Informa Engage Identifies Key B2B Marketing Trends in 2018

Based on a Direct Survey of Companies in Sectors Like Automotive, Technology, Aviation, Manufacturing, Infrastructure, Wealth Management and Others, Informa Engage Compiled an Incisive Look at What's on the Minds of B2B Marketers  Informa Engage, the global leader in marketing services, releases a new “B2B Marketing Trends Report,” which examines the key trends, challenges, and priorities facing B2B marketers in 11 high-growth markets. Results show that marketers’ priorities differ by industry. For example, the…

Interview with Peter Friedman, CEO, LiveWorld

"The advancement of AI solutions is a powerful tool for a company to better understand customer data and the effectiveness of a company's operations." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content marketing company? I’m the Founder, Chairman, and CEO of LiveWorld, which is a social customer experience company. We believe the most compelling content is the conversations with and among customers. My career has been centered around developing online and social…

What Does It Take to Be a Growth Hacker?

Industry Experts at The Growth Marketing Conference Share Insights on How a Marketer Can Grow in His Business Whether you’re a startup looking to attract more funding, or an enterprise creating a platform for innovation, it’s all about growth. From Silicon Valley dorms to New York City boardrooms, digital marketing teams are quickly becoming growth marketing teams. With everyone looking to scale, and some already succeeding, what are the secrets to growth success? The Growth Marketing Conference that concluded on…

Interview with Dan Ushman, CEO, Concurra

"The most difficult part when leveraging analytics can be knowing what to change and what to leave alone; what to remove and what to add. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a web optimization platform? I’m a ‘lifelong digital marketer’ and the founder and CEO of Concurra. The idea for Concurra came about while I was running a marketing organization at another company that I co-founded, SingleHop. One of my jobs was to maintain and grow the conversion…

The New Disruptor-Conversational Marketing and its Practices

Would You Like To Understand What Customers Really Want And How To Give It To Them? Then Start Conversations! Conversational Marketing Is The Latest Buzzword In Marketing Conversational marketing is a unique and emerging marketing methodology through which brands use one-to-one conversations that are personalized in order to learn and remember customer interests through automated technology. In short, conversational marketing is a distinctive interaction of ‘You tell me and I’ll listen’ instead of I’ll tell you and you…

How to Develop and Offer Products That Delight Customers

When developing new products, businesses typically ask their customers a single question. They provide a long list of features and ask, “For this product, which of these features do you most prefer?” This seems like a straightforward question. Many product development teams would take these results and immediately begin developing whatever features were selected most frequently. Some teams dig deeper. Rather than accepting the results at face value, they question if their customers selected features they’ve come to…

Interview with Andrew Yates, CEO, Artesian

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a customer intelligence platform? Artesian Solutions was conceived over dinner with my co-founders Mike Blackadder and Steve Borthwick.  Dreaming big, we believed we could create a software company that would have…

NuORDER and Agenda Partner to Bring Digital Experience to Physical Trade Shows

NuORDER Online Trade Show Allows Agenda Brands and Retailers To Discover & Conduct Commerce 24/7 Even After the Tradeshow is Done NuORDER, the leading B2B eCommerce platform, and Agenda, the leading action sports & lifestyle trade show, announced a partnership that will provide show sponsor brands and attending retailers with a digital companion to complement the physical events. This collaboration enables brands and retailers to connect anytime and help them compete and win in this complex, rapidly evolving…

Don’t Fall for These “Urban Myths” About Email Marketing!

We’ve all heard the story about the snake that survives being flushed down the toilet and now lives in the sewers of New York City… or the one about the traveler who wakes up in a bathtub full of ice and discovers he’s missing a kidney. These urban myths live on through word of mouth and their sensational twists and turns never fail to thrill— but some people actually believe they’re true. The world of email marketing has its own set of urban myths — beliefs and “conventional wisdom” that have been passed down over the…

The People-Based Data Lake – A More Nimble Marketing Data Solution

People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future. Traditional Marketing Databases Historically, marketing data repositories have been built using data warehousing tools and techniques.  The approach relies on a carefully designed data model intended to serve both marketing execution via connected campaign management tools, analytic…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

Anvil Media Adds New Midwest Office to Meet Demand

The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services expects to end 2017 with over 40 percent year-over-year revenue growth, thanks in part to an expanded digital marketing service mix that addresses the ever-changing digital marketing landscape. “With a seventeen-year history in the world of search engine marketing, we’ve seen major…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Intellitec Solutions Achieves Microsoft Competencies Gold ERP Competency and Silver CRM Competency

Firm Earns Distinction and Market Leadership Through Demonstrated Technology Success and Customer Commitment Intellitec Solutions announced that it has attained a Microsoft Gold Enterprise Resource Planning competency and a Silver Cloud Customer Relationship Management competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment. A portfolio of competencies showcases that Intellitec Solutions is committed to focusing on…

TechBytes with Gregory Fulton, VP, Product, AdRoll

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

TechBytes with Guillaume Clement, Chief Product Officer, Dailymotion

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed to an average of 32 videos. By 2020, mobile video will generate more than 75% of mobile data traffic by 2021. However, video marketing and advertising technologies haven’t evolved much in the last two years, even as programmatic and intelligent content discovery platforms continue to grow at scale. Increasingly stringent brand safety and transparency standards to protect advertiser interests…

Interview with Jeff Sammak, President, Strata Company

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

Beyond Personal – Why Individualization Is the Key to Marketing Success

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer, it’s not that simple. New research from Cloud IQ,  has, in fact, revealed a personalization paradox – brands believe their personalized approach is exceeding consumer expectations but it’s actually having the opposite effect. Consumers are feeling overwhelmed by irrelevant communication and…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…