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Hexaware Leapfrogs its Customer Experience Transformation Business With the Acquisition of Mobiquity Inc.

This Is the Largest Ever Investment by Hexaware and the Combined Entity AIMS to Directly Compete With Large Digital Agencies and Consulting Firms Hexaware Technologies Ltd, one of India's fastest growing IT Consulting firms, announced the acquisition of Mobiquity Inc for a total consideration of ~ $182 million.  Mobiquity creates awesome digital products for some of the most well-known brands in the world, such as Amazon Web Services, Rabobank, Philips, Wawa, Backbase and Otsuka. Headquartered in the US, and with a…

The Sports Streaming Tipping Point: Four Lessons for Future Success

Live sport is a big business. Of all the industry innovations in recent years, OTT streaming has undoubtedly had the most significant impact on its status quo and put the greatest number of cats amongst the pigeons in terms of how much time and mind space (not to mention column inches) has been dedicated to addressing it. More consumers are now sports streaming than ever before. And with the rise of online-only providers like DAZN bringing new competition for existing market players, this has ushered in new expectations…

Adslot Delivers 467% Increase in ROI Through Programmatic Guaranteed Solution

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times  Adslot Media announced that a recent campaign executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight, planned and launched the campaign during the high-traffic Black Friday holiday, using its client’s…

TechBytes with Kevin Bennett, CTO and Co-Founder at KBMax

Tell us about your role and the team/technology you handle at KBMax. I act as a CTO and Co-founder of KBMax, overseeing Technical Operations for the company’s groundbreaking Configure Price Quote (CPQ) solutions. What is the current technology roadmap to build CPQ products?  CPQ technology has primarily been used in the B2B space to help businesses sell to other businesses more efficiently. It has been implemented to significantly improve the quoting process for custom products, which allows salespeople to improve…

The Importance of a Clear Diversity Statement in Tech

In recent years, we’ve seen a pronounced shift in the conversation around diversity and inclusion in the business world. An ever-growing number of organizations, from startups to Fortune 500 giants, are making Diversity and Inclusion a priority. They are investing in more initiatives and viewing Diversity as a driving force behind long-term growth and success. While it’s important to acknowledge and commend the positive changes happening across tech globally, it’s not the time to rest on our laurels just yet—there’s still a…

Salesforce and United Way Worldwide Introduce New Salesforce.org Philanthropy Cloud Volunteering Capability, Announce Kellogg Company and…

With new volunteering capability, companies can organize, administer and report on employee-led philanthropic initiatives on one unified platform Salesforce, the global leader in CRM, and United Way Worldwide, the world's largest privately funded nonprofit, announced a new volunteering capability for Salesforce.org Philanthropy Cloud that allows employees to volunteer and connect with the causes they care about. Salesforce and United Way are also announcing Deloitte and Kellogg Company as customers, leveraging…

Study Shows Two-Thirds of Consumers Prepared to Flee to Brands Offering Superior Service

Study of More Than 34,000 Consumers Across 18 Countries Highlights How a Hybrid Workforce Is Key to Meeting Customer Expectations in an ‘Always-On’ Era of Service and in Continuing to Honor Consumers’ Need for the Human Factor Two-thirds of consumers recently surveyed said they are more likely to switch to brands that provide the best experience or service – underscoring the importance of providing exceptional service and the ultimate cost to those companies that fail – customer defection. “The customer experience…

Volly Launches Point-of-Sale Mobile App and Rebrands CRM Mobile App

New Tools Empower Loan Officers to Do More Business in Less Time Volly, a leading provider of SaaS-based CRM, Marketing Automation, Marketing Store and POS solutions for banks and mortgage companies, announced the launch of a new POS mobile app and a rebranding of the existing CRM mobile app. The Volly Point of Sale Mobile App gives loan officers the ability to invite borrowers to apply or get prequalified from anywhere, anytime, whether at an open house with a real estate agent partner sitting with prospective buyers…

Artificial Solutions Continues Momentum in Conversational AI Market

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is continuing its successful momentum as the conversational AI market starts to mature. Renewals prove technology success Over the last three months Artificial Solutions has ramped up activities across its strategic sales channels. Recent new business comes from a wide range of market sectors including national government, postal services, telecoms, pharmaceutical, insurance and the airline industry. There have also…

MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

Enables Industry to Activate Contextual Video Data at Scale MediaMath, acclaimed independent programmatic company for marketers, announced the launch of the industry’s first buy-side video contextual targeting solution for programmatic video. MediaMath is providing brands and agencies the ability to target video campaigns based on the context of each video being watched, enabling them to reach engaged audiences while viewers are watching correlated and relevant programming. Additionally, the offering empowers brands to…

Mobile Industry Leader Adjust Secures One of Europe’s Largest Funding Rounds in 2019, Raising $227 Million

Led by New Investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners, Sofina, and Existing Investor Highland Europe, the Company's Round Brings Its Total Funding to $250 Million Adjust, the industry leader in mobile measurement and fraud prevention, announced it has raised $227 million in a new round of funding. Led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina, it is one of Europe's largest capital raises in 2019. The financing round brings…

TechBytes with Neil Trevett, Vice President at NVIDIA

Tell us about your role and the team/technology you handle at NVIDIA. I am VP Developer Ecosystems at NVIDIA, where I help drive and develop the technology and relationships that enable application developers to take advantage of advanced GPU acceleration. I am also the elected President of The Khronos Group, where I initiated the OpenGL ES standard that's now used by billions worldwide every day, helped catalyze the WebGL and glTF projects to bring interactive 3D graphics to the Web and helped establish and launch the…

Can Programmatic-Guaranteed Adtech Platforms Deliver 400%+ Increase in ROI?

Leading Digital Agency Greenlight Realized Significant Operational and Media Efficiency Improvements During Peak Media Buy Times Adslot Media announced that a recent campaign, executed on its programmatic guaranteed (PG) platform, achieved a 467% increase in ROI when assessing effective cost per mille (eCPM) compared against private market place (PMP) campaigns. Multiple award-winning digital and commerce agency Greenlight planned and launched the campaign during the high-traffic Black Friday holiday, using its client's…

Mutare Unveils Mutare Voice Spam Filter at Cisco Live

Cisco Live, Cisco's annual IT and communications conference, MUTARE, INC. unveiled the Mutare Voice Spam Filter, part of its Mutare Voice call screening and missed call completion product portfolio. Mutare developed the Mutare Voice Spam Filter in response to high demand across all industries for a solution that will stop the increase in the number of robocalls received daily by businesses. "In 2019, fifty percent of all calls to an enterprise will be from a robocaller," said Chuck French, Chief Growth Officer at…

Whitepages Pro Spins Off and Becomes Ekata

Ekata’s Digital Identity Verification APIs Improve Predictability of Good Transactions Whitepages Pro, the leader in global digital identity verification data, announced that it is spinning off its B2B business from the US-focused direct-to-consumer operations of Whitepages.com. Whitepages Pro will change its name to Ekata to better differentiate the company’s global B2B APIs and SaaS tool that serve the growing worldwide need for identity verification, a market projected by McKinsey to reach $20 billion in 2022. To further…

MarTech Interview with James Sandoval, Founder and CEO at MeasureMatch

"The platform we’ve built is end-to-end, much like how Airbnb works, all the way through to payment processing, star ratings and written reviews." Tell us about your role and how you got here. What inspired you to start MeaureMatch? I am the Founder and CEO of MeasureMatch, a professional services marketplace platform. Our platform provides Business Leaders in Marketing, Commerce, Analytics, Product, and HR with direct, seamless access to a global network of vetted, interviewed and certified independent consultants and…

what3words Partners With Bordrin to Offer Chinese Drivers an Easy Way to Navigate to Precise Locations

what3words will be a key feature for the Chinese OEM, Bordrin, who will launch their iV6 with in-built what3words navigation when it hits the road in the first quarter of 2020 - being the first Chinese OEM to announce an integration with the location technology partner. With Chinese consumers leading the way on the use of voice technologies, and with the increasing demands from Chinese drivers for tech-first cars, it's time for a new, digital addressing system for China and the world. Traditional street addressing is…

Triton Digital Announces Acquisition of Podcast Powerhouse Omny Studio

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced the acquisition of Omny Studio, the creators of the world’s most advanced podcast and on-demand audio publishing platform, which Triton has been integrated with and re-selling since 2017. As a result of this acquisition, Triton Digital has acquired the technology, assets, and team of the Melbourne-based podcasting leader, and is now the exclusive provider of the industry’s most advanced, full-stack enterprise…

Altran expands European Data Science and AI capabilities

Altran expands European Data Science and AI capabilities Tessella strengthens European Footprint Altran, global leader in engineering and ER&D services, has established dedicated Data Science and Artificial Intelligence (AI) teams in France, Italy, Spain, Portugal and Germany to respond to growing client demand for data analytics talent. The teams will operate as part of Tessella, Altran World Class Center for Analytics, adding to existing operations in North America, the UK and Netherlands. Pascal Brier, Executive…

Atari Brings the New Atari VCS Video Computer System to Life During E3 2019 — Launching Official Presale in Partnership With GameStop and…

After Successful Indiegogo Campaign, Atari Re-Energizes Legacy Fans and Engages New Generation of Gamers by Announcing Atari VCS Configurations, Specs, and Pricing for Systems and Accessories Atari — one of the world's most iconic consumer brands and interactive entertainment producers — makes several major announcements about its all-new Atari VCS home gaming and entertainment system during the 2019 Electronic Entertainment Expo (E3) in Los Angeles, where it is holding private preview meetings with press, retailers, and…