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Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

MarTech Interview with Cameron Worth, CEO and Founder at SharpEnd

"Consumer engagement, in the traditional sense, has relied on messaging rather than interaction" Tell us about your role and journey into Technology. What inspired you to start at SharpEnd? Within the industry, there are many technology companies masquerading as brand experts and agencies who are lacking in the ability to work with and execute connected programs. SharpEnd was born out of a desire to fill this void. It was clear the tech space needed brand builders, focused on surfacing business value from new technologies,…

Digital Turbine and Razer Partner to Bring the Hottest App Titles to Mobile Gamers Worldwide

Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global lifestyle brand for gamers, announced a global partnership to bring new app titles to mobile gamers using Razer Cortex Mobile enabled smartphones. Digital Turbine's Mobile Delivery Platform powers tailored app recommendations that drive greater engagement, and the Razer Cortex Mobile platform delivers enhanced gaming and system performance. Together, the robust solution expands the…

Mindtree Celebrates 20 Years of Continuous Innovation and Client Service

Key anniversary marked by global office expansions, strengthening culture and award recognitions Mindtree this week celebrates 20 years of providing agile and collaborative technology consulting and services for enterprises looking to improve business operations and embrace digital transformation. From its humble beginnings on August 18, 1999, the company has steadily grown into an organization relentlessly committed to client service driven by forward-looking perspectives. Mindtree now has 346 active clients and 37…

In-app Advertising Market Size Worth $226.4 Billion By 2025

The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education,…

National Survey Reveals Dramatic Shift From Cable to Streaming Services; Substantial Interest in Disney+

olling Media Study Underlines Urgency in Changing Traditional Advertising Approaches The market research team at Colling Media, a top-ranked national digital advertising and marketing agency, has conducted a nationwide survey about cable-cutting and subscribing to streaming services. Key findings include: Migration away from cable is picking up speed—20% of respondents canceled their cable television subscription within the past two months. There’s a corresponding move toward streaming services—39% of consumers…

UK Becomes a Nation of Streamers… but Traditional Broadcast TV Leads the Way on UK Content

Around half of all UK homes now subscribe to TV streaming services, according to a major Ofcom report revealing rapid shifts in the nation’s viewing habits The number of UK households signed up to the most popular streaming platforms – Netflix, Amazon Prime Video, Now TV and Disney Life – increased from 11.2m (39%) in 2018 to 13.3m (47%) in 2019. With many homes using more than one service, the total number of UK streaming subscriptions rose by a quarter in 2018 – from 15.6m to 19.1m. And while traditional TV viewing…

Higher Levels of Automation Expand Revenue Potential for Analytical Instrumentation Manufacturers

Pharmaceuticals, Biotechnology, and Academics Emerge Major Adopters of Analytical Equipment, Finds Frost & Sullivan The rise of the Industrial Internet of Things (IIoT) has given a significant boost to the global analytical instrumentation market, making it more automated, data centric, and production oriented. This trend, along with customer demand for efficient analyzers, are prompting analytical equipment manufacturers to offer new solutions that simplify the analytical process, improve automation, store data, and…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…

Two’s a Party – Why Collaboration Can Help You to Avoid Privacy Pitfalls

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies are leading the way with assurances of greater privacy for customers, in the form of increased powers to personalize and even opt-out of data collection. In short, privacy regulation is here to stay. On the face of it, this may appear to be a challenge for marketers. Delve a…

MarTech Interview with Cameron V. Peebles, Chief Marketing Officer at inMarket

"If you can tie ad spend back to purchase intent and store visits, you’re in good shape." Tell us about your role and journey into Advertising Technology. What inspired you to be a part of inMarket? I started my career in the agency space in the late 90s. At that time, Digital Advertising was something that everyone knew would become a reality, but no one had a clue what form it would mature into. As such, it didn’t even demand a line item from brands, let alone a scalable budget. The true innovation back then was…

Pega Named a Visionary in Gartner’s Magic Quadrant for Enterprise Low-Code Application Platforms

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Enterprise Low-Code Application Platforms. In the report, Gartner evaluated 18 vendors of Enterprise Low-Code Application Platforms (LCAP) based on completeness of vision and ability to execute. In the report, Gartner says: "The enterprise LCAP market is growing strongly, due to continued demand for applications and a shortage of skilled…

TechBytes with Mani Gopalaratnam, CTO at Resulticks

What are the key developments in the Omnichannel Marketing technologies that are resulting in enormous revenue opportunities for brands? In the last few years, the Omnichannel Marketing landscape has changed not through any single leap forward in innovation, but rather through innovations in various fields that have come together to build something greater than the sum of its parts. For example, better Data Management technologies have helped brands take data out of silos and place them in a unified customer database.…

Car Throttle Secures Third Michelin Partnership to Livestream Monterey Car Week 2019 for Global Online Audiences

Car Throttle, the largest media company for social auto enthusiasts, has secured a third partnership with Michelin to broadcast the 2019 Monterey Car Week in California to social media-based car enthusiasts around the world. The partnership follows a hugely successful campaign with the leading tire brand in 2018, which saw Car Throttle's Monterey coverage reach over 20 million enthusiasts in only a four week period. The unique approach to auto event coverage saw the renowned social media brand broadcast three livestreams…

MarTech Interview with Drew Chapin, Vice President of Marketing at Hyland

"Data democratization is the key to an enterprise’s ability to compete on data." How exciting is the current Information Management ecosystem today? Very exciting. The industry is able to move beyond the data you own and bringing in intent data and other demand signals to help predict where demand is occurring. Tell us about your role and journey into Technology. What inspired you to start at Hyland? I’ve been in technology since college and served as an Army Signal Officer. I transitioned to Civilian roles at big…

11 Revolutions in the Entertainment Industry: Ultimate TV Experience

I still remember the days when HD was the new big thing, revolutionizing our screens. But I guess sitting in 2019, we can safely say that the TV landscape has far better things to offer-like the 4K Ultra HD-four times better than HD. With so many players in the market, it is becoming increasingly affordable. Streaming platforms like Netflix, Sky, Amazon Prime Video, etc are making 4K content available at our homes. A lot of other services like IPTV lets you have access to thousands of channels. Here are 10 things that…

Meet the Top 10 Entrepreneurs and Their Companies to Look Out for in 2019

When chatting with the CEO of Imperium Group (IG) and him being a young entrepreneur, he said the firm celebrates fellow entrepreneurs. At IG, they vetted close to 100 entrepreneurs to pick out who in their opinion could change the game in 2019. There is a truth that any small business owner has to face. Even in the best of times, the vast majority of small businesses fail. Today, IG is pleased to chat with some of the world's most successful and respected entrepreneurs to share their best business advice. In this article,…

The Ad Industry’s Focus on Scale Has Ignored Small Businesses

Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making up 99% of all private sector businesses in the US, this model neglects companies that need support the most. This is where a SaaS (software as a service) business model really shines: with a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with…

EdgeConneX Officially Opens its Buenos Aires Edge Data Center

EdgeConneX Newest Data Center Will Support Burgeoning Demand from Global Cloud, Content, and Network Service Providers Establishing a Local Presence in the Rapidly Growing Argentine Market EdgeConneX, the pioneer in edge data center development, announces that its newest facility in Buenos Aires, Argentina, is open and available for customers. As the only carrier-neutral edge data center in Buenos Aires and driven by robust global customer demand, the facility provides cloud, content, network, and other service providers…

Lockard & Wechsler And Nielsen Announce Multi-Year Agreement For Local TV With Nielsen As Service Of Choice

Nielsen and Lockard & Wechsler announced that they have reached a multi-year agreement with Nielsen as their service of choice for Local TV measurement in all markets. Lockard & Wechsler, based in Irvington, New York, is a full service direct response marketing agency offering services such as media planning, buying and analytics. They are a long-time subscriber to Nielsen National TV data and have returned to the roster of valued Nielsen local clients after a brief hiatus, citing a number of factors, notably the…