New Entity to Capitalize on Market Demand in Germany, Austria and Switzerland to Deliver Better Customer Experiences Through 1:1 Personalization Evergage, the real-time personalization platform company, announced continued momentum and…
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Ruth Peters Has Rapidly Risen Through the Ranks at Userreplay After Joining as VP Marketing in March 2017 UserReplay, the leader in enterprise Customer Experience Analytics announce the appointment of Ruth Peters as Chief Executive…
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Episerver Insight™ Provides Deep Customer Journey Analyses. The Headless API™ Makes It Easier to Engage With the Growing Number of Devices in the Internet of Things Leading digital marketing experience company, Episerver, has announced…
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"Machines don’t replace human empathy or creativity – they just uncover more precise ways to exercise both."Tell us about your role and how you got here? What inspired you to be part of a content technology company? I started at Widen as…
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One of the biggest challenges for both publishers and brands today is capturing the attention of users without disrupting their online experience. And while most consumers ignore ads, there’s actually an effective method that can…
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The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in…
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"Google My Business" Partnership Now Live TimeTrade, the leader in omnichannel intelligent appointment scheduling, launched the Connect Effect Partnership Program, a new initiative designed to optimize intelligent customer engagement…
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Wylei Inc., an AI Predictive Content technology and marketing automation pioneer, today announced the appointment of Denice Torres to its Board of Directors. Torres is a recent past President for J&J, and an industry thought leader,…
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Leverage Holidays to Make the Most Impact with Audiences Pick any day of the year and you're sure to land on a holiday, whether it's traditional or quirky. A recent analysis from Fishbowl, Inc., the leading data, marketing and analytics…
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Deep links are becoming an essential part of the mobile marketer’s toolkit. Users have come to expect a personalized app experience, so sending push notifications that offer real value is essential for keeping them engaged with your app.…
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"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a…
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The trend in eyeballs migrating away from the traditional TV and toward video isn’t going away anytime soon. As consumers spend more time viewing digital video across their devices, forecasts indicate 82% of internet traffic will be…
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The enthusiasm for data-driven marketing technologies like predictive, AI, ABM, marketing automation, and personalization tools is driving interest in a new category of technologies – Data Orchestration Solutions. These solutions automate…
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Throughout 2017, Walmart and Amazon took their positions and mustered their troops for battle. Both started to add elements that made up for their respective weaknesses. Amazon added brick and mortar aspects to their business through…
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Industry's Premier Marketing Conference Welcomes More Than 6,000 Top CMOs and Marketers from Around the Globe Marketo, Inc, the leading provider of engagement marketing software and solutions, announced the theme, "The Fearless…
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To Create Its Q4 2017 Digital Benchmark Report, Marin Software Aggregated Data from Customers Who Invest Billions of Dollars Combined in Annualized Ad Spend on Paid Search, Display, Social, and Mobile Marin Software Inc., a leading…
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"Audiences are demanding more, they want less intrusive ads whilst at the same time more engaging ones. This is reflected by the creation of other associations like the ‘Coalition for better ads’and in the growing interest for DCO (Dynamic…
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What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? It starts with marketing data – and it continues with artificial intelligence (AI). AI is making the customer…
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Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban…
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