New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For marketing teams, getting a campaign launch right matters more than ever and can spell the difference between being a marketing launch leader or laggard. According to a new report from Bain & Company, Let's Do Launch: The 5 Best Moves for Your Marketing Launch Playbook, marketing launches are proliferating.  Bain, together with Twitter, surveyed more than 650 marketing executives in…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

Webscale Launches Cloud Support DevSecOps Automation Tools and Team of Certified Cloud and E-Commerce Experts

Award-winning Support for Online Merchants Helps Deliver Secure, High Performing Storefronts during the Holidays Webscale, the Digital Cloud Company, announced the launch of Cloud Support - on-demand 24x7 support with integrated DevOps and SecOps for e-commerce businesses wanting to augment their automation tools and teams during business-critical events, such as the upcoming Holiday Season, Black Friday, and Cyber Monday sales. Focused on security, Cloud Support gives merchants on-demand access to Webscale’s technology…

IBM Watson Advertising and Adweek Launch The Institute for Brand Marketing

First online lessons on Advanced Marketing Technologies now available on adweek.com/ibm IBM and Adweek, LLC launched The Institute for Brand Marketing, a new program designed to educate marketers in collaboration with IBM Watson Advertising and Adweek. Available today on adweek.com/ibm, the program offers marketers complimentary interactive online courses and live educational experiences to help cultivate their skills and knowledge to advance in a disruptive marketplace. According to a recent study by the Economist…

Mediaocean and ProVantageX Create Unique Partnership to Bring Seamless Automation to Local TV Buying & Selling

Mediaocean and ProVantageX (PVX) announced the next phase in the integration of their local television media execution tools moving the local TV buying industry towards a more modern approach while maintaining historical needs of the buying process. The integration, which will be live in Q4 of 2019 and available to all Mediaocean Spectra OX and DS clients, allows agencies to begin buys directly in PVX. PVX will then facilitate the planning, estimating, optimizing, negotiating and stewardship of local TV…

Groundbreaking AI-based Software Automation Platform for Chip Development Secures $3 Million Investment

Transforming a slow and expensive development flow to boost R&D productivity 100X and unlock massive growth opportunities Celera Incorporated announced the closing of a $3 Million seed investment to develop and commercialize a revolutionary new AI-based software automation platform to accelerate the development of Analog/Mixed-Signal Integrated Circuits (AMSIC) by 100X.  The AMSIC segment is a $60B slice of the overall $500B IC industry.  Historically its time and resource-intensive R&D workflow has been a…

Acoustic Names Norman Guadagno Chief Marketing Officer

Guadagno to Lead Acoustic’s Marketer-to-Marketer Approach to Personalized Consumer Experiences Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Norman Guadagno as Chief Marketing Officer. Guadagno will host Acoustic’s launch event on October 3rd in New York City, which will help marketers understand and respond to the most critical trends in the industry. As Acoustic’s first CMO, Guadagno will lead the strategic marketing agenda to support the growth of…

Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

What Is AI Marketing and How It Impacts SaaS Cloud Industry?

AI Marketing is a combination of AI principles and applications directly applied to Marketing concepts to target, acquire and retain customers. In a short span of time, Artificial Intelligence and Machine Learning (AI ML) have become the central marketable assets for SaaS and Cloud businesses. "Technology Maturity" of the organizations which are already offering and leveraging AI ML and data infrastructure in the Cloud range from start-ups, to innovators and pioneers, to leaders and trend-setters. The worldwide…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

Yotpo Unveils Atlas, the New Foundation for eCommerce Marketing Experiences

Yotpo's Atlas Will Enable Brands to Double-Down on Building Loyal Customer Relationships that Feature Hyper-Personalized, Dynamic Customer Interactions Yotpo, the leading eCommerce marketing platform, debuted Atlas, a first-of-its-kind cloud infrastructure engineered to combine content, data, and an analytical engine to ultimately unlock one-to-one experiences across the customer journey. Tomer Tagrin, CEO & Co-founder of Yotpo unveils new product developments at Destination:D2C…

Metadata.io to Present AI-Powered Marketing Operations Technology at NYC AdTech.Connect

San Francisco start-up to share the industry's rapidly emerging platform for automatically orchestrating and optimizing digital marketing operations Metadata.io, the AI-powered marketing operations platform, will share how B2B marketers are meeting growing demands for MQLs and pipeline at scale with its patented automatic marketing operations technology at NYC AdTech.Connect. The event takes place in New York City on September 12, 2019. Gil Allouche, CEO at Metadata.io, will present to an audience of investors, AdTech…

Expanded Zoho One Achieves New Heights of Customer Adoption; Continues to Offer Incredible Value with Process Automation, Telephony, Single…

With the Addition of a New App, Orchestly, and New Platform Services in Telephony, Single Sign-On, and Provisioning Through Marketplace, Zoho Continues to Push the Operating System for Business Ahead of the Market Zoho unveiled the next generation of Zoho One, the operating system for businesses that is designed to run an entire organization—from sales and marketing, finance and HR, operations and business intelligence, and more—all on a unified technology platform. Zoho One now boasts a new business workflow management…

Leading CRM and Email Marketing SaaS Providers, Hatchbuck, Benchmark, Merge

Benchmark Email and Hatchbuck, leading SaaS (software as a service) providers of sales and marketing solutions, announced they have merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. The combined entity will operate under the Benchmark name and has U.S. offices in St. Louis and Los Angeles with international presence in 15 countries. Jonathan Herrick, previously CEO and Co-Founder of Hatchbuck will assume the role of CEO. Curt Keller, previously CEO of…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

Exadel Launches Adobe Experience Manager Authoring Toolkit as Open Source Tool for Digital Marketing Community

AEM Authoring Toolkit lets anyone take advantage of new Adobe authoring capabilities Exadel, a global leader in digital software engineering solutions, announced the availability of its Adobe Experience Manager (AEM) Authoring Toolkit. An open source project developed and maintained by the Exadel Digital Marketing Technology team, the Toolkit is available as a packaged, fully supported solution to Exadel's enterprise clients and as an open source tool for the community. The Toolkit supports an automatic yet versatile and…

Verint’s September Events Feature Valuable Insights on AI and Automation, Cloud Customer Engagement, Knowledge Management Best Practices and…

Verint Systems Inc., The Customer Engagement Company, announced a line-up of events this month that feature customer insights, steps to build a successful Knowledge Management (KM) program and best practices for measuring the customer journey. “Making your WFM, Training, and QA Teams Your Company's Heroes” The 10 Steps to Building a KM Program that Works Sept 12; CRMXchange Webinar Verint’s Kelly Koelliker, director of content marketing, will present this webinar at 1 p.m. ET. Companies have no shortage of…

Jobber Launches New Automated Sales & Marketing Features to Help Home Services Companies Grow Their Businesses

Jobber, the leading provider of home service management software, announced the launch of several new features, including online booking, automated customer quote follow-ups, and integrations with marketing automation platform Mailchimp and online task automation tool Zapier. With the addition of these new capabilities, home service businesses—such as landscapers, electricians, plumbers, HVAC technicians, painters, cleaners and more—can grow their businesses, cut back on busy work, and stand out from their competitors.…

Advid Receives First OEM Partnership, 100% Co-Op Eligible in Audi’s New Tier III Marketing Covenant Guidelines

Advid's automated video platform is now Co-Op eligible for all Audi retailers in North America Advid is pleased to announce its new relationship with Audi North America as a Co-Op eligible pre-roll provider for Tier III automotive. Effective September 4th, 2019, Advid's automated, dynamic video technology will be available to all Audi dealers in North America at a preferred rate through Audi's new Tier III Marketing Covenant Guidelines. Advid can be selected as a pre-roll provider independently of which digital advertising…

Sharpen Technologies Taps Industry Veteran Bill Gildea as New CEO; Adds Seasoned Marketing Pro Joe Staples to Board

New talent brings cloud contact center expertise to further fuel Sharpen’s innovation, growth and long-term stability Sharpen Technologies, developers of the agent-first omnichannel cloud contact center platform, has hired Bill Gildea as its new CEO, and added marketing veteran Joe Staples to the company’s board of directors. Gildea brings 25-plus years of leadership experience working with technology firms, including public and private cloud software companies. Previous C-level responsibilities include building new…