Iaccarino, CEO…

TV Data Company Alphonso Introduces New Suite of Digital-Like TV Advertising Measurement Metrics and Tools

Major Update to Its Self-Serve TV Ad Insights Dashboard, Alphonso Insights-Granular Ad Metrics Powered by Advanced Machine Learning and Industry’s Largest TV Data Set -Closed-Loop Attribution for TV Ads at Both a National and Local Level TV data company Alphonso  introduced the second generation of Alphonso Insights, its SaaS-based, self-serve dashboard for real-time TV ad analytics and closed-loop attribution. The service now includes several major new features and data sets that will help marketers better understand TV…

Digital Marketing Veteran Michael Perlman Joins Jumpshot as Chief Revenue Officer

Jumpshot, the only company that unlocks walled garden data, announced the appointment of Michael Perlman as Chief Revenue Officer as the company and its customers seek to broaden the understanding of customer behavior across online marketplaces. Perlman will lead the company's sales, sales operations, account management and customer success teams globally, with a focus on bringing previously locked marketplace and campaign data products to market and accelerating revenue growth. Perlman is a veteran of the marketing…

Brand Safety Institute Launches to Educate and Accredit Brand Safety Execs in Digital Ad Industry

Joint BSI/TAG White Paper Highlights Industry Confusion Over Scope of Challenge, Illustrates Need for New Position of "Brand Safety Officer" To help the digital advertising industry tackle one of its most visible and persistent challenges, a new industry initiative – the Brand Safety Institute – launched to advance brand protection through research, education, and professional certification. The centerpiece of BSI's efforts will be a rigorous Brand Safety Officer certification program offering information, training, and…

DAD Aiming at Redefining Digital Advertising Through Distributed Trust Advertising Ecosystem

The word "advertisement" came from the Latin word "advertere," which means "attention, inducement and transmission," and the word evolved later into advertising. The connotation of the word is to "make someone notice something" or to "notify people of something to cause others` attention." DAD, a new generation of distributed trust advertising ecosystem, is now trying shape the future of advertising. As advertisements now seem to appear nearly everywhere all along the way from home to the workplaces and in buses, subways,…

Tools and Tips for Your Marketing’s Digital Asset Management

Digital Asset Management, which is normally referred to as DAM, is software responsible for organizing creative as well as visual resources of a company. In this age of digitalized technology and communication, businesses can acquire a lot of media assets. With the advent of time and as the businesses keep expanding, the number of assets will keep increasing. As the need to create, ingest, edit, manage and distribute assets continue to expand so it is quite possible you will soon find problems in managing and organizing…

JUGOtv to Be an Official Digital Content Partner for the International Champions Cup

It Will Create, Curate and Distribute Exclusive English and Spanish Digital Video Content JUGOtv, a sports digital media network and content production studio for today's evolving US Hispanic and Mexican audience, will become an official digital video partner for the International Champions Cup Presented by Heineken, the summer's biggest club competition. In its sixth installment, the International Champions Cup is the world's premier tournament featuring the top European clubs facing off in marquee match-ups around…

Pega Digital Experience API Unveiled for Creating Consumer-Grade Interfaces

Powerful Open Architecture Combines Both Form and Function to Provide Engaging Customer Experiences  Pegasystems Inc. has launched the Pega Digital Experience API. Pega Digital Experience API is a set of design and application development capabilities that allow organizations to provide elegant and powerful digital experiences on any web or mobile channel. Part of the Pega Infinity™ digital transformation suite, the Pega Digital Experience API allows front-end developers to create consumer-grade user interfaces that…