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ZINFI Expands Its Channel Management Platform, Introducing Advanced Through-Channel Marketing Automation Applications

ZINFI’s Unified Channel Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11. The new platform includes an advanced set of applications for its through-channel marketing…

Spectrio Acquires Profit On-Hold and Airwaves Scenting, Expanding In-Store Marketing Footprint

Merger Creates Efficiencies and Adds Customer Engagement Opportunities for Clients Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced that it has acquired Profit On-Hold and Airwaves Scenting, based in Mandeville, La. The merger will increase Spectrio’s in-store marketing footprint throughout North America. Spectrio acquires Profit On-Hold and Airwaves Scenting, expanding in-store marketing footprint in North America. Spectrio’s current clients…

MarTech Interview with Kety Maria Esquivel, VP of Marketing at AnitaB.org

"As we prepare for an AI-centric world as a Marketing leader, it’s important to make sure our information and data is in a good enough place for AI to go in and pull out useful information." Hi Kety, tell us about your role and journey into technology.  I was born in upstate New York. My father is from Mexico and my mother is from Guatemala. As a Mexican, Guatemalan and Latina, I grew up with one foot in the United States and the other in Latin America. My father used to joke that our home in Rochester, New York was a…

Complexity and Cost the Biggest Barriers to Digital Marketing Transformation, New Study Reveals

‘Digital Marketing Transformation Survey: Executive Report’, a new study from Stein IAS, has revealed that while 81% of B2B companies believe that digital marketing transformation is important, over three quarters believe it is a highly complex and costly (41%) process. To help B2B companies, Stein IAS has launched The Post Modernizer, an app to simplify and fast track the development of advanced, martech driven transformation roadmaps. Marketing Technology News: X-Mode Acquires Location Data Assets from UK-Based Location…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., PelicanCorp, Alibaba.com, SugarCRM Inc., Engagio, Rakuten Marketing, Google and Ada. Zendesk Releases New Research With Insights on the Power of Service in Influencing Customer Loyalty Zendesk, Inc. released the Zendesk Customer Experience Trends Report 2020, analyzing how businesses can drive customer loyalty, what matters most to people when they engage with…

Online Advantages, A Charlotte SEO Company, Announces New Digital Marketing Services

Online Advantages Charlotte SEO Can Bundle Most of the New Services into Integrated and Effective Digital Marketing Campaigns Matt Maglodi, the founder of Online Advantages, a Charlotte SEO Company, is pleased to announce that his company is now offering several new digital marketing services. As Matt explained, Online Advantages strives to offer its clients web development and internet marketing services that are both affordable and responsive. To make the new digital marketing services as effective as possible, Matt…

Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

Merkle Launches 2020 Marketing Imperatives for CMOs

Guide offers insights for thriving in a new decade defined by identity and the total customer experience Merkle, a leading technology-enabled, data-driven performance marketing agency, has released the eighth installment of its award-winning Marketing Imperatives, titled “Hyper-Personalization and the Connected Customer Experience.”  The guidebook for CMOs takes a deep dive into achieving people-based marketing in a world of evolving customer expectations and increasing privacy concerns. The 2020 Marketing Imperatives…

Purple Selects Rakuten Marketing to Provide Affiliate Marketing Strategy

Purple Aims to Grow Its Business by Leveraging Rakuten Marketing's Unique Blend of Technology and Human Expertise Rakuten Marketing announced that Purple, a growing direct-to-consumer comfort product company, has selected Rakuten Marketing to drive its affiliate marketing strategy across the customer journey. Rakuten Marketing's unique offering will allow the team at Purple to focus on the company's rapid growth opportunity, while experts at Rakuten Marketing help develop Purple's affiliate marketing program to best meet…

Engagio Joins the LinkedIn Marketing Partner Program

Customers Can Now Use Engagio Audience Management to Target Optimal Account-Based Audiences for Campaigns Across the Account Journey Engagio, the leader in B2B marketing engagement software, announces it has joined the LinkedIn Marketing Partner Program. Through an integration with the LinkedIn Matched Audiences API, Engagio Orchestrate customers can now automate the targeting of specific audiences at key accounts through the buyer's journey, saving time and money. For example, as an account moves from Awareness to…

Rohit Bhargava, Innovation and Marketing Expert and Bestselling Author, To Headline GS1 Connect 2020

Attendees Will Learn How To Transform Their Business by Creating New Innovation Strategies and Building Trust Rohit Bhargava, innovation and marketing expert and bestselling author, will be the featured keynote speaker at GS1 Connect 2020, a conference and exhibition hosted by GS1 US, June 15-18 at the Cosmopolitan in Las Vegas, Nevada. The conference theme, "Make Your Mark," reflects the organization's partnership with industry leaders and digital innovators to help them achieve significant breakthroughs that…

Valassis Announced Michelle Engle as Chief Marketing Officer

Award-winning Executive Recognized for Innovation in Marketing Valassis, the leader in marketing technology and consumer engagement, announced the promotion of Michelle Engle to chief marketing officer (CMO). Engle has guided the Valassis brand evolution and go-to-market initiatives for the past year, in addition to helping establish the organization as an award-winning, omnichannel, data-driven marketing services company. As CMO, Engle continues to report to President and CEO Cali Tran, while leading all of Valassis…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Adobe, Aptos, Inc., AccuWeather, Amazon Web Services, Inc, ExecVision and True Fit®. Adobe Announces Availability of Adobe Experience Manager as a Cloud Service Adobe unveiled Adobe Experience Manager as a Cloud Service, part of Adobe Experience Cloud. The industry’s most advanced cloud-native solution for digital experience management brings together rich out-of-box capabilities and…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from CoreMedia, TGS, Bluebird, Jesta I.S. Inc., and Google Cloud. CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace CoreMedia announced it has launched CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across…

Tinyclues Expands Retail Customer Marketing Reach in 2020 with NRF Sponsorship

Tinyclues to sponsor NRF2020, leading a Big Ideas session and participating in the official Artificial Intelligence Tech Tour Tinyclues, an AI customer marketing solution for retail and travel brands, announced that they will sponsor and exhibit at NRF 2020, running January 12-14th in New York City. Tinyclues’ booth #1236 is an official stop on the Artificial Intelligence Tech Tour, which features exhibitors recognized for “delivering the latest in retail technology across multiple business disciplines.” This stop on…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

Daily AdTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Merkle, DoubleVerify, YuppTV, Meredith Corporation, Elo. Merkle Launches New Stream Media, Enabling Retailers to Grow Digital Ad Revenue Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of New Stream Media, a solution that allows retailers to grow their digital ad revenue, create more personalized experiences for consumers, and…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

CG Life Acquires Colorado-Based Digital Marketing Agency The Market Element

Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships. The companies did not disclose financial terms of the deal. Today we welcome @Market_Element into the CG Life…