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Vennli Unveils Updated Brand Ahead of Content Marketing Conferences

Content Intelligence Platform Undergoes Visual Redesign, New Logo Vennli, a content intelligence platform, announces its newly redesigned website and logo. The brand refresh comes at a time of change for the company as it prepares to unveil new product updates to its content intelligence platform. Through a redesigned website, visitors can request product demos and learn more about Vennli’s product offering, which helps clients uncover opportunities to beat out their competitors on content strategy through artificial…

GE Aviation Moves Toward Data Democratization with Dataiku

Dataiku Enables GE Aviation to Develop a Self-Service Data Program to Unlock Employees' Ability to Use Data Effectively and Efficiently Dataiku, one of the world's leading Enterprise AI and machine learning platforms, announced its collaboration with GE Aviation through a joint white paper detailing the evolution of GE Aviation's Enterprise AI journey, specifically the development of its Self-Service Data program from zero to more than 1,800 users that has paved the way for wider company change. Despite the hype of…

MarTech Interview with Nathan Labenz, CEO and Founder, Waymark Marketing

"TV platforms have an opportunity to catch up to the leading advertising platforms by investing in personalizing the viewer experience, creating tangible conversions, employing algorithmic optimization, and deploying self-serve advertising products." Tell us about your role and journey into technology. What inspired you to join Waymark? At Waymark, we often describe ourselves as an Art & Technology company, and we’re proud to have built a team with strong backgrounds in both areas. Personally, I started my career as a…

Netcore Acquires Quinto.AI, an AI Chatbot Start-Up in an All IP and Talent Deal

Netcore Solutions, a Global Marketing technology company, has acquired Quinto.ai, an AI chatbot start-up. With the IP and talent acquisition, Netcore gets access to Quinto's conversational AI-powered chatbot engine and its employees. Quinto’s co-founder Hrishikesh Rajpathak also joins Netcore as Chief Data Scientist and will lead its Machine Learning and Conversation Analytics initiatives. Hrishikesh comes with over 12 years of experience in Machine Learning, Deep Learning and Natural Language Processing(NLP) technologies.…

Teradata Expands As-a-Service Offerings for Vantage

Teradata Now Provides As-A-Service Offerings for Analytics at Scale in Public, Private and Hybrid Cloud Environments Teradata, the industry’s only Pervasive Data Intelligence company, announced three new offerings for its Teradata Vantage platform, reflecting Teradata’s commitment to offering as-a-service capabilities to meet the needs of their customers. These capabilities provide choice and flexibility for customers operating on Amazon Web Services (AWS) and Microsoft Azure, private cloud or hybrid cloud environments.…

NewsCred Named a Leader Again in Second Gartner Magic Quadrant for Content Marketing Platforms

NewsCred, the global leader in enterprise content marketing, announced it has been recognized as a Leader for the second year in a row in the Gartner Magic Quadrant for Content Marketing Platforms and was once again placed highest for ability to execute and furthest to the right for completeness of vision. “For our customers, governing the production and distribution of all marketing content, not just content marketing, has become of critical importance to maintain a connection with buyers” “Content Marketing Platforms…

MarTech Interview with Ralph Pahlmeyer, CEO, Vestorly

"Despite the challenge to engage, customers want to hear from businesses, and those that communicate in a consistent, authentic way are winning." Tell us about your role and journey into Marketing Technology. What inspired you to start Vestorly? In 2010, I was working in financial services at J.P. Morgan and my future business partner had recently left Fisher Investments. In the swirl following the financial crisis, one of the fastest growing sectors in financial services was the surge in new RIAs as brokers were parting…

MarTech Interview with David Atchison, CEO, New Engen

"There has been an increase of insourcing activity, organizations are taking the bulk of their marketing in-house. Organizations are starting to want more control over marketing activity." Tell us about your role and journey into technology. What inspired you to start New Engen? I have been on the brand side for most of my career, focusing on digital marketing and Martech activities for 13 years. Over the years it was disappointing to see that as you scale marketing, efficiency declines as a direct result. There are two…

Sendlane Launches Deep Data Integration With Shopify

Sendlane, a San Diego based marketing automation company, announces a powerful update to their already diverse integrations offering - a new deep data integration with popular eCommerce platform, Shopify. Sendlane launches deep data integration with Shopify Sendlane's powerful site-to-site tracking capabilities make it effortless for Shopify users to follow their customers journey throughout their store, collecting deep data insights from a customer's behavior to their purchase history and allowing…

TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

AWS to Open New Region in Indonesia

New AWS Asia Pacific (Jakarta) Region Will Arrive by the End of 2021 / Early 2022, Enabling Customers to Run Workloads in Indonesia, and Serve Millions of End-Users Across Asia Pacific with Even Lower Latency Amazon Web Services, Inc. (AWS), an Amazon.com company, announced it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions…

Globecast Partners with SnifferCat to Advance OTT Monetization with Automated Dynamic Ad Insertion

Globecast, the global solutions provider for media, has announced a partnership withSnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This partnership opens the doors for our customers to deploy automated dynamic ad insertion with no…

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…

Quil, The Joint Venture Between Independence Health Group And Comcast, Names Carina Edwards Chief Executive Officer

New Digital Health Company Expects To Launch First Pilot Programs This Year Quil, the healthcare joint venture from Independence Health Group (Independence) and Comcast, announced the appointment of Carina Edwards as CEO.  Edwards will lead the new digital health company's efforts to provide patients and their caregivers personalized content and information related to specific healthcare journeys. Since formation in April 2018, Quil has successfully built out its cloud-based platform, which is expected…

Blue Prism and Bizagi Join Forces to Deliver Intelligent Automation Solutions

Partnership Allows Customers to Accelerate Digital Transformations By Adopting End to End Process Automation Capabilities With the goal of helping customers streamline operational efficiencies while empowering employees to drive digital transformation, Blue Prism, a global leader in Robotic Process Automation (RPA) and Bizagi, a leading provider of intelligent business process automation solutions, announced a strategic partnership. Bizagi will now participate in Blue Prism's Digital Exchange (DX), providing an easy…

Accenture Interactive Accelerates its Mission to Reinvent Agency Model by Agreeing to Acquire Creative Agency, Droga5

Iconic Agency will Bring Additional Depth in Brand Thinking and Creativity to the World’s Largest Experience Agency Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. “Customer experience is a proven driver of competitive advantage and…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…

Zift Solutions Introduces ZiftONE Enterprise Channel Management Platform

Channel Leaders Embrace ZiftONE Platform to Turn Channel Programs into Business Growth Engines Enterprise Channel Management Leader Zift Solutions has debuted ZiftONE, the first and only all-in-one platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. "With ZiftONE, we are fulfilling the promise of Enterprise Channel Management with an absolutely unique and holistic platform designed to connect channel leaders, partners, and customers -- and turn their channel…

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery API for websites and mobile apps, announced that WW – the new Weight Watchers – selected Algolia’s powerful voice search to enable WW’s new smart voice application that launched on Amazon Alexa and the Google Assistant. With more than 43 million people in the United States now owning a smart speaker, voice-enabled technology has become a cornerstone of many households. WW recently launched…