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Rackspace Appoints Mark Bunting as CMO

Under Joe Eazor’s Leadership, Rackspace Is Poised to Continue Its Transformation as One of the Industry’s Broadest Providers of IT Services Rackspace announced Mark Bunting as their new Chief Marketing Officer (CMO). Bunting joins the executive leadership team, led and built out by CEO Joe Eazor over the past year. Under Joe Eazor’s leadership, Rackspace is poised to continue its transformation as one of the industry’s broadest providers of IT and professional services across applications, data, security, and…

LivePerson Launches LiveEngage; Connects Large Brands and Consumers via Alexa and Google Assistant

LiveEngage for Voice Assistants Is the First to Work Seamlessly Across In-Home Assistants and Messaging on Smartphones LivePerson Inc., a leading provider of conversational commerce solutions, announced the launch of LiveEngage for Voice Assistants, the most advanced way for brands to connect conversationally, at scale, with consumers using Amazon Alexa or Google Assistant. As well as performing simple tasks like paying a phone bill or checking an account balance, it is the first conversational platform for the enterprise…

Really Simple Systems CRM Releases Final Phase of GDPR Compliance Tools

Really Simple Systems Announced Its Own Compliance With GDPR in September 2017 Leading CRM vendor, Really Simple Systems, has launched the final phase of its development to enable customer compliance with the new General Data Protection Regulation (GDPR). This latest release provides a full suite of GDPR compliance tools with the Really Simple Systems' Marketing Module, enabling customers to collect, record and manage mailing consents. The product launch comes in the rush for organizations to comply with the…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Interview with Andy Coghlan, Head of MarTech, Wipro Digital

"Customer behavior is constantly changing and leveraging new technologies and insights is the only way to keep up."Tell us about your role at Wipro and how you got here. How do you stay on top of your Martech game? I lead MarTech and eCommerce at Wipro Digital, where we strive to create experience-led, high-velocity business and marketing transformation. I believe in digital not as a standalone service or offering but as a connector, enabler, and a problem solver. This belief has helped me to be a part of the MarTech…

Unifi Software Announces New AI Capabilities to Its Data Platform

Unifi Now Automatically Discovers Similar Datasets and Auto-Recommends Search Queries Using AI and Advanced Natural Language Processing Unifi Software, a leader in providing a seamlessly integrated suite of self-service data tools, announced significant new advances to its data platform to make the process of cataloging data and discovering datasets even faster and easier for business users, data stewards and data analysts alike by extending its use of artificial intelligence (AI) and natural language processing (NLP).…

Analytics Ventures Launches New AI Venture Dynam.AI

Dynam.AI Taps Time-Series Data to Create AI Models Tailored for Customers Analytics Ventures, a fund dedicated to creating and building venture companies that harness the power of artificial intelligence (AI), publicly recently unveiled Dynam.AI, a company focused on helping organizations of any size, stage or industry maximize the potential of AI. Over the course of 18 months, the Dynam.AI team has built a suite of AI algorithms and tools that can now be adopted by organizations worldwide seeking best-in-class, rapid…

Dun & Bradstreet’s Dr. Anthony Scriffignano Named US Chief Data Officer of the Year

Scriffignano Holds Multiple Patents Worldwide Dr. Anthony Scriffignano, senior vice president and chief data scientist at Dun & Bradstreet, was recognized today as the US Chief Data Officer of the Year 2018 by the CDO Club, the world's largest community of C-suite digital and data leaders. Dr. Scriffignano was presented with the award after his keynote, "Digital Disruption: Evolve Or Fade, The Choice Is Ours," at the 6th annual NYC CDO Summit, hosted in the Roone Arledge auditorium at Columbia University in New…

OnCrawl SEO Solution Scoops $4 Million to Expand International Deployment

OnCrawl Is a Powerful SEO Crawler and Log Analyzer in SaaS Mode Dedicated to Seo Audits and Daily Monitoring The French OnCrawl solution dedicated to SEO performance optimization has announced raising $4 million to accelerate its international deployment. The company is progressing towards achieving one goal: to become the world market leader in SEO. Currently, OnCrawl is a powerful SEO crawler and log analyzer in SaaS mode dedicated to SEO audits and daily monitoring. Recommended Read: Contextual Content and AI: The New…

Throtle Announces Integration With Adobe Analytics Cloud for Data Onboarding

Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced that its now a Business level partner within the Adobe Exchange partner program. Throtle’s also announced its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online,…

dunnhumby Grows by ‘Democratizing Customer Data Science’

dunnhumby Expanded their Global Client Base by  Offering Customer Data Science on a Levelled Playing Field for Retailers and Other Businesses Following a strategic directive by company’s new CEO, dunnhumby has grown its global client base by 30 percent in just one year. dunnhumby has disclosed the momentum it has gained as it formally executed on a strategy to provide greater access to customer data science. The company also announced progress in building out its customer data science platform – an integrated suite of…

Zendesk Recognized as a Leader in the Gartner Magic Quadrant for CRM Customer Engagement

Zendesk Named in Gartner Magic Quadrant for the Third Year in a Row Zendesk, Inc, announced that for the third year in a row, Gartner Inc. has named the company a Leader in the Magic Quadrant for the CRM Customer Engagement Center. With one of the fastest-growing customer bases of any vendor, Zendesk believes it was recognized for its overall value proposition, ease of set-up, usability, API integration and rapid adoption. According to the report, “Customers are demanding consistency of treatment when self-service…

Leading Global Workforce Communications Platform SocialChorus Scoops $12.5 Million

Latest Funding for SocialChorus Follows Tremendous Growth and Significant Momentum with New Customers, Executive Hires, and Global Expansion Today, SocialChorus, a global workforce communications platform, announced that it has secured $12.5 million in growth financing co-led by B2B software specialist Arrowroot Capital and Kohlberg Ventures, with participation from Western Technology Investment. Employee Communications Is a Central Part of the Digital Transformation At the time of this announcement, “Digital…

Socialbakers Adds AI-Powered Influencer Management to Its Marketing Platform

The New Addition to the Platform Helps Marketers Identify Influencers Their Audiences Trust and to Measure the Impact of Influencer Marketing on Their Campaigns Socialbakers, the leading AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with and share similar interests with. Now marketers can leverage smart recommendations to help them…

Movable Ink Extends Intelligent Content Platform with Developer-Friendly Tools and Marketing Cloud Integrations

Open and Extensible Platform Makes It Easy to Build Intelligent Content Apps That Create New Possibilities for Brands to Generate Highly-Personalized Consumer Experiences Movable Ink, a provider of the leading intelligent content platform for digital marketers, introduced new developer tools and integrations that bring enterprise-level openness and extensibility to the Movable Ink platform. With this latest release, Movable Ink clients and their agency and technology partners can easily build apps that activate content…

Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager

Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, Adobe announced the availability of Data Export Controls in their Audience Manager suite. This patented feature collects data from one set of platforms while enforcing restrictions for use of the data collected, and then redirects the data to other platforms. The Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles so you can…

TechBytes with Scotty Pate, Data Scientist, Goodway Group

Scotty Pate Data Scientist, Goodway Group Marketing automation powered by AI and machine learning would rule the roost in B2B. To better understand how AI-based marketing automation technologies would fare in 2018, we spoke to Scotty Pate, Data Scientist, Goodway Group.Tell us about your role at Goodway Group and the team and technology you handle. I am a Data Scientist at Goodway where I work with a small, brilliant team of software engineers and another Data Scientist. We work on problems such as fraud detection,…

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized."Tell us about your role and how you got here. What inspired you to be part of RichRelevance? I’m the CMO of RichRelevance, a global personalization provider for more than 200 B2B and B2C leaders, from brands like L’Oreal, Burberry, and HP through retailers like Tesco, Office Depot, and Barney’s New York. I’m responsible for all things marketing: strategy, brand, demand gen, community, and new markets, as well as partner and…

New Study Reveals CMO Path To Push Beyond Traditional Brand Storyteller Role

CMO Council and Deloitte Study Finds Hesitation to Embrace Analytics Skills, Forge New C-Suite Partnerships and Extend Strategic Role Beyond Short-Term Acquisition Goals A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer…

Location Sciences’ Launches Verify to Authenticate Location Data Accuracy and Precision

Verify Will Protect Advertiser Investments and Highlight the Market's Best Players  Mobile location intelligence company, Location Sciences, announced the launch of Verify, providing advertisers independently authenticated insight into the accuracy and precision of their location-based advertising campaigns. Leveraging first-party data and proprietary technology, advertisers and agencies use Verify to understand location signal and POI radius accuracy, footfall, audience profile matching, and optimise their location…