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Tanla Solutions to Acquire Leading Big Data and AI Based Marketing Automation Platform Gamooga

With Gamooga, Tanla Solutions forays into fast-growing Marketing Automation industry Tanla Solutions Limited, one of the largest cloud communication providers in the world, announced a definitive agreement to acquire a leading Big data, AI driven Customer Data and Marketing Automation Platform – Gamooga. This is the 2nd acquisition Tanla has made in the last four months.  Acquisition of Karix Mobile and Gamooga now will position Tanla as the end-to-end solution provider for global enterprises including the existing 1500+…

A Finer Sieve: The Role of CDP in Business Transformation

“A journey of a thousand miles begins with a single step”- Laozi. Both pragmatic and philosophical, this adage finds new meaning for businesses today. Mired in a complex web of choices, organizations must make decisions that recognize the reality of today’s world- Data has dethroned oil as the most valuable commodity and it’s hegemony has just begun. One of the few aspects that remain unchanged in the era of digital ecosystems is the centrality of customer experience to business success. Customer experience today is…

Sprint Launches Curiosity Smart Video Analytics to Help Make Businesses, Facilities, Campuses, Cities Safer and Smarter

With Technologies from Hitachi Vantara & Ericsson, Solution Leverages Artificial Intelligence to Deliver Actionable Insights for More Agile Responses Sprint announced the launch of Curiosity Smart Video Analytics. The highly adaptable solution delivers automated alerts and advanced video analytics technology, helping to make smarter decisions, respond faster to potential emergencies, and improve efficiency while keeping people and property safe. “Together with technologies…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

Nexxt Solutions Collaborates with Microsoft and Tuya to Bring Innovative New Smart Home Devices and Home Automation Solutions to Market

Nexxt Solutions Connected Devices Including Smart Plugs, Smart Power Strips, Light Bulbs, Cameras and Complete Home Security Kits Will Be Available at Retail in the United States, Latin America and the Caribbean This Fall Inspired by this new era of the Internet of Things, where everything is interconnected, Nexxt Solutions is proud to partner with Microsoft and Tuya to power and commercialize its first fully cloud-connected and highly secure portfolio of smart home devices Nexxt Solutions integrated portfolio of…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and…

Salesforce Positioned in the Leaders Quadrant of the Magic Quadrant for Digital Commerce for the Fourth Consecutive Year

Salesforce, the global leader in CRM, announced that for the fourth consecutive year, Salesforce has been named a Leader by Gartner Inc. in its 2019 Magic Quadrant for Digital Commerce. "Brands need an AI-first commerce platform to deliver the premium digital commerce experience that the market demands," said Mike Micucci, CEO, Salesforce Commerce Cloud. "With Salesforce Commerce Cloud, our customers are armed with the intelligence, tools and ecosystem they need to successfully drive revenue and scale globally." Gartner…

Amazon and Tuya Announce Further Integration with Alexa

Products Powered by Tuya Support Amazon Alexa's App-to-App Account Linking Global AI+IoT leader Tuya announced that it is now supporting Amazon Alexa's new App-to-App Account Linking feature. This integration allows users of the Tuya app to seamlessly link any products powered by Tuya to Alexa, without leaving the Tuya app. This announcement builds on Tuya's partnership with Amazon, as integration with the Alexa digital assistant has been a part of Tuya's global leading AI+IoT platform for smart home devices since its…

Mobiquity Technologies Launches Advangelists for Publishers

New sell-side ad platform uses artificial intelligence to improve yield management Mobiquity Technologies, Inc. announced the launch of a full featured programmatic and direct sales media management platform for publishers. The Advangelists ATOS (Ad Tech Operating System) now enables publishers to connect and control all their disparate media sales channels in a unified platform. A leading technology provider in next generation mobile advertising media, Mobiquity is utilizing machine learning algorithms within the…

CalAmp’s TRACKER U.K. Expands Global Telematics Expertise With SmartDealer And SmartDrive

TRACKER SmartDealer™ and SmartDrive™ give U.K. dealers and their customers access to innovative, value-added connected car services CalAmp, a technology solutions pioneer transforming the mobile connected economy, launched within the U.K. the TRACKER branded SmartDealer lot management application to boost auto dealer profitability and enhance customer loyalty, along with SmartDrive to deliver consumer-focused connected car services. These solutions integrate with CalAmp's Telematics Cloud software-as-a-service (SaaS)…

Criteo and MoPub Partner to Successfully Scale In-App Native Ads on Mobile

Conversions for Criteo advertisers increased 90% year-over-year on MoPub inventory Criteo S.A., the advertising platform for the open Internet, announced strong results following the launch of in-app native ads with MoPub, the Twitter-owned mobile monetization platform. By launching this engaging ad format, which sees 4X higher clickthrough rates than banner ads, total conversions for Criteo advertisers on MoPub inventory increased 90% from Q2 2018 to Q2 2019. In the coming months, Criteo plans to partner with MoPub to…

FB Starts Campaign to Teach UK Citizens on How to Use Their ‘Privacy Settings’

Facebook has announced the launch of a nation-wide campaign to teach UK citizens on how to use FB privacy options. The decision was taken following a survey that revealed that over 20 percent of Facebook users in the UK do not know how to use privacy settings. A Digital Marketing agency named Possible has been roped in to assist FB in the campaign called ‘Privacy is Personal’. UK citizens will now be taught how to control the privacy of their photos, videos, and posts. Facebook’s own platforms including Instagram will be…

Enjoy E-Commerce Platform Expands to UK Backed by New Funding

Enjoy Inc. (the “Company”) announced that it has secured a significant investment from LCH Partners (“LCH”), L Catterton’s new consumer technology platform. This Series C growth round brings the total investment in Enjoy, which launched in May 2015, to more than $350 million. Other previous investors include Riverwood Capital, Stamos Capital, Kleiner Perkins, Highland Capital, and Oak Capital Management. The capital raise will be used to accelerate innovation and international growth. The Company is also announcing today…

DealSignal Introduces CRM Data Health for Salesforce

New Module Provides On-Demand, Scheduled and Automated CRM Data Refresh and Enrichment so Revenue Teams Always Have Fresh and Accurate Lead, Contact and Account Data in Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and GDPR-compliant data. Rather than comparing dirty CRM data against other…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

Undertone Names Daniel Aks as President

Proven Leader with Broad Managerial Expertise Steps down from Perion’s Board and Assumes Leadership Role with Undertone to Boost Its Cross-Platform Synchronized Digital Branding Perion Network Ltd., a global technology company that delivers Synchronized Digital Branding solutions across the three main pillars of digital advertising - Ad Search, Social media and Display / Video, announced the appointment of Dan Aks as President of Undertone starting on September 16, 2019. Dan has stepped down from the board of directors of…

ThoughtSpot Raises $248 Million at $1.95 Billion Valuation to Transform Enterprises with Search & AI-Driven Analytics

ThoughtSpot growth accelerates as company approaches $100 Million run-rate, driven by 100% software subscriptions and multi-cloud deployments The analytics industry is in the midst of a massive generational shift. The last comparable shift started in 1997, when Tableau was born as a Stanford PhD project by one of its founders. The data visualization technology pioneered by Tableau and Qlik was nothing short of revolutionary. Twenty one years later, in 2019, the productivity gains provided by data visualization has hit a…

Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data

Bullpen Capital leads the round with Bonfire Ventures, Industry Ventures, TenOneTen Ventures, ValueStream Ventures participating Windfall Data Inc ("Windfall"), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with Bonfire Ventures, Industry Ventures, TenOneTen Ventures, and ValueStream Ventures participating. Windfall will use the funding to continue building a global source of consumer financial data that aspires to…