The Ultimate Guide on Instagram Marketing for B2B CMOs

Instagram continues to add followers, not in thousands, but in millions every year! Yet, you may not find your Chief Marketing Officer on Instagram, or worse, with a minuscule fan-following and posts that reflect limited brand-savvy. While marketers and advertisers look to build their marketing channels with an eye on Instagram audiences in 2018, missing out on a CMO account could count as an impediment, especially when you are targeting millennials. Here’s a quick guide on how B2B CMOs can grow their brand value on…

Workato Partners With Apttus As First to Bring Intelligent Automation To Apttus Middle Office Platform

The New Workato/Apttus Partnership Enables Businesses to Streamline Their Customer and Revenue Operations Using Artificial Intelligence Workato, a leading intelligent automation and integration platform, and Apttus, the global leader in Quote-to-Cash and Contract Lifecycle Management solutions utilizing Artificial Intelligence (AI), announced that they are a partnering to bring intelligent automation to quote-to-cash and contract management workflows. "Apttus and Workato have a great synergy as both the companies…

Frost & Sullivan Names IBM A Leader In Customer Value Within Integrated Commerce Order Management Space

IBM Watson Commerce Order Management Helps Retailers Deliver Outstanding Customer Experience by Optimizing Order Management and Fulfillment Based on its recent analysis of the integrated commerce order management space, Frost & Sullivan recognizes IBM with the 2017 Global Customer Value Leadership Award for its order management solution, part of IBM's Watson Customer Engagement portfolio. "IBM Watson Commerce order management brings together capabilities, such as inventory visibility, distributed order…

Harmonic Sets The Benchmark For OTT Delivery And Next-Gen TV At 2018 NAB Show

Harmonic Will Showcase Its Video Delivery Innovations at the 2018 NAB Show in Las Vegas From 9-12th April  Harmonic will showcase its market-leading innovations in OTT and broadcast video delivery. As broadcasters and service providers strive to deliver better-quality video and drive new revenue streams, agility and flexibility are critical. Harmonic's software-centric solutions in UHD, ATSC 3.0, IP video and content-aware encoding technologies set the benchmark for the future of OTT and broadcast delivery. These…

Interview with Jay Baer, Founder, Convince & Convert

"Content and social work closely together, with social as an amplification engine that brings new viewers to content executions." Tell us about your professional journey as a tech entrepreneur. What inspired you to set up a digital marketing firm? I somewhat accidentally got involved in online marketing at the very beginning, way back in 1993. I was the spokesperson for a government agency and hated it. My friends from college had started the very first Internet company in Arizona, and I was looking to do ANYTHING…

Netcore Solutions Expanding Business Into U.S.

Netcore Is Emerging as Asia's Largest Email Delivery Platform Netcore Solutions, a leading marketing technology company formed over 20 years ago, has expanded its international presence with offices in the US, located in the New York metropolitan area. This is a strategic move for the company, serving 3,000+ companies including international brands such as Dominos, KFC, Vodafone, Airtel, Facebook, Cox & Kings, Myntra, Access Bank, Bibli, Malindo Airline, Standard Chartered Bank, Tokopedia, and Traveloka among…

Technekes And XSInc Agree To Merge

New Company Will Drive B2B Sales and ROI with Full Roster of Data Collection, Data Science, Incentive and Analytic Solutions Technekes LLC and XSInc announced the signing of a letter of intent (LOI) to merge their respective technology businesses. By combining complementary strengths, the new company will be uniquely positioned to provide clients with unparalleled technology and data capabilities, greater efficiencies and increased ROI. Each company has a proven track record of delivering…

Word Counts Play A Larger Role In Publisher Ad Earnings Than Many Probably Think

The Study Published on the Ezoic Blog, It Appears That Word Counts Could Be Accounting for a 50% to 400% Difference in Page RPM on the Same Website Some exciting new research has emerged for online publishers about the effect that article word counts have on digital ad revenue. Inspired by a case study recently presented at Google offices in New York, artificial intelligence platform, Ezoic, shared some interesting new information about the relationship between content word count and total page revenue. This information…

Insider Launches Growth Management Platform With Injection Of US$11 Million Series B Led By Sequoia

Insider's AI Helps Leading Brands Like Singapore Airlines, Uniqlo and Tokopedia Drive Growth Insider announced the launch of its Growth Management Platform (GMP), which raised a US$11 million Series B investment. Primarily, GMP helps marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences. The platform offers digital marketers a full suite of features across the entire growth funnel, from…

Six Ways CMOs Can Keep Pace with Technology Innovation

Marketers have been leveraging technology for years. But the growing number of adtech and martech solutions available to CMOs has created new demands on budgets, staffing, training, and time. Weighing which new innovations to add to existing marketing technology stacks means identifying those that will drive the best results for the business. To navigate the ever-evolving and expanding technology ecosystem, CMOs should harness these six principles: Understand The Differences between Adtech And Martech While adtech and…

Jerrick Media Announces Agreement to Form Abacus in Joint Venture with Thinkmill

Abacus to Provide Users with Powerful Subscription-Based Content Creation, Publishing Tools, and Support for Content Creators and Influencers Worldwide Jerrick Media Holdings Inc., a digital technology company and the creators of Vocal, recently announced that it entered into a Memorandum of Understanding (MOU) outlining the terms of a proposed joint venture with Thinkmill Inc., a digital development company based in Sydney, Australia. Under the terms of the MOU, Jerrick and Thinkmill will establish Abacus, a new…

Laserfiche Ranked Highest for Usability in Nucleus Research ECM Technology Value Matrix 2018

Laserfiche is also Ranked Highest Vendor in the Matrix for Usability Laserfiche — a provider of innovative enterprise content management (ECM) solutions — has been named a leader in the Nucleus Research ECM Technology Value Matrix 2018 for its superior end-user experience and robust functionality. In addition, Laserfiche is the vendor ranked highest in the matrix for usability. "Advanced functionality is valuable only when it's easily adopted and provides a great customer experience," said Nucleus Research analyst…

Google Adds Periscope Data to Single Sign-On Platform

Pre-Integrated SAML Access Accelerates Workflows Periscope Data, the world's first software platform built to address the complete analytics lifecycle, has been added to Google's catalog of pre-integrated SAML apps for single-sign-on (SSO). SAML has become one of the most popular enterprise SSO standards, enabling users to access all of their enterprise cloud applications, including admin consoles, after signing in just one time. Google supports nearly 800 applications with pre-integrated SSO support in their…

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

Snappy Kraken Announces New Video Production Services to Enhance Marketing Outcomes for Financial Professionals

Advisors Who Add Quality Video Content to Their Digital Communications Strategy See the Results Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, recently announced an affordable, professional video production service for financial advisors. In addition to producing studio-quality videos for advisory firms, Snappy Kraken’s video production team is now available for on-location shoots at financial services conferences and/or advisory firm office…

Streamroot & castLabs Partner to Simplify Video Streaming

castLabs, a global partner in premium digital video technology, and Streamroot, the provider of the world's most extensive distributed delivery network for OTT video, announced their new product integrations. Streamroot DNA is now fully compatible with PRESTOplay, castLabs' suite of player SDKs which includes an HTML5 player for browsers, as well as SDKs for Android/iOS and desktop apps. Also Read: The Remaining Barriers to OTT Advertising’s Boom Streaming providers using PRESTOplay SDKs can now benefit from the easy…

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and brands, LinkedIn is now adding more muscle to its B2B marketing platform. LinkedIn B2B users can now leverage video content on the platform to run native video advertisements, and also include video within their brand assets, including their Company Pages. With its recent move, that always…

Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement

First-Of-Its-Kind Analytics Solution Helps Marketers Know the Impact Their Digital Content Has on Offline Sales Stoke, a full-service content marketing, and analytics agency launched Stoke Pulse at Adobe Summit in Las Vegas. Stoke Pulse is a first-of-its-kind analytics solution that helps B2B marketers close the gap between knowing how customers engage with content and understanding what that has to do with their offline sales. “Marketers are spending significant budget to develop and distribute digital content, and…

OfficeLink Opens Professional Video and Audio Studio for Podcast and Video Production

OfficeLink, Shared Office Concepts, a professional co-working and private executive office suite in Quincy, MA, has opened The Studio at OfficeLink, a full audio and video production studio at its Quincy location. The studio will be available at a discounted rate to tenants and members of OfficeLink and will be a resource for local businesses to create professional video content for their own use. Also Read: Mobile-First Collaborative Learning Platform Hive Learning Raises $ 4.9 Million "Our production company, Real…