DMI Marketing Announces New Identity

The New Brand Reinforces Its Investment in People, Technology and Growth DMI, wholesaler of consumer-driven life and annuity products announces a new brand identity with a complete rebrand.  As part of its rebranding efforts, the Company's name will change from DMI Marketing to a shortened version, DMI. We felt it was the right time to move away from utilizing 'Marketing' as part of our name to reflect our comprehensive offerings." said Brian Donahue Founder and President of DMI. Donahue adds, "While we do provide…

AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad's integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences. The partnership will enhance AcuityAds’ existing cross-device solution, especially with respect to its cross-channel marketing capabilities in the Connected TV (CTV)…

HSMAI Recognizes Brand USA’s Marketing Campaigns as Best-In-Class With Eight Adrian Awards

The Six Gold and Two Silver Adrian Awards Were Presented to Brand USA President and CEO and Chief Marketing Officer on Tuesday, Jan. 21, 2020, in New York City Brand USA's innovative marketing campaigns and new video streaming network were recognized by the Hospitality Sales & Marketing Association International (HSMAI) for excellence in digital and integrated marketing at the 63rd HSMAI Adrian Awards dinner in New York City. The awards, which celebrate those who are making the future of hospitality and marketing even…

Falcon.io Announces First Worldwide Digital Marketing Trends Roadshow

The Roadshow, Beginning February, Will Expand on Falcon.io's Recently Released Digital Marketing Trends Handbook Falcon.io, a Cision company, announced the dates for its inaugural Digital Marketing Trends Roadshow. The 2020 Roadshow meetups will take place in selected cities in North America, Europe and Australia, beginning this February and ending in April. The Roadshow is based on Falcon.io's recently released 2020 Digital Marketing Trends Handbook, an annual report by Falcon.io now in…

2020 Global Travel Marketing Trends Unveiled in New Sojern Report

More Than 1,100 Travel Marketers Surveyed in 26 Countries Talk 2020 Travel Trends Sojern, a leading provider of digital marketing solutions for travel, published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the…

Marketing’s Role in Hosting a Diverse Conference

We know the stats of tech conferences when it comes to women and diversity. According to Ensono’s Speak Up: Bringing More Women's Voices to Tech Conferences, Women have only occupied 25% of keynote or standalone speaking positions in the past few years at tech conferences. That means audiences are only hearing from a very specific group of people. Understanding how to make sure your conference is representative of the larger population is key. Each step requires you to utilize “Marketing’s Diversity Equity, and Inclusion…

Top 3 Small Business Technology Predictions for 2020

Everywhere we look, we see personal and professional expectations for technology merging—we need to Slack the team from our own phone at a coffee shop or tweet the latest product release from our personal account. How many of us flow from the last email of the day seamlessly into the next episode of The Office? And who knew this is how we would all work in 2019? The need for software companies to service this more fluid style of work is driving a wave of powerful, agile, and deeply personalized new business software.…

Pivot Technology Solutions and LumenVox Enter New Partnership – Pivot Technology Services Becomes LumenVox Skills Certified

LumenVox and Pivot announced that Pivot Technology Services (Pivot) has officially become a LumenVox Skills Certified Partner. LumenVox Partner Skills Certification demonstrates Pivot's capability to deliver high-quality speech solutions based on the LumenVox speech automation suite. Pivot, a trusted provider and integrator of the world's leading technology solutions and services, utilizes the complimentary LumenVox Automated Speech Recognizer and Text-to-Speech solutions to improve the customer experience and employee…

2020 is the Year to Fall in Love with Mobile Marketing: Mobile-First Customer Engagement Solutions Help Brands Make Meaningful Connections…

Customer Retention and Engagement Leader CleverTap Offers Insights to Boost User Engagement During Valentine's Day Buying Season Valentine's Day marks an occasion to show love and devotion to that certain someone in your life, as well as a day for mobile marketers to think about ways to tap into one of the biggest shopping holidays. In 2019, Valentine's Day shoppers set new spending records, adding $20.7 billion to the economy. This Valentine's Day, CleverTap is offering tips for mobile marketers to consider as they drive…

Avaya Appoints Simon Harrison as Chief Marketing Officer

Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced it has appointed Simon Harrison as senior vice president and Chief Marketing Officer, effective January 27th. Harrison joins Avaya from leading research and advisory firm, Gartner, where he was research director and lead analyst for the Unified Communications and Contact Center industry. #Technology Marketing News: @Avaya Appoints @simonharrisonme as Chief #Marketing Officer #ExperiencesThatMatter As CMO,…

Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

Revenue Marketing consultancy Demand Spring released a report outlining their top 10 marketing predictions for 2020. Marketing seldom follows a set plan. As Demand Spring’s team of consultants have discovered in the journeys they share with clients, the best learning happens when we move off the beaten path. These learnings are what make up Demand Spring’s Top 10 Marketing Predictions for the year, and will help marketers through the diverse and winding trails we’ll follow in 2020. Marketing Technology News: Future…

Davos Panel Hosted By IBM CEO Ginni Rometty Explores Precision Regulation Of AI & Emerging Technology

Event Formally Launches Ibm Policy Lab, a New Forum to Advance Bold, Actionable Policy Recommendations for a Digital Society and Foster Trust in Innovation also Follows IBM Policy Lab Publication of Industry-Leading Priorities to Guide Regulation of Artificial Intelligence Based on Accountability, Transparency, Fairness and Security Today at the World Economic Forum in Davos, IBM launched the IBM Policy Lab - a new global forum aimed at advancing bold, actionable policy recommendations for technology's toughest…

Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Talkwalker, ExaWizards Inc., DirectScale, Inc., Braze, Liveclicker, and Google. Talkwalker Launches Conversation Clusters, Accelerates Insight Discovery With Augmented Analytics Tool Talkwalker, the leading social listening, and analytics company, announced the launch of Conversation Clusters, a data visualization tool that enables marketers, PR professionals, and consumer insight…

Marvel Marketers Partners with Ulster University to Bring Cutting-Edge Digital Marketing Coursework to Students and Staff

Marvel Marketers, an award-winning marketing agency with offices in San Mateo, CA, Austin, TX, and Belfast, Northern Ireland, is continuing to expand its footprint in EMEA with a new strategic partnership with Ulster University. The agency will use the framework from its training arm, Professor M’s Academy, to bring hands-on marketing automation training to Ulster’s undergraduate and graduate marketing students and staff. With coursework in Marketo, Pardot, Eloqua, and HubSpot, along with the digital marketing best…

How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

TechBytes with Ryan Pfenninger, Chief Technology Officer at 250ok

Tell us about your role and the team/technology you handle at 250ok. I’m the Chief Technology Officer of 250ok, where I oversee all progress of our Product and Engineering teams. I still maintain a very hands-on role, with much of my day in the product, improving it, fixing issues that arise, and overall ensuring the 250ok platform is everything we want it to be. Can you talk us through the decision process of setting the new integration in place? What was the “tipping point” that made you realize 250ok needed to have…

TCS a Leader in Life Sciences Data and Analytics Services for Sales and Marketing: Everest Group

Tata Consultancy Services' Consulting-led approach, Broad Portfolio of Solutions across the Life Sciences Value-chain and Digital Platforms, Cited as Key Strengths Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named a Leader in the inaugural Everest Group PEAK Matrix® for Life Sciences Data and Analytics Services for Sales and Marketing Services. The report cites TCS' consulting-led approach and broad portfolio of solutions across the life…

automotiveMastermind Strategically Expands Team to Focus on Product and Technology

automotiveMastermind, part of IHS Markit and a leading provider of predictive analytics and marketing automation solutions for dealerships and manufacturers, today announced it has hired four new executives to support growing customer demand. Joseph Kacala was hired as a chief product officer; Chris Long as vice president, product; Tushar Manglik as vice president, software engineering; and Yong Li as vice president, architecture. Kacala has more than 25 years in the automotive industry, with experience in dealership…

Bixby Research and Analytics Turns to Rightpoint’s Technology Capabilities to Develop the First Comprehensive Platform Dedicated to…

Bixby Research and Analytics, a financial technology company that is modernizing information flow, announced that it has launched the first comprehensive web platform dedicated to the private debt market – and selected Rightpoint, a Genpact company, and the digital consultancy with technology at its core, for its experience design and development capabilities. The platform connects asset managers and hedge funds to real-time market moving news and financial information for companies in the private debt market. Over the…

Sonim Technologies Appoints Experienced Rugged Mobility Sales and Marketing Leadership

Sonim Technologies, Inc., a leading US provider of ultra-rugged mobility solutions optimized for the challenging public safety environment and designed specifically for task workers physically engaged in their work environments, announced the addition of Randy Denny as executive vice president of sales, and John Graff as chief marketing officer. Denny and Graff are accomplished business leaders who bring proven track records in public safety, North American carrier customers, non-carrier channels, B2B technology, and rugged…