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Will AI Really Be The Death Of Human Intelligence?

Since AI became a topic of considerable study in the 1960s, it has suffered from a multitude of false hopes. The big breakthrough was always just around the corner and AI would inevitably transform society. Numerous papers predicting the demise of work as we know it have been published. Led by the notorious work of Oxford University’s Carl Frey and Michael Osborne, these papers typically highlight the huge number of jobs that will be lost by automation, but have a number of logical fallacies, whether it’s the lump of…

The Ad Exchange’s Place in a First-Price World

Programmatic auction dynamics are changing, with a simple, first-price model rapidly replacing the second-price mechanism on which real-time bidding was built. Once the first domino fell, and AppNexus, Rubicon, and Index Exchange began pushing auctions to the first price, it became a market imperative for all SSPs to follow suit in order to sustain a competitive landscape. In accordance with this market shift, Sovrn is also ramping up support for the first-price model and expects most of its auctions to be first-price by…

Havas Edge Leads the Way to the Future of Media Automation

Utilizing PremiumMedia360, Havas Edge Now Offers an Easy to Establish 2-Way Data Relationship with Its Television Media Partners Havas Edge announced the launch of a major addition to its media infrastructure for more seamless data communication with its TV vendors and third-party data partners. By implementing cutting edge software by media data hub company PremiumMedia360 ("PM360"), Havas Edge can now automate 2-way data flow for all transactional, planning and targeting data. "We are excited about this…

Ad Council Announces New Members To Board Of Directors

Top Level Executives from over 20 Firms Have Been Elected as Board Members of Ad Council The Ad Council, a non-profit organization that powers the collective pro bono efforts of the advertising, media and tech industries, announced new members that were elected to its Board of Directors at the organization's Board meeting yesterday. The Board is chaired by David Sable, Global CEO of Y&R. Also Read: Ad Council Announces David Sable, Global CEO of Y&R, as the Board Chair New members of the Ad Council Board of…

Telaria Attains 100% Ads.txt Compliance Across All Premium Video Supply

Telaria Bans Unauthorized Resellers to Help Publishers and Buyers Identify Legitimate Video Supply and Reduce Counterfeit Inventory Telaria, the leading video monetization software company, announced that it is the first and only video supply platform to reach full ads.txt compliance following a concerted effort to ensure all its publisher partners have adopted the initiative. To adhere to the highest level of transparency and accountability, the company will continue to block all resellers not authorized in a publisher’s…

SenseTime Raises US $600 Million in Series C Funding, led by Alibaba Group

The Capital Injection Will Provide an Important Impetus to the Buildout of SenseTime's AI Platform SenseTime, China's leading artificial intelligence (AI) company, has successfully raised US$600 million in its Series C round of funding. Alibaba Group is taking the lead role in this round of funding and other participants include Temasek and Suning. As the Company set a record by raising US$410 million in its series B round of funding last July, it once again sets a new record for venture capital funding in the AI sector.…

Lockheed Martin Collaborates with SAS on Cutting-Edge Analytics

Lockheed Martin's Collaboration with SAS Showcases Company's Commitment to Resolving Customer Problems with the aid of Artificial Intelligence and Machine Learning Lockheed Martin is collaborating with analytics leader SAS to deliver innovative, next-generation analytics across the company's F-35, C-130J, and LM-100J programs. Proven capabilities supporting Lockheed Martin programs also serve stakeholders integrating artificial intelligence and enabling digital transformation. Lockheed Martin's collaboration with SAS…

How Integrating Artificial Intelligence in B2B Marketing Can Scale Your Business

Every year, new advancements in the technology space have assisted businesses by creating new opportunities for customer outreach. One of greatest technologies of our time is Artificial Intelligence (AI) which has been creating quite the buzz in the B2B arena. Even though marketers have tested the waters when it comes to machine learning algorithms, there is still major ground to be covered when it comes to predictive analytics, personalization, statistical analysis as well as lead generation. Given its potential, Artificial…

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

DataRobot Launches Global Partner Program To Power AI-Driven Business Initiatives

Global Partner Program to Introduce Best-Of-Breed Technology and Services to Accelerate Adoption of Automated Machine Learning in the Enterprise DataRobot, the pioneer in automated machine learning, announced the launch of the DataRobot AI Partner Program, a global initiative to support and enable select partners to accelerate an AI-driven transformation for their customers. This initiative is part of DataRobot’s commitment to building a world-class ecosystem of reseller and consultative partners who offer best-of-breed…

Kahuna Launches First-Ever SaaS for Marketplaces to Service $2.8 Trillion E-Commerce Industry

Company's Proprietary AI-Based Marketplace Platform Drives Buyer-Seller Transactions, Increases Revenue for Marketplaces Kahuna, the award-winning AI-based marketing technology company, launched the first-ever suite of buyer and seller tools tailored exclusively for marketplace businesses. Kahuna's SaaS for Marketplaces leverages a proprietary AI-based engagement platform to drive marketplace vibrancy, seller optimization and buyer marketing. It is available as part of the broader open ecosystem with partners such as…

TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project

Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to DSPs for programmatic buying in guaranteed private marketplaces. Rubicon Project is currently in the process of signing up other major DSPs for guaranteed private marketplace integrations in the near future. To better understand what Rubicon Project's Programmatic Guaranteed Buying Marketplace offers and how advertisers could benefit from such an arrangement, we spoke to their CTO, Tom…

Workato Partners With Apttus As First to Bring Intelligent Automation To Apttus Middle Office Platform

The New Workato/Apttus Partnership Enables Businesses to Streamline Their Customer and Revenue Operations Using Artificial Intelligence Workato, a leading intelligent automation and integration platform, and Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing Artificial Intelligence (AI), announced that they are a partnering to bring intelligent automation to quote-to-cash and contract management workflows. "Apttus and Workato have a great synergy as both the companies…

You Can’t Spell Digital Transformation Without CDP

The impact of digital disruption on the business world isn’t a new story. If anything, it’s been talked about so much in the past 10 years that it’s easy to imagine that everything has already been disrupted and settled into a new normal. Except that isn’t the case. Recent McKinsey research found that digital technologies and processes have only penetrated about 35 percent into the average industry, which means only about a third of the products, services, and operations that can be digitized have been. The McKinsey…

Nex Cubed Welcomes Marlon Evans As New CEO

Marlon Evans Has Earlier Held Leadership Roles at GSV Labs, Hewlett Packard, KIPP Foundation, Playworks, as well as All Stars Helping Kids Nex Cubed, a frontier technology focused seed-stage investor and accelerator, has named Marlon Evans as CEO. Evans was the former CEO of GSVlabs, a Silicon Valley-based innovation and growth platform for startups and corporations. Prior to GSVlabs, Evans was the Director of Corporate Affairs at Hewlett Packard. With a passion for social impact, Evans has held leadership roles at the…

Digilant Bolsters Digital Advertising Veteran Team with New US CEO Raquel Rosenthal

Expands Executive Team Focused on Bringing Omni-Channel Programmatic Solutions to Brands and Agencies Digilant, a global provider of programmatic ad buying solutions and services, announced it has hired Raquel Rosenthal as Chief Executive Officer of US Operations. Rosenthal will lead client and agency strategy, as well as expand the company's capabilities and service offerings. "The addition of Raquel to the Digilant executive team is an important step for our company and a signal of our ongoing commitment to…

S4M Granted Continued MRC Accreditation for Post-Click Measurements

With the Latest MRC Accreditation, S4M Remains the Only Mobile Actor Today Accredited by MRC for Post-Click Measurements S4M (Success for Mobile), a leading mobile programmatic technology, announced about its renewed Media Rating Council (MRC) accreditation for HTML5 mobile web and in application display and rich media Served Impressions, Clicks, and post-click metrics including Installs, Opens, and Landings. Now, the company remains the only platform accredited by MRC for app installs and opens and continues to advocate…

Fincons Group to Showcase Cutting Edge Launches at NAB 2018

Supercharging OmniChannel TV Through Interactivity, Programmatic Advertising, AI and Blockchain Fincons Group, a leading global IT business consulting firm, will be exhibiting at NAB 2018 to showcase its successful deployment of innovative projects within the OTT space. With over 35 years providing broadcasters with outstanding solutions to leverage content to increase revenue and improve service to end-users, Fincons Group is delighted to showcase its successfully deployed innovation to the US market. With offices in…

AI Evolves … and Organizations that Manage Digital Content Benefit

Artificial intelligence (AI) has been used within information-driven businesses for many years now. For example, think about forms processing applications where AI technology automatically extracts key data points while capturing and scanning a paper file or ingesting an electronic document. These applications are “trained” with a sample set of forms and then learns from these. This enables the AI technology to process potentially thousands of files with minimal human interaction.  Despite being around for many years,…

RhythmOne Names Luke Bussell as Managing Director ANZ

Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing, Content, and TV RhythmOne, an advertising technology company that connects brands to audiences, announced the promotion of Luke Bussell to Managing Director ANZ, a new position for the rapidly growing Australian arm of the business. Chief Revenue Officer, Michael Hudes, said Luke’s promotion would see the ANZ operation handed over to a highly capable leader. Also Read: Spearfishing in a Big…