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AT&T Adding Interactive Public Service Locast App to DIRECTV and U-verse Video Platforms

Locast Broadens AT&T's Customers' Access to Broadcast Stations AT&T will add Locast's interactive app on its DIRECTV and U-verse platforms starting. Locast is a public service application that offers viewers with broadband-connected receivers access to their local ABC, CBS, NBC, FOX and other broadcast stations streamed via the Internet and is currently available to 27 million users in nine markets -- New York, Chicago, Philadelphia, Dallas, Washington, Houston, Boston, Denver and Baltimore. AT&T…

Internet Grows to 351.8 Million Domain Name Registrations in the First Quarter of 2019

VeriSign, Inc., a global provider of domain name registry services and internet infrastructure, announced that the first quarter of 2019 closed with 351.8 million domain name registrations across all top-level domains (TLDs), an increase of 3.1 million domain name registrations, or 0.9 percent, compared to the fourth quarter of 2018. Domain name registrations have grown by 18.0 million, or 5.4 percent, year over year.1,2 The .com and .net TLDs had a combined total of 154.8 million domain name registrations in the domain…

Aware Ads Announces Strategic Acquisition of the Assets of AppThis

Aware Ads, Inc., a Canadian company specializing in all aspects of online marketing, is pleased to announce that it has acquired the assets of AppThis, LLC (“AppThis”), a Denver, Colorado-based global mobile technology company focused on app discovery, user acquisition and mobile monetization. “The acquisition of the assets of AppThis will provide Aware Ads with a technological edge,” said James VanderLinden, Co-Founder and Chief Executive Officer of Aware Ads. “AppThis’s innovative programmatic optimization technology and…

Seerslab Unveils Free Version of ‘ARGEAR’ Platform for Generating 5G Mobile AR Features and Content at AWE USA 2019

Seerslab, a global leading Augmented Reality company, will be introducing a free version of the ARGEAR platform succeeding to its launch last year at AWE USA 2019 Conference in Santa Clara, CA on May 31, which is the biggest AR/VR conference and expo in the world. With ARGEAR SDK and its AR sticker content archive, app developers around the world will be able to generate and enjoy mobile AR contents at the cost of zero. They will be able to utilize a variety of trendy AR expressions and…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…

Hoodoo Digital Becomes a Silver Partner in the Adobe Solution Partner Program

Hoodoo Digital, a provider of Adobe Experience Manager, Adobe’s experience management and delivery offering, has recently become a Silver partner in the Adobe Solution Partner Program. After implementing Adobe Experience Manager for close to a decade, co-founders Kem Elbrader and Andy Wakefield are honored to lead Hoodoo to this level of partnership with Adobe after only two years in business. Adobe’s Silver partners are regional companies committed to developing the skills required to design, develop, sell and deploy…

Majesco Research Underscores a New Small-Medium Business Market Reality that Demands New Insurance Strategies to Capture the Window of…

Rapid Embracement of Marketplace Trends and Digital Technologies Is Intensifying the Demand for a New Digital Era of Insurance Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of new primary research report, Building the Business Model for the Next Generation of Small-Medium Business Leaders, based on its third annual survey of small-medium business owners (SMBs) who make or influence insurance purchase decisions for their companies. The report…

Kargo’s Curated Marketplace Boasts Less Than 0.3% of Invalid Traffic Following Implementation of White Ops’ MediaGuard

With Industry Standards at 3-5%, This Achievement Reinforces Kargo’s Zero-Tolerance Policy for FRA Kargo, the leader in mobile brand advertising, announced that after implementing White Ops’ pre-bid prevention product, MediaGuard, it has achieved less than a 0.3 percent invalid traffic rate. In comparison, White Ops’ fourth Bot Baseline report, released in partnership with the Association of National Advertisers (ANA), found that the average invalid traffic rate for Mobile Display advertising is between three and five…

illuma Receives EDAA Trust Seal From ABC

illuma has received the EDAA Trust Seal from industry-owned media auditor ABC, demonstrating compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market. Earning the EDAA Trust Seal reinforces illuma's commitment is to give advertisers the power to drive more efficient,…

CentralSquare Acquires Tellus: Creating A Single, Virtual 911 Network for Public Safety Agencies Nationwide

Virtually Connecting 911 Computer Aided Dispatch (Cad) Systems Enables the Nearest First Responder to Reach an Emergency up to Two Minutes Faster, Potentially Allowing Police, Fire and EMS Personnel to Save 125,000 Lives Every Year CentralSquare, the leading provider of public safety and public administration software in North America, announced that it has acquired Tellus Safety Solutions, LLC, the leader in connecting multiple computer aided dispatch (CAD) systems used by emergency responders. CentralSquare already…

New ThousandEyes Research Establishes Internet Performance Benchmark for Top Performing Digital Businesses

Study of Top 20 Digital Retail, Travel and Media Sites Reveals Best Practices for Delivering Digital Experiences ThousandEyes, the company providing visibility into the Internet and digital experiences released the 2019 Digital Experience Performance Benchmark Report, a comparative analysis of web, infrastructure and network performance metrics from the top 20 US digital retail, travel and media websites. This research empowers website operations teams to benchmark their own performance metrics against their competitors…

Selligent Marketing Cloud Unveils Consumer Information Management Tool for Privacy Regulation Preparedness

Global B2C marketing automation company Selligent Marketing Cloud (Selligent) announced the launch of a first-of-its-kind Consumer Information Management tool that provides brands with a self-service interface to support consumer privacy regulations. Available to Selligent Marketing Cloud clients, the tool makes it easy for clients to adhere to consumers’ data privacy requests from collection or removal of personal information to unsubscribing to communications all in a few clicks. Currently supporting brands for General…

Shred-it GDPR Compliance Survey of UK SMEs Reflects Positive Understanding but Highlights Key Areas of Concern Under the Surface

A recent survey commissioned by Shred-it, one of the UK's leading information security companies and a Stericycle solution, has revealed a positive understanding and engagement with the principles of GDPR among SMEs on its first anniversary. The findings show that 72% of UK SMEs report being 'very aware' of its requirements. However, 60% reported that the recent changes to data protection have had a 'slight' or 'no' impact on their business, while 8% did not know. The figures highlight a possible cosmetic understanding of…

VIZIO Announces Rollout of New Features on SmartCast 3.0 Next-Generation Smart TV Experience

Enhancements Include Revamped Interface, Performance Improvements, Expanded Voice Search Offerings and New Apps  VIZIO, Inc. announced today new features coming to VIZIO SmartCast 3.0, the latest iteration of its easy-to-use smart TV experience designed to bring users more of the entertainment they love, all in one place. From overall performance improvements and a newly designed user interface, to upcoming support for Apple AirPlay 2 and HomeKit, expanded voice search functionality through Alexa and Google Assistant,…

Dynamic Signal Announces Brand Equity Builder

Suite of New Content Sharing, Publishing and Reporting Tools Designed to Help Employee Advocates Drive Brand Equity Dynamic Signal, the leading Employee Communication and Engagement platform, announced its Brand Equity Builder - an expanded suite of tools that empower employees to become advocates for their organizations. Through new capabilities designed to serve both employees and the organization, Dynamic Signal’s Brand Equity Builder drives employee advocacy results through innovative platform enhancements that improve…

Brightcove’s Award-Winning Live Platform Releases Broadcast Features, Lowers Video Streaming Costs

An End-To-End Solution, Brightcove Live Increases Value by Simplifying Workflows and Enabling Greater Reach to Users Globally Brightcove Inc., the leading provider of cloud services for video, announced new features and functionality for Brightcove Live, once again pushing the envelope and establishing a best-of-breed user experience. The award-winning Brightcove Live solution enables broadcasters, publishers, brands, and enterprises to deliver and monetize live video at a low cost with the flexibility to scale with…

Roku Introduces New Analytics and Planning Tools for OTT Advertisers

ctivation Insights Helps Brands Better Understand Linear Viewing and OTT Spend Roku, Inc. announced Activation Insights, a powerful new tool to target audiences that have shifted to OTT. The capability combines a comprehensive review of a brand’s linear TV campaign performance, with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform. “By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

V12 Launches Revolutionary Database of 125 Million In-Market Diners, Providing Restaurants with Groundbreaking Insight into Their Customers…

Featuring Quick Service, Fast Casual and Casual Dining Restaurant Brands V12, a leading provider of customer acquisition solutions, announced the launch of its Restaurant Intender Database, the industry's largest and most inclusive database of consumers actively shopping for quick service, fast casual and casual dining restaurant options. The in-market database is an integrated component of V12 Velocity, the company's end-to-end customer acquisition package featuring first and third-party data integration, analytics and…

M Science Partners with Placer.ai to Launch TRAFFIC, Bringing Consumer Foot Traffic Analysis to the Investment Industry

TRAFFIC Will Provide Unprecedented near Real-Time Insights into Consumer Traffic Trends M Science, the pioneer in data-driven research and analytics, launched TRAFFIC, a data solution offering deep visibility into footfall trends. These unique insights have been developed through an exclusive partnership with Placer.ai, the leading location intelligence platform delivering real-time and actionable insights into the offline consumer journey. “We are thrilled that after extensive testing, M Science concluded that Placer’s…